Download or read book Mobile Marketing Mania written by Trey Patrick and published by Createspace Independent Publishing Platform. This book was released on 2012-09-20 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author, mobile marketing consultant and internet marketing expert Trey Patrick is helping local businesses gain a dominant position in their marketplace through the eyes of mobile. Trey specializes in helping small businesses discover the value of mobile websites, sms marketing, qr codes, and much, much more. If you're like most other business owners, you will have heard that you "must" do mobile marketing. And most likely, no one has really sat down with you and explained to you: 1. WHY you should care, (or: if you should care), 2. WHAT "Mobile Marketing" really is, and 3. HOW it works in practice And that's exactly the purpose of this book on "Mobile Marketing Mania" After reading this guide you'll have a good enough understanding of this whole "Mobile Marketing thing," so you can make an informed decision on - Whether you actually want to do Mobile Marketing, - Whether you want to do it yourself, or rather get an Mobile Marketing service provider to do it for you, and - If you're planning to outsource the work, how to select a reliable and trustworthy service provider...
Download or read book Mobile Mania Marketing for Small Business written by Rob Koller and published by . This book was released on 2011-09-08 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing For Your Small Business
Download or read book Mobile Marketing written by Alex Michael and published by Routledge. This book was released on 2006 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the latest mobile marketing tactics.
Download or read book Mobile Marketing written by James Seligman and published by Lulu.com. This book was released on with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Beginner s Guide to Mobile Marketing written by Karen Mishra and published by Business Expert Press. This book was released on 2014-12-30 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Download or read book Mobile Marketing written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2017-02-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Download or read book Mobile Marketing written by Matt Haig and published by Kogan Page Publishers. This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile marketing [using SMS - the short messaging service to send text messages via mobile phones] is emerging as a direct and powerful way to communicate with customers. This is the first book devoted exclusively to exploring the potential of this new medium.
Download or read book Mobile Marketing Management written by Hongbing Hua and published by CRC Press. This book was released on 2019-03-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
Download or read book Mobile Marketing For Dummies written by Michael Becker and published by For Dummies. This book was released on 2010-10-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Download or read book The Mobile Marketing Handbook written by Kim Dushinski and published by CyberAge Books. This book was released on 2009 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text messaging, social networks and proximity marketing. This handbook also contains step-by-step procedures on creating mobile email and billing/payment options, mobile widgets and iPhone applications for further mobile advertising.
Download or read book Analysis of Current Mobile Marketing Applications Selected Best Practices and Future Development written by Asligul Aktas and published by GRIN Verlag. This book was released on 2010-05-19 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to investigate current mobile marketing and advertising market, to examine current mobile marketing applications and to analyze three selected Best Practices and the future development of mobile marketing. The study consists of five main sections. First section consists of two parts, namely Introduction and Problem Statement. Introduction part covers a brief presentation about the subject of the study and the research objectives. And Problem Statement part discusses the stimulating factors to apply this research. The next section, which is Background Information, discusses the structural frame and the distinctive aspects of Mobile Marketing, the factors influencing consumer attitude towards mobile marketing, as well as measurement fundamentals of mobile marketing campaigns. This is followed by an Analysis of Current Mobile Marketing Applications including three selected Best Practices. Subsequently, Future Development of Mobile Marketing section explores the anticipations of the way towards which Mobile Marketing progresses and how the mobile technologies shape the development. Too, Key Success Factors of Mobile Marketing are investigated in this section. Finally, the fifth section concludes with a discussion about key findings of the study. Limitations of the Research and Recommendations for Further Research are provided to highlight the study. The writer pays attention that the study comprises her own reflections and original contributions. Keywords: Mobile Advertising, Mobile Marketing Applications, Best Practices in Mobile Marketing, Key Success Factors of Mobile Marketing, Future Developments on Mobile Marketing
Download or read book Mobile Marketing written by Cindy Krum and published by . This book was released on 1900 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable-and fun! Now, one of the field's leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what's working-and what i.
Download or read book Mobile Marketing written by Tomm Dali and published by Zen Mastery Srl. This book was released on 2021-01-09 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing: The Ultimate Guide to Successful Mobile Marketing, Learn Insider Strategies and Best Practices on How to Tap Into The Always Growing Mobile Shopping Market If you have a business but it is not optimized for mobile, now is the time to consider doing it. This could involve something simple like making sure your website is adaptable to different screen sizes or it could offer advanced offerings that are suitable for mobile devices. In 2019, mobile devices accounted for almost half of internet traffic across the globe. Studies show that the number of mobile shoppers is at an all-time high and it will only continue to grow. Statistics show that 40% of online transactions were done using a mobile device. You should definitely take advantage of this by making sure you have a mobile marketing strategy that would advertise or showcase your business to mobile users. This book will teach you all the essential information you need when it comes to mobile marketing. You will learn how mobile marketing can help increase your sales exponentially, connect with your audience and send constant highly-targeted traffic to your website This book will teach you about the following topics: What is Mobile Marketing Mobile Marketing Strategies Creating an App For Your Business Social Marketing On Mobile Best Practices for Mobile Devices Gaining Customers with Mobile Apps Mobile Marketing For Your Business The Popularity of Mobile Marketing Due to the availability of cheaper and more powerful phones nowadays, there's been a steady increase of mobile devices with access to the internet so it has become easier to do their online shopping on their mobile devices. If you want to learn more on how you can have an effective mobile marketing strategy for your business, scroll up and click "add to cart" now.
Download or read book Fundamentals of Mobile Marketing written by Shintaro Okazaki and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book.
