Download or read book More Headlines written by Jay Leno and published by Grand Central Pub. This book was released on 1990 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiled by the regular "Tonight Show" guest host, this collection lampoons strange headlines, photos, and ads that somehow manage to find their way into America's newspapers

Download or read book Jay Leno s Headlines written by and published by Random House Value Publishing. This book was released on 1992 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Great Headlines Instantly 2 1 How to Write Attention Grabbing Headlines That Pull in More Prospects More Customers and More Profits Now written by Robert Boduch and published by . This book was released on 2010-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.

Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Download or read book 100 Headlines That Changed The World written by James Maloney and published by Hachette UK. This book was released on 2012-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newpapers are a form of instant history, capturing forever the awe and fascination that great historical events inspire. They are also an intriguing source to return to as they reveal the contemporary view of world-changing events, before it can be shaped by subsequent developments. While newspapers have been around for centuries, it was only when the Industrial Revolution encouraged mass production that newspapers with attention-grabbing banner headlines began to be commonplace. Now that newspapers seem to be in decline, we can look back at the period from the late 19th to early 21st century as the heyday of the newspaper, as well as a period in which the world changed beyond recognition. Journalist James Maloney details the stories behind the 100 most momentous headlines, including: Abraham Lincoln Assassinated in 1865. Jack the Ripper (1888). Boer War begins (11 Oct 1899). Russian Revolution (1917). Wall Street Crashes in 1929. Hitler Sweeps to Power' in 1933. Britain declares war with Germany 3 Sept 1939). Japan declares war on US/ Attack on Pearl Harbor (7 December 1941). Communist China founded by Mao Tse-tung (1 October 1949). Watson and Crick discover DNA structure (1953). Cuban missile crisis (1962). J.F. Kennedy Assassinated (22 Nov 1963). First man on the moon/Apollo 11 (21 July 1969). Scientists identify AIDS (1981). Chernobyl (April 26 1986). Mandela (age 75) freed from jail (1990). Death of Princess Diana (31 Aug 1997). 911 terror attacks (2001). Saddam Hussein's capture (13 Dec 2003). Bin Laden Shot Dead. in 2011. Death of Steve Jobs/Apple (5 October 2011).

Download or read book News for the Rich White and Blue written by Nikki Usher and published by Columbia University Press. This book was released on 2021-07-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.

Download or read book Headless Body in Topless Bar written by Staff of the New York Post and published by Harper Collins. This book was released on 2008-03-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Either you love them or you hate them, but everybody agrees on one thing—there's just nothing like a New York Post headline. Gathered here for the first time ever are the best of the best from the paper's two-hundred-year history. Whether outrageous or scandalous, laugh-out-loud funny or shocking, these classic headlines never fail to entertain. Headless Body in Topless Bar is the perfect book for any pop culture junkie and a hilarious tribute to the one-of-a-kind New York Post.

Download or read book More Bad News Routledge Revivals written by Peter Beharrell and published by Routledge. This book was released on 2009-10-15 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1980, More Bad News is the Second Volume in the research findings of the Glasgow University Media Group. It develops the analytic findings and methods of the first volume Bad News through a series of Case Studies of Television News Coverage, and argues that much of what passes as balanced and factual news reporting is produced from a highly partial viewpoint. Focusing on the British economy in crisis, and its thematic linkage with the Social Contract during the first four months of 1975, the book deals with three main levels of activity: the story, the language and the visuals. As the book unpacks each level of routine news coverage a picture emerges which has the surface appearance of neutrality and balance but is in fact highly partial and restricted

Download or read book Our Dumb Century written by Scott Dikkers and published by Crown Archetype. This book was released on 2007-09-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The staff of The Onion presents a satirical collection of mock headlines and news stories, including an account of the Pentagon's development of an A-bomb-resistant desk for schoolchildren.

Download or read book Broken News written by Chris Stirewalt and published by Center Street. This book was released on 2022-08-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of America’s most experienced and exemplary journalists has written an unsparing analysis of the dreadful consequences -- for journalism and the nation -- of ‘how the news lost a race to the bottom with itself.’” -- George F. Will In this national bestseller, Chris Stirewalt, a former Fox News political editor, takes readers inside America’s broken newsrooms that have succumbed to the temptation of “rage revenue.” One of America’s sharpest political analysts, Stirewalt employs his trademark wit and insight to reveal how these media organizations slant coverage – and why that drives political division and rewards outrageous conduct. The New York Times wrote that Stirewalt’s book "is an often candid reflection on the state of political journalism and his time at Fox News, where such post-mortem assessments are not common..." Broken News is a fascinating, deeply researched, conversation-provoking study of how the news is made and how it must be repaired. Stirewalt goes deep inside the history of the industry to explain how today’s media divides America for profit. And he offers practical advice for how readers, listeners, and viewers can (and should) become better news consumers for the sake of the republic.

Download or read book Indiana University Alumni Quarterly written by and published by . This book was released on 1924 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book More News Tomorrow A Novel written by Susan Richards Shreve and published by W. W. Norton & Company. This book was released on 2019-06-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thrilling and richly drawn family drama about a daughter’s quest to understand her mother’s mysterious death. On the morning of her seventieth birthday, Georgianna Grove receives an unexpected letter that calls her back to Missing Lake, Wisconsin, where her mother was murdered sixty-six years earlier. Georgie’s father had confessed to the murder the next morning and was carted off to a state penitentiary. Haunted by the night that took both her parents away and determined to unearth the truth, Georgie takes her reluctant family on what will become a dangerous canoe trip up the swollen Bone River to return to Missing Lake. Acclaimed novelist Susan Richards Shreve, celebrated for her “refined explorations of parent-child relationships” (Washington Post), captures the tenor of the times with clarity and elegance as she follows both Georgie and her parents on parallel trips up the Bone River, weaving together the hope of June 2008 with the injustices of June 1941. Georgie must untangle a web of bigotry, loss, and half-forgotten memories to finally understand her parents’ fate. More News Tomorrow is a stirring and irresistible portrait of a family drawn together in search of truth.

Download or read book Scientific Advertising written by Harry Dexter Kitson and published by . This book was released on 1926 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Stop Reading the News written by Rolf Dobelli and published by Sceptre. This book was released on 2021-01-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: News is to the mind what sugar is to the body. In 2013 Rolf Dobelli stood in front of a roomful of journalists and proclaimed that he did not read the news. It caused a riot. Now he finally sets down his philosophy in detail. And he practises what he preaches: he hasn't read the news for a decade. Stop Reading the News is Dobelli's manifesto about the dangers of the most toxic form of information - news. He shows the damage it does to our concentration and well-being, and how a misplaced sense of duty can misdirect our behaviour. From the author of the bestselling The Art of Thinking Clearly, Rolf Dobelli's book offers the reader guidance about how to live without news, and the many potential gains to be had: less disruption, more time, less anxiety, more insights. In a world of increasing disruption and division, Stop Reading the News is a welcome voice of calm and wisdom.

Download or read book The Freedom to Read written by American Library Association and published by . This book was released on 1953 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book News That Matters written by Shanto Iyengar and published by University of Chicago Press. This book was released on 2010-10-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates. “News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest

Download or read book More Than Just The News written by Jerry Fennell and published by Lulu.com. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: