Download or read book Mobile and Wireless Sales Force Strategies written by John Hosken and published by NetworkPharma Ltd. This book was released on 2006 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wireless Rules written by Frederick Newell and published by McGraw-Hill Companies. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outline a paradigm for marketing: m-marketing, incorporating mobile, wireless, e-commerce and customer communication. Case studies and action steps show how to improve customer loyalty with individualized messages and how to use B2B opportunities.
Download or read book Mbusiness The Strategic Implications of Mobile Communications written by Stuart Barnes and published by Routledge. This book was released on 2012-05-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments. MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.
Download or read book Strategy Adoption and Competitive Advantage of Mobile Services in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2012-07-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Download or read book Enterprise Guide to Gaining Business Value from Mobile Technologies written by Adam Kornak and published by John Wiley & Sons. This book was released on 2004-04-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio
Download or read book Sales Force Design For Strategic Advantage written by A. Zoltners and published by Springer. This book was released on 2004-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Download or read book Mobile Marketing written by Alex Michael and published by Routledge. This book was released on 2006 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the latest mobile marketing tactics.
Download or read book Strategic IT Management written by Dirk Buchta and published by Springer Science & Business Media. This book was released on 2010-11-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT is not a cost factor but a tool in order to cut process costs in a company. This message cannot be elaborated enough in times of restrictive budgets. The book focuses on how a company with tight resources can generate value – using standard as well as individual software. New: With a focus on Green IT--Green Business.
Download or read book Strategic Risk Management written by Paul C. Godfrey and published by Berrett-Koehler Publishers. This book was released on 2020-01-21 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world. Organizations typically manage risks through traditional tools such as insurance and risk mitigation; some employ enterprise risk management, which looks at risk holistically throughout the organization. But these tools tend to focus organizational attention on past actions and compliance. Executives need to tackle risk head-on as an integral part of their strategic planning process, not by looking in the rearview mirror. Strategic Risk Management (SRM) is a forward-looking approach that helps teams anticipate events or exposures that fundamentally threaten or enhance a firm's position. The authors, experts in both business strategy and risk management, define strategic risks and show how they differ from operational risks. They offer a road map that describes architectural elements of SRM (knowledge, principles, structures, and tools) to show how leaders can integrate them to effectively design and implement a future-facing SRM program. SRM gives organizations a competitive advantage over those stuck in outdated risk management practices. For the first time, it enables them to look squarely out the front windshield.
Download or read book Knowledge Management Tools and Techniques written by Madanmohan Rao and published by Routledge. This book was released on 2012-06-14 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge management (KM) - or the practice of using information and collaboration technologies and processes to capture organizational learning and thereby improve business performance - is becoming one of the key disciplines in management, especially in large companies. Many books, magazines, conferences, vendors, consultancies, Web sites, online communities and email lists have been formed around this concept. This practical book focuses on the vast offerings of KM solutions—technology, content, and services. The focus is not on technology details, but on how KM and IT practitioners actually use KM tools and techniques. Over twenty case studies describe the real story of choosing and implementing various KM tools and techniques, and experts analyse the trends in the evolution of these technologies and tools, along with opportunities and challenges facing companies harnessing them. Lessons from successes and failures are drawn, along with roadmaps for companies beginning or expanding their KM practice. The introductory chapter presents a taxonomy of KM tools, identifies IT implications of KM practices, highlights lessons learned, and provides tips and recommendations for companies using these tools. Relevant literature on KM practices and key findings of market research groups and industry consortia such as IDC, Gartner and APQC, are presented. The majority of the book is devoted to case studies, featuring clients and vendors along the entire spectrum of solutions: hardware (e.g. handheld/wearable devices), software (e.g. analytics, collaboration, document management) and content (e.g. newsfeeds, market research). Each chapter is structured along the "8Cs" framework developed by the author: connectivity, content, community, commerce, community, capacity, culture, cooperation and capital. In other words, each chapter addresses how appropriate KM tools and technologies help a company on specific fronts such as fostering adequate employee access to knowledge bodies, user-friendly work-oriented content, communities of practice, a culture of knowledge, learning capacity, a spirit of cooperation, commercial and other incentives, and carefully measured capital investments and returns. Vendor history, product/service offerings, implementation details, client testimonials, ROI reports, and future trends are highlighted. Experts in the field then provide third-party analysis on trends in KM tools and technique areas, and recommendations for KM practitioners.
Download or read book Online Marketing and eDetailing written by Andrée Bates and published by NetworkPharma Ltd. This book was released on 2006 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategies for e Business written by Tawfik Jelassi and published by Springer Nature. This book was released on 2020-06-28 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Download or read book Electronic Enterprise written by Andrzej Targowski and published by IGI Global. This book was released on 2003-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic enterprise is the road map to well-planned evolution of enterprise complexity with business and system strategies integration through standardized architectures of IT components. This work provides a vision for IT leaders with practical solutions for IT implementation.
Download or read book Strategic XML written by W. Scott Means and published by Sams Publishing. This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is primarily designed to describe the landscape of a typical large enterprise in terms of where XML can be successfully adopted as a data format. The examples give almost equal time to MS and non-MS applications, reflecting the increasingly mixed nature of development in large companies.
Download or read book Advanced Web Based Training Strategies written by Margaret Driscoll and published by John Wiley & Sons. This book was released on 2005-03-11 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Web-Based Training Strategies fills the gap in the literature available on this topic by offering a volume that includes meaningful, applicable, and proven strategies that can take the experienced instructional designer to the next level of web-based training. Written by Margaret Driscoll and Saul Carliner -- internationally acclaimed experts on e-learning and information design- -- Advanced Web-Based Training Strategies provides instructional designers, e-learning developers, technical communicators, students, and others with strategies for addressing common challenges that arise when designing e-learning. Balancing educational theory with the practical realities of implementation, Driscoll and Carliner outline the benefits and limitations of each strategy, discuss the issues surrounding the implementation of these strategies, and illustrate each strategy with short scenarios drawn from real-world online learning programs representing a wide variety of fields including technology, financial services, health care, and government.
Download or read book Strategic Marketing written by David W. Cravens and published by Irwin/McGraw-Hill. This book was released on 2006 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Download or read book Enterprise Mobility written by Rahul C. Basole and published by IOS Press. This book was released on 2008 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously published in the journal 'Information knowledge systems management' 7, 1-2 (2008), ISSN 1389-1995.
