Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Men of Achievement written by and published by . This book was released on 1976 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hispanic Foundation Bibliographical Series written by Library of Congress. Hispanic Foundation and published by . This book was released on 1942 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Books Translated from English 1950 1965 written by and published by Reading, Mass: Addison-Wesley Publishing Company. This book was released on 1966 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Spanish and Portuguese Translations of United States Books 1955 1962 written by David H. Andrews and published by . This book was released on 1960 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book National Union Catalog written by and published by . This book was released on with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Download or read book Spanish and Portuguese Translations of United States Books 1955 1962 written by Library of Congress. Hispanic Foundation and published by Washington : Library of Congress. This book was released on 1963 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Faculty Publications and Doctoral Dissertations written by University of Illinois at Urbana-Champaign and published by . This book was released on 1957 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selected List of Books Received by the Biblioteca Benjamin Franklin written by Benjamin Franklin Library (Mexico City, Mexico) and published by . This book was released on 1961 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El plan estrat gico de comunicaci n written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Download or read book Dove Va la Storia Economica written by Francesco Ammannati and published by Firenze University Press. This book was released on 2011 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El cacao Guayaquil en nueva Espa a 1774 1812 pol tica imperial mercado y consumo written by Manuel Miño Grijalva and published by El Colegio de Mexico AC. This book was released on 2014-01-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra analiza la presencia del cacao originado en las costas del Guayas (Ecuador) conocido en el mercado mundial como cacao guayaquil. El estudio se centra en el intercambio comercial con Nueva España y los vericuetos de la prohibición comercial entre colonias. Muestra, por una parte, el carácter imperialista de la corona que gobernó sus posesiones del Nuevo Mundo como colonias más que como reinos en el aspecto económico, aunque una de las primeras cosas que el tráfico del cacao puso en evidencia es que la prohibición de la Corona del siglo XVII no detuvo la exportación de cacao, aunque sí frenó el crecimiento de Guayaquil. Por otra parte, la investigación establece el tráfico naviero, los montos de las cargas de cacao que arribaron a Acapulco y las manifestaciones de los precios en el mercado de la ciudad de México y trata de demostrar que la oferta creciente de cacao guayaquil, ayudó a mantener los precios estables en un contexto general de crecimiento de los precios en la segunda parte del siglo XVIII.
Download or read book Florida Law Review written by and published by . This book was released on 1999 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
