Download or read book MySpace Marketing The Promotional Revolution written by Nick Jag and published by Nick Jag - Marketing. This book was released on 2007 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book MySpace Marketing written by Nick Jag and published by Booksurge Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to market and promote your band or business with the complete and up-to-date, 2nd Edition MySpace Marketing book.

Download or read book MySpace Marketing written by Sean Percival and published by Pearson Education. This book was released on 2008-12-11 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you’re a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don’t need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you’ll ever need, including Identifying and precision-targeting your audience Promoting your band, music, event, nightclub, or movie Reaching the 60% of MySpace users who are 25 or older Creating and designing a highly-effective MySpace profile Quickly building your friend network Attracting “must-have” friends who build buzz and businesses Planning your marketing “call to action” Optimizing search engines to find your profile Making the most of MySpace video, music, and blogs Marketing to specific high schools or colleges Hiring through MySpace

Download or read book Get Connected written by Starr Hall and published by Entrepreneur Press. This book was released on 2009-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Why • Keep in contact with current clients • Reach millions of potential clients • Share your business news • Be a voice in your industry • Manage your company reputation • Communicate with employees and partners • Build your client list • Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today’s hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry—investing nothing more than minutes a day! ? Identify the best social-site matches for your business ? Brand your online profile using customizing features ? Develop content that increases your search engine exposure ? Practice proven techniques to engage and attract quality customers ? Use unique strategies to maintain and improve your company’s reputation ? Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques

Download or read book The Social Media Revolution written by Anna Collins and published by Cavendish Square Publishing, LLC. This book was released on 2020-07-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of life in the 21st century. Nearly every young adult has one or more social media accounts, making it imperative that they learn the best ways to protect themselves and their private information. It is equally important to highlight the good that young adults can do with social media. Readers take an in-depth look this topic with the help of sidebars, full-color photographs, and discussion questions that encourage conversations among young adults about the best ways they can use social media, both for themselves and for society.

Download or read book Locating Publics written by Florian Grote and published by Springer Science & Business Media. This book was released on 2014-03-26 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Florian Grote investigates how a local Berlin music scene integrates online media into its cultural practice and why located interaction in clubs and at concert events remains one of the most important forms of communication. Based on detailed empirical data and innovative analytical methods, social situations are described that can only happen as communication in the field deals with the potentials and challenges of online media. The interwoven forms of online and offline activity are presented in a coherent model of public communication within contemporary cultural practice. With its current topic and an innovative set of methods, this study covers new ground for research in the cultural sciences of the digital age.

Download or read book Marketing to Moviegoers written by Robert Marich and published by SIU Press. This book was released on 2013-01-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

Download or read book Generation MySpace written by Candice M. Kelsey and published by Da Capo Lifelong Books. This book was released on 2007-03-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a comprehensive guide to understanding the technology, dangers, and social networking of MySpace.com; and offers advice to parents on how to monitor their teen's Internet activity and the things to watch out for.

Download or read book Punk Marketing written by Richard Laermer and published by Harper Collins. This book was released on 2009-10-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Download or read book MySpace Marketing written by Sean Percival and published by . This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you're a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don't need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you'll ever need.

Download or read book Mass Media Revolution written by J. Charles Sterin and published by Routledge. This book was released on 2017-11-22 with total page 1071 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.

Download or read book 15 Minutes of Fame written by Frederick Levy and published by Penguin. This book was released on 2008-06-03 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ordinary people become famous. Everyone gets a shot at the spotlight. Since its launch in 2005, YouTube has been a hub for users to upload and share their most interesting, intimate, exciting, or embarrassing moments with viewers all over the world. But how does one take advantage of YouTube's far-reaching resources and get a video seen? Here, Hollywood producer Frederick Levy addresses the interests and needs of the casual YouTube user as well as the serious web enthusiasts and video-makers who are looking to explore YouTube and its social and networking aspects in greater depth. Loaded with advice from established Hollywood gurus who've "been there, done that," this is the must-have guide for the wired and connected audiences of YouTube, MySpace, and Metacafe. Readers will learn how to: * Upload videos from a mobile phone * Capture video directly to the site from a Webcam * Embed videos into personal web pages or blogs, and much, much more!

Download or read book The Social Media Bible written by Lon Safko and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Download or read book A Lean Marketing Revolution written by John Errigo, PhD and published by Green Oak Press, LLC. This book was released on 2011-07-19 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say "goodbye" to those days! Now available is a short, easy to read, condensed version of the key principles of marketing, written as, "A Lean Marketing Revolution." A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format. The result is a dynamic and exciting 46 page book which gets to the point rather quickly to drive immediate results, which is quite revolutionary. A Lean Marketing Revolution was released on July 19, 2011. The book topped the bestsellers lists in Amazon's Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.

Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield Publishers. This book was released on 2020-07-20 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. This book contributes to everything we are trying to teach our students, not just the latest in advertising techniques. In fact, the book is exceptionally comprehensive.... By focusing on core social science concepts, Quesenberry solidifies his lessons expertly. Quesenberry wraps up the text with a discussion on integrating social media across organizations and pulling his wide-ranging topics together. This conclusion demonstrates that the academic field is full of us marketing-professionals-turned-professors, and this is a text for us! It presents real-world problems in academic ways perfect for the classroom... [A]fter assigning it in the classroom, I have no doubt that my students will keep this book on their first office bookshelf. (Previous Edition Praise) -- Journalism & Mass Communication Quarterly Provides a solid foundation for introducing the complexity of social media strategy to students... [and] an outstanding introduction to the types of social media engagement and their representative platforms. ... While choosing a social media textbook often deserves the status of 'It's Complicated', any professor looking for a quality introductory textbook for social media would do well to be 'In a Relationship' with Quesenberry's contribution. (Previous Edition Praise) -- Journal of Advertising Education Professor Quesenberry makes an important contribution in helping instructors to engage students in learning social media planning and strategy. Social Media Strategy helped my students present a real-world plan to our clients. The second edition adds important depth to the excellent framework for moving from theory to practice. -- Jeremy Lipschultz, Isaacson Professor, University of Nebraska at Omaha After reviewing the second edition, I was impressed by the increased breadth and depth that are covered in this update. The new edition offers a thorough discussion of emerging trends in social media marketing as well as extensive coverage of platforms and topics that were just gaining momentum a few years ago, including live-streaming videos, Snapchat, Messenger, influencer marketing, and online reviews. I highly recommend Keith's book to both educators and practitioners of social media marketing alike. It is a must-have guide for anyone in the field. -- Ai Zhang, Stockton University

Download or read book Marketing Communications written by Ze Zook and published by Kogan Page Publishers. This book was released on 2016-02-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.

Download or read book Ebook Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion