Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.

Download or read book Televisi n social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Download or read book C mo Monetizar Las Redes Sociales written by Pedro Rojas and published by Almuzara. This book was released on 2021-02-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open the doors to the gold that any company craves for: the monetization of its social networks. You will learn how to develop your own management strategy without making mistakes. Everything you need to know to be able to use social networks as channels that generate growth and benefits for your company.

Download or read book Trabajar en la era digital 2a edici n written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sheryl Sandberg la base del xito detr s de Facebook written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-23 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheryl Sandberg, un nombre venerado en el panteón de los titanes de la tecnología, trasciende la mera definición de ejecutivo. Filántropa, autora y defensora incansable de la equidad de género, su viaje inspirador entrelaza triunfos profesionales con un compromiso inquebrantable con el empoderamiento femenino. Ascienda a la cima: un director de operaciones incomparable En 2008, Sheryl Sandberg se unió a Facebook como directora de operaciones, impulsando a la empresa a alturas nunca antes imaginadas. Su perspicacia estratégica y su aguda visión para el futuro digital han convertido al gigante de las redes sociales en un imperio global. Bajo su liderazgo visionario, Facebook se ha establecido como una plataforma de comunicación indispensable, que conecta a miles de millones de personas y revoluciona la forma en que interactuamos y consumimos información. Lean In: Un movimiento para impulsar el empoderamiento de las mujeres Consciente de las disparidades de género en el mundo empresarial, Sheryl Sandberg se ha convertido en una voz poderosa en la lucha por la equidad. En 2013 fundó LeanIn.Org, una iniciativa global que tiene como objetivo impulsar el empoderamiento femenino en el entorno profesional. A través de talleres, programas de tutoría y networking, LeanIn.Org ofrece herramientas y apoyo para que las mujeres alcancen sus objetivos y rompan las barreras que les impiden prosperar. Críticas y controversia: enfrentar los desafíos con resiliencia El meteórico ascenso de Sheryl Sandberg no ha estado exento de críticas. Su participación en el escándalo de Cambridge Analytica, que expuso fallas en la protección de datos de Facebook, empañó su reputación y puso en duda sus habilidades de liderazgo. Sin embargo, con resiliencia y transparencia, Sandberg asumió la responsabilidad de los errores de la empresa e implementó medidas estrictas para evitar que tales violaciones se repitan. El futuro del liderazgo femenino: un legado inspirador A pesar de los desafíos, Sheryl Sandberg sigue siendo un símbolo inspirador para las mujeres de todo el mundo. Su trayectoria demuestra que, con determinación, inteligencia y trabajo duro, es posible romper barreras y alcanzar el éxito en cualquier ámbito. Descubra mucho más...

Download or read book Como crear Ganancias en Internet written by Wesarios and published by Magic Production . This book was released on with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actualmente el internet es fundamental en las vidas de todas las personas,Ya que gracias a él podemos estar conectados con el mundo entero y ¿por qué no ganar dinero con esta fuente de comunicación? Como sabrás hay en internet muchas redes sociales como, Facebook, Instagram, twitter, whats app, entre otras. pero alguna vez te has preguntado ¿cómo generan ingresos estas redes sociales? Aprende las tácticas para poder crear dinero desde Facebook, Instagram, Blog personal o sitio web.

Download or read book Spanish for the IB MYP 4 5 Emergent Phases 1 2 MYP by Concept Second edition written by J. Rafael Angel and published by Hodder Education. This book was released on 2022-03-11 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam Board: IB Level: MYP Subject: Spanish First Teaching: September 2016 First Exam: June 2017 Has been updated for the revised curriculum from September 2020 Develop your skills to become an inquiring learner; ensure you navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Spanish, presented in global contexts. - Develop conceptual understanding with key MYP concepts and related concepts at the heart of each chapter. - Learn by asking questions for a statement of inquiry in each chapter. - Prepare for every aspect of assessment using support and tasks designed by experienced educators. - Understand how to extend your learning through research projects and interdisciplinary opportunities. - Think internationally with chapters and concepts set in global contexts.

Download or read book Monetice su contenido con NFT written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-03-06 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qué son las NFT ? Los NFT , o tokens no fungibles , son activos digitales únicos que no se pueden reemplazar. Se almacenan en una cadena de bloques , que es una tecnología de contabilidad distribuida que garantiza la autenticidad y propiedad de los activos. Cómo se pueden utilizar las NFT para monetizar el contenido? Las NFT se pueden utilizar para monetizar contenido de diversas formas, que incluyen : Venta de obras de arte digitales: los artistas pueden vender sus obras de arte digitales como NFT . Esto les da la oportunidad de ganar regalías cada vez que se revenden sus obras. Venta de objetos coleccionables: los coleccionistas pueden comprar objetos coleccionables como tarjetas de Pokémon o cromos de fútbol como NFT . Esto les otorga la propiedad exclusiva de un artículo único. Vender acceso a eventos o experiencias: los creadores de contenido pueden vender acceso a eventos o experiencias, como entradas para conciertos o pases para juegos, como NFT . Esto les permite generar ingresos y construir una comunidad de fans. Aprende Mucho Más...

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Download or read book Remuneration for the Use of Works written by Silke von Lewinski and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-12-19 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Royalty payments are once again becoming a hot button issue for authors and artists, as well as other holders of copyright or related rights, because they fail to receive adequate compensation for the use of their work on the internet. This volume from the 2015 ALAI Congress contributes to the international discussion of this issue by examining the causes of the problem and possible solutions, including a set of business models to compensate for internet usage. The volume contains mainly English as well as French and Spanish contributions.

Download or read book De Orwell al cibercontrol written by Armand Mattelart y André Vitalis and published by Editorial GEDISA. This book was released on 2015-04-15 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las recientes revelaciones sobre las prácticas ilegales de la Agencia Americana de Seguridad (NSA), o el descubrimiento por parte de un usuario del rastreo digital masivo realizado por Facebook testimonian la magnitud de la hipervigilancia a la que estamos sometidos. Sin embargo, lejos del modelo disciplinario tradicional sobre el que alertaba George Orwell en su Gran Hermano, ahora los controles se ejercen desde múltiples y sofisticados frentes, en los que cada vez es mayor la participación involuntaria de los ciudadanos. Armand Mattelart y André Vitalis nos proponen reflexionar sobre un novedoso e inquietante concepto: el perfilado, esto es, el control indirecto de los individuos —a menudo con el propósito de anticipar sus comportamientos— a través del estudio y explotación sistemáticos de sus datos —ya sean sus desplazamientos o sus pautas de consumo—. Mientras que el modelo de vigilancia totalitario exhibía su control, en el mundo post-orwelliano éste se nos impone sin plena conciencia por nuestra parte; es invisible, y esta invisibilidad, potenciada por la desmaterialización de los soportes, garantiza su efectividad en una población crecientemente fascinada por las nuevas tecnologías que, sin embargo, no perciben como tecnologías de control.

Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Download or read book Playing to the Crowd written by Nancy K. Baym and published by NYU Press. This book was released on 2018-07-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what happened to music—for both artists and fans—when music went online. Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through the active, and often required, participation of the artists and their devoted, digital fan base. Before the rise of social sharing and user-generated content, fans were mostly seen as an undifferentiated and unidentifiable mass, often mediated through record labels and the press. However, in today’s networked era, musicians and fans have built more active relationships through social media, fan sites, and artist sites, giving fans a new sense of intimacy and offering artists unparalleled information about their audiences. However, this comes at a price. For audiences, meeting their heroes can kill the mystique. And for artists, maintaining active relationships with so many people can be both personally and financially draining, as well as extremely labor intensive. Drawing on her own rich history as an active and deeply connected music fan, Baym offers an entirely new approach to media culture, arguing that the work musicians put in to create and maintain these intimate relationships reflect the demands of the gig economy, one which requires resources and strategies that we must all come to recognize and appreciate.

Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.

Download or read book Hello Fears written by Michelle Poler and published by Sourcebooks, Inc.. This book was released on 2020-05-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to break free from the grip of fear and embark on a journey of personal growth and empowerment? For readers of motivational books like Daring Greatly and Girl, Wash Your Face, this growth mindset personal development book from acclaimed speaker and influencer, Michelle Poler, will help you push out of your comfort zone and find authentic happiness. With a captivating blend of vulnerability, humor, and actionable insights, Michelle shares her story of conquering 100 fears in 100 days and provides a roadmap to help you navigate the uncharted territories of your fears. From public speaking and taking risks to facing rejection and embracing vulnerability, Hello, Fears equips you with the tools and mindset needed to set life-changing goals, embrace courage, and live a life without limits. Learn how to identify and understand your fears, uncovering their root causes Discover proven techniques to step out of your comfort zone and face challenges with confidence Overcome the fear of failure and transform setbacks into stepping stones for success Embrace vulnerability and build authentic connections in your personal and professional life Cultivate resilience and adaptability in the face of uncertainty and change Develop a growth mindset and harness fear as a catalyst for personal growth Whether you're struggling with fear in your career, relationships, or personal aspirations, Hello, Fears provides the guidance and motivation you need to break free and live a life driven by courage, resilience, and purpose. Embrace the transformative power of fear and unlock your true potential today!

Download or read book C mo monetizar las redes sociales written by Pedro Rojas and published by Editorial Almuzara. This book was released on 2019 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Podcasting written by Dario Llinares and published by Springer. This book was released on 2018-07-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting: New Aural Cultures and Digital Media is the first comprehensive interdisciplinary collection of academic research exploring the definition, status, practices and implications of podcasting through a Media and Cultural Studies lens. By bringing together research from experienced and early career academics alongside audio and creative practitioners, the chapters in this volume span a range of approaches in a timely reaction to podcasting’s zeitgeist moment. In conceptualizing the podcast, the contributors examine its liminal status between the mechanics of ‘old’ and ‘new’ media and between differing production contexts, in addition to podcasting’s reliance on mainstream industrial structures whilst retaining an alternative, even outsider, sensibility. In the present tumult of online media discourse, the contributors frame podcasting as indicative of a ‘new aural culture’ emerging from an identifiable set of industrial, technological and cultural circumstances. The analyses in this collection offer a range of interpretations which begin to open avenues for further research into a distinct Podcast Studies.