Download or read book An Analysis of Misleading Nutritional Health Claims in Television Advertising written by Geralynn Flynn-Polan and published by . This book was released on 1991 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Misleading Health Claims in Television Advertising written by Heather McCracken Kurata and published by . This book was released on 1998 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Systematic Assessment of True Misleading and False Claims in Advertisements for Prescription and Nonprescription Drugs on Television written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: False and misleading advertising for drugs can harm consumers and the healthcare system. Because two separate government agencies regulate advertising for drugs, there may be two different definitions of what is false or misleading in prescription versus nonprescription drug ads. Distraction techniques may be used to shape cognition of truthful information, to potentially mislead consumers. No research has previously compared false or misleading claims in prescription and nonprescription drug advertising on television targeted to consumers, nor evaluated use of distraction techniques associated with positive, benefit claims in advertising. Research Questions: Are there differences in the frequency of true, misleading and false claims in prescription and nonprescription drug advertising? Are the claims in drug advertisements associated with distractions before, during and after the claims are presented? Are use of distractions associated with true, misleading, or false claims? Methods: Content analysis was used to identify the most-emphasized claim in 168 unique prescription and nonprescription drug advertisements based on claim iteration, mode of communication, duration and placement. The most-emphasized claim in each ad was classified as being objectively true, potentially misleading, or false. Use of distracting or unrelated visual and audio elements before, during and after the most-emphasized claim were identified and compiled into a overall distraction index. Three coders were trained to evaluate ads and reliability on all variables was good (kappa greater than 0.70). Results: Prescription drug advertisements had more objectively true claims (43%) and fewer false claims (2%), compared to nonprescription drug ads (23% true, 17% false). Misleading claims occurred with similar frequency in prescription (55%) and nonprescription (61%) advertisements. There was more distraction in the period during the presentation of the major claim of the advertisement than before or after. Prescription drug advertisements had more distractions after the major claim due to consistent use of background music. Claims that were more truthful were associated with more distraction before, during, and after the claim. Conclusions: Different government regulations may be resulting in more truthful claims in prescription drug advertising to consumers while potentially misleading or false claims are prevalent throughout prescription and nonprescription drug ads. Truthful claims were weakly associated with more distraction.
Download or read book Marketing Or Medicine written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2009 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health Claims in Television Advertising in the United States written by Török Eszter and published by . This book was released on 1996 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Tangled Web They Weave written by Ivan L. Preston and published by Univ of Wisconsin Press. This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."
Download or read book Guideline Sugars Intake for Adults and Children written by World Health Organization and published by World Health Organization. This book was released on 2015-03-31 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guideline provides updated global, evidence-informed recommendations on the intake of free sugars to reduce the risk of NCDs in adults and children, with a particular focus on the prevention and control of unhealthy weight gain and dental caries. The recommendations in this guideline can be used by policy-makers and programme managers to assess current intake levels of free sugars in their countries relative to a benchmark. They can also be used to develop measures to decrease intake of free sugars, where necessary, through a range of public health interventions. Examples of such interventions and measures that are already being implemented by countries include food and nutrition labelling, consumer education, regulation of marketing of food and non-alcoholic beverages that are high in free sugars, and fiscal policies targeting foods and beverages that are high in free sugars. This guideline should be used in conjunction with other nutrient guidelines and dietary goals, in particular those related to fats and fatty acids (including saturated fatty acids and trans-fatty acids), to guide development of effective public health nutrition policies and programmes to promote a healthy diet.
Download or read book Claims of Mistaken Identity written by Cristina Michelle Delgado and published by . This book was released on 2009 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.
Download or read book Health and Nutrition Claims in Food Advertising and Labeling written by United States. Congress. Senate. Committee on Governmental Affairs and published by . This book was released on 1991 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The report of a hearing before the Committee on Governmental Affairs on the role of government regulation of health and nutrition claims in food advertising and labeling. Deals with the relationship and coordination or lack thereof between USDA, FDA, and FTC in what they allow labels to say versus what they allow advertising about the product to state and what standards they use to set health claims. It also considers what the relationship of the three agencies should be to the State attorneys general.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Complying with the Made in USA Standard written by United States. Federal Trade Commission and published by . This book was released on 1998 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dietary Guidelines for Americans 2015 2020 written by HHS, Office of Disease Prevention and Health Promotion (U.S.) and published by Government Printing Office. This book was released on 2015-12-31 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn more about how health nutrition experts can help you make the correct food choices for a healthy lifestyle The eighth edition of the Dietary Guidelines is designed for professionals to help all individuals, ages 2 years-old and above, and their families to consume a healthy, nutritionally adequate diet. The 2015-2020 edition provides five overarching Guidelines that encourage: healthy eating patterns recognize that individuals will need to make shifts in their food and beverage choices to achieve a healthy pattern acknowledge that all segments of our society have a role to play in supporting healthy choices provides a healthy framework in which individuals can enjoy foods that meet their personal, cultural and traditional preferences within their food budget This guidance can help you choose a healthy diet and focus on preventing the diet-related chronic diseases that continue to impact American populations. It is also intended to help you to improve and maintain overall health for disease prevention. **NOTE: This printed edition contains a minor typographical error within the Appendix. The Errata Sheet describing the errors can be found by clicking here. This same errata sheet can be used for the digital formats of this product available for free. Health professionals, including physicians, nutritionists, dietary counselors, nurses, hospitality meal planners, health policymakers, and beneficiaries of the USDA National School Lunch and School Breakfast program and their administrators may find these guidelines most useful. American consumers can also use this information to help make helathy food choices for themselves and their families.
Download or read book Medical Misinformation and Social Harm in Non Science Based Health Practices written by Anita Lavorgna and published by Routledge. This book was released on 2019-10-18 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fraudulent, harmful, or at best useless pharmaceutical and therapeutic approaches developed outside science-based medicine have boomed in recent years, especially due to the commercialisation of cyberspace. The latter has played a fundamental role in the rise of false ‘health experts’, and in the creation of filter bubbles and echo chambers that have contributed to the formation of highly polarised debates on non-science-based health practices—online as well as offline. By adopting a multidisciplinary approach, this edited book brings together contributions of international academics and practitioners from criminology, digital sociology, health psychology, medicine, law, physics, and journalism, where they critically analyse different types of non-science-based health approaches. With this volume, we aim to reconcile different scientific understandings of these practices, synthesising a variety of empirical, theoretical and interpretative approaches, and exploring the challenges, implications and potential remedies to the spread of dangerous and misleading health information. This edited book will offer some food for thought not only to students and academics in the social sciences, health psychology and medicine among other disciplines, but also to medical practitioners, science journalists, debunkers, policy makers and the general public, as they might all benefit from a greater awareness and critical knowledge of the harms caused by non-scientific health practices.
Download or read book Know Your Chances written by Steven Woloshin and published by Univ of California Press. This book was released on 2008-11-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding risk -- Putting risk in perspective -- Risk charts : a way to get perspective -- Judging the benefit of a health intervention -- Not all benefits are equal : understand the outcome -- Consider the downsides -- Do the benefits outweight the downsides? -- Beware of exaggerated importance -- Beware of exaggerated certainty -- Who's behind the numbers?
Download or read book Complying with the telemarketing sales rule written by and published by . This book was released on 2004 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scams and Swindles written by Silver Lake Editors and published by Silver Lake Publishing. This book was released on 2006 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to recognize and avoid Internet Age Rip - Offs.
