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Book Nature Wants Us to Be Fat

Download or read book Nature Wants Us to Be Fat written by Richard Johnson and published by BenBella Books. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — HEALTH: GENERAL “It is exceptionally well organized and presented, making it an ideal and highly recommended addition to personal, community, college, and university library Health/Medicine collections.” —Midwest Book Review Nature puts a “survival switch” in our bodies to protect us from starvation. Stuck in the “on” position, it’s the hidden source of weight gain, heart disease, and many other common health struggles. But you can turn it off. Dr. Richard Johnson has been on the cutting edge of research into the cause of obesity for more than a decade. His team’s discovery of the fructose-powered survival switch—a metabolic pathway that animals in nature turn on and off as needed, but that our modern diet has permanently fixed in the “on” position, where it becomes a fat switch—revolutionized the way we think about why we gain weight. In Nature Wants Us to Be Fat, he details the mounting evidence on how this switch is responsible both for excess fat storage and for many of the major diseases endemic to the Western world, including heart disease, cancer, and dementia. Dr. Johnson also reveals the surprising link between the survival switch and health conditions such as gout, kidney disease, liver disease, stroke—and even behavioral issues like addiction and ADHD. And, most important, he shares a science-based plan to help readers fight back against nature. Guided by ongoing clinical research—plus fascinating observations from the animal kingdom, evolution, and history—Dr. Johnson takes you along on an eye-opening investigation into: What you can do to turn off your survival switch What we have in common with hibernating bears, sperm whales, and the world’s fattest bird Why it’s fructose (not glucose) that drives insulin resistance and metabolic disease The foods we eat that trigger the body to make its own fructose The surprising role salt and dehydration play in fat accumulation The surprising link between the survival switch and health conditions such as gout and liver and kidney diseases, and even behavioral issues like addiction and ADHD Dr. Johnson not only provides new recommendations for how we can prevent or treat obesity, but also how we can use this information to reduce our risk of developing disease. Nature wants us to be fat, and when we understand why, we gain the tools we need to lose weight and optimize our health.

Book Nature Wants Us to Be Fat

Download or read book Nature Wants Us to Be Fat written by Richard Johnson and published by BenBella Books. This book was released on 2022-02-08 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — HEALTH: GENERAL “It is exceptionally well organized and presented, making it an ideal and highly recommended addition to personal, community, college, and university library Health/Medicine collections.” —Midwest Book Review Nature puts a “survival switch” in our bodies to protect us from starvation. Stuck in the “on” position, it’s the hidden source of weight gain, heart disease, and many other common health struggles. But you can turn it off. Dr. Richard Johnson has been on the cutting edge of research into the cause of obesity for more than a decade. His team’s discovery of the fructose-powered survival switch—a metabolic pathway that animals in nature turn on and off as needed, but that our modern diet has permanently fixed in the “on” position, where it becomes a fat switch—revolutionized the way we think about why we gain weight. In Nature Wants Us to Be Fat, he details the mounting evidence on how this switch is responsible both for excess fat storage and for many of the major diseases endemic to the Western world, including heart disease, cancer, and dementia. Dr. Johnson also reveals the surprising link between the survival switch and health conditions such as gout, kidney disease, liver disease, stroke—and even behavioral issues like addiction and ADHD. And, most important, he shares a science-based plan to help readers fight back against nature. Guided by ongoing clinical research—plus fascinating observations from the animal kingdom, evolution, and history—Dr. Johnson takes you along on an eye-opening investigation into: What you can do to turn off your survival switch What we have in common with hibernating bears, sperm whales, and the world’s fattest bird Why it’s fructose (not glucose) that drives insulin resistance and metabolic disease The foods we eat that trigger the body to make its own fructose The surprising role salt and dehydration play in fat accumulation The surprising link between the survival switch and health conditions such as gout and liver and kidney diseases, and even behavioral issues like addiction and ADHD Dr. Johnson not only provides new recommendations for how we can prevent or treat obesity, but also how we can use this information to reduce our risk of developing disease. Nature wants us to be fat, and when we understand why, we gain the tools we need to lose weight and optimize our health.

Book The Fat Switch

    Book Details:
  • Author : Richard Johnson
  • Publisher :
  • Release : 2012-08-15
  • ISBN : 9780988547322
  • Pages : pages

Download or read book The Fat Switch written by Richard Johnson and published by . This book was released on 2012-08-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book What We Don t Talk About When We Talk About Fat

Download or read book What We Don t Talk About When We Talk About Fat written by Aubrey Gordon and published by Beacon Press. This book was released on 2020-11-17 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of Your Fat Friend and co-host of the Maintenance Phase podcast, an explosive indictment of the systemic and cultural bias facing plus-size people. Anti-fatness is everywhere. In What We Don’t Talk About When We Talk About Fat, Aubrey Gordon unearths the cultural attitudes and social systems that have led to people being denied basic needs because they are fat and calls for social justice movements to be inclusive of plus-sized people’s experiences. Unlike the recent wave of memoirs and quasi self-help books that encourage readers to love and accept themselves, Gordon pushes the discussion further towards authentic fat activism, which includes ending legal weight discrimination, giving equal access to health care for large people, increased access to public spaces, and ending anti-fat violence. As she argues, “I did not come to body positivity for self-esteem. I came to it for social justice.” By sharing her experiences as well as those of others—from smaller fat to very fat people—she concludes that to be fat in our society is to be seen as an undeniable failure, unlovable, unforgivable, and morally condemnable. Fatness is an open invitation for others to express disgust, fear, and insidious concern. To be fat is to be denied humanity and empathy. Studies show that fat survivors of sexual assault are less likely to be believed and less likely than their thin counterparts to report various crimes; 27% of very fat women and 13% of very fat men attempt suicide; over 50% of doctors describe their fat patients as “awkward, unattractive, ugly and noncompliant”; and in 48 states, it’s legal—even routine—to deny employment because of an applicant’s size. Advancing fat justice and changing prejudicial structures and attitudes will require work from all people. What We Don’t Talk About When We Talk About Fat is a crucial tool to create a tectonic shift in the way we see, talk about, and treat our bodies, fat and thin alike.

Book Why We Get Fat

Download or read book Why We Get Fat written by Gary Taubes and published by Anchor. This book was released on 2011-12-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • “Taubes stands the received wisdom about diet and exercise on its head.” —The New York Times What’s making us fat? And how can we change? Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, bestselling author Gary Taubes revisits these urgent questions. Featuring a new afterword with answers to frequently asked questions. Taubes reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has been ignored. He also answers the most persistent questions: Why are some people thin and others fat? What roles do exercise and genetics play in our weight? What foods should we eat, and what foods should we avoid? Persuasive, straightforward, and practical, Why We Get Fat is an essential guide to nutrition and weight management. Complete with an easy-to-follow diet. Featuring a new afterword with answers to frequently asked questions.

Book Never Be Fat Again

Download or read book Never Be Fat Again written by Raymond Francis and published by Simon and Schuster. This book was released on 2010-01-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fight Fat at Its True Source . . . Your Cells. An M.I.T.-Trained Scientist Explains the ONE Secret You Need to Know to Lose Weight and Keep It Off. Raymond Francis is the scientist people turn to when diets don't work. His groundbreaking approach treats excess weight for what it reall y is--a disease caused by malfunctioning cells. As Francis explains, many of the foods we eat every day, especially the “health” and “diet” ones we dutifully buy to lose weight, have the opposite effect . Full of hidden toxins and lacking nutrients, they actually poison your cells and alter your weight-control genes, causing your body to put on the pounds. Like he's done for thousands of other people, Raymond Francis can help you turn this fat cycle around and reclaim your waistline--and your health. His simple yet scientifically supported plan will have you looking and feeling better than you have in years-- in just six weeks. You'll discover: Which low-fat and no-fat products actually make you fatter How one missing nutrient can signal your body to store fat Which food additives are most toxic--and how to spot them on a label The “Big 4” worst foods to eat--with delicious and nutritious alternatives How to sneak more fiber- and nutrient-rich foods into your day Plus, delicious recipes for meals and snacks and week-by-week to-do lists to keep you on track Your body already knows how to regulate its weight--you just need to give it a fighting chance. Now you can--for life.

Book The Secret Life of Fat  The Science Behind the Body s Least Understood Organ and What It Means for You

Download or read book The Secret Life of Fat The Science Behind the Body s Least Understood Organ and What It Means for You written by Sylvia Tara and published by W. W. Norton & Company. This book was released on 2016-12-27 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biochemist shows how we can finally control our fat—by understanding how it works. Fat is not just excess weight, but actually a dynamic, smart, and self-sustaining organ that influences everything from aging and immunity to mood and fertility. With cutting-edge research and riveting case studies—including the story of a girl who had no fat, and that of a young woman who couldn’t stop eating—Dr. Sylvia Tara reveals the surprising science behind our most misunderstood body part and its incredible ability to defend itself. Exploring the unexpected ways viruses, hormones, sleep, and genetics impact fat, Tara uncovers the true secret to losing weight: working with your fat, not against it.

Book The Sugar Fix

    Book Details:
  • Author : Richard Johnson
  • Publisher : Rodale Books
  • Release : 2008-04-01
  • ISBN : 1605299731
  • Pages : 303 pages

Download or read book The Sugar Fix written by Richard Johnson and published by Rodale Books. This book was released on 2008-04-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Sugar Fix, Dr. Richard Johnson, who oversees a pioneering research program, reports on discoveries about how fructose impacts the body—and directly connects the American obesity epidemic to a frightening escalation in our fructose consumption. It comes as no surprise that the sugar is found in processed foods like candy, baked goods, canned foods, and frozen meals in the form of high-fructose corn syrup, but it is also hidden in less obvious foods like peanut butter, egg products, and soups. Many fruits and vegetables contain high levels of it naturally. Dr. Johnson shows how to cut way back on the sweetener by making effective substitutions. The daily meal plans included here contain no more than 25 grams of fructose, one-quarter of the amount the average American now ingests. Rather than the low-carb approach of so many recent diets, Dr. Johnson recommends a much easier to enjoy and stick to formula: 50% carbs, 25% fat, and 25% protein. The immediate benefit of this diet is to help anyone shed excess weight. The additional benefits are even more impressive—reduced risk for such serious health problems as high blood pressure, elevated blood fats, and insulin resistance, conditions directly linked to heart disease, diabetes, kidney disease, and stroke.

Book The Dorito Effect

    Book Details:
  • Author : Mark Schatzker
  • Publisher : Simon and Schuster
  • Release : 2015-05-05
  • ISBN : 1501116134
  • Pages : 272 pages

Download or read book The Dorito Effect written by Mark Schatzker and published by Simon and Schuster. This book was released on 2015-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively and important argument from an award-winning journalist proving that the key to reversing North America’s health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect, Mark Schatzker shows us how our approach to the nation’s number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor—the tastes we crave—and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language—flavor—that evolved to guide our nutrition, not destroy it. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.

Book Fat Girls Hiking

    Book Details:
  • Author : Summer Michaud-Skog
  • Publisher : Timber Press
  • Release : 2022-03-29
  • ISBN : 1643260391
  • Pages : 253 pages

Download or read book Fat Girls Hiking written by Summer Michaud-Skog and published by Timber Press. This book was released on 2022-03-29 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the founder of the Fat Girls Hiking community, this inclusive and inspiring guide to the great outdoors will inspire people of all body types, sizes, abilties, and backgrounds.

Book Why We Eat  Too Much

    Book Details:
  • Author : Andrew Jenkinson
  • Publisher : Penguin Life
  • Release : 2021
  • ISBN : 9780241400531
  • Pages : 0 pages

Download or read book Why We Eat Too Much written by Andrew Jenkinson and published by Penguin Life. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sunday Times bestseller that explains the new science behind weight loss and how we can get in shape without counting calories. 'A compelling look at the science of appetite and metabolism' Vogue 'This book tells us the truth about weight loss' Dr Rangan Chatterjee _______________ We've all heard the golden rule: eat less, exercise more and you'll lose weight. But what if it isn't that simple? For over two decades, weight loss surgeon Dr Andrew Jenkinson has treated thousands of people who have become trapped in the endless cycle of dieting. Why We Eat (Too Much), combines case studies from his practice and the new science of metabolism to illuminate how our appetite really works. Debunking myths of about body and systematically explaining why dieting is counter-productive, this unflinching book investigates every aspect of nutrition: from the 'set weight point' that is unique to all of us, to good and bad fats, and from how genes impact our weight to how our hormones are affected after a diet ends. With a new chapter about the link between obesity and COVID-19, this incredible book will help you understand your body better than ever before. _______________ 'Articulate, clear, a joy to read, this is a book that really needed written' Joanna Blythman, author of Swallow This 'Highly persuasive . . . a radical approach to weight loss' Sunday Times 'Debunks the myths around dieting and weight-loss' Telegraph

Book Fat  Crazy  and Tired

    Book Details:
  • Author : Van Lathan Jr.
  • Publisher : Legacy Lit
  • Release : 2022-04-26
  • ISBN : 0306923742
  • Pages : 130 pages

Download or read book Fat Crazy and Tired written by Van Lathan Jr. and published by Legacy Lit. This book was released on 2022-04-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcaster and former TMZ host Van Lathan Jr. writes a sharp, funny, and brutally honest, cultural critique of the unspoken obstacles and extreme anxiety that keep us from maintaining good health in America’s “wellness waistland,” explored through vignettes about his mental health and weight loss journey as a Black man. A formerly chubby kid who self‑identified for much of his life as “the fat friend,” media personality and podcast host Van Lathan Jr. has struggled with physical and mental health his entire life. He was used to being his besties' wing man on the dating scene, the slack bench‑dweller at the gym, and his mother's biggest fan at every meal, especially whenever she served up her infamous mac and cheese with five different kinds of cheese. At 365 lbs, Van hated being fat so much, he found it harder than being Black! After dedicating years to improving his physical and mental health, with many ups and downs, in 2020 Van found himself in a shared slump with other Americans when the Covid-19 pandemic hit and the George Floyd video was released—suddenly he was surrounded by carbs galore, binge-ing everything, feeling non‑stop exhaustion, and crippling waves of anxiety and depression. Fat, Crazy, and Tired isn't just about Van's ultimately unsuccessful journey to an Instagram‑able body and zen; it's about the unspoken personal battlefield of attaining and maintaining what Americans deem as good health. He explores the real reasons behind our unending physical and mental health battles—culture, family, and the baggage of life—and demonstrates how we can better understand our bodies by better understanding ourselves. He takes it back to his southern upbringing in Baton Rouge, opens up about how being “the Black guy” at work at TMZ overshadowed his identity, and shares how he holds up to survive the madness. “Detox” cleanses? Weight loss pills? Celery juice? No, thank you. Unlike the self‑help gurus that push you to go “all or nothing” and “keep it 100,” Van wants you to be happier and healthier at 50% without totally admonishing yourself to get there. Packed with double doses of humor Fat, Crazy, and Tired shares abrutally honest cultural critique of mental health and our weight loss obsession in what he dubs America’s “wellness waistland.”

Book This Is Why You re Fat  And How to Get Thin Forever

Download or read book This Is Why You re Fat And How to Get Thin Forever written by Jackie Warner and published by Grand Central Life & Style. This book was released on 2012-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this New York Times bestseller, Jackie Warner, America's favorite no-nonsense celebrity fitness trainer, shows you how to get hot, healthy, and thin forever. "Being fat isn't your fault; staying fat is." That's what Jackie Warner tells her own clients, and that's why no one delivers better results than Jackie. This groundbreaking program is filled empowering strategies help you drop pounds and inches fast, without grueling workouts or deprivation. Her two-tiered approach provides a complete nutritional makeover and a failure-proof condensed workout routine, PLUS all the emotional support and encouragement you need to get to the finish line and beyond. With Jackie's core principles, you'll be shocked to find what is actually making you fat, and how easy it is to get thin for a lifetime. Discover her surprising secrets: ADD TO LOSE: In Jackie's 2-week jump-start, no food is off-limits. You'll actually add food to your diet in order to lose weight. CHEATING IS ALLOWED: Eat clean for 5 days, then indulge in whatever you want over the weekend! FAT IS NOT THE ENEMY: Fat doesn't make you fat; sugar does! Learn to finally control those sweets cravings. SKIP THE CRUNCHES: They just build muscle under the fat. Discover the fastest way to shrink your waist and spark your metabolism for rapid fat loss. LESS (EXERCISE) IS MORE: Workouts shouldn't take over your day-give Jackie just 20 minutes and you'll see results. THINK YOURSELF THIN: It's true! Jackie's own breakthrough mind-body techniques called Metaphysiques will help you create the body you want-by thinking it into reality. THIS IS WHY YOU'RE FAT (AND HOW TO GET THIN FOREVER) is your first and last stop on the way to a new fit and healthy you!

Book Metabolical

    Book Details:
  • Author : Robert H. Lustig
  • Publisher : HarperCollins
  • Release : 2021-05-04
  • ISBN : 0063027739
  • Pages : 442 pages

Download or read book Metabolical written by Robert H. Lustig and published by HarperCollins. This book was released on 2021-05-04 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author of Fat Chance explains the eight pathologies that underlie all chronic disease, documents how processed food has impacted them to ruin our health, economy, and environment over the past 50 years, and proposes an urgent manifesto and strategy to cure both us and the planet. Dr. Robert Lustig, a pediatric neuroendocrinologist who has long been on the cutting edge of medicine and science, challenges our current healthcare paradigm which has gone off the rails under the influence of Big Food, Big Pharma, and Big Government. You can’t solve a problem if you don’t know what the problem is. One of Lustig’s singular gifts as a communicator is his ability to “connect the dots” for the general reader, in order to unpack the scientific data and concepts behind his arguments, as he tells the “real story of food” and “the story of real food.” Metabolical weaves the interconnected strands of nutrition, health/disease, medicine, environment, and society into a completely new fabric by proving on a scientific basis a series of iconoclastic revelations, among them: Medicine for chronic disease treats symptoms, not the disease itself You can diagnose your own biochemical profile Chronic diseases are not "druggable," but they are "foodable" Processed food isn’t just toxic, it’s addictive The war between vegan and keto is a false war—the combatants are on the same side Big Food, Big Pharma, and Big Government are on the other side Making the case that food is the only lever we have to effect biochemical change to improve our health, Lustig explains what to eat based on two novel criteria: protect the liver, and feed the gut. He insists that if we do not fix our food and change the way we eat, we will continue to court chronic disease, bankrupt healthcare, and threaten the planet. But there is hope: this book explains what’s needed to fix all three.

Book Size 12 Is Not Fat with Bonus Material

Download or read book Size 12 Is Not Fat with Bonus Material written by Meg Cabot and published by Harper Collins. This book was released on 2012-06-12 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now includes a bonus excerpt from Meg Cabot's new Heather Wells novel, Size 12 and Ready to Rock, available wherever books are sold July 10. Heather Wells Rocks! Or, at least, she did. That was before she left the pop-idol life behind after she gained a dress size or two—and lost a boyfriend, a recording contract, and her life savings (when Mom took the money and ran off to Argentina). Now that the glamour and glory days of endless mall appearances are in the past, Heather's perfectly happy with her new size 12 shape (the average for the American woman!) and her new job as an assistant dorm director at one of New York's top colleges. That is, until the dead body of a female student from Heather's residence hall is discovered at the bottom of an elevator shaft. The cops and the college president are ready to chalk the death off as an accident, the result of reckless youthful mischief. But Heather knows teenage girls . . . and girls do not elevator surf. Yet no one wants to listen—not the police, her colleagues, or the P.I. who owns the brownstone where she lives—even when more students start turning up dead in equally ordinary and subtly sinister ways. So Heather makes the decision to take on yet another new career: as spunky girl detective! But her new job comes with few benefits, no cheering crowds, and lots of liabilities, some of them potentially fatal. And nothing ticks off a killer more than a portly ex-pop star who's sticking her nose where it doesn't belong . . .

Book Why Diets Make Us Fat

Download or read book Why Diets Make Us Fat written by Sandra Aamodt and published by Penguin. This book was released on 2016-06-07 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If diets worked, we'd all be thin by now. Instead, we have enlisted hundreds of millions of people into a war we can't win." What’s the secret to losing weight? If you’re like most of us, you’ve tried cutting calories, sipping weird smoothies, avoiding fats, and swapping out sugar for Splenda. The real secret is that all of those things are likely to make you weigh more in a few years, not less. In fact, a good predictor of who will gain weight is who says they plan to lose some. Last year, 108 million Americans went on diets, to the applause of doctors, family, and friends. But long-term studies of dieters consistently find that they’re more likely to end up gaining weight in the next two to fifteen years than people who don’t diet. Neuroscientist Sandra Aamodt spent three decades in her own punishing cycle of starving and regaining before turning her scientific eye to the research on weight and health. What she found defies the conventional wisdom about dieting: ·Telling children that they’re overweight makes them more likely to gain weight over the next few years. Weight shaming has the same effect on adults. ·The calories you absorb from a slice of pizza depend on your genes and on your gut bac­teria. So does the number of calories you’re burning right now. ·Most people who lose a lot of weight suffer from obsessive thoughts, binge eating, depres­sion, and anxiety. They also burn less energy and find eating much more rewarding than it was before they lost weight. ·Fighting against your body’s set point—a cen­tral tenet of most diet plans—is exhausting, psychologically damaging, and ultimately counterproductive. If dieting makes us fat, what should we do instead to stay healthy and reduce the risks of diabetes, heart disease, and other obesity-related conditions? With clarity and candor, Aamodt makes a spirited case for abandoning diets in favor of behav­iors that will truly improve and extend our lives.

Book Salt Sugar Fat

Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."