Download or read book Motivating Customer Service Employees to Deliver Service Quality written by Andre P. Whisnant and published by . This book was released on 1999-12-01 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivating employees is one of a manager's greatest challenges. In today's complicated workplace where issues such as competition, technology, downsizing, and reengineering are dominant, organizations must do more than pay well. They need to create a multifaceted human resource model that provides a dynamic, rewarding and empowered environment. Creating an environment that motivates employees to function as effectively as possible is paramount to delivering service quality. Reducing customer defects and retaining customers is crucial to service organization survivability. With higher levels of customer service, greater customer satisfaction will follow. This increased customer satisfaction leads to increased customer loyalty and retention, producing higher sales. Therefore, a sound service quality program contributes to fundamental corporate goals of profitability and survivability. The problem is that most managers underestimate how recognition programs can better motivate employees to achieve business goals. This paper identifies the intrinsic and extrinsic factors that motivate employees to provide desired levels of customer service. It provides a hands-on guide for hospitality operators to follow as they seek to enhance their understanding of how motivating their customer service employees can help to improve service quality. The guide was developed based on existing literature highlighting proven industry examples of how to positively charge employees.

Download or read book Achieving Excellence Through Customer Service written by John Tschohl and published by AudioInk. This book was released on 2011-09-22 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve heard and read all you want to know about how bad service is in the world and how important service is to customers and to your bottom line, you may be ready for a little action. After many recent articles and books dealing with the need for quality service, few business managers remain unconvinced. Many, however, remain unequipped to express their commitment in action. The mission of this book is to equip the already convinced to implement the already proved: service is a strategy as powerful as marketing and as potent as a quality product itself in the ongoing effort to realize the full profit potential of a company. This book gives you detailed, step-by-step knowledge that you can use in establishing profitable customer service strategies. The profit-producing capability of an organization derives from impressions made by all employees on the organization’s customers. The means of creating these impressions are the quality and efficacy of the product or service that the employees sell: the quality, accuracy, dependability, and speed of their service — and the warmth of their human relationships with customers. Training and motivation for people who actually deliver service and how-to-do-it implementation instructions are the twin I-beams supporting the substance of this book. They are: The reason this book was written. The features that distinguish this book from other books on service. Among key benefits to readers of this book are: Hands-on ideas, skills, and techniques that can be used immediately. Knowledge about shaping employee attitudes, a powerful competitive force moving a firm toward greater market share, customer loyalty, and profitability.

Download or read book Delivering Satisfaction and Service Quality written by Peter Hernon and published by American Library Association. This book was released on 2001 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good customers expect excellent service. Increasingly, library customers are looking to online services instead of to the library for information. For every library that wants to win satisfied customers and bring those that have strayed back into the library, here are proven tools to assess needs and improve service.

Download or read book Turn Your Customer on written by Kevin Billingsley and published by Literary Architects Llc. This book was released on 2006-09-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing affects customer perception of a strategy or brand more than a personal experience (or listening to someone share that experience!). Customer service trainers Kevin Billingsley and Brooke Billingsley show managers and employees 23 ways to create a positive and memorable customer experience. The authors developed these lessons after many years of working in the health care industry, creating mystery shopping programs, and managing their training firm that has tracked hundreds of thousands of customer service encounters.

Download or read book The Impact of Employee Motivation on Service Quality A case study on Tesco written by Nashra Rafiq and published by GRIN Verlag. This book was released on 2023-05-26 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Leadership and Human Resources - Employee Motivation, grade: A, Coventry University, course: MGT 301, language: English, abstract: The main objective of this paper is to investigate the impact of employee motivation on service quality in organisations. This study mainly focused on Britain’s leading retail organisation: Tesco. Researcher has used both primary and secondary sources of data. Data for this research was collected through questionnaire survey from staff members and potential customers of Tesco. The research data was analysed using statistical software so that the impact of employee motivation on service quality could be examined. In this study, the researcher has used two variables. Employee motivation is the independent variable, while service quality is the dependent variable. Researcher divided the questionnaire into two components, in which the first part was filled by 50 potential customers of Tesco, while the other half was filled by 50 staff members of Tesco. The study has used frequency distribution as the statistical technique to determine the individual result of each question of the survey. The hypothesis of the study was tested by using linear regression statistical technique because the major aim of this research was to analyse the impact of employee motivation on service quality. The result of this study indicates that employee motivation positively impacts the service quality of the organisation. Similarly, employee motivation leads to customer satisfaction. This suggests that if employees are motivated, this will eventually increases the quality of services provided by the organisation and thus, it will enhances the overall performance of the firm.

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Download or read book EBK Services Marketing Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

Download or read book The Service Profit Chain written by James L. Heskett and published by Simon and Schuster. This book was released on 1997-04-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain. Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. Based on five years of painstaking research, the authors show how managers at American Express, Southwest Airlines, Banc One, Waste Management, USAA, MBNA, Intuit, British Airways, Taco Bell, Fairfield Inns, Ritz-Carlton Hotel, and the Merry Maids subsidiary of ServiceMaster employ a quantifiable set of relationships that directly links profit and growth to not only customer loyalty and satisfaction, but to employee loyalty, satisfaction, and productivity. The strongest relationships the authors discovered are those between (1) profit and customer loyalty; (2) employee loyalty and customer loyalty; and (3) employee satisfaction and customer satisfaction. Moreover, these relationships are mutually reinforcing; that is, satisfied customers contribute to employee satisfaction and vice versa. Here, finally, is the foundation for a powerful strategic service vision, a model on which any manager can build more focused operations and marketing capabilities. For example, the authors demonstrate how, in Banc One's operating divisions, a direct relationship between customer loyalty measured by the "depth" of a relationship, the number of banking services a customer utilizes, and profitability led the bank to encourage existing customers to further extend the bank services they use. Taco Bell has found that their stores in the top quadrant of customer satisfaction ratings outperform their other stores on all measures. At American Express Travel Services, offices that ticket quickly and accurately are more profitable than those which don't. With hundreds of examples like these, the authors show how to manage the customer-employee "satisfaction mirror" and the customer value equation to achieve a "customer's eye view" of goods and services. They describe how companies in any service industry can (1) measure service profit chain relationships across operating units; (2) communicate the resulting self-appraisal; (3) develop a "balanced scorecard" of performance; (4) develop a recognitions and rewards system tied to established measures; (5) communicate results company-wide; (6) develop an internal "best practice" information exchange; and (7) improve overall service profit chain performance. What difference can service profit chain management make? A lot. Between 1986 and 1995, the common stock prices of the companies studied by the authors increased 147%, nearly twice as fast as the price of the stocks of their closest competitors. The proven success and high-yielding results from these high-achieving companies will make The Service Profit Chain required reading for senior, division, and business unit managers in all service companies, as well as for students of service management.

Download or read book Delivering Quality Service written by Valarie A. Zeithaml and published by Simon and Schuster. This book was released on 2010-05-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a customer's perceptions of the value of a particular service with the customer's need for that service, provides brilliant theoretical insight into customer expectations and service delivery. For example, Florida Power & Light has developed a sophisticated, computer-based lightening tracking system to anticipate where weather-related service interruptions might occur and strategically position crews at these locations to quicken recovery response time. Offering a service that customers expect to be available at all times and that they will miss only when the lights go out, FPL focuses its energies on matching customer perceptions with potential need. Deluxe Corporation, America's highly successful check printer, regularly exceeds its customers' expectations by shipping nearly 95% of all orders by the day after the orders were received. Deluxe even put U.S. Postal Service stations inside its plants to speed up delivery time. Customer expectations change over time. To anticipate these changes, Metropolitan Life Insurance Company regularly monitors the expectations and perceptions of their customers, using focus group interviews and the authors' 22-item generic SERVQUAL questionnaire, which is customized by adding questions covering specific aspects of service they wish to track. The authors' groundbreaking model, which tracks the five attributes of quality service -- reliability, empathy, assurance, responsiveness, and tangibles -- goes right to the heart of the tendency to overpromise. By comparing customer perceptions with expectations, the model provides marketing managers with a two-part measure of perceived quality that, for the first time, enables them to segment a market into groups with different service expectations.

Download or read book Keeping the People who Keep You in Business written by Leigh Branham and published by AMACOM/American Management Association. This book was released on 2000 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A war rages in today's workplace, pitting company against company in the fight to find and keep good employees. The losses are high, and battle-weary managers are desperate for talented reinforcements. This compelling new book gives readers a battle-plan for victory, offering 24 strategies for retaining valuable people.

Download or read book Customer Relationship Management and Customer Service written by Adele Berndt and published by Juta and Company Ltd. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organisation, can create new value to build the organisation for the long term. In order to achieve CRM, companies need to focus on customer retention, a high customer commitment and a long-term perspective. The book examines the changes in the practice of marketing and the solutions offered by relationship marketing. It also analyses the profound impact of technology and how it enables the business to focus on individual customers.

Download or read book The Effective Manager s Handbook for Customer Service Success written by Edward D. Gagnon and published by iUniverse. This book was released on 2001-02-25 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a Service World. To succeed long-term, companies must retain and grow their customer base. The Effective Manager's Handbook for Customer Service Success is the tool that will give every manager insight into successful customer service, from people to processes, from motivation to measurement. Including 52 quick and enlightening customer service tips plus weekly motivational quotes from business leaders and philosophers, the Handbook can be an asset to your company. The Handbook also offers an action-oriented Weekly Service Notebook. This tool encourages simple but effective daily documentation of service successes to recognize employee performance. You can also document symptoms of poor service, the complaints and issues often identified but more often forgotten that become chronic to your company. Documenting symptoms enables you to focus improvement efforts and maximize customer retention. Whether the action is to recognize great employee service or attack a recurring customer service issue, use this tool to document successes and symptoms. Review and act weekly. Constantly strive to improve your bottom line by improving your customer service. Every company in the world can improve its customer service. This book, in your hands, can help you begin Improving Your Bottom Line by Improving Your Customer Service...today!

Download or read book Customer Service Delivery written by Lawrence Fogli and published by John Wiley & Sons. This book was released on 2006-02-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Service Delivery taps into business, marketing, and psychological research and practices to provide a wealth of knowledge about customer service. With contributions from some of the best-known industrial and organizational psychology experts in customer service, this book brings together in one comprehensive resource a review of the best practices in customer service delivery. Customer Service Delivery also provides a framework for customer service as a process and an outcome. The authors address a wide range of topics that are crucial to today’s competitive business environment: customer expectations, loyalty satisfaction, product versus service delivery, measurement, brand equity, regional and cultural differences, and organizational impact. Customer Service Delivery explores human resource staffing practices and service delivery by including proven selection strategies for hiring top quality service workers, an analysis of the personality correlates of service performance, and a comprehensive review of assessment instruments that predict customer service performance. In addition, this important resource contains strategies and tactics to improve and manage service delivery and offers illustrative case examples of how organizations have successfully improved and managed customer service.

Download or read book Quality Customer Service Key Strategies for Organisational Performance written by Anthony Ike Chukwuma and published by AuthorHouse. This book was released on 2019-11-26 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthony Ike Chukwuma is a service quality and customer service strategist. He is a motivational speaker, trainer and conference speaker whose wealth of experience has a tremendous potential to facilitate the growth and improved performance of organisations. He is married with children.

Download or read book Fundamentals of Quality Control and Improvement written by Amitava Mitra and published by John Wiley & Sons. This book was released on 2021-05-04 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newest edition of an insightful and practical statistical approach to quality control and management In the newly revised and thoroughly updated Fifth Edition of Fundamentals of Quality Control and Improvement, accomplished academic, consultant, and author Dr. Amitava Mitra delivers a comprehensive and quantitative approach to quality management techniques. The book demonstrates how to integrate statistical concepts with quality assurance methods, incorporating modern ideas, strategies, and philosophies of quality management. You'll discover experimental design concepts and the use of the Taguchi method to incorporate customer needs, improve lead time, and reduce costs. The new edition also includes brand-new case studies at the end of several chapters, references to the statistical software Minitab 19, and chapter updates that add discussions of trending and exciting topics in quality control. The book includes access to supplementary material for instructors consisting of a new instructor's solutions manual and PowerPoint slides, as well as access to data sets for all readers. Readers will also benefit from the inclusion of: A thorough introduction to the evolution of quality and definitions of quality, quality control, quality assurance, quality circles, and quality improvement teams An exploration of customer needs and market share, as well as the benefits of quality control and the total quality system Practical discussions of quality and reliability, quality improvement, product and service costing, and quality costs A concise treatment of how to measure quality costs, the management of quality, and the interrelationship between quality and productivity Perfect for upper-level undergraduate and graduate students in quality control and improvement, the Fifth Edition of Fundamentals of Quality Control and Improvement will also earn a place in the libraries of business students and those undertaking training programs in Six Sigma.

Download or read book Value added Customer Service written by Tom Reilly and published by McGraw-Hill/Contemporary. This book was released on 1996 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goes beyond the sale to explore what an organization must do to build and maintain a solid client base.

Download or read book Managing Quality written by Barrie G. Dale and published by John Wiley & Sons. This book was released on 2016-06-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential quality management resource for students and practitioners alike—now in its sixth edition This popular and highly successful text on Quality Management has been fully revised and updated to reflect recent developments in the field. New to the Sixth Edition is timely coverage of agile development, emerging markets, product research, evidence based decision-making, and quality control. Some of the material has been re-ordered and changes to terminology have been made to bring the book completely up to date. Contributions from new co-author David Bamford offer insights from a veteran teacher and practitioner. A popular resource for students, academics, and business practitioners alike Combines the latest information on quality management system series standards with up-to-date tools, techniques and quality systems Includes insights on quality, operations management, and strategic process improvement Highly relevant for professionals, particularly those involved with reacting to rapid developments in the global market The word "quality" has many definitions, dependent on context and situation. It is often over-used but always in-demand, and it can make or break a business. Quality management is becoming an increasingly vital factor in the success of a product or service, and it requires constant attention and a continuous drive to do better. Managing Quality is a comprehensive resource that helps you ensure – and sustain – high quality standards.