Download or read book Multinationals in Emerging Markets by means of Nestl in China written by Julia Schwieger and published by GRIN Verlag. This book was released on 2017-07-19 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - General, grade: 1.0, EBC University Düsseldorf, language: English, abstract: The growing interdependence of countries and internationalization of companies is one of the most extensively discussed topics of the last decades. Not only international trade has risen strongly, but also foreign direct investments (FDI) have been increasingly conducted by expanding companies worldwide. Companies widening their range by seizing opportunities internationally are most likely able to fuel their growth, whereas the position of organizations that only operate nationally is continuously weakened. Therefore, especially big multinational corporations from developed countries, like Nestle or Unilever, strive to steadily expand their global presence in order to thrive in a highly competitive global market. Whereas emerging countries, like China or India, are popular to invest in for MNCs, internationalization is increasingly including companies from those developing nations as well. Additionally, those Emerging Market Multinationals (EMNCs) are not only gaining power on an international level but are also becoming effective local competitors for multinationals in their home markets. Hence, losing their market shares to the local competition, MNCs are forced to rethink their strategy in emerging markets. According to the new challenges, multinationals have to face in developing markets the following paper aims to analyze the competitive environment in emerging countries and thus derive promising approaches for MNCs to successfully stabilize their position. The analysis will be based on a theoretical background, including the description of general reasons for internationalization, foreign direct investments as an entry mode as well as the “Being International Strategies” according to Bartlett/Ghoshal (1989) and broader relevant models. Afterwards, the current situation and competitive environment in emerging markets will be outlined. The analysis itself will be conducted on the example of Nestlé in the Chinese market in order to further assess MNCs’ position in developing countries. After giving a short company introduction, the Chinese food processing industry, as well as Nestlé's internationalization strategy, will be examined. In order to further assess the company`s position and performance in China Porter’s 5 forces framework will be applied. To conclude, general implications for the competitive situation in emerging markets and MNC’s strategies as well as an evaluation of Nestlé’s position in China are derived and outlined.
Download or read book Scaling the Tail Managing Profitable Growth in Emerging Markets written by Seung Ho Park and published by Springer. This book was released on 2015-12-17 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
Download or read book Chocolate Fortunes written by Lawrence L. Allen and published by AMACOM/American Management Association. This book was released on 2010 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?
Download or read book Operating in Emerging Markets written by Luciano Ciravegna and published by Pearson Education. This book was released on 2013 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a "developed world" mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today's most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University
Download or read book Proceedings of the 3rd International Conference on Economic Development and Business Culture ICEDBC 2023 written by Shehnaz Tehseen and published by Springer Nature. This book was released on 2023-10-27 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.
Download or read book Work Stress and Coping in the Era of Globalization written by Rabi S. Bhagat and published by Routledge. This book was released on 2016-04-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the phenomena of how individuals experience work stress and coping in both developed and developing countries in the world. Rabi Bhagat, known for his cross-cultural scholarship in this area, and his co authors, help us recognize the causes and consequences of work stress. They present a systematic, comprehensive review of this topic with plenty of practical insights and case studies examining work stress and coping in the era of globalization. Researchers, practitioners and students in the field of industrial organizational psychology, organizational behavior, and human resources management will find this book of interest.
Download or read book The Emerging Markets Century written by Antoine van Agtmael and published by Simon and Schuster. This book was released on 2008-09-04 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new breed of powerhouse companies from the emerging markets is catching their Western competitors off-guard. Household names of today - IBM, Ford, Wal-Mart - are in danger of becoming has-beens as these more innovative superstars rise to dominance, representing both an urgent competitive challenge and an unprecedented investment and business opportunity. Understanding how they have become world-class market leaders - and where they are going next - is crucial to an understanding of the future of globalization. Training his brilliant investor's eye on the top twenty-five of these emerging market companies, visionary international investment analyst Antoine van Agtmael takes readers into the boardroom suites and labs where they are outmanoeuvring their Western competitors. He reveals how these companies have made it to the top of the global heap, profiling major players such as China's Haier appliance manufacturer; Korea's Samsung; Brazil's Embraer jet maker; and India's Infosys. Divulging their strategies for future growth, he analyses how their rise to prominence will change our lives. His unique insights reveal both how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present.
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Download or read book Internationalization of Emerging Economies and Firms written by M. Marinov and published by Springer. This book was released on 2011-11-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization.
Download or read book Big Food written by Simon N. Williams and published by Routledge. This book was released on 2017-10-02 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise. The ongoing expansion of multinational food and beverage companies, or ‘Big Food’, is a key factor behind these trends. This collection provides critical insight into the global expansion of ‘Big Food’, including its incursion into low-and-middle income countries. It examines the changing dynamics of the global food supply, and discusses how low-income countries can alter the ‘Big Food’-diet from the bottom-up. It examines a number of issues related to ‘Big Food’ marketing strategies, including the way in which they advertise to youths and the rural poor. These issues are discussed in terms of their public health implications, and their relation to public health activities, for example ‘soda taxes’, and the promotion of nutritionally-healthier products. This book was originally published as a special issue of Critical Public Health.
Download or read book The China Ready Company written by Steven H. Ganster and published by Tompkins Press. This book was released on 2005 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps businesses determine what motivations are complling them to go to China and explores the major driving factors in that decision.
Download or read book Doing Business in Emerging Markets written by S. Tamer Cavusgil and published by SAGE. This book was released on 2002 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Download or read book Corporate Social Responsibility in Developing and Emerging Markets written by Onyeka Osuji and published by Cambridge University Press. This book was released on 2020 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable interdisciplinary resource examining the concept and effectiveness of CSR as a tool for sustainable development in emerging markets.
Download or read book Dynamic Capabilities written by Constance E. Helfat and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating, adapting to, and exploiting change is inherently entrepreneurial. To survive and prosper under conditions of change, firms must develop the “dynamic capabilities” to create, extend, and modify the ways in which they operate. The capacity of an organization to create, extend, or modify its resource base is vital. Since the concept of dynamic capabilities was first introduced, much research has elaborated the initial idea. This important book by Constance Helfat and her team of leading scholars provides a timely focus on in-depth examples of corporate dynamic capabilities. Examining these in the different contexts of alliances, acquisitions, and management, the book gives students and researchers a succinct, up-to-date definition of dynamic capabilities and the strategic management theories around them.
Download or read book Multinational Management written by John Brooks Cullen and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
Download or read book CHINA FOOD SECURITY AND AGRICULTURAL GOING GLOBAL written by Han Jun and published by American Academic Press. This book was released on 2022-11-21 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through decades of efforts, China has overall achieved self-sufficiency in food supply, which is the result of effective policies and measures adopted by the Chinese government. This book focuses on China’s food security strategy and agricultural going global strategy and goes into details on policies and measures for achieving domestic food security. It specially analyzes status and development trend of China’s corn industry since corn is the most sensitive grain variety that plays an important role as food, feed and raw material for bioenergy. It also studies overseas agricultural development potential for agricultural investment and cooperation globally. It finally elaborates China’s agricultural going global strategy, with specific cases to evaluate policy effect, in order to promote international cooperation in agriculture. The conclusions are that as the world’s most populated country, China should rely on its domestic production to ensure food supply. However, with intensified constraints on resources and environment, China should appropriately adjust its food security goals to ensure the basic self-sufficiency of cereals and rely more on global markets for non-cereal grain varieties. Looking to the future, China should establish a food security system that is efficient, open and sustainable through profound reform to increase its domestic food productivity, promote sustainable development of agriculture, and expand international cooperation in agriculture.
