Download or read book Native Advertising Arbitrage written by Rob Keast and published by Createspace Independent Publishing Platform. This book was released on 2016-06-16 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native Advertising is the Fastest Growing Advertising Format on the Internet and is Predicted to Remain So Until At Least 2020 "Probably the Best Introduction to Native Advertising and the New Way People are Driving Traffic and Making a Profit From Blogs" Arbitrage is simply buying something for a low price then selling it for a high price. Step-By-Step - Native Advertising Explained This book shows you how to do this using Native Advertising to buy visitors to your site and make more money off those visitors with advertising than it cost you to get them to visit. This is repeatable, scaleable and proven, but it MUST be done the right way. The pioneer of this method was Scott DeLong who started his site ViralNova.com in 2013 with a basic Wordpress theme and rapidly scaled it to do $1million revenue within 8 months and all on his own. Things have moved on now and whilst that level of growth may be hard to achieve, it is still possible to very quickly scale a site using these techniques. Make This the Year YOU Create a Money Making Blog Using the Latest Proven Methods This book covers the entire step-by-step process: Niche and branding Creating a site Setting up and optimising your ad placements Creating slideshow posts (and why you need these) Researching and creating money making content Understanding analytics to find where you are making money and bleeding money Optimising traffic to only send profitable visitors What the competition are doing wrong Rapidly scaling Increasing the value of your blog for a bigger exit You Can Do This Can you create a post to your social feed designed to get the most likes and shares from your friends and followers and learn from which ones bomb and which ones do well? If so then you already have most of the skills you need. "You Just Need a Blueprint to Follow"" Rob Keast is an entrepreneur who has started and sold several web based businesses and is passionate about optimising and scaling digital businesses and sharing the processes to do so with others. Click on "Look Inside" to See the Proof and Find Out Much More!
Download or read book Native Advertising written by Dale Lovell and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies. This comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent. Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
Download or read book 15 Questions About Native Advertising written by Massimo Moruzzi and published by Massimo Moruzzi. This book was released on 2017-08-02 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: 15 questions about native advertising that are seldom asked or answered.
Download or read book Native Advertising written by Dale Lovell and published by . This book was released on 2017 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
Download or read book Black Ops Advertising written by Mara Einstein and published by OR Books. This book was released on 2016-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Download or read book Native Advertising written by Lisa Lynch and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index
Download or read book Native Advertising Blending in to Stand Out written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2023-07-15 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Native Advertising: Blending in to Stand Out" delves into the dynamic world of modern advertising, where seamless integration is the key to capturing audience attention. This insightful book explores how successful brands artfully combine their promotional messages with the surrounding content to engage consumers without disrupting their online experience. It emphasizes the importance of authenticity and relevance in crafting native ads that resonate with target audiences. By analyzing real-world case studies, the book provides practical strategies for marketers to create compelling native campaigns that not only stand out amidst the digital clutter but also build trust and lasting connections with customers. For anyone seeking to master the art of native advertising, this book is an indispensable guide.
Download or read book Advertising Arbitrage written by Sergei Kovbasyuk and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Native Advertising in Online News written by Anocha Aribarg and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While advertisers face a tradeoff between ad clicks and brand recognition, publishers need to strike a balance between ad clicks and the platform's trustworthiness. From a policy perspective, the U.S. Federal Trade Commission (FTC) has become more concerned about native advertising confusing consumers and hence has imposed guidelines requiring advertisers to clearly disclose their native ads. This research aims to understand how consumers respond to native ads versus display ads and to different styles of native ad disclosures. We employ a series of randomized online experiments and a field experiment combining clickstream behavioral data, eye movement data, and survey response data. The results show that when we control for the position of an ad on a news page, a native ad generates a higher click-through rate, as it better resembles surrounding editorial content. However, a display ad garners more visual attention and brand recognition than a native ad. Featuring native ads on news sites can also decrease the trustworthiness of the sites. Finally, with respect to native ad disclosure, the findings suggest that advertisers who prominently disclose native ads could benefit from greater brand awareness without sacrificing much in terms of click-through rates. Following the FTC guidelines closely may therefore be the optimal strategy for native advertising.
Download or read book Native Advertising Standard Requirements written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-07-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the scope of Native Advertising defined? How does the organization define, manage, and improve its Native Advertising processes? Is maximizing Native Advertising protection the same as minimizing Native Advertising loss? Do the Native Advertising decisions we make today help people and the planet tomorrow? How can skill-level changes improve Native Advertising? This powerful Native Advertising self-assessment will make you the trusted Native Advertising domain visionary by revealing just what you need to know to be fluent and ready for any Native Advertising challenge. How do I reduce the effort in the Native Advertising work to be done to get problems solved? How can I ensure that plans of action include every Native Advertising task and that every Native Advertising outcome is in place? How will I save time investigating strategic and tactical options and ensuring Native Advertising costs are low? How can I deliver tailored Native Advertising advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Native Advertising essentials are covered, from every angle: the Native Advertising self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Native Advertising outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Native Advertising practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Native Advertising are maximized with professional results. Your purchase includes access details to the Native Advertising self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Download or read book Going Native written by David A. Hyman and published by . This book was released on 2018 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native advertising, which matches the look and feel of unpaid news and editorials, has exploded online. The Federal Trade Commission has long required advertising to be clearly and conspicuously labeled, and it recently reiterated that these requirements apply to native advertising. We explore whether respondents can distinguish native advertising and “regular” ads from unpaid content, using 16 native ads, 5 “regular” ads, and 8 examples of news/editorial content, drawn from multiple sources and platforms. Overall, only 37% of respondents thought that the tested examples of native advertising were paid content, compared to 81% for “regular” advertising, with substantial variation by platform, advertiser, and labeling. Modest labeling changes materially increased the number of respondents that correctly recognized that native ads are paid content - but even these improved results fell well short of those for “regular” advertising. We also explored labeling preferences and self-reported concern about native advertising. Our findings indicate that native advertising involves a significant risk of deception which self-regulation has not addressed.
Download or read book Native Advertising and Disclosure written by Katherine A. Hunt and published by . This book was released on 2017 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper reviews the growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, this text reviews native advertisements in five prominent online newspapers for disclosure and source credibility. Through a content analysis of 130 online newspaper native ads, this paper reviews disclosure according to FTC guidelines for native advertising proximity and placement, prominence, reputation, and language. In addition, this text reviews source credibility by attribution and source status: executives, professionals, public relations personnel, workers, celebrities, organizations, and students. This paper adds to research by its application of Agenda-Setting Theory in its sorting of native ads by their newspaper category and subject matter to determine which newspaper sections are utilizing native ads most frequently and ultimately driving the editorial agenda.
Download or read book Native Advertising Effective Deceptive Or Both written by and published by . This book was released on 2021 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Going Native written by Alexander Charles LaBrecque and published by . This book was released on 2021 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the use of the Internet has evolved over the past few decades, digital advertising has become an increasingly important part of how firms reach their consumers. Since 1996, digital advertising spending has increased from $30 million to over $35 billion in 2019 (PwC & IAB, 2020). While digital advertising-as a whole-has become an omnipresent source of advertising, there have been recent shifts in the different types of digital ads that firms utilize. Perhaps most notable is the rise of native advertising-which is a new form of digital display advertising that has been popularized by major social networking sites such as Facebook, Twitter, and Snapchat. As a disguised form of advertising, much of the research on native advertising has centered around the nature of advertising disclosures. However, as publishers are increasingly adopting stricter disclosure standards, it is important to also explore how advertisers can effectively utilize native advertising. Thus, the goal of my dissertation is to examine how firms can better utilize this new form of digital advertising to make their advertising campaigns more effective.For the first essay of my dissertation, I explore how native advertising effectiveness is influenced by the interplay between advertising content and the context in which it is presented. In the first study, I leverage a unique dataset from one of the largest programmatic buy-side agencies in the United States to examine how native ad placement (in-feed versus in-ad) interacts with different ad appeals (promotion-related versus solution-related) to influence click-through rates. Then for study two, I conduct a field experiment to explore how native ad placements affect consumers post-click behaviors. I find that while more disguised placements (in-feed) may produce higher click-through rates, consumers that click on these more disguised ads will exhibit diminished post-click performance. However, I assess if these negative behaviors can be attenuated by developing congruent landing pages. As the literature has largely focused on the negative aspects of native advertising (Saenger & Song, 2019), this research provides timely and unique insight into how managers can better develop their native advertising campaigns.The second essay of my dissertation focuses on how different sources of congruity affect native advertising effectiveness. While the concept of congruity has a long history in advertising research, native advertising is a particularly interesting context to study congruity. Because native ads are already designed to look congruent with the publisher's content, it is important to explore how other forms of congruity affect advertising effectiveness. Using data from an iconic retailer's native advertising campaigns, I test how these different sources of congruity affect objective measures of native advertising effectiveness. More specifically, I measure congruity between the publishing domain and the brand (i.e., contextual congruity), as well as congruity between the audience and the brand (i.e., targeting variables such as gender and interest category). Consistent with the banner advertising literature, the results suggest that incongruity can be beneficial for ads delivered in traditional advertising space. However, I find that for fully embedded native ads, presenting ads alongside similar editorial content improves click-through rates. Furthermore, I find that targeting can enhance the effectiveness of contextually congruent advertisements not only from a click-based perspective but enhances post-click engagement as well.
Download or read book Native Advertising Standard Requirements written by Gerardus Blokdyk and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native Advertising Standard Requirements.
Download or read book Native Advertising to Deceive Or Not Deceive written by Mirko Schardt and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Effects of Native Advertisement on the U S News Industry written by Manon Revel and published by . This book was released on 2019 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: The migration of news to the web has given advertisers new opportunities to target readers with ever more personal and engaging ads. This sponsored content, known as native advertising, is placed in news publications often camouflaged as legitimate news. Though native ads bring revenue to the struggling U.S. news industry, their ability to draw loyal readers off-site could hurt publishers in the long run. Herein, I measure the quality and the impact of the ads from Content Recommendation Networks (CRN) on the U.S. news industry, between March 2016 and February 2019. A CRN controls both the third-party ads and the house ads -- recommendations for news articles from the host publisher -- on a news publisher's website. During the 2016 presidential election, I found that 17% of ad headlines were political, and 67% of the stories were clickbait. Over the 2018 midterm elections, 15% of the ads were political, and 73% were clickbait. While third-party ads are more clickbait than house ads, the increase in clickbait between 2016 and 2018 is larger for the house ads. Further, I investigate the effect that a one-time exposure to these ads have on the perceived credibility on news articles. Four publishers were under study: CNN, Fox News, The Atlantic and Sacramento Bee. A one-time exposure to CRN ads was found to have no signicant eect on the credibility of traditional publishers. Yet, the CRN ads impacted the credibility of less well-known publishers: ads increased the credibility of the news on Sacramento Bee, and decreased it on The Atlantic.
