Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Download or read book Mobile Marketing written by Tomm Dali and published by Zen Mastery Srl. This book was released on 2021-01-09 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing: The Ultimate Guide to Successful Mobile Marketing, Learn Insider Strategies and Best Practices on How to Tap Into The Always Growing Mobile Shopping Market If you have a business but it is not optimized for mobile, now is the time to consider doing it. This could involve something simple like making sure your website is adaptable to different screen sizes or it could offer advanced offerings that are suitable for mobile devices. In 2019, mobile devices accounted for almost half of internet traffic across the globe. Studies show that the number of mobile shoppers is at an all-time high and it will only continue to grow. Statistics show that 40% of online transactions were done using a mobile device. You should definitely take advantage of this by making sure you have a mobile marketing strategy that would advertise or showcase your business to mobile users. This book will teach you all the essential information you need when it comes to mobile marketing. You will learn how mobile marketing can help increase your sales exponentially, connect with your audience and send constant highly-targeted traffic to your website This book will teach you about the following topics: What is Mobile Marketing Mobile Marketing Strategies Creating an App For Your Business Social Marketing On Mobile Best Practices for Mobile Devices Gaining Customers with Mobile Apps Mobile Marketing For Your Business The Popularity of Mobile Marketing Due to the availability of cheaper and more powerful phones nowadays, there's been a steady increase of mobile devices with access to the internet so it has become easier to do their online shopping on their mobile devices. If you want to learn more on how you can have an effective mobile marketing strategy for your business, scroll up and click "add to cart" now.
Download or read book Mobile First written by Luke Wroblewski and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!
Download or read book Mobile Marketing written by Alex Michael and published by Butterworth-Heinemann. This book was released on 2006 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Download or read book Mobile Business Strategies written by Jouni Paavilainen and published by Addison-Wesley Professional. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the prospect of a multitude of new business opportunities. But what are the most promising areas of m-commerce? Which are the most significant new technologies? How will mobile devices, networks and applications develop as we move towards the third-generation (3G) world? "Mobile Business Strategies" explores the new mobile world, looks into the future and considers the emerging trends. It discusses the roles of financial institutions, operators, content providers and other key parties in the mobile commerce value chain. Core technologies are addressed from a strategic perspective, familiarizing the reader with both the possibilities and the limitations of the mobile environment. After an in-depth examination of potential corporate and consumer solutions, the book concludes with a more detailed analysis of two crucial areas: location-based services and mobile portals. Required reading for operators, financial institutions, web portals, content providers, systems integrators, and anyone looking to master the challenges of the mobile internet, "Mobile Business Strategies" provides: A strategic overview of the most promising mobile technologies and their potential applicationAn understanding of the intrinsic differences between m-commerce and e-commercePractical and hype-free advice for securing competitive advantage in this fast-moving field40 mobile business case studies from around the world. 0201788985B04092002
Download or read book Mobile Marketing written by Alex Michael and published by Routledge. This book was released on 2006-08-11 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Download or read book Mobile Marketing written by Santino Spencer and published by Marketing Management. This book was released on 2023-07-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you new to mobile marketing or struggling to get started with understanding the mobile space? Do you want to be able to answer questions like - how do our mobile marketing activities compare to the competition? Are your mobile marketing resources properly allocated? Mobile Marketing is the guide you need! We will teach you how to establish your mobile marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful mobile marketing. Mobile marketing uses a multi-channel digital strategy to target audiences who are predominately using smartphones, mobile devices, tablets, email, texting, social media, and apps. There has been a significant upswing in recent years of customers shifting their attention to a mobile platform. As a result, marketers are following suit and developing omnichannel engagements. As the world goes more digital, so does marketing. For businesses to maintain the attention of potential customers, they are shifting the strategy even more, to be more personalized and value providing. Mobile Marketing provides you some pointers and tips for navigating a mobile marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of mobile marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN: The importance of mobile strategy Strategies for Push Notifications The importance A/B testing How to understand the critical components of App Marketing Funnels The power of SMS marketing What Location-Based Marketing is How social media plays into Mobile Marketing What QR codes are How QR codes can transform the customer experience And much more! To help you on this journey of achieving the goal of becoming a mobile marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful mobile marketing. Let's get started!
Download or read book Mobile Marketing For Dummies written by Michael Becker and published by For Dummies. This book was released on 2010-10-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Download or read book Mobile Marketing Trends and Small Businesses written by RD king and published by 大賢者外語. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to build breakthrough strategies for mobile marketing Be a leader in the mobile marketing world! Mobile Marketing trends and small businesses. We all as customers buy products and services that are made available by different businesses. But have you ever wondered what compels us to buy these products and services? Is it just the product or the service? Or is there something else that tells us to buy the product? Well, you guessed it right. The underlying secret that compels us to buy a specific product or service is marketing. We do not necessarily want to buy a product or service but get so influenced by the way it is marketed that we end up making the purchase. So, it is basically the marketing techniques used in a marketing campaign that make it successful. There are several marketing techniques which are followed by all sorts of businesses these days. We have put across a compilation that gives you an idea about mobile marketing. Mobile marketing is a fairly new concept in marketing and the e-book presented before you gives you a clear idea of what it entails. Here are a few chapters from the e-book "Mobile Marketing trends and small businesses". Understand mobile commerce Mobile Marketing goes mainstream- Instigation of mobile marketing Mobile Marketing reach Affordability and effectiveness of text message marketing How does it benefit small businesses to go mobile friendly?
Download or read book Strategies for e Business written by Tawfik Jelassi and published by Pearson Higher Ed. This book was released on 2015-11-18 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
Download or read book A Beginner s Guide to Mobile Marketing written by Karen Mishra and published by . This book was released on 2014-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change
Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Download or read book Mobile Marketing The Game Has Just Begun simple business edition written by and published by Bleuvibe Africa. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mobile Strategies for Business written by Rob Tiffany and published by . This book was released on 2016-01-17 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobile tidal wave has permanently transformed the consumer world and now it's washing up on the shores of the enterprise. This drives the need to mobilize existing applications, modernize infrastructures, build new apps for employees and customers, and bring order to your environment via enterprise mobility management. Mobile Strategies for Business guides you through this transformation and drives positive outcomes including reducing expenses, improving employee productivity, increasing revenue, boosting user engagement and reducing risk. Based on the top 50 most important enterprise mobility concepts spanning four major topic areas, Mobile Strategies for Business is the first book to clearly explain how to digitally transform your business through a simple, step-by-step process. You'll learn how to address the following organizational challenges: How to transform IT infrastructures that are wholly unprepared to deliver on the promise of Mobile and IoT for employees and customers. Learn how to enhance performance, scalability, bandwidth and security to support today's mobile and cloud workloads. How to reconcile the convergence of the Bring Your Own Device (BYOD) phenomenon and the need to keep corporate data secure. Learn how to support the flexible work styles of your mobile employees while keeping everything safe. How to migrate the millions of out-of-date, insecure and unsupported desktop and Web 1.0 apps that currently run global business to run on modern mobile platforms. Learn how to unchain your line of business apps and web sites from the desktop and move them to the mobile devices your employees actually use. How to rapidly build mobile enterprise apps that run on any platform and work with data from any backend system. Learn how to mobile-enable your existing systems and data to empower your mobile employees and reach out to your mobile customers. Mobile Strategies for Business is a project plan and an implementation guide allowing your organization to digitally transform so it can ride the mobile wave to employee and customer success. Along the way, it builds a future-looking foundation that prepares your organization for successive technology tidal waves that will impact your business, workforce and customers. Reviews "A technically rich and highly practical guide for executives driving digital initiatives and mobile technology strategies in their firms." Nicholas McQuire, Vice President, Enterprise Research CCS Insight "Tiffany's book moves beyond the buzzwords to deliver what you need to know about digital enabling your business with mobile." Maribel Lopez, Principal Analyst & Founder, Lopez Research "For enterprises that view mobility as the primary driver of productivity and modernization, Rob's book lays out the steps to complete the journey." Young Kim, Vice President, Samsung "This book delivers real world insight from a person who has lived through the challenges that moving to a mobile work style brings to any organization." Jack Gold, President and Principal Analyst, J. Gold Associates "Rob Tiffany showcases the top strategies for businesses to truly enable mobile technology within their corporate environment." Stephanie Atkinson, CEO, Compass Intelligence "Rob Tiffany has written a unique and honest book about the complexities every organization encounters as they go mobile." Eric Klein, Director, VDC Research "Succinct and comprehensive, Mobile Strategies for Business is an essential guide for enterprises aspiring to effectively enter the age of mobility." Godfrey Chua, Principal Analyst, Machina Research "A book written by an author with real-world, frontline experience providing specific strategy advice, plus detailed instructions on how to deliver on it." Kevin Benedict, Senior Analyst, Cognizant
Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Download or read book Mobile Marketing Successful Strategies for Today s Mobile Economy written by Jeff Klein and published by . This book was released on 2013-04-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile marketing is transforming the way businesses of all sizes interact with their clients. Internet Marketing Consultant Jeff Klein provides small businesses analysis and insight into the dominant role mobile devices play in the lives of consumers. He provides specific strategies business owners can employ to make sure they too are making the mobile transition. These mobile advertising strategies do more than keep your business from falling behind; they can give you a competitive advantage when you apply them creatively. This strategy guide will give you everything you need to get started with mobile websites, mobile apps, text message marketing (SMS), and QR codes. Not only does Klein define the necessary terms to know, but he shows you how they're actually working in real businesses. You can use it as a standalone guide to work along with a consultant or you can develop a plan of your own. What's most useful about this guide are the insights on integrating mobile into what businesses are already doing. Instead of giving the reader a laundry list of do's, don'ts and bullet points, Klein provides practical hints on how marketing through mobile devices fits the big picture. It's clear that he understands small business marketing and what it takes to sustain a successful marketing campaign. Mobile Marketing: Successful Strategies for Today's Mobile Economy is designed to help small businesses harness the power and potential mobile devices offer.
