Download or read book Models and Managers written by John D. C. Little and published by Hardpress Publishing. This book was released on 2013-12 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Download or read book Models and Managers the Concept of a Decision Calculus written by John D. C. Little and published by . This book was released on 1970 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Models and Managers written by John D. C. Little and published by Forgotten Books. This book was released on 2017-10-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Models and Managers: The Concept of a Decision Calculus The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Models and Managers written by John D. C. Little and published by Createspace Independent Publishing Platform. This book was released on 2017-08-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manager tries to put together the various resources under his control into an activity that achieves his objectives. A model of his operation can assist him but probably will not unless it meets certain requirements. A model that is to be used by a manager should be simple, robust, easy to control, adaptive, as complete as possible, and easy to communicate with. By simple is meant easy to understand; by robust, hard to get absurd answers from; by easy to control, that the user knows what input data would be required to produce desired output answers; adaptive means that the model can be adjusted as new information is acquired; completeness implies that Important phenomena will be included even if they require judgmental estimates of their effect; and, finally, easy to communicate with means that the manager can quickly and easily change inputs and obtain and understand the outputs.
Download or read book From Little s Law to Marketing Science written by John R. Hauser and published by MIT Press. This book was released on 2016-01-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legacy of a pioneer in operations research and marketing science.
Download or read book Economic Models and Algorithms for Distributed Systems written by Dirk Neumann and published by Springer Science & Business Media. This book was released on 2010-02-13 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distributed computing paradigms for sharing resources such as Clouds, Grids, Peer-to-Peer systems, or voluntary computing are becoming increasingly popular. While there are some success stories such as PlanetLab, OneLab, BOINC, BitTorrent, and SETI@home, a widespread use of these technologies for business applications has not yet been achieved. In a business environment, mechanisms are needed to provide incentives to potential users for participating in such networks. These mechanisms may range from simple non-monetary access rights, monetary payments to specific policies for sharing. Although a few models for a framework have been discussed (in the general area of a "Grid Economy"), none of these models has yet been realised in practice. This book attempts to fill this gap by discussing the reasons for such limited take-up and exploring incentive mechanisms for resource sharing in distributed systems. The purpose of this book is to identify research challenges in successfully using and deploying resource sharing strategies in open-source and commercial distributed systems.
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Download or read book Vector Calculus in Regional Development Analysis written by Kesra Nermend and published by Springer Science & Business Media. This book was released on 2009-04-29 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods used for regional development analysis are employed mainly to make forecasts and comparisons. Forecasting models of various types (e.g. econometric models) are usually used for forecasting. Recently, vector-autoregressive models (VAR) have become popular. These models were proposed by Sims in 1980. On the contrary, taxonomic methods (that are in the center of attention as far as the present publication is concerned) are most often employed to make comparisons. Linear ordering methods, including standard methods, are the most popular among ta- nomic methods. They are based on different distance and similarity measures, which leads to the fact that they do not always provide reliable information. When, for example, one construes the standard for a base year and then compares it with data for other years, it may turn out that the measure determined will have worse values than the standard for a real object (region, micro region) although this object is better from the standard. Hence, one must look for new methods employed in regional development analysis or improve hitherto existing ones in such a way so that information obtained re?ects the reality to a larger extent. The main aim of the present publication is to work out methodological basis for regional development analysis based on vector calculus together with assumptions about computer system supporting the implementation of the method suggested.
Download or read book Geographical Information System Concepts And Business Opportunities written by Prithvish Nag And Smita Sengupta and published by Concept Publishing Company. This book was released on 2007 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Indian context.
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Download or read book Handbook on Decision Support Systems 2 written by Frada Burstein and published by Springer Science & Business Media. This book was released on 2008-01-22 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most comprehensive reference work dealing with decision support systems (DSS), this book is essential for the library of every DSS practitioner, researcher, and educator. Written by an international array of DSS luminaries, it contains more than 70 chapters that approach decision support systems from a wide variety of perspectives. These range from classic foundations to cutting-edge thought, informative to provocative, theoretical to practical, historical to futuristic, human to technological, and operational to strategic. The chapters are conveniently organized into ten major sections that novices and experts alike will refer to for years to come.
Download or read book Intelligent Decision Support Systems written by Miquel Sànchez-Marrè and published by Springer Nature. This book was released on 2022-03-28 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with invaluable contributions of Professor Franz Wotawa in chapters 5 and 7, presents the potential use and implementation of intelligent techniques in decision making processes involved in organizations and companies. It provides a thorough analysis of decisions, reviewing the classical decision theory, and describing usual methods for modeling the decision process. It describes the chronological evolution of Decision Support Systems (DSS) from early Management Information Systems until the appearance of Intelligent Decision Support Systems (IDSS). It explains the most commonly used intelligent techniques, both data-driven and model-driven, and illustrates the use of knowledge models in Decision Support through case studies. The author pays special attention to the whole Data Science process, which provides intelligent data-driven models in IDSS. The book describes main uncertainty models used in Artificial Intelligence to model inexactness; covers recommender systems; and reviews available development tools for inducing data-driven models, for using model-driven methods and for aiding the development of Intelligent Decision Support Systems.
Download or read book Decision Behaviour Analysis and Support written by Simon French and published by Cambridge University Press. This book was released on 2009-07-30 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioural studies have shown that while humans may be the best decision makers on the planet, we are not quite as good as we think we are. We are regularly subject to biases, inconsistencies and irrationalities in our decision making. Decision Behaviour, Analysis and Support explores perspectives from many different disciplines to show how we can help decision makers to deliberate and make better decisions. It considers both the use of computers and databases to support decisions as well as human aids to building analyses and some fast and frugal tricks to aid more consistent decision making. In its exploration of decision support it draws together results and observations from decision theory, behavioural and psychological studies, artificial intelligence and information systems, philosophy, operational research and organisational studies. This provides a valuable resource for managers with decision-making responsibilities and students from a range of disciplines, including management, engineering and information systems.
Download or read book Marketing Decision Making and Decision Support written by Gerrit H. van Bruggen and published by Now Publishers Inc. This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Re Modeling the Brand Purchase Funnel written by Alexander Dierks and published by Springer. This book was released on 2017-04-05 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.
