Download or read book Miscomprehension of Televised Communications written by J. Jacoby and published by Psychology Press. This book was released on 1987 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Miscomprehension of Televised Communications written by Jacob Jacoby and published by New York : Educational Foundation, American Association of Advertising Agencies. This book was released on 1980 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Comprehension and Miscomprehension of Print Communication written by Jacob Jacoby and published by Routledge. This book was released on 2013-11-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension—pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile—handle with care if you hope to deliver them intact from one mind to another.
Download or read book Misunderstanding Media written by Brian Winston and published by Routledge. This book was released on 2016-10-04 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1980s saw constant reports of an information revolution. This book, first published in 1986, challenges this view. It argues that the information revolution is an illusion, a rhetorical gambit, an expression of profound historical ignorance, and a movement dedicated to purveying misunderstanding and disseminating disinformation. In this historically based attack on the information revolution, Professor Winston takes a had look at the four central information technologies – telephones, television, computers and satellites. He describes how these technologies were created and diffused, showing that instead of revolution we just have ‘business as usual’. He formulates a ‘law’ of the suppression of radical potential – a law which states that new telecommunication technologies are introduced into society only insofar as their disruptive potential is contained. Despite the so-called information revolution, the major institutions of society remain unchanged, and most of us remain in total ignorance of the history of technology.
Download or read book Poor Reception written by Barrie Gunter and published by Routledge. This book was released on 2012-11-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1990, Poor Reception is a valuable contribution to the field of Communication Studies.
Download or read book Analyzing Media written by James W. Chesebro and published by Guilford Press. This book was released on 1998-10-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past 25 years, critics of communication have focused on the content and form of verbal and nonverbal communication, while for the most part neglecting what traditionally has been considered a technical rather than a critical issue - the impact of how messages are produced or formatted in the various media. Topics such as the sexual and violent content of television and films, the meaning of pornography, and the persuasive efforts of advertisers largely have been examined with the use of social science methodologies that ignore the behavioral and message-generating implications of specific media systems themselves. Filling a significant void in the literature, this volume eschews the notion of communication technologies as neutral conduits, and instead depicts them as active and creative determinants of meaning. In doing so, it offers an illuminating examination of the dynamic relationships among communication, cognition, and social organization. Providing a framework for the chapters that follow, the first section of the book presents a history of human communication from a technological perspective, explores the integral role of communication technologies in everyday life, and isolates the ways in which criticism can function as an assessment system. Three specific technological cultures that define human communication are identified: the oral, the literate, and the electronic. The authors identify structural features and discuss the social implications of each. They also provide descriptions, interpretations, and evaluations of these technological cultures, and show how criticism changes when the media of transmission is taken into account. The book concludes with a cogentdiscussion of a range of topics surrounding media criticism, such as its pedagogical implications, how multiple selves can exist in a world of varied communication technologies, the integration of communication technologies, and how media studies should be incorporated into the disc
Download or read book Television and Political Advertising written by Frank Biocca and published by Routledge. This book was released on 2013-12-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Download or read book Market Research Abstracts written by and published by . This book was released on 1983 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.
Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Download or read book Why Viewers Watch written by Jib Fowles and published by SAGE. This book was released on 1992-01-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television corrupts our children, induces us to spend needlessly, and stimulates hostility and violence. Or does it? Jib Fowles sees television as a "grandly therapeutic force," that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the population. What do viewers get from television? What does it do for them? Why do academics negatively judge television? Using recent research reports, overlooked past studies, and fresh survey data to substantiate this positive role, Fowles first reviews the history of television and programming. After discussing what people expect from television, he explores how different types of programs satisfy different needs. Fowles also debunks many of the myths propagated by media scholars and "television prigs." With an easy-to-read style that is both entertaining and informative, Why Viewers Watch suits both the scholar and the student, the specialist and nonspecialist alike. As such, it is the perfect companion volume for courses in communication, journalism, sociology, and psychology. "The author does present another side to the complex effects debate--a side of which we should all be aware."--Et cetera from the First Edition: "An interesting--and challenging--book about television. So good it is surprising it has not received more attention. ... There aren't many really good books about television, and [this] is one of the best."--Peter Farrell, The Sunday Oregonian "I would recommend this book to interested television viewers, media scholars, and professionals. Fowles' arguments are thought-provoking and sometimes compelling. The book is very readable and easily accessible to lower-division students. For those of us who spent our childhoods glued to the screen and believe we still turned out all right, this book will help alleviate our nagging guilt when we watch television. The book should help scholars reexamine our views on the impact of television's content and our suggested changes. Media professionals should find the book a testament to the positive aspects of their medium." --The Southern Speech Communication Journal.
Download or read book Trademark Law and Theory written by Graeme B. Dinwoodie and published by Edward Elgar Publishing. This book was released on 2008 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boasting an impressive list of contributors, this first edition of Trademark Law and Theory brings together a compilation of well-written and powerfully argued works by leading international academics. The book is certainly one of the most extensive and thought provoking overviews of contemporary trademark law and theory yet to be published. . . Whilst all the contributions share in common their examination of the rapidity of change within trademark systems, the editors should be commended on their generous seasoning of other cross cutting themes throughout the Handbook. . . This fascinating compendium enriches our understanding of the shape, substance, and form of trademark law and theory. . . this Handbook is perhaps a rare exception to the adage that no book can be all things to all men . Its broad sweep approach and cross cutting themes enable a range of interested parties, such as policymakers; academics in the fields of marketing, business, consumer psychology; in addition to the usual suspects; to dip in and out of the Handbook as they wish. . . a unique and erudite collection of essays concerning trademark law and theory. . . Odette Hutchinson, Communications Law Trademarks is an area of vital, practical everyday concern, and the idea of producing a volume that brings together the perspectives of 19 thoughtful and experienced legal scholars is a bold and exciting initiative. The present volume does not disappoint and the two editors are to be congratulated on orchestrating an ensemble that simultaneously informs and stimulates. The title is apt: it is truly contemporary and is highly theoretical and doctrinal in character, while the interesting choice of the word handbook suggests clearly that this is a work in progress, a snapshot at a particular time of the challenging lines of individual research that each contributor to the volume is undertaking. It is a fine addition to a larger series of research handbooks in intellectual property published by Edward Elgar under the series editorship of Jeremy Phillips. . . The editors have done a fine job in presenting this material in such a clear and coherent fashion. . . this is an excellent and rewarding volume of readings that will be of interest to anyone working in the area of trademarks, whether as an academic or as a practitioner. Indeed, for the practitioner it will be of particular value, in that it contains, and opens up, many areas of inquiry that may not always be apparent when working at the coalface of a particular problem. . . For both kinds of readers, the real value of the volume is to have so many different kinds of perspectives brought together within the space of a single volume. . . this is a handsome production: the publishers and editors are to be commended on the clarity and cleanness of the typeface and headings, the thoroughness of the index, and the accuracy of their proof reading. It has also been given a striking and evocative cover. Sam Ricketson, University of Melbourne Law School Australia, European Intellectual Property Review Trademark Law and Theory is a first-rate exploration of the issues that will dominate trademark law in the 21st century. Authors from five continents provide a truly global perspective on the present and future of trademark law. An exceptional collection of contributors and contributions. Robert Denicola, University of Nebraska, US This compendium is an excellent source of writing on all aspects of trademark law and practice by experts from Europe, the United States, South Africa, Singapore, New Zealand and Australia. It will be a stimulating read for lawyers, academics, students and policymakers alike on the present and developing trends in law and policy relating to trademarks as marketing tools and cultural artefacts. The editors deserve congratulation on their concept for the book and their judicious selection of material. David Vaver, University of Oxford, UK All students, young and older, in the burgeoni
Download or read book Promotion Management Marketing Communications written by Terence A. Shimp and published by . This book was released on 1993 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health and Nutrition Claims in Food Advertising and Labeling written by United States. Congress. Senate. Committee on Governmental Affairs and published by . This book was released on 1991 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The report of a hearing before the Committee on Governmental Affairs on the role of government regulation of health and nutrition claims in food advertising and labeling. Deals with the relationship and coordination or lack thereof between USDA, FDA, and FTC in what they allow labels to say versus what they allow advertising about the product to state and what standards they use to set health claims. It also considers what the relationship of the three agencies should be to the State attorneys general.
