Download or read book Social Monitoring for Public Health written by Michael J. Paul and published by Morgan & Claypool Publishers. This book was released on 2017-08-31 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice. Social monitoring, the analysis of social media and other user-generated web data, has brought advances in the way we leverage population data to understand health. Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. Social media allows us to ask, and answer, questions we never thought possible. This book presents an overview of the progress on uses of social monitoring to study public health over the past decade. We explain available data sources, common methods, and survey research on social monitoring in a wide range of public health areas. Our examples come from topics such as disease surveillance, behavioral medicine, and mental health, among others. We explore the limitations and concerns of these methods. Our survey of this exciting new field of data-driven research lays out future research directions.
Download or read book Social Media Listening and Monitoring for Business Applications written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2016-09-21 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.
Download or read book Social Media as Surveillance written by Daniel Trottier and published by Routledge. This book was released on 2016-04-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there is a lot of popular and academic interest in social media, this is the first academic work which addresses its growing presence in the surveillance of everyday life. Some scholars have considered its impact on privacy, but these efforts overlook the broader risks for users. Commonsense recommendations of care and vigilance are not enough, as attempts to manage an individual presence are complicated by the features which make social media 'social'. Facebook friends routinely expose each other, and this information leaks from one context to another. This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional social media users. Using Facebook as a case-study, it describes growing monitoring practices that involve social media. What makes this study unique is that it not only considers social media surveillance as multi-purpose, but also shows how these different purposes augment one another, leading to a rapid spread of surveillance and visibility. Individual, institutional, market-based, security and intelligence forms of surveillance therefore co-exist with each other on the same site. Not only are they drawing from the same interface and information, but these practices also augment each other. This groundbreaking research considers the rapid growth and volatility of social media technology by treating these aspects as central to social media surveillance.
Download or read book Artificial Intellligence in Social Media written by Introbooks and published by . This book was released on 2020-04-07 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.
Download or read book How to Use Social Media Monitoring Tools written by Jamie Turner and published by FT Press. This book was released on 2012-02-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Normal 0 false false false MicrosoftInternetExplorer4 It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Download or read book Social Media Intelligence written by Wendy W. Moe and published by Cambridge University Press. This book was released on 2014-02-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence.
Download or read book Social Media Analytics Effective Tools for Building Interpreting and Using Metrics written by Marshall Sponder and published by McGraw Hill Professional. This book was released on 2011-09-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Download or read book Monitoring Social Media written by William Marcellino and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To support the U.S. Department of Defense in expanding its capacity for social media analysis, this report reviews the analytic approaches that will be most valuable for information operations and considerations for implementation.
Download or read book Public Response to Alerts and Warnings Using Social Media written by National Research Council and published by National Academies Press. This book was released on 2013-02-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings-an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is known about how the public responds to alerts and warnings; the implications of what is known about such public responses for the use of social media to provide alerts and warnings to the public; and approaches to enhancing the situational awareness of emergency managers. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps summarizes presentations made by invited speakers, other remarks by workshop participants, and discussions during parallel breakout sessions. It also points to potential topics for future research, as well as possible areas for future research investment, and it describes some of the challenges facing disaster managers who are seeking to incorporate social media into regular practice.
Download or read book Community Oriented Policing and Technological Innovations written by Georgios Leventakis and published by Springer. This book was released on 2018-04-26 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Brief presents new approaches and innovative challenges to address bringing technology into community-oriented policing efforts. “Community-oriented policing” is an approach that encourages police to develop and maintain personal relationships with citizens and community organizations. By developing these partnerships, the goal is to enhance trust and legitimacy of police by the community (and vice versa), and focus on engaging the community crime prevention and detection efforts for sustainable, long-term crime reduction. The contributions to this volume emphasize how technological innovations can advance community-oriented policing goals, such as: -Strengthening community policing principles through effective and efficient tools, procedures and approaches - Accelerating communication between citizens and police forces - Early identification, timely intervention, as well as better crime reporting, identification of risks, unreported and undiscovered crime through the community Contributions to this volume were developed out of the Next Generation Community Policing (NGCP) International Conference was co-organized by nine contributing research and development projects, funded by the Horizon 2020 SECURITY Program of the European Commission. It will be of interest to researchers in criminology and criminal justice, as well as related fields such as sociology, public health, security, IT and public policy. This book is open access under a CC BY license.
Download or read book How the Us Government Is Monitoring Social Media written by Samuel Bredl and published by . This book was released on 2013-08 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Communications - Media and Politics, Politic Communications, grade: 1, University of Vienna (Institut fur Publizistik und Kommunikationswissenschaften), course: Digital Communications and Privacy, language: English, abstract: Today Social Media is everywhere. We use it at home at work and even while we're on our way (mobile apps). The governments have been trying to get this new hype under control with the intention to use it for their own goals. Some of these efforts have found the public's ap-proval others not so much. As social media monitoring is becoming more and more precise many people see it as a threat to their privacy. The goal of this research project is to analyze articles that deal with the monitoring of social media by the US government. For the analysis part of my study I chose to use Twitter as my data source. As a country I chose the US since its government is quite involved with social media and it provides plenty of content to analyze. In addition I will present some interesting findings from articles I collected from websites, blogs and newspapers. This should give the reader an idea about the topic and help to follow the empirical part of this paper. Throughout this paper I will try to stay as objective as possi-ble on this controversial topic. The main question of my empirical study will be: What is the overall tonality of tweets deal-ing with the topic "The US government is monitoring social media." In order to be able to answer this question I have analyzed and described many Tweets with on online Archive to which I will talk more about on a later stage.
Download or read book The New Community Rules written by Tamar Weinberg and published by "O'Reilly Media, Inc.". This book was released on 2009-07-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Download or read book Social Media Listening Monitoring and Responding to Conversations written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2017-10-05 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social Media Listening: Monitoring and Responding to Conversations" is an invaluable eBook that delves into the art of actively engaging with audiences in the digital sphere. Authored by [Author Name], a social media expert with extensive experience, this book provides readers with essential strategies to monitor and analyze conversations across various social media platforms. Through insightful research and practical examples, readers gain valuable insights into the power of social media listening in understanding customer sentiment, gathering feedback, and identifying potential crises. The eBook covers the importance of real-time responses, reputation management, and building authentic relationships with followers. Whether you're a social media manager, brand representative, or business owner, "Social Media Listening" is an essential resource that will empower you to proactively connect with your audience, enhance customer satisfaction, and foster a thriving online community.
Download or read book Social Media Monitoring Simple Steps to Win Insights and Opportunities for Maxing Out Success written by Gerard Blokdijk and published by Complete Publishing. This book was released on 2015-12-09 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting out with Social Media Monitoring means being unsure about what to do, how to start and how to get the most out of it; preparing for success, and avoiding failure. There is enormous satisfaction in seeing the change succeed, overcoming the obstacles in the way to reap the rewards and benefits that using Social Media Monitoring brings. Don't embark on the change unprepared or it will be doomed to fail. But it's my guess that since you're reading this, the forces of change have already been set in motion, and there is no going back. What you need is the resources, knowledge, and confidence required to overcome uncertainty and face Social Media Monitoring changes. The job can be accomplished by having a roadmap and experiences from previous Social Media Monitoring changes. This is where this book is your guide and roadmap. You will be able to relate to the experiences laid out in its resources covering all aspects of any Social Media Monitoring initiative. Use it, and its INCLUDED Working Documents for Leaders, to get a strong foundation. It will provide aid, advice, blueprints, road maps en templates when you need it most. The book reflects the reality that the fastest way to learn about Social Media Monitoring is from experiences, knowing about the ins and outs of employment and career developments, trends and popularity, relevant knowledge and patents AND the INCLUDED downloadable resources on Social Media Monitoring Blueprints, Templates and Presentations: Working Documents for Leaders. Whatever makes you decide to take on the change: growing business initiatives or career development plans, you are ready for a Social Media Monitoring Change. The book and accompanying toolkit is your gateway and will fully support your commitment in moving forward and energize yourself and others.
Download or read book Complete Web Monitoring written by Alistair Croll and published by "O'Reilly Media, Inc.". This book was released on 2009-06-12 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
Download or read book Social Cultural and Behavioral Modeling written by Robert Thomson and published by Springer Nature. This book was released on 2020-10-10 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 13th International Conference on Social, Cultural, and Behavioral Modeling, SBP-BRiMS 2020, which was planned to take place in Washington, DC, USA. Due to the COVID-19 pandemic the conference was held online during October 18–21, 2020. The 33 full papers presented in this volume were carefully reviewed and selected from 66 submissions. A wide number of disciplines are represented including computer science, psychology, sociology, communication science, public health, bioinformatics, political science, and organizational science. Numerous types of computational methods are used, such as machine learning, language technology, social network analysis and visualization, agent-based simulation, and statistics.