Download or read book Multivariate Data Analysis written by Joseph F. Hair and published by Prentice Hall. This book was released on 2006 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an applications-oriented approach which focuses on the use of each technique rather than its mathematical derivation, this textbook introduces a six-step framework for organising and discussing multivariate data analysis techniques.

Download or read book Multivariate Analysis of Marketing Data written by Control Data Corporation and published by . This book was released on 197? with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Models written by Dawn Iacobucci and published by Createspace Independent Publishing Platform. This book was released on 2016-11-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS. About the Author Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text.

Download or read book Multivariate Analysis written by Klaus Backhaus and published by Springer Nature. This book was released on 2023-06-28 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

Download or read book Multivariate Analysis of Choice Data and Census Data in Marketing written by Subrata K. Sen and published by . This book was released on 1977 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Multivariate Analysis in Marketing written by Daniel Robert Toy and published by . This book was released on 1976 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Multivariate Data Analysis with Readings written by Joseph F. Hair and published by Macmillan College. This book was released on 1992 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key terms what is muitivariate analysis, impact of computer revolution and multivariate analysis defined. Multiple regression analysis, multiple discriminant analysis and multivariate analysis of variance. Canonical correlation analysis, factor analysis, cluster analysis, muldidimensional scaling, canjoint analysis, structural equation modeling, a mathematical representation in LISREL, notation. Path analysis: a method of computing structural coefficients. Overall goodness-of Fit measures for structural equation modeling. Application of multivariate data analysis.

Download or read book Marketing Analytics written by José Marcos Carvalho de Mesquita and published by Taylor & Francis. This book was released on 2021-11-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

Download or read book Nonmetric Approaches to Multivariate Analysis in Marketing written by Paul Green and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Multivariate Analysis in Marketing written by and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Database Analytics written by Andrew D. Banasiewicz and published by Routledge. This book was released on 2013-08-06 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.

Download or read book The Definitive Guide to Marketing Analytics and Metrics Collection written by Cesar Brea and published by FT Press. This book was released on 2014-08-18 with total page 1465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein

Download or read book Applied Multivariate Statistical Analysis written by Wolfgang Karl Härdle and published by Springer. This book was released on 2015-02-26 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on high-dimensional applications, this 4th edition presents the tools and concepts used in multivariate data analysis in a style that is also accessible for non-mathematicians and practitioners. All chapters include practical exercises that highlight applications in different multivariate data analysis fields. All of the examples involve high to ultra-high dimensions and represent a number of major fields in big data analysis. The fourth edition of this book on Applied Multivariate Statistical Analysis offers the following new features: A new chapter on Variable Selection (Lasso, SCAD and Elastic Net) All exercises are supplemented by R and MATLAB code that can be found on www.quantlet.de. The practical exercises include solutions that can be found in Härdle, W. and Hlavka, Z., Multivariate Statistics: Exercises and Solutions. Springer Verlag, Heidelberg.

Download or read book Multivariate Methods for Market and Survey Research written by Jagdish N. Sheth and published by . This book was released on 1977 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Practical Multivariate Analysis written by Abdelmonem Afifi and published by CRC Press. This book was released on 2011-07-05 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new version of the bestselling Computer-Aided Multivariate Analysis has been appropriately renamed to better characterize the nature of the book. Taking into account novel multivariate analyses as well as new options for many standard methods, Practical Multivariate Analysis, Fifth Edition shows readers how to perform multivariate statistical

Download or read book Multivariate Analysis Future Directions 2 written by C.M. Cuadras and published by Elsevier. This book was released on 2014-05-21 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions in this volume, made by distinguished statisticians in several frontier areas of research in multivariate analysis, cover a broad field and indicate future directions of research. The topics covered include discriminant analysis, multidimensional scaling, categorical data analysis, correspondence analysis and biplots, association analysis, latent variable models, bootstrap distributions, differential geometry applications and others. Most of the papers propose generalizations or new applications of multivariate analysis. This volume will be of great interest to statisticians, probabilists, data analysts and scientists working in the disciplines such as biology, biometry, ecology, medicine, econometry, psychometry and marketing. It will be a valuable guide to professors, researchers and graduate students seeking new and promising lines of statistical research.

Download or read book Analyzing Multivariate Data written by Paul E. Green and published by . This book was released on 1978 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Single criterion, multiple predictor association; Multiple criterion, multiple predictor association; The analysis of interdependence.