Download or read book Nation Branding in Non Western Societies written by Shantanu Chakrabarti and published by Taylor & Francis. This book was released on 2025-02-03 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: A country’s stature in global politics is often determined by its popular image and public perceptions, as reflected in global media. While ‘nation branding’ as a term and a tool of analysis in Social Sciences has emerged prominently since the 1990s, the practice of ‘positive’ projection of states, regions and locality along with non-state institutions has deeper historical roots. Apart from nation branding, the cultural turn in ‘International Relations’ has led to popularisation of analytical concepts like ‘soft power’ and ‘civilisation’ or ‘civilisational states.’ The present work focuses on two of these concepts: ‘nation branding’ and ‘civilisation state’ and traces the historical process of evolution in Indian nation building project. It analyses the evolving concept of ‘civilisation state’ and its association with the strong urge for autonomy along with the self-perception of national and cultural greatness shared by the Indian elite leading to a search for identity and recognition of the intra-regional and extra-regional linkages in terms of shared cultural and historical identity. It also looks into the process of continuity from independence to present times and to what extent this has influenced Indian elite thinking and conceptualisation of India’s status in global affairs. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
Download or read book Nation Branding in Modern History written by Carolin Viktorin and published by Berghahn Books. This book was released on 2018-08-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Download or read book Decolonizing Marketing Theory and Practice written by Hasan Gilani and published by Taylor & Francis. This book was released on 2024-11-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In academic institutions worldwide, the call to decolonize the syllabus, curriculum, and the entire university experience is growing louder and more urgent. Yet, the conversation must extend beyond blogs, hashtags, and social media trends. This book dives deep into the critical need to challenge and transform the foundations of marketing education. Addressing the urgent need for deeper conversations, this book delves into the multifaceted process of decolonizing marketing theory and practice to foster a more inclusive field. Through an insightful collection of contributions, this book critically examines the entrenched roots of colonization, capitalism, and inequality, urging us to move beyond simply adding non-white authors and non-Western case studies to the curriculum. Decolonization should begin with a focus on inclusivity and equality, progressing towards the recognition and exploration of diverse contexts and paradigms. Through rigorous analysis and innovative perspectives, this book identifies key areas in marketing pedagogy that require decolonization, urging a move away from exclusionary practices and Western-centric ideologies. It identifies crucial areas where texts, knowledge, and contexts need to be decolonized, advocating for a paradigm shift from a culture of exclusion and Western-centric ideologies to one that embraces inclusivity and a broad range of philosophical perspectives from the non-Western world. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective. By fostering engagement with a wider audience, it seeks to enrich the discourse around marketing education with a more nuanced and enriched perspective. Decolonizing Marketing Theory and Practice is an essential resource for those committed to creating a more equitable and comprehensive understanding of marketing in a global context.
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Download or read book Beyond Cairo written by Darrell Ezell and published by Springer. This book was released on 2012-12-28 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The US's once-enthusiastic commitment to restore trustworthy relations with the Muslim world has dwindled considerably since Obama's 2009 Cairo speech. This book tackles Washington's lagging engagement with the Muslim world and provides a roadmap for how the US can use public diplomacy to re-engage it.
Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Download or read book Commercial Nationalism written by Zala Volcic and published by Springer. This book was released on 2016-02-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Download or read book Imagined Communities written by Benedict Anderson and published by Verso Books. This book was released on 2006-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the imagined communities that compel men to kill or to die for an idea of a nation? This notion of nationhood had its origins in the founding of the Americas, but was then adopted and transformed by populist movements in nineteenth-century Europe. It became the rallying cry for anti-Imperialism as well as the abiding explanation for colonialism. In this scintillating, groundbreaking work of intellectual history Anderson explores how ideas are formed and reformulated at every level, from high politics to popular culture, and the way that they can make people do extraordinary things. In the twenty-first century, these debates on the nature of the nation state are even more urgent. As new nations rise, vying for influence, and old empires decline, we must understand who we are as a community in the face of history, and change.
Download or read book Pop Empires written by S. Heijin Lee and published by University of Hawaii Press. This book was released on 2019-07-31 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the start of the twenty-first century challenges to the global hegemony of U.S. culture are more apparent than ever. Two of the contenders vying for the hearts, minds, bandwidths, and pocketbooks of the world’s consumers of culture (principally, popular culture) are India and South Korea. “Bollywood” and “Hallyu” are increasingly competing with “Hollywood”—either replacing it or filling a void in places where it never held sway. This critical multidisciplinary anthology places the mediascapes of India (the site of Bollywood), South Korea (fountainhead of Hallyu, aka the Korean Wave), and the United States (the site of Hollywood) in comparative dialogue to explore the transnational flows of technology, capital, and labor. It asks what sorts of political and economic shifts have occurred to make India and South Korea important alternative nodes of techno-cultural production, consumption, and contestation. By adopting comparative perspectives and mobile methodologies and linking popular culture to the industries that produce it as well as the industries it supports, Pop Empires connects films, music, television serials, stardom, and fandom to nation-building, diasporic identity formation, and transnational capital and labor. Additionally, via the juxtaposition of Bollywood and Hallyu, as not only synecdoches of national affiliation but also discursive case studies, the contributors examine how popular culture intersects with race, gender, and empire in relation to the global movement of peoples, goods, and ideas.
Download or read book The Evolution of a Nation written by Daniel Berkowitz and published by Princeton University Press. This book was released on 2012 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book also examines the effects of early legal systems.
Download or read book Digital Diplomacy written by Corneliu Bjola and published by Routledge. This book was released on 2015-03-24 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses digital diplomacy as a form of change management in international politics. The recent spread of digital initiatives in foreign ministries is often argued to be nothing less than a revolution in the practice of diplomacy. In some respects this revolution is long overdue. Digital technology has changed the ways firms conduct business, individuals conduct social relations, and states conduct governance internally, but states are only just realizing its potential to change the ways all aspects of interstate interactions are conducted. In particular, the adoption of digital diplomacy (i.e., the use of social media for diplomatic purposes) has been implicated in changing practices of how diplomats engage in information management, public diplomacy, strategy planning, international negotiations or even crisis management. Despite these significant changes and the promise that digital diplomacy offers, little is known, from an analytical perspective, about how digital diplomacy works. This volume, the first of its kind, brings together established scholars and experienced policy-makers to bridge this analytical gap. The objective of the book is to theorize what digital diplomacy is, assess its relationship to traditional forms of diplomacy, examine the latent power dynamics inherent in digital diplomacy, and assess the conditions under which digital diplomacy informs, regulates, or constrains foreign policy. Organized around a common theme of investigating digital diplomacy as a form of change management in the international system, it combines diverse theoretical, empirical, and policy-oriented chapters centered on international change. This book will be of much interest to students of diplomatic studies, public diplomacy, foreign policy, social media and international relations.
Download or read book Popular Musics of the Non Western World written by Peter Manuel and published by Oxford University Press, USA. This book was released on 1988 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing stylistic analysis and historical development, this unique book is the first to examine all major non-Western music styles, from reggae and salsa to the popular musics of non-Western Europe, Asia, Africa, and the Middle East.
Download or read book Non Western Nations and the Liberal International Order written by Hiro Katsumata and published by Taylor & Francis. This book was released on 2023-05-30 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the increasing presence of non-Western nations in global affairs, Hiro Katsumata and Hiroki Kusano explore their responses to the backlash taking place in the West against the global spread of liberalism – against the global spread of free trade, multilateral institutions, and liberal-democratic politics. Katsumata and Kusano concentrate on the cases of Egypt, Brazil, Japan, ASEAN members, Russia, and China. Mounted by these non-Western nations are three kinds of responses: illiberal bandwagoning, counter-backlash, and thirdway charting. Each of these responses inevitably has significant consequences for the fate of the existing liberal international order established and sustained by the Western countries in the post-war era, either accelerating the collapse of this order by causing additional damage to it, or putting the brakes on its collapse by giving support to it. An invaluable resource for scholars in International Relations and Comparative Politics.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Transcultural Marketing for Incremental and Radical Innovation written by Christiansen, Bryan and published by IGI Global. This book was released on 2013-11-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Download or read book Personal Politics in the Postwar World written by Susanna Erlandsson and published by Bloomsbury Publishing. This book was released on 2022-01-27 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unravelling the mechanisms of daily diplomacy in the mid-20th century, this book follows one Dutch diplomatic couple, the van Kleffens, on their postings from the 1930s to the 1950s to offer a new perspective on how non-officials and personal politics shaped the postwar world. Combining private and public source materials, Erlandsson foregrounds the political culture of diplomacy and highlights events and people which have been left off the official record. The book integrates the detailed study of behind-the-scenes diplomatic practice into the larger narrative of traditional diplomatic history, connecting social practices with political outcomes. Exploring how women's tea drinking was used to achieve post-war foreign policy and how Rosa, a Guatemalan cook, contributed to the international standing of the Netherlands, it offers a more inclusive history by recognising the diplomatic work done by actors who were not diplomats. In doing so it demonstrates the ways in which diplomacy was class-bound, gendered and racialized, and proves that historicizing gender and cultural norms is crucial to understanding political and international history.
Download or read book Democratization and Identity written by Susan J. Henders and published by Lexington Books. This book was released on 2004 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The notable contributors to Democratization and Identity introduce the experiences of East and Southeast Asia into the study of democratization in ethnically (including religiously) diverse societies. This collection suggests that the risk of ethnicized conflict, exclusion, or hierarchy during democratization depends in large part on the nature of the ethnic identities and relations constituted during authoritarian rule. This volume's theoretical breakthroughs and its country case studies shed light on the prospects for ethnically inclusive and non-hierarchical democratization across East and Southeast Asia and beyond.
