Download or read book Motherhoods Markets and Consumption written by Stephanie O'Donohoe and published by Routledge. This book was released on 2013-10-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"

Download or read book The Motherhood Business written by Anne Teresa Demo and published by University of Alabama Press. This book was released on 2015-11-13 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in The Motherhood Business examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace.

Download or read book Consuming Motherhood written by Janelle S. Taylor and published by Rutgers University Press. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Consuming Motherhood' addresses the provocative question of how motherhood & consumption, as ideologies & as patterns of social action, mutally shape & constitute each other in contemporary life.

Download or read book Childhood and Markets written by Lydia Martens and published by Springer. This book was released on 2018-07-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.

Download or read book Transformative Motherhood written by Linda Layne and published by NYU Press. This book was released on 1999-08 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our consumer culture sets exacting standards and norms for what constitutes an ideal child. The tough realities of life often create children and child-bearing and rearing circumstances that are outside the ideal. How do women whose experiences don't match the norm cope and adapt? How do they make sense of it to themselves and to the world? In a rich series of ethnographic case studies, Transformative Motherhood intimately conveys the experiences of women in the United States who, in each case, have reproductive encounters that do not match up to these cultural standards. From women who choose to become surrogate, foster, or adoptive mothers, to others who give birth to children with disabilities or who have had a pregnancy loss, all creatively meet the challenges posed by their particular mothering experiences. It is often the language of giving and getting, so prominent in a consumer culture, that these women use to make sense of their situation. In the process, Transformative Motherhood redefines conventional understandings of motherhood, the mother/child relationship, and the role of biology and the law in determining what constitutes a family. The contributors include Rayna Rapp, Helena Ragone, Judith A. Modell, Danielle Wozniak, Gail Landsman, and Linda L. Layne. "This text opens up multiple possibilities for reading contemporary women as responsive speaking subjects involved in reconstructing and transferring meanings without consolidating or totalizing their outcomes." —Resources for Feminist Research, Winter/Spring 2001, Vol. 28, No. 3⁄4

Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Taylor & Francis. This book was released on 2023-07-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Canonical Authors in Consumption Theory written by Søren Askegaard and published by Routledge. This book was released on 2017-12-14 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research. Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies. Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.

Download or read book Use Your Words written by Kate Hopper and published by Cleis Press. This book was released on 2012-04-17 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: USE YOUR WORDS introduces the art of creative nonfiction to women who want to give written expression to their lives as mothers. Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of USE YOUR WORDS focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers’ own writing. Chapter topics include: the importance of using concrete details, an overview of creative nonfiction as a genre, character development, voice, humor, tense and writing the “hard stuff,” reflection and back-story, structure, revision, and publishing. The content of each lecture is aligned with the essay/poem in that chapter to help readers more easily grasp the elements of craft being discussed. Together the chapters provide a unique opportunity for mother writers to learn and grow as writers. USE YOUR WORDS takes the approach that creative writing can be taught, and this underscores each chapter. When students learn to read like writers, to notice how a piece is put together, and to question the choices a writer makes, they begin to think like writers. When they learn to ground their writing in concrete, sensory details and begin to understand how to create believable characters and realistic dialogue, their own writing improves. USE YOUR WORDS reflects Kate’s style as a teacher, guiding the reader in a straightforward, nurturing, and passionate voice. As one student noted in a class evaluation: “Kate is a born writer and teacher, and her enthusiasm for essays about motherhood and for teaching the nuts and bolts of writing so that ordinary mothers have the tools to write their stories is a gift to the world. She is raising the value of motherhood in our society as she helps mothers build their confidence and strengthen their game as writers.”

Download or read book Mothers and Food Negotiating Foodways from Maternal Perspectives written by Pasche Florence Guignard and published by Demeter Press. This book was released on 2016-03-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: From multidisciplinary perspectives, this volume explores the roles mothers play in the producing, purchasing, preparing and serving of food to their own families and to their communities in a variety of contexts. By examining cultural representations of the relationships between feeding and parenting in diverse media and situations, these contributions highlight the tensions in which mothers get entangled. They show mothers’ agency — or lack thereof — in negotiating the environmental, material, and economic reality of their feeding care work while upholding other ideals of taste, nutrition, health and fitness shaped by cultural norms. The contributors to Mothers and Food go beyond the normative discourses of health and nutrition experts and beyond the idealistic images that are part of marketing strategies. They explore what really drives mothers to maintain or change their family’s foodways, for better or for worse, paying a particular attention to how this shapes their maternal identity. Questioning the motto according to which “people are what they eat,” the chapters in this volume show that mothers cannot be categorized simply by how they feed themselves and their family.

Download or read book Food and Media written by Jonatan Leer and published by Routledge. This book was released on 2016-06-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is everywhere in contemporary mediascapes, as witnessed by the increase in cookbooks, food magazines, television cookery shows, online blogs, recipes, news items and social media posts about food. This mediatization of food means that the media often interplays between food consumption and everyday practices, between private and political matters and between individuals, groups, and societies. This volume argues that contemporary food studies need to pay more attention to the significance of media in relation to how we 'do' food. Understanding food media is particularly central to the diverse contemporary social and cultural practices of food where media use plays an increasingly important but also differentiated and differentiating role in both large-scale decisions and most people's everyday practices. The contributions in this book offer critical studies of food media discourses and of media users' interpretations, negotiations and uses that construct places and spaces as well as possible identities and everyday practices of sameness or otherness that might form new, or renew old food politics.

Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Taylor & Francis. This book was released on 2017-02-10 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Download or read book Gender After Gender in Consumer Culture written by Elisabeth Tissier-Desbordes and published by Routledge. This book was released on 2020-12-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.