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EBookClubs

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Book Navigating Disruption  Media Relations in the Digital Age

Download or read book Navigating Disruption Media Relations in the Digital Age written by Bertrand Teo and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-09-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.

Book Social Context  Policies  And Changes In Singapore  Beyond The First 50 Years

Download or read book Social Context Policies And Changes In Singapore Beyond The First 50 Years written by Intan Azura Mokhtar and published by World Scientific. This book was released on 2022-03-02 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of essays by thought and advocacy leaders, policymakers, and academics in Singapore who have been and are in positions of influence in shaping social policies, and hence the social context, in the country. These essays are meant to initiate discussion, promote debate and broaden understanding of the social issues at play, the challenges faced, and the trade-offs involved in enhancing social policies, strengthening the social compact, and shaping the social context in Singapore.This is done through addressing issues and challenges in (1) Government and Civil Society; (2) Education; (3) Employability and Employment; (4) Social and Family Development; (5) Demographics and Social Spending; (6) Healthcare and Healthcare Financing; (7) Urban Planning and the Environment; (8) Disruptions, New Technologies and Smart Nation.It is hoped this book will be useful for students of sociology, social policy or public policy, as they discuss the dynamics and trade-offs involved in planning, shaping and implementing social and public policies in Singapore. This book also hopes to inform and initiate dialogues among Singaporeans on the social issues and challenges we face in our city-state and which we have to collectively address as a nation.

Book The Ethics of PR  Navigating the Moral Dilemmas of Public Relations

Download or read book The Ethics of PR Navigating the Moral Dilemmas of Public Relations written by Christine Marie Haas and published by Raw Marketer. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Ethics of PR," explore the ethical compass that guides Public Relations. This book delves into truth, transparency, data ethics, media relations, and crisis communication. It equips PR practitioners and students to make principled decisions in a rapidly evolving field. Join us on a journey to ethical excellence in the world of PR.

Book Disruptive Marketing

Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

Book Navigating Digital Communication and Challenges for Organizations

Download or read book Navigating Digital Communication and Challenges for Organizations written by Andrade, José Gabriel and published by IGI Global. This book was released on 2022-04-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

Book Digital Resilience  Navigating Disruption and Safeguarding Data Privacy

Download or read book Digital Resilience Navigating Disruption and Safeguarding Data Privacy written by Shishir Kumar Shandilya and published by Springer Nature. This book was released on with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Jobless in the New India  Navigating the AI Disruption

Download or read book Jobless in the New India Navigating the AI Disruption written by Abhishek Parihar and published by Abhishek Parihar. This book was released on 2024-04-09 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of the 21st century, the rise of artificial intelligence (AI) has dramatically transformed the job market in India. "Jobless in the New India: Navigating the AI Disruption" is a comprehensive exploration of the profound impact of AI on the Indian workforce and the crucial strategies individuals and policymakers must adopt to thrive in this new reality. This timely and insightful book delves deep into the challenges and opportunities presented by the AI revolution. Addressing the growing trend of automation and its sweeping effects on traditional job roles, the author provides a nuanced understanding of the skills and mindsets necessary to remain competitive in the age of intelligent machines. Packed with real-world case studies, data-driven analyses, and expert insights, "Jobless in the New India" equips readers with the knowledge and tools to: - Understand the scope and pace of AI-driven disruption across various industries in India - Identify emerging job trends and in-demand skills for the future of work - Develop a versatile skillset and adaptive mindset to future-proof your career - Navigate the complex landscape of reskilling, upskilling, and entrepreneurship - Advocate for policy reforms and educational reforms to prepare the Indian workforce Whether you are an employee facing job uncertainty, an entrepreneur seeking to leverage AI, or a policymaker tasked with shaping the future of work, this book is an essential guide to navigating the AI disruption and thriving in the new Indian economy.

Book Big Bang Disruption

Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

Book Consulting Decoded

Download or read book Consulting Decoded written by Kim Domingo Reyes and published by Zee Publishing. This book was released on 2024-05-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consulting Decoded: Your Roadmap to Success in the Digital Age Are you ready to thrive in the ever-evolving world of consulting? In today's fast-paced, technology-driven landscape, the rules of the game have changed. "Consulting Decoded" is your essential guide to navigating this new terrain and achieving unprecedented success. Inside, you'll discover: Essential Skills for the Digital Age: Go beyond the basics and master the tech fluency, adaptability, and hybrid expertise that modern clients demand. The Solopreneur Mindset: Unleash your entrepreneurial spirit, build a thriving business, and achieve the freedom and financial rewards you crave. Client Relationship Mastery: Learn the secrets to building trust, exceeding expectations, and turning clients into lifelong advocates. Winning Proposals and Pricing Strategies: Craft irresistible proposals, negotiate with confidence, and implement value-based pricing that reflects your worth. Specialized Consulting Deep Dive: Explore the latest trends and strategies in strategy consulting, operational excellence, financial consulting, and more. Marketing and Branding for Consultants: Build your brand, attract high-value clients, and establish yourself as a thought leader in your niche. The Future of Consulting: Get ahead of the curve with insights into emerging trends, technologies, and the evolving role of consultants in the digital age. Whether you're a seasoned pro or just starting out, "Consulting Decoded" is your roadmap to unlocking your full potential and achieving lasting success in the dynamic world of consulting. Don't get left behind. Grab your copy of "Consulting Decoded" today and start your journey to becoming a sought-after consultant in the digital age!

Book Leadership in the Digital Age

Download or read book Leadership in the Digital Age written by Jeffrey Johnson and published by JEFFREY JOHNSON. This book was released on 2023-04-12 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leadership in the Digital Age: Thriving in an Era of Constant Change" delves into the realm of leadership in the digital landscape, offering insights and strategies to navigate and excel amidst the unceasing transformations of the modern world. From adapting to ever-evolving environments to cultivating prosperity, this book provides a profound and practical perspective on fostering robust leadership in a perpetually changing context.

Book Disruption and Digital Journalism

Download or read book Disruption and Digital Journalism written by John V. Pavlik and published by Routledge. This book was released on 2021-10-06 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a timely insight into how the news media have adapted to the digital transformation of public communication infrastructure. Providing a conceptual roadmap to understanding the disruptive, innovative impact of digital networked journalism in the 21st century, the author critically examines how and to what extent news media around the world have engaged in digital adaptation. Making use of data from news media content production and distribution both off- and online, as well as user and financial data from the U.S. and internationally, the book traces how the news media embraced and reacted to key developments such as the invention of the World Wide Web in 1989 and the launch of Google in 1998, Facebook in 2004, and the Apple iPhone in 2009. The author also highlights innovative organizations that have sought to reimagine news media that are optimized for digital, online, and mobile media of the 21st century, demonstrating how these groups have been able to stay better engaged with the public. Disruption and Digital Journalism is recommended reading for all academics and scholars with an interest in media, digital journalism studies, and technological innovation.

Book Critical Approaches to Data Engineering Systems and Analysis

Download or read book Critical Approaches to Data Engineering Systems and Analysis written by Bora, Abhijit and published by IGI Global. This book was released on 2024-04-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current data engineering demands more than theoretical understanding; it necessitates a practical, nuanced approach. Data engineering involves the intricate orchestration of systems and architectural frameworks for collecting, storing, processing, and analyzing vast datasets. The challenge lies in ensuring this data is managed and harnessed effectively, fostering insightful knowledge and steering organizations toward data-driven decision-making. Critical Approaches to Data Engineering Systems and Analysis unveils the latent potential inherent in diverse data analysis and engineering techniques. It combines compelling perspectives, guidelines, and frameworks, applying statistical and mathematical models. As industries and research communities witness increasing demand for web-based systems, software modules, heuristic models, and survey analysis, the book emphasizes the critical methodologies associated with data verification, reliability, fault tolerance, and viability.

Book Reinventing Business Practices  Start Ups    Sustainability

Download or read book Reinventing Business Practices Start Ups Sustainability written by Prof.Dr.V.Sasirekha and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Digital Privacy Rights  Navigating Privacy in the Digital Age

Download or read book Digital Privacy Rights Navigating Privacy in the Digital Age written by Michael Roberts and published by Richards Education. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the complex landscape of digital privacy with 'Digital Privacy Rights: Safeguarding Personal Data in the Digital Age.' This comprehensive book explores the fundamental principles, laws, technologies, and practices essential for protecting personal data in today's interconnected world. From understanding the legal frameworks and ethical considerations to implementing privacy-enhancing technologies and securing online communications, each chapter offers practical insights, real-world case studies, and actionable strategies. Whether you're concerned about social media privacy, workplace surveillance, healthcare data protection, or emerging technologies, this book equips individuals, businesses, and policymakers with the knowledge needed to advocate for and uphold digital privacy rights. Stay informed, empowered, and proactive in safeguarding your privacy in the digital era.

Book Business and Management in Asia  Disruption and Change

Download or read book Business and Management in Asia Disruption and Change written by Tobias Endress and published by Springer Nature. This book was released on 2024 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book focuses on "Disruption and Change" in the Asian region. In this context, managers and policymakers face a fast transformation of existing structures and business environments. From a business perspective, change is the adoption of business strategies, activities, and operations that meet the needs of the firm and its stakeholder today while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future. Disruption refers to the radical changes in existing industries or markets due to technological innovation breakthroughs. There is a consensus among scholars and practitioners that organizations must manage the change well to flourish in a competitive business environment. Many business models need to be rethought to establish new ways to stay competitive. The book, with its practical examples, gives the reader impulses for new Asian's approaches and encourages the readers to dare to think and act in new ways

Book The Content Advantage  Clout 2 0

Download or read book The Content Advantage Clout 2 0 written by Colleen Jones and published by New Riders. This book was released on 2018-07-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts

Book Future proof Careers  Navigating Job Automation and Embracing New Opportunities

Download or read book Future proof Careers Navigating Job Automation and Embracing New Opportunities written by Shu Chen Hou and published by Shu chen Hou. This book was released on with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to transform uncertainty into an opportunity? In a world marked by constant change and evolving technologies, the key to career success isn't just surviving change—it's thriving amidst it. Introducing "Future-proof Careers: Navigating Job Automation and Embracing New Opportunities," your guide to crafting a resilient, adaptable, and exciting career journey in the age of automation. What's Inside? 🚀 Embrace Change: Discover how to view change not as a hurdle, but as a launching pad for growth. Learn to leverage setbacks, navigate uncertainty, and turn challenges into stepping stones to success. 🌟 Skills that Endure: Uncover the skills that automation can't replace—creativity, critical thinking, emotional intelligence, and more. Understand how to harness your human edge and position yourself as an invaluable asset. 🎓 Lifelong Learning: Embrace a growth mindset and adaptability through continuous learning. Explore online courses, certifications, and micro-credentials that enable you to stay ahead of the curve. 🔮 Craft Your Roadmap: Set personalized career goals that align with your passions and strengths. Build a dynamic plan for ongoing skill development, stay relevant in ever-evolving industries, and position yourself for growth. 💡 Embrace a Future-Proof Mindset: Dive into inspiring stories of individuals who have thrived by embracing change, adversity, and innovation. Discover how their journeys can illuminate your path to success. Why You Need This Book: ⭐Navigate Automation: Understand the impact of automation on industries and learn how to future-proof your career by focusing on skills that machines can't replicate. ⭐Embrace Change: Develop the mindset to see change as an opportunity for growth and innovation, rather than a roadblock. ⭐Build Resilience: Learn from real-life examples of individuals who turned setbacks into successes, and discover how to adapt and pivot when challenges arise. ⭐Craft Your Future: Create a dynamic roadmap that aligns with your passions and industry trends. Continuously upskill and adapt, ensuring you're always at the forefront of your field. ⭐ Thrive Amidst Uncertainty: Learn how to embrace a future-proof mindset, harness your human-centric skills, and confidently navigate the evolving world of work. Your Future-Proof Career Awaits! Don't let change catch you off-guard—proactively shape your future with the insights, strategies, and inspiration found in "Future-proof Careers." Equip yourself with the tools to thrive, innovate, and build a career that not only withstands the test of time but flourishes in the face of change. Are you ready to future-proof your career? Get your copy today and embark on a journey of continuous growth, innovation, and success!