Download or read book Misunderstood Markets written by Jennifer Ruth Thompson and published by . This book was released on 2008 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Longevity Economy written by Joseph F. Coughlin and published by PublicAffairs. This book was released on 2017-11-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Download or read book Trader Vic on Commodities written by Victor Sperandeo and published by John Wiley & Sons. This book was released on 2008-02-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Trader Vic on Commodities, Wall Street legend Victor Sperandeo explains in simple terms how these markets operate, removes some of the mystique and uncertainty involved, and offers a proven method for capitalizing on commodity market trends—without taking giant risks. Sperandeo shows that, as commodities are cyclical in nature, your goal should be to capture as much of the major market trends as possible, while balancing that goal with a minimum of risk.
Download or read book Divide and Conquer written by Harry Webber and published by John Wiley & Sons. This book was released on 1998-06-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo Chairman of Latin America,Young & Rubicam, Inc. The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today's thriving culture of special-interest media. Here's your chance to learn all about this revolutionary new marketing strategy. Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. No matter what size company you work for, in Divide and Conquer you'll learn valuable lessons about how to find your customers, reach out to them, and forge profitable, long-term relationships with them. With the advent of cable TV, the Web, and other new platforms, media have become as diverse as the increasingly fragmented markets they serve -dangerous terrain for one-size-fits-all advertising. In the 1980s, a handful of visionaries began developing an alternative designed to take advantage of today's thriving culture of special-interest media. It's called selective marketing, and unlike mass-market advertising, it doesn't tell people what they want, it asks them. Selective marketing uses sophisticated intelligence-gathering techniques to pinpoint niche markets and learn all about them. It plies everything from print, TV, and radio, to Web technology, fax response, and even performance art to capture specific markets and forge lasting relationships with them. And it helps clients find the best ways to satisfy or surpass customer expectations. In Divide and Conquer, Harry Webber reveals the secrets behind this revolutionary new marketing strategy. The advertising genius behind such memorable campaigns as "I am stuck on Band-Aid," Webber clearly and concisely lays out basic selective-marketing principles and practices. With the help of 15 selective-marketing case studies, he demonstrates that any advertiser can use his proven techniques to identify markets, create the right message for a particular market, and develop the most effective media mix to deliver that message. Fascinating and instructive success stories, the case studies provide a unique insider's look at selective marketing in action. You'll learn how selective marketing was used to restore the investment community's faith in Ford; win the alternative adult market for Dr Pepper; entice baby boomers to Kentucky Fried Chicken; and even forge an alliance between the Crips and Bloods street gangs for the Los Angeles city attorney's office. Each case study presents concise descriptions of the target market, marketing challenge, selective-marketing solution, and outcome, and concludes with a quick summary of important selective-marketing lessons learned. Throughout the book, sidebars spell out key selective-marketing principles embodied by the case at hand. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.
Download or read book The Blue Anchor written by and published by . This book was released on 1925 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Asia s Stock Markets from the Ground Up written by Herald van der Linde and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2021-10-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A summary of how stock markets work for those looking to invest. This book is a practical guide to Asia’s stock markets for a general audience. It is for people who do not know much about financial markets but, for whatever reason, would like to learn more. They could be seasoned expatriate pilots, academics and other professionals, newcomers in the region as well as students or young men and women about to start in the finance industry. The idea is to cut through the alphabet soup of industry jargon to provide a clear understanding of how these markets work, how they differ from each other in size and depth, what unique features each stock market has and what drives all the different sectors in these markets – consumers, the internet, banks and technology. The book includes helpful history lessons and personal anecdotes drawn from the author’s 30 years in the world of Asian investments.
Download or read book Trader Vic Methods of a Wall Street Master written by Victor Sperandeo and published by John Wiley & Sons. This book was released on 1993-08-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trader Vic -- Methods of a Wall Street Master Investment strategies from the man Barron's calls "The Ultimate Wall Street Pro" "Victor Sperandeo is gifted with one of the finest minds I know. No wonder he's compiled such an amazing record of success as a money manager. Every investor can benefit from the wisdom he offers in his new book. Don't miss it!" --Paul Tudor Jones Tudor Investment Corporation "Here's a simple review in three steps: 1. Buy this book! 2. Read this book! 3. See step 2. For those who can't take a hint, Victor Sperandeo with T. Sullivan Brown has written a gem, a book of value for everyone in the markets, whether egghead, novice or seasoned speculator." --John Sweeney Technical Analysis of Stocks and Commodities "Get Trader Vic-Methods of a Wall Street Master by Victor Sperandeo, read it over and over and you'll never have a losing year again." --Yale Hirsch Smart Money "I have followed Victor Sperandeo's advice for ten years, and the results have been outstanding. This book is a must for any serious investor." --James J. Hayes, Vice President, Investments Prudential Securities Inc. "This book covers all the important aspects of making money and integrates them into a unifying philosophy that includes economics, Federal Reserve policy, trading methods, risk, psychology, and more. It's a philosophy everyone should understand." --T. Boone Pickens, General Partner Mesa Limited Partnership "This book gave me a wealth of new insights into trading. Whether you're a short-term trader or a long-term investor, you will improve your performance by following Sperandeo's precepts." --Louis I. Margolis Managing Director, Salomon Brothers, Inc.
Download or read book Stocks Under Rocks written by Peter Ricchiuti and published by Pearson Education. This book was released on 2014 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find great stocks "in your own backyard": master do-it-yourself research techniques for uncovering today's best small-cap equity opportunities! Peter Ricchiuti reveals the secrets of Tulane University's Burkenroads Reports program, where he and 200+ business students work together to uncover less-followed, frequently misunderstood, and seemingly un-sexy companies that often produce superior investment returns. Their research on these "orphan stocks" powers The Burkenroad Mutual Fund, which has outperformed 99% of all stock funds over the past eleven years. You've seen them on CNBC, CNN, and the Nightly Business report... read about them in the Wall Street Journal and the New York Times. Now, Ricchiuti shows how they do it - and how some well-informed stock sleuthing can pay off big for you, too. You'll discover why "underfollowed" small-cap equities now offer exceptional investment opportunities, and how to leverage the surprising hidden advantages available to individual investors - including the ability to trade in stocks that don't generate the volume and liquidity institutional investors require. Fact is, there's very little innovative equity research on Wall Street anymore. That gives you a powerful advantage - and Ricchiuti gives you the principles and simple techniques you need to take advantage of it. Stocks Under Rocks will be the next classic for every personal investor who wants to find great investments and have fun doing it!
Download or read book The 20 Most Misunderstood Misinterpreted Mistakes written by Danny Falcone and published by AuthorHouse. This book was released on 2016-02-28 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: After traveling the world doing workshops on the steps and Big Book studies for over twenty years, Danny has realized how many people have no real understanding of the program of recovery. The national recovery rate of 15 percent success is a far cry from the statistics of 75 percent presented in the Big Book. This book outlines the most common mistakes and misunderstandings that happen daily with the recovering population. If you want a new understanding of the 12-Step Program, this book is a must-read.
Download or read book Making Markets in the Welfare State written by Jane R. Gingrich and published by Cambridge University Press. This book was released on 2011-06-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past three decades, market reforms have transformed public services such as education, health, and care of the elderly. Whereas previous studies present markets as having similar and largely non-political effects, this book shows that political parties structure markets in diverse ways to achieve distinct political aims. Left-wing attempts to sustain the legitimacy of the welfare state are compared with right-wing wishes to limit the state and empower the private sector. Examining a broad range of countries, time periods, and policy areas, Jane R. Gingrich helps readers make sense of the complexity of market reforms in the industrialized world. The use of innovative multi-case studies and in-depth interviews with senior European policymakers enriches the debate and brings clarity to this multifaceted topic. Scholars and students working on the policymaking process in this central area will be interested in this new conceptualization of market reform.
Download or read book The Misunderstood Municipal Market written by Noah Joseph Zurad and published by . This book was released on 2012 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Powerful Brands in Consumer Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Download or read book Future Trading written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 1921 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Little Book of Big Profits from Small Stocks Website written by Hilary Kramer and published by John Wiley & Sons. This book was released on 2011-11-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to building wealth the low-priced stock way Low-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential! From drug stocks that may have been punished because an FDA approval failed to materialize when Wall Street expected it to, to the overly zealous selling off of Ford, there are many great low-priced stock opportunities. In this Little Book you'll learn: How to identify the low cost stocks that have the potential to yield big profits The most important secret to making money in stock investing Plus, you'll gain instant access to a website with educational videos, interactive tools and stock recommendations The Little Book of Big Profits from Small Stocks explains Kramer's methodology and gives you the ability to analyze the opportunities to pick your own winners.
Download or read book New Food Product Development written by Gordon W. Fuller and published by CRC Press. This book was released on 2016-04-19 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc
Download or read book Misunderstood written by Tanya Crossman and published by Summertime Publishing. This book was released on 2016-08-15 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 200 million people currently live abroad; more than 50 million are temporary residents, intending to return to their country of origin. Misunderstood explores the impact international life can have on the children of such families - while they live overseas, when they return, and as they mature into adults. Similarities in their shared experiences (regardless of the different countries in which they have lived) create a safe space of comfort and understanding. Tanya Crossman introduces this space - the Third Culture - through the personal stories of hundreds of individuals. Whether you grew up overseas, are raising children overseas, or know a family living abroad, Misunderstood will equip you with insights into the international experience, along with practical suggestions for how to offer meaningful care and support.
Download or read book Free Market written by Jacob Soll and published by Basic Books. This book was released on 2022-09-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a MacArthur “Genius,” an intellectual history of the free market, from ancient Rome to the twenty-first century After two government bailouts of the US economy in less than twenty years, free market ideology is due for serious reappraisal. In Free Market, Jacob Soll details how we got to this current crisis, and how we can find our way out by looking to earlier iterations of free market thought. Contrary to popular narratives, early market theorists believed that states had an important role in building and maintaining free markets. But in the eighteenth century, thinkers insisted on free markets without state intervention, leading to a tradition of ideological brittleness. That tradition only calcified in the centuries that followed. Tracing the intellectual evolution of the free market from Cicero to Milton Friedman, Soll argues that we need to go back to the origins of free market ideology in order to truly understand it—and to develop new economic concepts to face today’s challenges.
