Download or read book Music Mavens written by Ashley Walker and published by Chicago Review Press. This book was released on 2022-11-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing moves us like music. Music Mavens transports readers around the world (and beyond)—to a jazz performance in Genoa, an instrument lab in London, a Tokyo taiko dojo, a New York City beatbox battle, and even a film scoring session aboard the starship Enterprise, to name a few. Along the way, it spotlights artists whose work spans musical genres and industry roles, including composing and songwriting, performing and conducting, audio engineering, producing, and rock photography. In Music Mavens, 15 extraordinary women reveal how they turned their passions into platforms and how they use their power to uplift others. Their musical resumes will inspire, but the way each artist lives her life is the real story.
Download or read book Kellogg on Integrated Marketing written by Dawn Iacobucci and published by John Wiley & Sons. This book was released on 2002-11-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
Download or read book Writing Music for Commercials written by Michael Zager and published by Scarecrow Press. This book was released on 2015-02-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.
Download or read book The Crisis of Classical Music in America written by Robert Freeman and published by Rowman & Littlefield. This book was released on 2014-08-14 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Crisis of Classical Music in America by Robert Freeman focuses on solutions for the oversupply of classically trained musicians in America, problem that grows ever more chronic as opportunities for classical musicians to gain full-time professional employment diminishes year upon year. An acute observer of the professional music scene, Freeman argues that music schools that train our future instrumentalists, composers, conductors, and singers need to equip their students with the communications and analytical skills they need to succeed in the rapidly changing music scene. This book maps a broad range of reforms required in the field of advanced music education and the organizations responsible for that education. Featuring a foreword by Leonard Slatkin, music director of the Detroit Symphony Orchestra, The Crisis of Classical Music in America speaks to parents, prospective and current music students, music teachers and professors, department deans, university presidents and provosts, and even foundations and public organizations that fund such music programs. This book reaches out to all of these stakeholders and argues for meaningful change though wide-spread collaboration.
Download or read book Writing Music for Television and Radio Commercials and more written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Download or read book On Russian Music written by Richard Taruskin and published by Univ of California Press. This book was released on 2009 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gathers 36 essays by one of the leading scholars in the study of Russian music. An extensive introduction lays out the main issues and a justification of Taruskin's approach, seen both in the light of his intellectual development and in that of the changing intellectual environment.
Download or read book Engaging Art written by Steven J. Tepper and published by Routledge. This book was released on 2012-08-21 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Art explores what it means to participate in the arts in contemporary society – from museum attendance to music downloading. Drawing on the perspectives of experts from diverse fields (including Princeton scholars Robert Wuthnow and Paul DiMaggio; Barry Schwartz, author of The Paradox of Choice; and MIT scholars Henry Jenkins and Mark Schuster), this volume analyzes key trends involving technology, audience demographics, religion, and the rise of "do-it-yourself" participatory culture. Commissioned by The Wallace Foundation and independently carried out by the Curb Center at Vanderbilt University, Engaging Art offers a new framework for understanding the momentous changes impacting America’s cultural life over the past fifty years. This volume offers suggestive glimpses into the character and consequence of a new engagement with old-fashioned participation in the arts. The authors in this volume hint at a bright future for art and citizen art making. They argue that if we center a new commitment to arts participation in everyday art making, creativity, and quality of life, we will not only restore the lifelong pleasure of homemade art, but will likely seed a new generation of enthusiasts who will support America’s signature nonprofit cultural institutions well into the future.
Download or read book Singer Songwriters and Musical Open Mics written by Marcus Aldredge and published by Routledge. This book was released on 2016-04-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singer-Songwriters and Musical Open Mics is an ethnographic exploration of New York City’s live music events where musicians signup and perform short sets. This sociological study dispels the common assumption that open mics are culturally monolithic and reserved for novice musicians. Open mics allow musicians at different locations within their musical development and career to interactively perform, practice, and network with other musicians. Important themes in the book include: the tension between self and society in the creative process, issues of creative authenticity and authorship, and on-going cultural changes central to the Do-It-Yourself cultural zeitgeist of the early 21st century. The open mic’s cultural antecedents include a radio format, folk hootenannies, and the jazz jam session. Drawing from multiple qualitative methods, Aldredge describes how open mics have etched a vital organizational place in the western and urban musical landscape. Open mics represent a creative place where the boundaries of practicing and performing seemingly blur. This allows for a range of social settings from more competitive, stratified, and homogenous music scenes to culturally diverse weekly events often stretching late into the night.
Download or read book Nonprofit Management written by Chastity Weese and published by Atlantic Publishing Company. This book was released on 2009 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book & CD-ROM. According to the National Center for Charitable Statistics, there are over 1.4 million registered non-profit organisations in the United States alone. While the areas of focus may differ, one thing applies to each and every organisation: The challenges of running a non-profit are far reaching and unique. This book teaches you the basics, including how to: create a plan, fund a mission, recruit and keep volunteers, create and follow a budget, perform SWOT analysis, and more. You will also learn about performance measurement tools, taxes, management theories, accounting, public and government relations, insurance, fundraising, educational programs, sponsorship programs, legal requirements, consultants, lobbying, and ethics. Also included are strategies for working with the board of directors, managing conflicts of interest, hiring or firing, and other management issues. This book shows you how to overcome common obstacles, such as founder's syndrome, poor meeting attendance, and rapid staff turnover. You are also provided with real world examples and case studies that demonstrate both effective and ineffective management strategies. The companion CD-ROM contains worksheets, checklists, and tables to aid in your non-profit management strategy.
Download or read book Personalized Human Computer Interaction written by Mirjam Augstein and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-08-07 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personalized and adaptive systems employ user models to adapt content, services, interaction or navigation to individual users’ needs. User models can be inferred from implicitly observed information, such as the user’s interaction history or current location, or from explicitly entered information, such as user profile data or ratings. Applications of personalization include item recommendation, location-based services, learning assistance and the tailored selection of interaction modalities. With the transition from desktop computers to mobile devices and ubiquitous environments, the need for adapting to changing contexts is even more important. However, this also poses new challenges concerning privacy issues, user control, transparency, and explainability. In addition, user experience and other human factors are becoming increasingly important. This book describes foundations of user modeling, discusses user interaction as a basis for adaptivity, and showcases several personalization approaches in a variety of domains, including music recommendation, tourism, and accessible user interfaces.
Download or read book A Season of Singing written by Sarah M. Ross and published by Brandeis University Press. This book was released on 2016-08-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1960s, Jewish music in America began to evolve. Traditional liturgical tunes developed into a blend of secular and sacred sound that became known in the 1980s as "American Nusach." Chief among these developments was the growth of feminist Jewish songwriting. In this lively study, Sarah M. Ross brings together scholarship on Jewish liturgy, U.S. history, and musical ethnology to describe the multiple roots and development of feminist Jewish music in the last quarter of the twentieth century. Focusing on the work of prolific songwriters such as Debbie Friedman, Rabbi Geela Rayzel Raphael, Rabbi Hanna Tiferet Siegel, and Linda Hirschhorn, this volume illuminates the biographies and oeuvres of innovators in the field, and shows how this new musical form arose from the rich contexts of feminism, identity politics, folk music, and Judaism. In addition to providing deep content analysis of individual songs, Ross examines the feminist Jewish music scene across the United States, the reception of this music, challenges to disseminating the music beyond informal settings, and the state of Jewish music publishing. Rounding out the picture of the transformation of Jewish music, the volume contains appendixes of songs and songwriters a selection of musical transcriptions of feminist Jewish songs, and a comprehensive discography. This book will interest scholars and students in the fields of American Jewish history, women's studies, feminism, ethnomusicology, and contemporary popular and folk music.
Download or read book Sound Unbound written by Paul D. Miller and published by MIT Press. This book was released on 2008-03-14 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of sound and digital media in an information-based society: artists—from Steve Reich and Pierre Boulez to Chuck D and Moby—describe their work. If Rhythm Science was about the flow of things, Sound Unbound is about the remix—how music, art, and literature have blurred the lines between what an artist can do and what a composer can create. In Sound Unbound, Rhythm Science author Paul Miller aka DJ Spooky that Subliminal Kid asks artists to describe their work and compositional strategies in their own words. These are reports from the front lines on the role of sound and digital media in an information-based society. The topics are as diverse as the contributors: composer Steve Reich offers a memoir of his life with technology, from tape loops to video opera; Miller himself considers sampling and civilization; novelist Jonathan Lethem writes about appropriation and plagiarism; science fiction writer Bruce Sterling looks at dead media; Ron Eglash examines racial signifiers in electrical engineering; media activist Naeem Mohaiemen explores the influence of Islam on hip hop; rapper Chuck D contributes “Three Pieces”; musician Brian Eno explores the sound and history of bells; Hans Ulrich Obrist and Philippe Parreno interview composer-conductor Pierre Boulez; and much more. “Press 'play,'” Miller writes, “and this anthology says 'here goes.'” The groundbreaking music that accompanies the book features Nam Jun Paik, the Dada Movement, John Cage, Sonic Youth, and many other examples of avant-garde music. Most of this content comes from the archives of Sub Rosa, a legendary record label that has been the benchmark for archival sounds since the beginnings of electronic music. To receive these free music files, readers may send an email to the address listed in the book. Contributors David Allenby, Pierre Boulez, Catherine Corman, Chuck D, Erik Davis, Scott De Lahunta, Manuel DeLanda, Cory Doctorow, Eveline Domnitch, Frances Dyson, Ron Eglash, Brian Eno, Dmitry Gelfand, Dick Hebdige, Lee Hirsch, Vijay Iyer, Ken Jordan, Douglas Kahn, Daphne Keller, Beryl Korot, Jaron Lanier, Joseph Lanza, Jonathan Lethem, Carlo McCormick, Paul D. Miller aka DJ Spooky that Subliminal Kid, Moby, Naeem Mohaiemen, Alondra Nelson, Keith and Mendi Obadike, Hans Ulrich Obrist, Pauline Oliveros, Philippe Parreno, Ibrahim Quaraishi, Steve Reich, Simon Reynolds, Scanner aka Robin Rimbaud, Nadine Robinson, Daniel Bernard Roumain (DBR), Alex Steinweiss, Bruce Sterling, Lucy Walker, Saul Williams, Jeff E. Winner
Download or read book Bourbon Street written by Richard Campanella and published by LSU Press. This book was released on 2014-03-05 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Orleans is a city of many storied streets, but only one conjures up as much unbridled passion as it does fervent hatred, simultaneously polarizing the public while drawing millions of visitors a year. A fascinating investigation into the mile-long urban space that is Bourbon Street, Richard Campanella’s comprehensive cultural history spans from the street’s inception during the colonial period through three tumultuous centuries, arriving at the world-famous entertainment strip of today. Clearly written and carefully researched, Campanella’s book interweaves world events—from the Louisiana Purchase to World War II to Hurricane Katrina—with local and national characters, ranging from presidents to showgirls, to explain how Bourbon Street became an intriguing and singular artifact, uniquely informative of both New Orleans’s history and American society. While offering a captivating historical-geographical panorama of Bourbon Street, Campanella also presents a contemporary microview of the area, describing the population, architecture, and local economy, and shows how Bourbon Street operates on a typical night. The fate of these few blocks in the French Quarter is played out on a larger stage, however, as the internationally recognized brands that Bourbon Street merchants and the city of New Orleans strive to promote both clash with and complement each other. An epic narrative detailing the influence of politics, money, race, sex, organized crime, and tourism, Bourbon Street: A History ultimately demonstrates that one of the most well-known addresses in North America is more than the epicenter of Mardi Gras; it serves as a battleground for a fundamental dispute over cultural authenticity and commodification.
Download or read book Impact of Digital Transformation on the Development of New Business Models and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2022-03-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Download or read book Sinatra The Song Is You written by Will Friedwald and published by Chicago Review Press. This book was released on 2018-05-01 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frank Sinatra was the greatest entertainer of his age, invigorating American popular song with innovative phrasing and a mastery of drama and emotion. Drawing upon interviews with hundreds of his collaborators as well as with "The Voice" himself, this book chronicles, critiques, and celebrates his five-decade career. Will Friedwald examines and evaluates all the classic and less familiar songs with the same astute, witty perceptions that earned him acclaim for his other books about jazz and pop singing. Now completely revised and updated, and including an authoritative discography and rare photos of recording sessions and performances, Sinatra! The Song Is You is an invaluable resource for enthusiasts and an unparalleled guide through Sinatra's vast musical legacy.
Download or read book The Sonic Boom written by Joel Beckerman and published by HMH. This book was released on 2014-10-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives. From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. In The Sonic Boom, composer and strategic sound expert Joel Beckerman reveals sound’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core. “Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.” —Entertainment Weekly “Music defines us. Joel Beckerman knows. Let him tell you all about it.” —Anthony Bourdain “The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby
Download or read book Billboard written by and published by . This book was released on 2011-01-08 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
