Download or read book Motivation Research written by Harry Henry and published by . This book was released on 1958 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation Research in Advertising and Marketing written by George Horsley Smith and published by Praeger. This book was released on 1954 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation Research written by Harry Henry and published by . This book was released on 1963 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation Research and Marketing Management written by Joseph W. Newman and published by . This book was released on 1957 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Download or read book Why People Buy written by Louis Cheskin and published by Ig Publishing. This book was released on 2016-09-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed in purchasing decisions. Bringing psychological insights to bear on market research, Cheskin shows how motivations that can indicate acceptance and value of brands, along with packaging, are the bearers of meaning for products. By investigating these connections, Cheskin shows how best to position new products.

Download or read book Motivational Researsh and Its Application to Advertising written by Jerome A. Keller and published by . This book was released on 1958 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Possible Applications of Motivational Research to the Circulation and Advertising Sales Problems of the New Orleans Item written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Motivation Research in Advertising and Marketing written by G. H. Smith and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Use of Motivation Research in Marketing written by National Industrial Conference Board and published by . This book was released on 1960 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Science of Why written by D. Forbes and published by Springer. This book was released on 2015-07-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Download or read book Ernest Dichter and Motivation Research written by S. Schwarzkopf and published by Springer. This book was released on 2010-08-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

Download or read book The So Called motivation Research written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Download or read book Motivation Research written by Advertising Research Foundation and published by . This book was released on 1957 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Discussion of Possible Applications of Motivational Research to the Sales and Advertising Problems of Relax A Cizor written by and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Use of Motivation Research in Marketing written by Lockley and published by . This book was released on 1960 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: