Download or read book Great Clients written by David Ullman and published by Figure 1 Publishing. This book was released on 2020-04-14 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ’60s and ’70s—that’s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It’s simple—learn how to be a great client, and you’ll get great advertising.
Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Download or read book Be the Best Bad Presenter Ever written by Karen Hough and published by Berrett-Koehler Publishers. This book was released on 2014-05-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Honoree, Benjamin Franklin Digital Book Awards This enhanced edition of Be the Best Bad Presenter Ever includes 13 exclusive videos that show you how to be a memorable, effective presenter by breaking all the rules. These videos offer a unique learning experience as author Karen Hough walks you through the good, the bad, and the ugly in the world of presentations. Watch as she and her colleagues model how to communicate ideas with care and authenticity, while poking fun at the ridiculous habits that are considered the norm in giving presentations. Most of us have received unhelpful advice like this before: cling to the podium, when in doubt use bullet-points, and suppress your nerves before they suppress you. Thankfully, Karen Hough debunks these myths and shows you how to be a presenter who makes a genuine connection with the audience—the type of connection that inspires people to take action. With 25 minutes of lively and engaging video, this enhanced edition copy will change everything you thought you knew about presentations. Join Karen Hough as she teaches you how to be the best bad presenter you can be, so that what you say will actually make a difference.
Download or read book How to Get a Literary Agent written by Michael Larsen and published by Sourcebooks, Inc.. This book was released on 2006-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a
Download or read book Cloud Atlas 20th Anniversary Edition written by David Mitchell and published by Vintage Canada. This book was released on 2010-07-16 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • A timeless, structure-bending classic that explores how actions of individual lives impact the past, present and future—from a postmodern visionary and one of the leading voices in fiction Featuring a new afterword by David Mitchell and a new introduction by Gabrielle Zevin, author of Tomorrow, and Tomorrow, and Tomorrow One of the New York Times’s 100 Best Books of the 21st Century • Shortlisted for the International Booker Prize Cloud Atlas begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. The novel careens, with dazzling virtuosity, to Belgium in 1931, to the West Coast in the 1970s, to an inglorious present-day England, to a Korean superstate of the near future where neocapitalism has run amok, and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history. But the story doesn’t end even there. The novel boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, David Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky. As wild as a video game, as mysterious as a Zen koan, Cloud Atlas is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon.
Download or read book All the Ugly and Wonderful Things written by Bryn Greenwood and published by Macmillan. This book was released on 2016-08-09 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Struggling to raise her little brother Donal, eight-year-old Wavy is the only responsible adult around. Obsessed with the constellations, she finds peace in the starry night sky above the fields behind her house, until one night her star-gazing causes an accident. After witnessing his motorcycle wreck, she forms an unusual friendship with one of her father's thugs, Kellen, a tattooed ex-con with a heart of gold. By the time Wavy is a teenager, her relationship with Kellen is the only tender thing in a brutal world of addicts and debauchery"--
Download or read book Creating Value for Leaders written by Gautam Mahajan and published by CRC Press. This book was released on 2023-06-08 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader’s vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.
Download or read book 1 001 Ways to Keep Customers Coming Back written by Donna Greiner and published by Crown Currency. This book was released on 2011-07-20 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!
Download or read book Feel Great Attract Greatness written by Derek Boniface and published by FriesenPress. This book was released on 2020-12-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to learn more about yourself and to live the life of your dreams? Feel Great, Attract Greatness: You Have What It Takes will give you all the inspiration, tools, and guidance you need to embark on an exciting new path of receiving all the joy life has to offer. “You have all the abundance, love, joy, and happiness already inside you; your job is to let it out and circulate it back into the world.” This is the principal message behind Feel Great, Attract Greatness. Even if you feel pretty good all the time, you can always feel better. Expanding yourself, to reach your potential, is a life-long journey. By following the clear exercises that Derek Boniface has developed, you will shift your mindset and bring more happiness, love, and abundance into your life than you ever could have imagined. Right now—no matter your circumstances—you are in the perfect place, at the perfect time, to achieve everything you’ve always wanted, to realize your greatness, and to really live in your greatness. Feel the love, appreciation, and abundance you deserve. Feel powerful in your own life. Wake up with excitement. Live a stress-free life. Feel good now, and watch more good flow into your life. Written in positive, straightforward language, this book will be of interest to readers, aged eighteen years and up, looking to improve their lives—their health, wealth, and relationships—and to be their best selves. This book is for people who are ready to experience the life of their dreams. If you feel like you are stuck in a rut and life is working against you, this book is for you. If you feel like you have been reading self-development books for years and you are not living your best life, this book is for you. If you are living a great life, but feeling stressed or unfulfilled, this book is for you.
Download or read book OPEN Question Selling Unlock Your Customer s Needs to Close the Sale by Knowing What to Ask and When to Ask It written by Val Gee and published by McNeil & Johnson. This book was released on 2007-05-24 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build stronger relationships with customers through the OPEN Questioning technique By asking four types of questions-Operational, Problem, Effect, and Nail Down-you can address customer needs, find connections, and build the kind of relationships that enable you to close more sales. This hands-on guide shows how to use OPEN Question Selling throughout the sales process, from getting in the door to handling objections to making the close. With more than 100 sample questions and end-of-chapter exercises, you'll soon be on your way to building winning customer relationships.
Download or read book Expanding CustomerService as a Profit Center written by Rob Reider and published by Business Expert Press. This book was released on 2012-07-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Striving for excellence in customer service is to gain the competitive advantage. It is the keystone for the business to grow and prosper in the right direction so that it builds through repetitive sales to existing customers and referrals to potential customers. If you were to look at customer service in your organization as a major business component and all customers are treated with excellence prior to the sale, during the sale, and after the sale, customer service will become a profit center that builds sales dollars to the top line and real profits to the bottom line. This book can help you and any organization manager achieve customer service excellence with its basic principle of doing the right thing at the right time for the right customers. It can also assist in building organizations with strong customer bases and sales loyalty. The author smartly gives you real practical “how tos” in providing excellent customer service in all aspects of your operations by doing the right thing despite the counter pressure within your organization. As many businesses are struggling to be competitive, or merely to survive, this book is your primer or “how to” for identifying and maintaining customer service excellence in all operational areas on the path to developing a learning organization. No matter what type of business—this book can be a learning, coaching, and mentoring tool in your quest to make the delivery of customer service the best possible in today’s ever changing business environment.
Download or read book Foundations for Community Health Workers written by Timothy Berthold and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Training, credentialing and employment opportunities for Community Health Workers (CHW) are expanding across the nation. Foundations for Community Health Workers, 2nd Edition provides a practical and comprehensive introduction to essential skills for CHWs, with an emphasis on social justice, cultural humility, and client-centered practice. Real-life case studies and quotes from working CHWs illustrate challenges and successes on the job. For additional details, please visit: http://wileyactual.com/bertholdshowcase/
Download or read book The Death of the Salesman and the Rise of the Trusted Financial Advisor written by Andre Roos and published by AuthorHouse. This book was released on 2018-05-23 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a salesperson, you’ve been taught to persuade, pitch products, read and mimic body language, and engage in a long list of other sales tactics to build business. But those tactics no longer work—especially if you’re working with intangible offerings like insurance and financial strategies. These old-fashioned sales techniques may temporarily move a client toward making a purchase, but they don’t promote long-lasting relationships. To do that, you must become a trusted advisor. Serial entrepreneur Andre Roos provides in-depth details on how to build meaningful, win-win interactions in this salesmanship guide. Learn how to: • follow a tested formula for attracting and keeping clients; • nurture clients and grow business; and • network with other professionals to provide added value. Roos also explains why using a scripted approach can create sales suicide—and what you need to do instead, where and when to leave your digital footprints (and when to cover them up or erase them completely), and how to get clients to respect you even when telling them what they don’t want to hear. Establish trust, become a valued consultant, and build long-lasting success with the priceless insights in The Death of the Salesman and the Rise of the Trusted Financial Advisor.
Download or read book Creating Great Customer Service written by Herbert M. Sancianco and published by Anvil Publishing, Inc.. This book was released on 2017-10-02 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a great and practical guide in developing a company's customer service program from scratch. In some cases, there may be a need to improve on an existing one that is deficient in many ways. It will help a company—large or small—to determine how their customer service program should be developed to keep customers happy and satisfied.
Download or read book How to Be a Great Boss written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2016-09-13 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your employees brought their "A-Game" to work every day, what would it mean for your company's performance? Studies have repeatedly shown that the majority of employees are disengaged at work. But it doesn't have to be this way. Often, the difference between a group of indifferent employees and a fully engaged team comes down to one simple thing—a great boss. In How to Be a Great Boss, Gino Wickman and Rene' Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss—and dramatically improve both your organization's performance and your team's excitement about their work. In this book you will discover: How to surround yourself with great people How to make more effective use of your time The difference between leadership and management and why they're equally important The five leadership practices and five management practices of all great bosses How to create accountability How to develop productive, relationships with each of your people How to deal with direct reports that don't meet your expectations How to Be a Great Boss provides practical tools that you can apply immediately with your people, allowing you to focus on improving and growing your organization and truly enjoy what you do.
Download or read book Our Great Customer Service in Our Great United States written by Faye Mcghee and published by Xlibris Corporation. This book was released on 2013-07-22 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: As I have said so many times in my life Knowledge is power and when you know what is going to happen and you come to expect it you can deal with it a lot better. We cannot let the terrible customer service we get defi ne us though. I have found that when customers are rude, mean or demanding it is because they have allowed the customer service representatives to make them that way. Control your own life and do not allow the customer service representative to do it for you. I feel that if I have a lot of stress in my life and I can deal with the craziness of our terrible customer service representatives without going postal so can everyone else. As I said before control your own life. When the guy at the cash register stares blankly at you and ask you for your discount card and you just handed it to him just smile and point to it. You are on your way home at this point anyway.
Download or read book Muzzled written by Eileen Brady and published by Sourcebooks, Inc.. This book was released on 2014-05-06 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making rounds to homes one wet spring morning, veterinarian Dr. Kate Turner visits an estate whose owners breed champion Cavalier King Charles spaniels. Instead of sharing traditional tea with the couple, she confronts a bloody scene of bodies and twenty-seven blue-ribbon dogs running wild. Police initially suspect a murder-suicide, but when Dr. Kate proves the famous best-in-show champion is missing, a darker reality intrudes. She remembers her grandfather saying that there are two motives for murder—love and money. While treating local pets, Dr. Kate discovers suspects and motives everywhere in this charming town filled with people who wanted the couple dead. Was the couple murdered for money their champion could bring to another breeder? How is their daughter, anxious to rid herself of the pampered dogs, handling the wealth she inherits? Would the celebrity filmmaker living nearby kill to end a multi-million dollar lawsuit? Did long-buried personal secrets cause the deaths? And what's going on at the office behind her back? Is Dr. Kate now in danger? We are delighted to discover and publish first-time mystery writer Eileen Brady, D.V.M. Her characters, style, and storytelling bring authenticity and atmosphere to this new "pet noir" series.
