Download or read book Multisensory Impact of Sport Events written by Thorsten Tham and published by Springer. This book was released on 2016-01-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Download or read book Multisensory Impact of Sport Events written by Thorsten Tham and published by Springer Gabler. This book was released on 2016-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Download or read book A Research Agenda for Event Impacts written by Torre, André and published by Edward Elgar Publishing. This book was released on 2022-01-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess events, looking at who benefits from hosting them, and focusing on issues surrounding sustainability, the need to define legacies, and the need to extend regeneration efforts to secure economic and socially sustainable futures.

Download or read book Strategies in Sports Marketing Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Download or read book The Sports Event Management and Marketing Playbook written by Frank Supovitz and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.

Download or read book Time Perception and Dysfunction Clinical and Practical Implications written by Deana Davalos and published by Frontiers Media SA. This book was released on 2019-02-19 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Processing time requires a complex set of abilities that dictates how one adapts to the environment. Timing is key in how we communicate, organize our space and understand the world. When timing is intact, it often exists below one's conscious awareness, but when one's ability to process time is disrupted, the effects are noticeable and widespread. To better understand the construct of temporal dysfunction, one has to examine the concept of timing from multiple angles. An integrative approach is required to understand the possible biological, cognitive and psychological etiologies of temporal dysfunction. In addition, expertise in language, measurement and psychopathology are necessary to comprehend how timing affects one's representation of the world. This Research Topic is dedicated to examining timing and temporal dysfunction across a variety of tasks and disorders. Specifically, we seek to understand the most basic types of timing dysfunction and how they may affect a wide range of behaviors and symptoms as well as higher levels of temporal deficits involved in how one perceives the time spent. This Research Topic represents the intersection of medicine, psychology, cognition and perception in a unified attempt to shed light on temporal processing. The collection of original research articles and case studies, highlighting novel methodologies and interventions, illustrates the complexity of timing dysfunction and how understanding these deficits helps us to get a fresh look at a wide range of clinical psychopathologies and to develop better interventions.

Download or read book Managing Sport Events written by T. Christopher Greenwell and published by Human Kinetics. This book was released on 2024-06-26 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 1131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.

Download or read book Cases on Traveler Preferences Attitudes and Behaviors Impact in the Hospitality Industry written by Catenazzo, Giuseppe and published by IGI Global. This book was released on 2023-08-05 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern hospitality industry, it is critical to understand travelers’ needs and wants for businesses to survive and remain competitive. Further study on understanding travelers’ motivations is essential in this field. Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers’ preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Download or read book Sports Marketing written by Michael J. Fetchko and published by Routledge. This book was released on 2016-11-03 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains: -Information about different career opportunities in sports marketing. -Steps students can take to position themselves as job candidates. -Advice on career planning and management from a panel of the book’s industry experts.

Download or read book Insights in Aging and Public Health 2022 written by Marcia G. Ory and published by Frontiers Media SA. This book was released on 2023-10-27 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection is part of a recurrent series- Insights in Aging and Public Health: 2021. Our global society is changing. Now in the third decade of the 21st Century, the achievements made by scientists have led to major advancements in the fast-growing field of Aging and Public Health. As indicated by the United Nations Declaration of the Decade of Healthy Aging (2021-2030), there is global interest in understanding determinants of healthy aging and strategies to improve the lives of older people, their families, and the communities in which they live. As such, the field of public health and aging must constantly evolve and adapt alongside the ongoing changes in population growth and demographics, social and physical environments, and policy and other drivers of health-related costs. Further, the indicators of risk and markers of success have assumed new meaning as new societal needs/challenges

Download or read book Movement Biomechanics and Motor Control written by Carlo Albino Frigo and published by MDPI. This book was released on 2020-12-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original papers provides an overview of the state of the art of research in the area of human motor control, with an approach that has movement biomechanics as a common base. The reader can find interesting information in this book and a stimulus for new studies and investigations.

Download or read book Philosophy Risk and Adventure Sports written by Mike J. McNamee and published by Routledge. This book was released on 2007-06-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of papers examining philosophical perspectives of adventure sports and related concepts of risk, danger, death, elation, authenticity and wilderness, written by well-known academics with personal experience of these fascinating sports.

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.

Download or read book Sport Coaching and Intellectual Disability written by David Hassan and published by Routledge. This book was released on 2014-07-17 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are more opportunities than ever before for young people with disabilities to participate in sport and adapted physical education. For example, there are more than 3.7 million athletes worldwide aligned to the Special Olympics organisation, with national associations active in more than 200 countries worldwide. Despite this rapid growth, all too often coaches and teachers lack adequate knowledge of the particular challenges faced by people with intellectual disabilities. The principal aim of this book is to improve the understanding and professional skills of coaches, teachers, practitioners and researchers, to promote awareness of successful programmes addressing the needs of such young people, and to challenge the prevailing myths and stereotypes surrounding their abilities. With contributions from leading researchers and practitioners around the world, this book is the first to explore in depth the topic of sport and intellectual disability from a coaching perspective. Including both theoretical discussion and empirical case-studies, the book covers a full range of contemporary issues and themes, including training and coaching, family support, perceptions of disability, athlete motivation, positive sport experiences, motor development programmes, and social and cultural aspects of disability. Sport Coaching and Intellectual Disability is important reading for any student, researcher, coach, teacher, manager or policy maker with an interest in disability sport, physical education, coaching, or mainstream disability studies.

Download or read book Multisensory Imagery written by Simon Lacey and published by Springer Science & Business Media. This book was released on 2013-01-19 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is a pear sweeter than a peach? Which of Mona Lisa’s hands is crossed over the other? What would the Moonlight Sonata sound like played by a brass band? Although these are questions that appeal to mental imagery in a variety of sensory modalities, mental imagery research has been dominated by visual imagery. With the emergence of a well-established multisensory research community, however, it is time to look at mental imagery in a wider sensory context. Part I of this book provides overviews of unisensory imagery in each sensory modality, including motor imagery, together with discussions of multisensory and cross-modal interactions, synesthesia, imagery in the blind and following brain damage, and methodological considerations. Part II reviews the application of mental imagery research in a range of settings including individual differences, skilled performance such as sports and surgical training, psychopathology and therapy, through to stroke rehabilitation. This combination of comprehensive coverage of the senses with reviews from both theoretical and applied perspectives not only complements the growing multisensory literature but also responds to recent calls for translational research in the multisensory field.

Download or read book Encyclopedia of Sport and Exercise Psychology written by Robert C. Eklund and published by SAGE Publications. This book was released on 2013-12-17 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do athletes overcome fears, slumps, mental blocks, or injuries? How do they deal with stress and anxiety, be it from competitors, teammates, audiences, parents, coaches, or themselves? What psychological techniques prove effective in mental training for peak performance, maintaining concentration, motivation, and competitive drive? How can an athlete enhance his or her commitment to a training regimen, or how might the average person better adhere to a program of fitness and exercise? Readers will find answers to these questions and more in the Encyclopedia of Sport and Exercise Psychology. Features & Benefits: Entries explore the theory, research, and application of psychology as it relates to sport and fitness in a manner that is accessible and jargon-free to help readers better understand human behavior in sport and exercise settings. From personal factors to situational factors influencing performance to specific psychological techniques for enhancing performance, this work provides comprehensive coverage of the field via approximately 350 to 400 signed entries. Entries conclude with cross-references and suggestions for further readings to guide students further in their research journey. Available in print and online, this monumental work is edited by two leading figures in the field with a distinguished international Editorial Advisory Board to select and assign entries, ensuring authoritative content readers can trust. Key Themes: Career Transition Certification, Credentialing, and Roles of Sport and Exercise Psychologists Disability Emotion Exercise Health Group Dynamics History and Foundation Leadership Morality, Aggression, and Ethics in Sport Motivation Motor Control Perception and Cognition in Sport Personality and Psychological Characteristics in Sport Psychobiology Psychological Skills/Interventions Psychosociocultural Self-Concept/Self-Perceptions, and Identity Youth Sport