Download or read book Modulaci n y control de la opini n p blica a trav s de los medios de comunicaci n de masas written by Irene Larrieta Quintana and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Influencia de los MASS Media en la campa a del l der written by Francisco Luis Ben?tez Mart?nez and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporar conceptos sobre las diversas teor?as y escuelas que hablan de marketing pol?tico y la utilizaci?n de los mass media. Conocer como el sistema pol?tico y sus actores configuran los canales de comunicaci?n del sistema medi?tico. Conocer el t?rmino agenda setting y c?mo se construye la realidad diaria Conocer los puntos b?sicos para crear un plan de medios y dirigir una campa?a a trav?s de ellos UD1.Medios de comunicaci?n e imagen p?blica 1. Introducci?n a la comunicaci?n pol?tica 1.1. Escuela de Chicago 1.2. Investigaci?n en comunicaci?n pol?tica 1.3. La escuela funcionalista 1.4. Estudio sobre las elecciones en EE.UU. 1.5. Los efectos de las comunicaciones de masas 1.6. Elecciones 1.7. El papel de la televisi?n 1.8. Personalizaci?n de la pol?tica 1.9. Transformaci?n de los partidos 2. Imagen P?blica 3. Imagen y Pol?tica 4. Imagen y Empresa UD2.Sistema pol?tico y medios de comunicaci?n 1. La mediatizaci?n de la pol?tica 2. Los Actores Pol?ticos 2.1. El Presidente 2.2. El Gobierno 2.3. El Parlamento 2.4. Los partidos pol?ticos 2.5. Los grupos de inter?s y los grupos de presi?n 2.6. La judicatura 3. Los Medios de Comunicaci?n 3.1. La Prensa 3.2. La televisi?n 3.3. Los nuevos medios 3.4. Los comentaristas y los "expertos" en pol?tica UD3.La agenda setting 1. La agenda de temas (Setting) 2.Agenda de medios y agenda pol?tica 3. La situaci?n en Espa?a 4.Opini?n e informaci?n UD4.El plan de medios 1. C?mo se crea un plan de medios 2. An?lisis de antecedentes 3. Definici?n de objetivos 4. Recomendaci?n de medios 5. Recomendaci?n de periodos de actividad 6. Selecci?n de soportes 7. Elaboraci?n de calendario y presupuesto 8. Resumen de resultados esperados. Evaluaci?n 9. Recomendaciones para la negociaci?n y compra 10. Seguimiento 11. Nociones b?sicas de publicidad UD5.Escenarios de crisis 1. Dos puntos de vista 2. Reacciones peligrosas 3. Rutinas de trabajo y otros principios 4. Rutinas gen?ricas 5. Rutinas de trabajo en campa?a 6. Los medios conciben las elecciones como confrontaci?n UD6. Pol?ticos y periodistas, una necesaria convivencia 1. Antagonistas complementarios 2. ?mbitos compartidos 3. La gobernanza amenazada.

Download or read book Los medios de comunicaci n de masas y la formaci n de la opini n p blica written by and published by . This book was released on 1967 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Straight to Jesus written by Tanya Erzen and published by Univ of California Press. This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Erzen is sensitive, savvy, and provocative. Her mastery of historical sources, ethnographic technique, and accessible writing style are evident throughout. She illuminates aspects of conservative Christianity central to the 'culture wars,' deepening our understanding of the movement's internal struggles over sexuality, gender, and family issues. Erzen has written a wonderful book."--Diane Winston, author of Red-Hot and Righteous: The Urban Religion of the Salvation Army "Tanya Erzen's wonderful and timely book provides us with a compelling cultural history of the Christian right in the post-war period--from the cold war to family and sexual politics--as well as remarkable ethnographic insight into the dynamics of Exodus International. With compassion, humor, and insight, Erzen takes the reader through the ideological, organizational, and daily practices used in efforts to change people's theological and sexual orientations, from self-help to conversion testimony."--Faye Ginsburg, Professor of Anthropology, New York University, author of Contested Lives

Download or read book Basic and Clinical Pharmacology written by Bertram G. Katzung and published by . This book was released on 2001 with total page 1217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best selling book delivers the most current, complete, and authoritative pharmacology information to students and practitioners. All sections are updated with new drug information and references. New! Many new figures and diagrams, along with boxes of highlighted material explaining the "how and why" behind the facts.

Download or read book Nutrition Education for the Public written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from the FAO Expert Consultation on Nutrition Education for the Public, 18-22 September 1995. - For the report of this conference, see FAO Food & Nutrition Paper 59 (ISBN 9251037973)

Download or read book Lawsuits and Litigants in Castile 1500 1700 written by Richard L. Kagan and published by . This book was released on 1981 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Historical Foundations of the Narcotic Drug Control Regime written by Julia Buxton and published by World Bank Publications. This book was released on 2008 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This paper outlines the institutional history of the international narcotic drug control regime. It details the evolution of the control system, from its foundations at the beginning of the twentieth century - a period of mass, unregulated narcotic drug use - to the current period. The paper argues that the contemporary control model is ill-positioned to address the dynamic and rapidly changing nature of the global narcotics trade. The persistence of anachronistic guiding first principles, specifically the utopian idea of prohibition, is identified as the key impediment to the adoption of a more humane and effective policy approach. But while there is growing pressure for a revision of founding ideas, this is not supported by a host of powerful actors that includes the United States.

Download or read book Abnormal written by Michel Foucault and published by Verso Books. This book was released on 2016-09-01 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three decades after his death, Michel Foucault remains one of the towering intellectual figures of the last half-century. His works on sexuality, madness, the prison, and medicine are enduring classics. From 1971 until his death in 1984, Foucault gave public lectures at the famous Collge de France. These seminal events, attended by thousands, created the benchmarks for contemporary social enquiry. The lectures comprising Abnormal begin by examining the role of psychiatry in modern criminal justice, and its method of categorising individuals who "resemble their crime before they commit it." Building on the themes of societal self-defence developed in earlier works, Foucault shows how defining "normality" became a prerogative of power in the nineteenth century, shaping the institutions-from the prisons to the family-meant to deal with "monstrosity," whether sexual, physical, or spiritual. The Collge de France lectures add immeasurably to our appreciation and understanding of Foucault's thought.

Download or read book The Works of Alexander Pope Esq written by Alexander Pope and published by . This book was released on 1764 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Re mapping World Literature written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-03-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we talk about World Literature if we do not actually examine the world as a whole? Research on World Literature commonly focuses on the dynamics of a western center and a southern periphery, ignoring the fact that numerous literary relationships exist beyond these established constellations of thinking and reading within the Global South. Re-Mapping World Literature suggests a different approach that aims to investigate new navigational tools that extend beyond the known poles and meridians of current literary maps. Using the example of Latin American literatures, this study provides innovative insights into the literary modeling of shared historical experiences, epistemological crosscurrents, and book market processes within the Global South which thus far have received scant attention. The contributions to this volume, from renowned scholars in the fields of World and Latin American literatures, assess travelling aesthetics and genres, processes of translation and circulation of literary works, as well as the complex epistemological entanglements and shared worldviews between Latin America, Africa and Asia. A timely book that embraces highly innovative perspectives, it will be a must-read for all scholars involved in the field of the global dimensions of literature.

Download or read book Beyond Bola o written by Héctor Hoyos and published by Columbia University Press. This book was released on 2015-01-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a comparative analysis of the novels of Roberto Bolaño and the fictional work of César Aira, Mario Bellatin, Diamela Eltit, Chico Buarque, Alberto Fuguet, and Fernando Vallejo, among other leading authors, Héctor Hoyos defines and explores new trends in how we read and write in a globalized era. Calling attention to fresh innovations in form, voice, perspective, and representation, he also affirms the lead role of Latin American authors in reshaping world literature. Focusing on post-1989 Latin American novels and their representation of globalization, Hoyos considers the narrative techniques and aesthetic choices Latin American authors make to assimilate the conflicting forces at work in our increasingly interconnected world. Challenging the assumption that globalization leads to cultural homogenization, he identifies the rich textual strategies that estrange and re-mediate power relations both within literary canons and across global cultural hegemonies. Hoyos shines a light on the unique, avant-garde phenomena that animate these works, such as modeling literary circuits after the dynamics of the art world, imagining counterfactual "Nazi" histories, exposing the limits of escapist narratives, and formulating textual forms that resist worldwide literary consumerism. These experiments help reconfigure received ideas about global culture and advance new, creative articulations of world consciousness.

Download or read book The Birth of the Clinic written by Michel Foucault and published by Routledge. This book was released on 2002-11-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foucault's classic study of the history of medicine.

Download or read book Compositiones Medicamentorum written by Scribonius (Largus) and published by Franklin Classics Trade Press. This book was released on 2018-11-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book The Works of Alexander Pope written by Alexander Pope and published by . This book was released on 1824 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Occidentalism written by Ignacio M. Sanchez Prado and published by Northwestern University Press. This book was released on 2018-08-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Occidentalism examines the transformation, in both aesthetics and infrastructure, of Mexican fiction since the late 1970s. During this time a framework has emerged characterized by the corporatization of publishing, a frictional relationship between Mexican literature and global book markets, and the desire of Mexican writers to break from dominant models of national culture. In the course of this analysis, Ignacio M. Sánchez Prado engages with theories of world literature, proposing that “world literature” is a construction produced at various levels, including the national, that must be studied from its material conditions of production in specific sites. In particular, he argues that Mexican writers have engaged in a “strategic Occidentalism” in which their idiosyncratic connections with world literature have responded to dynamics different from those identified by world-systems or diffusionist theorists. Strategic Occidentalism identifies three scenes in which a cosmopolitan aesthetics in Mexican world literature has been produced: Sergio Pitol’s translation of Eastern European and marginal British modernist literature; the emergence of the Crack group as a polemic against the legacies of magical realism; and the challenges of writers like Carmen Boullosa, Cristina Rivera Garza, and Ana García Bergua to the roles traditionally assigned to Latin American writers in world literature.

Download or read book The World Republic of Letters written by Pascale Casanova and published by Harvard University Press. This book was released on 2004 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "world of letters" has always seemed a matter more of metaphor than of global reality. In this book, Pascale Casanova shows us the state of world literature behind the stylistic refinements--a world of letters relatively independent from economic and political realms, and in which language systems, aesthetic orders, and genres struggle for dominance. Rejecting facile talk of globalization, with its suggestion of a happy literary "melting pot," Casanova exposes an emerging regime of inequality in the world of letters, where minor languages and literatures are subject to the invisible but implacable violence of their dominant counterparts. Inspired by the writings of Fernand Braudel and Pierre Bourdieu, this ambitious book develops the first systematic model for understanding the production, circulation, and valuing of literature worldwide. Casanova proposes a baseline from which we might measure the newness and modernity of the world of letters--the literary equivalent of the meridian at Greenwich. She argues for the importance of literary capital and its role in giving value and legitimacy to nations in their incessant struggle for international power. Within her overarching theory, Casanova locates three main periods in the genesis of world literature--Latin, French, and German--and closely examines three towering figures in the world republic of letters--Kafka, Joyce, and Faulkner. Her work provides a rich and surprising view of the political struggles of our modern world--one framed by sites of publication, circulation, translation, and efforts at literary annexation.