Download or read book Music Sponsorship at a Turning Point written by Angela Hund-Göschel and published by BoD – Books on Demand. This book was released on 2009 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awareness and generating image transfers and thereby activating (potential) customers and multipliers. In Germany, a large number of companies have experiences as a sponsor and dedicate a substantial share of their communication budget to sponsorships - often primarily in the sports market. However, recent developments like numerous doping scandals caused a shift of public interest in favour of other areas, e. g. culture. And since the latter market continuously gains relevance and is being covered by media, it has become more attractive for sponsors, too. Within the cultural area, music plays a central role in western cultures and has the potential to grow even further. Due to fast spreading new technologies like the Internet and the overall digitalisation, music has become accessible practically everywhere and for everyone. At the same time, the structure of the music industry, the roles of market participants as well as existing business models are subject to drastic changes. In conjunction with the increasing variety of potential music sponsoring measures, the present development provides new chances and risks for sponsors. This work examines how companies can take advantage of the latest developments within the music industry regarding sponsorship. Thereto the markets of music and sponsorship are analysed and relevant opportunities and threats for (potential) sponsors on the music market are derived. Based on the findings, strategic advice is given for companies considering sponsoring activities in the "music industry 2.0".
Download or read book Country Music written by Kurt Wolff and published by Rough Guides. This book was released on 2000 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes essays tracing Country's growth from hand-me-down folk to a major American industry; concise biographies; critical album reviews, from the earliest commercial recordings of the 1920s through the mulitplatinum artists of today; and vintage album jackets and previously unpublished photographs.
Download or read book Musical Prodigies written by Gary E. McPherson and published by Oxford University Press. This book was released on 2016-08-26 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Child prodigies have been observed in a range of disciplines - particularly music, mathematics, chess, and art. The question of what makes a prodigy has long been controversial. Some have dismissed the notion of giftedness, arguing that most famous prodigies had strong parental, cultural, and environmental influences that helped them develop their extraordinary abilities. One recent theory suggested that anyone could achieve outstanding success in whatever endeavour they wanted with a minimum of 10,000 hours of practice. Nevertheless, many studies of prodigies have suggested that there might be strong underlying cognitive differences, regarding their use of short-term versus long-term memory, spatial memory, imagery, and language. Whatever the arguments - for those interested in child development - prodigies remain a fascinating subject of study when considering questions about creativity, intelligence, development, and the impact of nature versus nurture. This books breaks new ground in presenting the first scientific exploration on the topic of musical prodigies. It brings together research from a range of disciplines, including psychology, neurobiology, and genetics, to provide a thorough exploration of prodigious talent. In addition, the book includes fascinating case studies of prodigies and also looks at their long-term development into adulthood - many child prodigies have had problems making the transition into adolescence and adulthood. Musical prodigies will be required reading for anyone interested in child development, music, and the arts
Download or read book Music on Demand written by Shmuel N. Eisenstadt and published by Routledge. This book was released on 2017-09-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this remarkable study, Robert R. Faulkner shows that the Hollywood film industry, like most work communities, is dominated by a highly productive and visible elite who exercise major influence on the control of available resources, career chances, and access to opportunity. Faulkner traces a network of connections that bind together filmmakers (employers) and composers (employees) and reveals how work is allocated among composers and the division of labor within the Hollywood film community, using statistical analysis and highly revealing personal interviews. One of the very first empirical studies in the ""new economic sociology,"" Music on Demand shows the dynamics of markets constituted by the interaction between buyers and artistic talent (the producers and directors of feature films) and the sellers of artistic talent (the composers of film scores).Faulkner's interviews with those composers considered to be elite and those on the industry's periphery reveal how they perceive their careers, how they define commercial artistic success, and how they establish, or try to establish, those vital connections with filmmakers. Now available in paperback, this pioneering study will be of compelling interest to researchers in culture studies as well as readers interested in learning more about this little-known world.
Download or read book Turning Points 2 written by Mary Lee and published by Christian Faith Publishing, Inc.. This book was released on 2024-04-19 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you at a turning point in your life? Allow one woman's journey to encourage you and inspire you as you laugh and cry with her through these pages. Through her setbacks, as well as her victories, you will be stirred and motivated to seek your own destiny that has been planned for you since the beginning of time. From a point of going blind to fighting a battle with multiple sclerosis and diabetes to producing radio programs, Mary Lee has traveled through numerous turning points in her life. She shares each one in this book. Her faith in God gave her the strength that delivered her out of many tribulations. The Word of God states that "you will have many tribulations, but be of good cheer, I have overcome the World" (John 16:33). She ultimately knew that she would have to stay close to her fundamental connection--her one Lord to whom she gives all praise.
Download or read book The Garland encyclopedia of world music written by Dale A. Olsen and published by . This book was released on 1998 with total page 1128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transformational Music Teaching written by Edna B. Chun and published by Springer Nature. This book was released on 2023-08-31 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a practical resource, this book examines transformational and inclusive approaches to the teaching of music at the postsecondary level based on first-person interviews with renowned musicians and their students. At the heart of the study are musical/artistic perspectives and pedagogical approaches from leading artists and the insights of their students on the impact of the teaching and mentoring process. Through case studies with renowned musicians and their protégés, the book identifies common themes in teaching and mentoring across classical and jazz performance. Each case study is a master class with the artist that offers insight into the evolution of the individual’s musical career, their approach to teaching, and specific strategies for navigating the complexities of the music business environment. With remarkable candor, artists and their protégés share how they navigated significant obstacles in their career journeys. Including overcoming performance anxiety, disability and injury, lack of financial support, difficulty obtaining an agent and recording contracts, country location and stereotypes based on gender and nationality. The book serves as an important resource for music educators by offering concrete approaches to mentoring talented students, while also sharing specific strategies for aspiring professional musicians seeking to forge a career in a highly competitive musical market.
Download or read book Music in Western Civilization written by Paul Henry Lang and published by W. W. Norton & Company. This book was released on 1997 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive history of occidental music focuses on the function of music as an expression of the spirit and artistic life of each age.
Download or read book Comprehensive Calendar of Bicentennial Events written by American Revolution Bicentennial Administration and published by . This book was released on 1975 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Megachurch Christianity Reconsidered written by Wanjiru M. Gitau and published by InterVarsity Press. This book was released on 2018-10-16 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christianity Today 2019 Book of the Year Award, Missions/Global Church Building from a behind-the-scenes case study of Kenya's Nairobi Chapel and its "daughter" Mavuno Church, Wanjiru M. Gitau expands their story into a narrative that offers analysis of the rise, growth, and place of megachurches worldwide in the new millennium. In contexts experienced as deeply volatile, and on a continent reeling from the structural incoherence imposed in colonial times, megachurches provide a map of reality to navigate by, with the gospel as their primary compass. Gitau shows that recognizing the psychological, spiritual, and social destabilization of modernizing societies is the first step to valuing the place of megachurches in contemporary Christianity. Through analysis of social demography, theology, philosophy of ministry, leadership development, and strategy, Megachurch Christianity Reconsidered makes integral sense of the historical and social forces that give megachurches their growth opportunity, and reclaims them as a subject of serious theological conversation. This engaging account centers on the role of millennials in responding to the need for "a home for new generations" amid the dislocating transitions of globalization and postmodernity in postcolonial Africa and around the world. Gitau gleans practical wisdom for postdenominational churches everywhere (mega- and otherwise) from the lessons learned in Kenya's remarkable urban, evangelical renewal movement. Missiological Engagements charts interdisciplinary and innovative trajectories in the history, theology, and practice of Christian mission, featuring contributions by leading thinkers from both the Euro-American West and the majority world whose missiological scholarship bridges church, academy, and society.
Download or read book Comprehensive Calendar of Bicentennial Events written by and published by . This book was released on 1976-02 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Calendar of Bicentennial Events June 1975 written by American Revolution Bicentennial Administration and published by . This book was released on 1975 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Turning Point Roadway Work Zone Safety for New Drivers Tool Kit for Driver Trainers written by and published by . This book was released on 2005 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1994-04-30 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book 1000 Notes Stories of Music and Musicians written by Sergio Bossi and published by Lulu.com. This book was released on with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Women Icons of Popular Music 2 volumes written by Carrie Havranek and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular music owes greatly to the spirit of rebellion. In all of its diversified, experimental, modern-day micro-genres, music's roots were first watered by good old-fashioned social dissension- its incendiary heights pushed heavenward by radicals and rogue revolutionaries. And perhaps none are more influential and non-conformist than women. Always first in line to give convention a sound thrashing, women in music have penned sonic masterpieces, championed sweeping social movements, and breathed life into sounds yet unimagined. Today's guitar-wielding heroines continue to blaze the trail, tapping reservoirs and soundscapes still unknown to their male counterparts- hell hath no fury like a woman with an amplifier. Women Icons of Popular Music puts the limelight on 24 legendary artists who challenged the status quo and dramatically expanded the possibilities of women in the highly competitive music world. Using critical acclaim and artistic integrity as benchmarks of success, this can't-put-down resource features rich biographical and musical analyses of a diverse array of musicians from country, pop, rock, R&B, soul, indie, and hip-hop. It goes beyond the shorter, less detailed biographical information found in many women in rock compendiums by giving readers a more in-depth understanding of these artists as individuals, as well as providing a larger context-social, musical, political, and personal-for their success and legacy. Highlighted in sidebars throughout are related trends, movements, events, and issues to give readers a broad perspective of the defining moments in music and pop culture history. With discographies, illustrations, and a print and electronic resource guide, Women Icons of Popular Music is a rousing, insightful resource for students and music fans alike.
Download or read book Musical Advance written by and published by . This book was released on 1922 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
