Download or read book National Advertising in Newspapers written by Neil Hopper Borden and published by . This book was released on 1946 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Building Newspaper Advertising written by Jason Rogers and published by . This book was released on 1919 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Keeping a Dollar at Work written by Truman Armstrong De Weese and published by . This book was released on 1917 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How Country Editors Can Get National Advertising written by George Hough Perry and published by . This book was released on 1914 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book The General Advertising Department of the American Newspaper written by Royal Henderson Ray and published by . This book was released on 1935 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Advertising Rate Structure in the Daily Newspaper Industry written by James Milton Ferguson and published by Englewood Cliffs, N.J., Prentice-Hall. This book was released on 1963 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author is an alumnus of Evanston Township High School, class of 1954.

Download or read book The New York Times Typographical Standards written by New York Times Company and published by . This book was released on 1927 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising in the Printed Media written by Leslie Willard McClure and published by New York : Macmillan. This book was released on 1964 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fourth Estate written by and published by . This book was released on 1917 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making Millions Read and Buy written by William A. Thomson and published by . This book was released on 1934 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1944 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Book of Facts written by and published by . This book was released on 1921 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising written by Richard Donald Millican and published by . This book was released on 1965 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Advertising Vs Prosperity written by Ralph Borsodi and published by . This book was released on 1923 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Food Markets for the Advertiser written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1934 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: