Download or read book Mysearchlab with Pearson Etext Standalone Access Card For Law of Public Communication written by Kent R. Middleton and published by Pearson. This book was released on 2013-07-31 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card atwww.mysearchlab.com. The most current developments in media law Middleton and Lee's overview of media law includes the most current legal developments affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators. By presenting statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the legal issues affecting the media today Understand the dynamic changes in electronic communication
Download or read book THINK Public Relations written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Download or read book Asian Art written by Dorinda Neave and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Asian Art provides students with an accessible introduction to the history of Asian Art. Students will gain an understanding of the emergence and evolution of Asian art in all its diversity. Using a range of analytical skills, readers will learn to recognize patterns of continuity and change between the arts and cultures of various regions comprising Asia. Images set within their broader cultural and religious backgrounds provides students with important contextual information to understand and decode artworks"--Publisher's description.
Download or read book Microeconomics written by Glenn Hubbard and published by Pearson. This book was released on 2018-01-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relevance of microeconomics shown through real-world business examples. One of the challenges of teaching principles of microeconomics is fostering interest in concepts that may not seem applicable to students' lives. Microeconomics makes this topic relevant by demonstrating how real businesses use microeconomics to make decisions every day. With ever-changing US and world economies, the 7th Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path -- opening an art studio, trading on Wall Street, or bartending at the local pub, students will benefit from understanding the economic forces behind their work.
Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Download or read book Interpersonal Communication written by Steven A. Beebe and published by Prentice Hall. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationships and sensitivity to others through a chapter on diversity and integrated discussions of diversity issues. Communication specialists, and anyone interested in improving their interpersonal relationship skills.
Download or read book Public Speaking written by Steven A. Beebe and published by Pearson. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in a new 8th edition, Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.
Download or read book The Healthy Edit written by John Rosenberg and published by Taylor & Francis. This book was released on 2011 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured throughout the book are interviews with well-established Hollywood editors on their experiences with film doctoring and fixing problematic movies through creative editing solutions. The companion site, TheHealthyEdit.com features Flash animations of the editing techniques discussed in the book, and more. --Book Jacket.
Download or read book Principles of Terrestrial Ecosystem Ecology written by F Stuart Chapin III and published by Springer Science & Business Media. This book was released on 2006-04-10 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features review questions at the end of each chapter; Includes suggestions for recommended reading; Provides a glossary of ecological terms; Has a wide audience as a textbook for advanced undergraduate students, graduate students and as a reference for practicing scientists from a wide array of disciplines
Download or read book The Law of Public Communication written by Kent Middleton and published by Longman Publishing Group. This book was released on 1991 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Prehistory and Archaeology written by Michael Chazan and published by Routledge. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated picture of prehistory as an active process of discovery. World Prehistory and Archaeology: Pathways through Time, third edition, provides an integrated discussion of world prehistory and archaeological methods. This text emphasizes the relevance of how we know and what we know about our human prehistory. A cornerstone of World Prehistory and Archaeology is the discussion of prehistory as an active process of discovery. Methodological issues are addressed throughout the text to engage readers. Archaeological methods are introduced in the first two chapters. Succeeding chapters then address the question of how we know the past to provide an integrated presentation of prehistory. The third edition involves readers in the current state of archaeological research, revealing how archaeologists work and interpret what they find. Through the coverage of various new research, author Michael Chazan shows how archaeology is truly a global discipline. Learning Goals Upon completing this book, readers will be able to: * Gain new perspectives and insights into who we are and how our world came into being. * Think about humanity from the perspective of archaeology. * Appreciate the importance of the archaeological record for understanding contemporary society.
Download or read book Prentice Hall Mathematics Geometry written by and published by . This book was released on 2009 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book The Career Tool Kit written by Carol Carter and published by . This book was released on 1995 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short, easily-digestible sections, a variety of application and self-assessment exercises, and interviews and quotes from students already "in the trenches", help readers take inventory, get started, and move onto a successful career. The Career Tool Kit is designed especially to help readers develop the skills and attitudes needed to successfully complete their education; search for, find, and win the job they want; transition smoothly from school to work; and build a long, happy, and successful working life.
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Download or read book The Practical Pocket Guide to Account Planning written by Chris Kocek and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Download or read book Drugs Society and Criminal Justice written by Charles F. Levinthal and published by Pearson. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Drugs and Crime, Drugs and Criminal Justice, Drugs and Society, and The Sociology of Substance Abuse Drugs, Society, and Criminal Justice is a highly readable introduction to the major facts and issues concerning criminal justice and drug-taking behavior in America today. Building on sociological theory, it explores the social problems associated with drug use and the theoretical reasons for drug use and abuse. It then delves into the complex relationship between drug-taking behavior and crime. Distinctive chapters include: Understanding the Drug Problem in America (Chapter 1), Understanding the Drug Problem in Global Perspective (Chapter 2), The History of Drug Use and Drug-Control Policy (Chapter 3), Drugs and Crime (Chapter 6), Drugs and Law Enforcement (Chapter 7), and Drugs, Courts, and Correctional Systems (Chapter 8). Discussion-starting features spotlight prominent figures, drug trafficking realities, and life-saving information as the book explores how drug use and abuse impact the criminal justice system.
