Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Strategic Nature written by Melissa Aronczyk and published by Oxford University Press. This book was released on 2021-11-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look at how public relations has dominated public understanding of the natural environment for over one hundred years. In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.
Download or read book Environmental Strategic Communication written by Derek Moscato and published by Rowman & Littlefield. This book was released on 2023-12-15 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and a recognition of the diverse range of stakeholders. Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen. Within the chapters, students will find: Case studies and organizational profiles Discussion Questions Lists of Keywords and Key Events, Locations, and Organizations Instructors may access a test bank for the book by visiting www.rowman.com/ISBN/9781538152287.
Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Download or read book Rhetorical and Critical Approaches to Public Relations II written by Dr Robert L Heath and published by Routledge. This book was released on 2013-11-05 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Download or read book Handbook of Risk and Crisis Communication written by Robert L. Heath and published by Routledge. This book was released on 2020-10-28 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.
Download or read book Environmental Education and Information written by and published by . This book was released on 1981 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Do Journalists Think written by S. Holly Stocking and published by ERIC Clearinghouse on Reading, English, & Communication. This book was released on 1989 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph examines how bias affects the perception of journalists and discusses factors which might exacerbate or mitigate such bias. The book recommends the study of journalistic decision-making from perspectives developed in the field of social psychology. The book includes the following chapters: (1) "Media Bias, Cognitive Bias?"; (2) "Cognitive Processes in Journalism: An Overview"; (3) "Categorization"; (4) "Theory Generation"; (5) "Theory Testing"; (6) "Selection of Information"; (7) "Integration of Information"; (8) "Interactions and Perseverance of Biases and Errors"; (9) "Implications for the Study of Newswork"; and (10) "Summary and Conclusions." Forty-one end notes and 16 pages of references are attached. (MS)
Download or read book The Symbolic Earth written by James G. Cantrill and published by University Press of Kentucky. This book was released on 2021-10-21 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core dilemma in environmental advocacy may be illustrated by the question, "When we communicate about the world, should we stress what we know or what we feel?" The contributors to The Symbolic Earth argue that it is more important to decide how we should talk about what we know and feel. In their view, the environment is larely a product of how we talk about the world. Because the environment is a social construction, the only hope we have of preserving it is to understand and alter the fundamental ways we discuss it. This collection first examines the ways in which discourse creates environment perceptions. Subjects discussed range from the description of natural scenery to the advocacy of political interest groups, from the everyday interactions of citizens facing environmental crises to the greenwashing of corporate imagemakers, and from the psychology of the mass public to the social constructions of the mass media. The authors include nationally known scholars of environmental history, rhetorical theory, ethnography, communication and journalism studies, public policy, and media criticism.
Download or read book Climate Consciousness and Environmental Activism in Composition written by Joseph R. Lease and published by Rowman & Littlefield. This book was released on 2020-02-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever—in a time when Americans still do not believe that humans are the primary cause of Earth's climate change crisis, the burden on educators to inform, challenge, and motivate students about sustainability is greater than it ever has been. On college campuses, writing intensive courses, often located within First-Year or General Education curricula, are an ideal place to take up this charge because of the flexibility of their content and the high volume of students that they reach. In this volume, a varied group of composition instructors with wide ranges and types of experiences provides best practices for bringing issues surrounding climate change into the writing classroom. From literature-based composition and creative writing courses to design thinking workshops to seminars "against sustainability," the authors in this volume lay out a multitude of possibilities for blending writing and environmental concerns that fellow practitioners can easily adopt or modify for their own use.
Download or read book Communication a Different Kind of Horserace written by Brenda Dervin and published by Hampton Press (NJ). This book was released on 2003 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard F. Carter was involved in the development of the communication field almost from the beginning. Most closely associated with the mass communication tradition, he has nevertheless become a source of theoretical and methodological illumination for scholars in widely disparate arenas. This book brings together 15 exemplar chapters illustrating the applications of Carter's work to specific avenues of scholarship, and 23 commentaries that focus on Carter's academic life in the context of the communication field's history. The volume includes a chronology of Carter's professional life and a bibliography of his works. It concludes with an original essay by Carter.
Download or read book Environmental Communication and the Public Sphere written by Robert Cox and published by SAGE. This book was released on 2013 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of Environmental Communication and the Public Sphere by Robert Cox remains the only comprehensive introduction to the growing field of environmental communication. This innovative book focuses on the role that human communication plays in influencing the ways we perceive the environment. It also examines how we define environmental “problems” and decide what actions to take with regards to the natural world.
Download or read book The Toolbox Revisited written by Clifford Adelman and published by . This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Toolbox Revisited is a data essay that follows a nationally representative cohort of students from high school into postsecondary education, and asks what aspects of their formal schooling contribute to completing a bachelor's degree by their mid-20s. The universe of students is confined to those who attended a four-year college at any time, thus including students who started out in other types of institutions, particularly community colleges.
Download or read book Humboldt Revisited written by Gry Cathrin Brandser and published by Berghahn Books. This book was released on 2022-09-13 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humboldt Revisited offers a fresh perspective on the contemporary discourse surrounding reform of European universities. Arguing that contemporary reform derives its basis from pre-constructed truths about the so-called ‘Humboldt-university,’ this monograph traces the historical descent of these truths to the American reception of Humboldt's ideas from the mid-19th century up until the 1960s. Drawing from a rich selection of historical sources, this volume offers an alternative to conventional explanations of the forces behind the ongoing reform of European universities. It also challenges the conventional historical narrative on the Humboldt University, providing new insight into the American reception of the German ideas.
Download or read book Environmental Geopolitics written by Shannon O'Lear and published by Rowman & Littlefield. This book was released on 2018-03-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking and clearly argued text provides a critical geopolitical lens for understanding global environment politics. A subfield of political geography, environmental geopolitics examines how environmental themes are used to support geopolitical arguments and physical realities of power and place. Shannon O’Lear considers common, problematic traits of such familiar but widely misunderstood narratives about human-environment relationships. Mainstream themes about human-environment relationships include narratives about presumed connections between human population trends and resource scarcity; ways in which conflict and violence are linked to resource use or environmental degradation; climate security; and the application of science to solve environmental problems. O’Lear questions these narratives, arguing that the role or meaning of the environment is rarely specified, humans’ role in these situations tends to be considered selectively, and little attention is paid to spatial dimensions of human-environment relationships. She shows that how we tend to think about environmental concerns often obscure value judgments and constrain more dynamic approaches to human-environment relationships. Environmental geopolitics demonstrates how we can question familiar assumptions to generate more just and creative approaches to our many relationships with the environment.
Download or read book Environmental Philosophy Politics and Policy written by John A. Duerk and published by Rowman & Littlefield. This book was released on 2021-03-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an issue, the environment is complicated. First, it is layered. Secondly, it is multifaceted. As a result, political scientist John A. Duerk has assembled an interdisciplinary anthology composed of accessible studies to generate conversations that will yield greater understanding of the many environmental challenges that we face. The layers explored herein are philosophy, politics, and policy. Philosophy concerns the ideas that inform our values. Politics involves the conflicts that emerge amid the conditions we must navigate. Lastly, policy encompasses how public and private actors respond to everything from regulation of greenhouse gas emissions to changes in consumer attitudes. Regarding the different facets, this work is intended to be an entry point for anyone who would like to learn more about issues such as the land ethic, the environmental impact of clothing production, climate change, the placement of bike lanes in cities, water usage, and artist depictions of the wilderness. Let the conversations begin…
