Download or read book Principles of Marketing written by Philip Kotler and published by Pearson. This book was released on 2020-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Michael R. Solomon and published by . This book was released on 2017-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more.
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Essentials of Management Information Systems written by Kenneth C. Laudon and published by . This book was released on 2011 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text contains a wealth of pedagogical features to facilitate student comprehension, which aid in reviewing and reinforcing key concepts, as well as promoting problem-solving skills.
Download or read book Emergency Care written by J. David Bergeron and published by Pearson. This book was released on 2020-02-24 with total page 1456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in emergency medical technician training and emergency medical services. This ISBN is for the bound textbook, which students can rent through their bookstore. A standard in EMS Education for over 35 years - now with a bold, new approach and updated artwork and images For over 35 years, Emergency Care has provided generations of EMT students with the practical information they need to succeed in the classroom and in the field. Using the National EMS Education Standards as a foundation, the text goes beyond the Standards to provide the most current, accurate reflection of EMS practice today. Multiple critical-thinking and decision-based features throughout help students integrate the need-to-know material of the classroom with the reality of being an EMT on the street. The 14th Edition has been updated throughout with the addition of more photos, fine-tuned patient care features, and significant reorganization involving the assessment, treatment, and care of children and older adults. This title is also available digitally via MyLab BRADY , which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Jazz Styles written by Mark C. Gridley and published by . This book was released on 1997 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Management written by Stephen P. Robbins and published by . This book was released on 2001 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether the topic is understanding e-business, six sigma, workplace violence, knowledge workers, Internet job searches, or visionary leadership, Stephen Robbins and David DeCenzo cover it thoroughly and in a way that truly captures the issues facing managers in the twenty-first century. Its not enough just to know about managementyou have to possess the skills to match! With Robbins and DeCenzos new edition, youll learn so much about the real world of management, including: *Why Amazon.com is revolutionizing the book-selling industry *How SiloCaf, a coffee bean processing plant, uses sophisticated technologically-based controls to enhance productivity and ensure consistent quality in its work *Why companies like London Fog are struggling to survive *How teams at Hewlett-Packard redesigned a production process, cut waste, controlled costs, and increased productivity *New techniques that can make a university more efficient and responsive to its students
Download or read book Principles of Marketing written by Frances Brassington and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MyFinanceLab with Pearson EText Student Access Code Card for Corporate Finance written by Jonathan Berk and published by Prentice Hall. This book was released on 2010-11-29 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Marketing Management written by Helen Goworek and published by Pearson Higher Ed. This book was released on 2015-07-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Download or read book Ethics for the Information Age written by Michael Jay Quinn and published by Addison Wesley Publishing Company. This book was released on 2006 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely praised for its balanced treatment of computer ethics, Ethics for the Information Age offers a modern presentation of the moral controversies surrounding information technology. Topics such as privacy and intellectual property are explored through multiple ethical theories, encouraging readers to think critically about these issues and to make their own ethical decisions.
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Download or read book Microbiology written by Gerard J. Tortora and published by . This book was released on 2004 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every student package automatically includes a CD-ROM containing the Microbiology Place website, along with an access code for the Microbiology Place website. Students and instructors continue to make Microbiology: An Introduction the No. 1 selling non-majors microbiology text, praising its careful balance of microbiology concepts and applications, proven art that teaches, and its straightforward presentation of complex topics. For the Eighth Edition, this successful formula has been refined with updated research, applications, and links to an enhanced Microbiology Place Website/CD-ROM. Supported by a powerful new Art and Photo CD-ROM for instructors, this new edition provides the most current coverage, technology, and applications for microbiology students.
Download or read book Emergency Care written by Daniel Limmer and published by Prentice Hall. This book was released on 2015-02-11 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Emergency Medical Technician Training and Emergency Medical Services Help students think like EMTs with the gold standard for EMT training For over 30 years, Emergency Care has provided generations of EMT students with the practical information they need to succeed in the classroom and in the field. Updated with the latest research and developments in emergency medical services, this edition meets the 2010 American Heart Association guidelines for CPR and ECC. Using the National EMS Education Standards as a foundation,Emergency Care goes beyond the Standards to provide the most current, accurate reflection of EMS practice today. The text integrates scientific principles in an easy-to-understand way, with a host of critical-thinking features that help students learn to think like EMTs. Also available with MyBRADYLab™ This title is also available with MyBRADYLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyBRADYLab does not come packaged with this content. If you would like to purchase both the physical text and MyBRADYLab, search forISBN: 0134190750/9780134190754 Emergency Care plus MyBRADYLab with Pearson eText -- Access Card -- forEmergency Care That package includes: 0133946096 / 9780133946093 MyBRADYLab with Pearson eText -- Access Card -- forEmergency Care 0134024559 / 9780134024554 Emergency Care MyBRADYLab should only be purchased when required by an instructor.
Download or read book Cryptography and Network Security written by William Stallings and published by Pearson. This book was released on 2016-02-18 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The Principles and Practice of Cryptography and Network Security Stallings’ Cryptography and Network Security, Seventh Edition, introduces the reader to the compelling and evolving field of cryptography and network security. In an age of viruses and hackers, electronic eavesdropping, and electronic fraud on a global scale, security is paramount. The purpose of this book is to provide a practical survey of both the principles and practice of cryptography and network security. In the first part of the book, the basic issues to be addressed by a network security capability are explored by providing a tutorial and survey of cryptography and network security technology. The latter part of the book deals with the practice of network security: practical applications that have been implemented and are in use to provide network security. The Seventh Edition streamlines subject matter with new and updated material — including Sage, one of the most important features of the book. Sage is an open-source, multiplatform, freeware package that implements a very powerful, flexible, and easily learned mathematics and computer algebra system. It provides hands-on experience with cryptographic algorithms and supporting homework assignments. With Sage, the reader learns a powerful tool that can be used for virtually any mathematical application. The book also provides an unparalleled degree of support for the reader to ensure a successful learning experience.
