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Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Values Centered Entrepreneurs and Their Companies

Download or read book Values Centered Entrepreneurs and Their Companies written by David Y. Choi and published by Routledge. This book was released on 2010-09-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how values-centered entrepreneurs balance the profit objective with social responsibility in key aspects of their business operation – from their initial company formation, through growth, to exit – to build successful triple bottom-line companies.

Book Strategic Retail Management

Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer Science & Business Media. This book was released on 2012-02-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Book Growing Brands Through Sponsorship

Download or read book Growing Brands Through Sponsorship written by Philip Gross and published by Springer. This book was released on 2014-11-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‐sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co‐sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.

Book Business Networking

Download or read book Business Networking written by Hubert Österle and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a process-oriented model for business networking and the concept of networkability to develop realistic strategies for managing enterprises relationships in the Internet economy. It formulates key success factors and management guidelines which were developed in close co-operation between research and practice.

Book Commodity Trade of the Third World

Download or read book Commodity Trade of the Third World written by Cheryl Payer and published by Springer. This book was released on 1975-06-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Energy Research Abstracts

Download or read book Energy Research Abstracts written by and published by . This book was released on 1978 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Leadership for Sustainable Futures

Download or read book Leadership for Sustainable Futures written by Gayle Avery and published by Edward Elgar Publishing. This book was released on 2005 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership for Sustainable Futures presents arguments against the prevailing Anglo/US philosophy which puts short-term interest over sustainable development, values shareholders over other stakeholders, and seeks profits at the expense of the environment and society. In China, we recognise that sustainable development, in economic, social and environmental terms, is vitally important for the future of the country. Chinese leaders are set to adopt the scientific approach to development and commit themselves to build a harmonious society , which promises a more equal distribution of wealth, as well as greater emphasis on the protection of the environment. The very key is to put people first a viewpoint that is argued so cogently in your book Leadership for Sustainable Futures. I firmly believe that your book will be invaluable for Chinese enterprises seeking to adopt an approach to doing business which leads to sustainable growth. Dr Qin Xiao, Chairman, China Merchants Group (from foreword of the Chinese translation of the book) A fascinating book with a provocative thesis and numerous case studies of companies. Business Ethics This is a scholarly but readable book that challenges much of what we take for granted about management in the world today. . . Harvard Business School Working Knowledge Papers GL recommends this book to business leaders. We really welcomed Gayle Avery s discussion about how adopting an overall philosophy directs the decisions that companies make, that sustainability isn t a one-off event but a long term approach. Her well-thought out cases provide a valuable insight to alternative solutions such companies find when faced with challenges such as a drop in orders or changing skill demands. The Gallon Environment Letter, Canadian Institute for Business and the Environment For years, many of us have been criticizing the Anglo-American corporate system not only on moral grounds but on practical grounds as well. Gayle Avery moves beyond these criticisms to a detailed examination of precisely why the European systems function better as a business matter as well as a social matter. In so doing, she provides an excellent handbook for business leaders to follow. Leadership for Sustainable Futures should become a classic in its field. Lawrence E. Mitchell, The George Washington University Law School, US At a time when business leaders are coming under severe pressure to adopt the Anglo/US ideal of shareholder value, Leadership for Sustainable Futures convincingly demonstrates the corporate and social superiority of the approach which adds simultaneous value to shareholders and stakeholders. Although its roots lie in Europe, this leadership approach is practiced worldwide by successful companies that outperform the market over time. Gayle Avery s message is brought to life by practical examples from 28 organizations illustrating different facets of sustainable leadership. This well-researched, coherent book makes timely and essential reading. Martin Hilb, University of St. Gallen, Switzerland Many managers in the English-speaking world are seeking an alternative to the prevailing business model which promotes a short-term, shareholder-value approach. In this accessible and highly topical book, Gayle Avery argues that this Anglo/US approach to capitalism and business is seriously flawed and does not bring the quality of life to individuals and societies that many people seek. But what is the alternative and do business leaders have a different choice? This book demonstrates alternative ways of leading sustainable organizations. It identifies 19 criteria for sustainable leadership practices that can be found in globally successful enterprises such as Allianz, BMW, Munich Reinsurance, Nokia, Novartis, and Porsche. Sustainable principles include promoting ethical behavior, long-term thinking and innovation, and valuing employees and other stakeholders such as the community, the environment and fu

Book Environmental Management

Download or read book Environmental Management written by Michael V. Russo and published by SAGE. This book was released on 2008-09-05 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased concern about the natural environment has led to an urgent call for organizations to take action toward environmental stewardship. This Second Edition of the groundbreaking Environmental Management: Readings and Cases will inspire readers to find creative solutions to the challenges of maintaining sustainable enterprise while restoring our ecological community. Featuring a highly esteemed group of contributors with content from premier journals —including Harvard Business Review –this comprehensive reader fills a major gap in the teaching of business and the environment. New to the Second Edition: More than two-thirds of the book consists of new material, addressing emerging and timely topics like environmental regulation, green marketing, environmental strategy, and more The book features 11 new cases, providing a platform for lively classroom discussion This edition adds a stronger international component, highlighting the global nature of environmental management Accompanied by High-Quality Ancillaries! Instructor Resources on CD provide in-depth teaching notes for both the readings and the cases, course development guides including outlines, and helpful charts providing visual links between readings, cases that have been developed by the author, and popular topics. IRCDs are available to qualified instructors only by contacting Customer Care at 1-800-818-SAGE (7243) between 6 am – 5 pm, PT. Intended Audience This reader serves as a stand-alone or supplemental text for upper-level undergraduate or graduate courses such as Environmental Management, Green Marketing, Clean Production, Environmental Policy and Strategy, and other courses in business and environmental studies.

Book Antitrust in the Groceries Sector   Liability Issues in Relation to Corporate Social Responsibility

Download or read book Antitrust in the Groceries Sector Liability Issues in Relation to Corporate Social Responsibility written by Pierre Kobel and published by Springer. This book was released on 2015-04-23 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an analysis of the grocery retail market in a very large number of countries with an international report written by an economist. The second part of the book offers the analysis of liability issues in relation to non-compliance with CSRs with an international report by a British barrister. Both topics are very timely.

Book Food   Water

Download or read book Food Water written by and published by vdf Hochschulverlag AG. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Redesigning Shipping Containers to Reduce Food Costs

Download or read book Redesigning Shipping Containers to Reduce Food Costs written by United States. General Accounting Office and published by . This book was released on 1978 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Games of Competition

Download or read book Games of Competition written by Barış Ekdi and published by Barış Ekdi. This book was released on 2023-07-03 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining book on competition law, written in a storytelling format, based on the author's twenty years of experience, with the aim of helping business people and managers who are very successful in competition, but intend to leave the "competition law compliance" to their lawyers, thus facing million-dollar fines. ---- If you are a highly successful business person, there is no doubt that you know the competition better than your competitors and play the game better than them. When it comes to the law, it seems natural and reasonable for most of us to leave the matter to our lawyers, right? However, when you look at the twenty years of experience in this book, thinking this way can be very costly, for example, it can cost you ten percent of your revenue. Simply, if you are operating in a market, it is inevitable that your path will intersect with competition law at some point. If you have underestimated it, when Competition Experts come knocking on your door, you will see that your lawyers cannot change the simple mistakes you made in the past, they can only try to minimize the fines or damages you will face. Like some of you, they will quickly memorize the relevant legislation, which you have always been avoiding, and you will realize how essential it is for a business person to have at least a minimal understanding of competition law. The author of the book, Barış Ekdi, who served as a Competition Assistant Expert, Competition Expert, Chief Competition Expert, Training Director, and Department Head at the Competition Authority for 16 years since its establishment, and has been practicing competition law on the "other side of the table" since 2013. Having written two theses, two book chapters, and various articles on competition law throughout his professional career, and also being awarded the Orhan Kemal Short Story Prize with his short stories, Barış Ekdi is now undertaking a very ambitious task: to tell the stories of Competition Authority decisions in a storytelling format, to teach the foundations of competition law in an entertaining way, to provide you with an idea of when you should consult a competition lawyer before taking action, to prevent potential mistakes and fines, and even to help you stay one step ahead of your competitors and take necessary measures against anti-competitive actions of other players in the market. The book takes you from the beginning of modern competition law to the present day, showing you how easily you can violate the basic provisions of competition law (and therefore what you should avoid), the exemptions provided, what you need to do before any merger or acquisition, as well as the procedure, how your emails - even your silence - can be used against you, and providing examples from relevant cases to show you how you may face trillion-dollar fines if you hesitate when experts come knocking on your door. The "stories" in each chapter are written to answer the questions of "what is this?", "why is it necessary?", "what is the underlying logic?", and "how is it practically implemented?" Therefore, starting from America and visiting the Bulb Blasting Cartel in Switzerland, the Gazz Brothers at Tilmen Hotel, the Lace-Weaving Grannies Cartel in Şirince, and the rebellious teacher in Kulu, you will have the opportunity to take a look at various markets ranging from poultry to traffic signaling, from coal to media, from cement to cinema, from LPG to dialysis services, and as a business person, you will see strategic mistakes made, and as a consumer, you will see how the decisions made by companies affect you. Similarly, when you see lawyers who unknowingly confess the violations of their clients by pulling expressions from economics textbooks, companies, chambers, bureaucrats, and politicians who unwittingly encourage violations of the law while trying to defend themselves, you will better understand why business people need to be careful and knowledgeable about competition law.

Book Retailing  Comparative and international retailing

Download or read book Retailing Comparative and international retailing written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Profit Maximization Through Customer Relationship Marketing

Download or read book Profit Maximization Through Customer Relationship Marketing written by Lerzan Aksoy and published by Routledge. This book was released on 2014-06-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts. Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include: the goals of customer centric approaches various customer segmentation approaches cross-selling as a strategy for customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and customer retention and more! Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.

Book System Innovation and the Transition to Sustainability

Download or read book System Innovation and the Transition to Sustainability written by Boelie Elzen and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern societies face several structural problems such as transport congestion and greenhouse gas emissions due to the widespread use of fossil fuels. To address these important societal problems and achieve sustainability in the broad sense, major transformations are required, but this poses an enormous challenge given the complexity of the processes involved. Such transformations are called 'transitions' or 'system innovations' and involve changes in a variety of elements, including technology, regulation, user practices and markets, cultural meaning and infrastructure. This book considers two main questions: how do system innovations or transitions come about and how can they be influenced by different actors, in particular by governments. The authors identify the theories which can be used to conceptualise the dynamics of system innovations and discuss the weaknesses in these theories. They also look at the lessons which can be learned from historical examples of transitions, and highlight the instruments and policy tools which can be used to stimulate future system innovations towards sustainability. The expert contributors address these questions using insights from a variety of different disciplines including innovation studies, evolutionary economics, the sociology of technology, environmental analysis and governance studies. The book concludes with an extensive summary of the results and practical suggestions for future research. This important new volume offers an interdisciplinary assessment of how and why system innovations occur. It will engage and inform academics and researchers interested in transitions towards sustainability, and will also be highly relevant for policymakers concerned with environmental issues, structural change and radical innovation.

Book Marketing Sustainably Produced Foods

Download or read book Marketing Sustainably Produced Foods written by E. G. Nadeau and published by . This book was released on 1998 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Trademarks and Brands in Merger Control

Download or read book Trademarks and Brands in Merger Control written by Damiano Canapa and published by Kluwer Law International B.V.. This book was released on 2016-06-23 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of intellectual property rights in merger control procedures has not received the attention it warrants. Most research has focused on the assessment of intellectual property rights in anticompetitive conducts rather than on how a firm can monopolise a market by accumulating such assets. This is despite the fact that access to such assets, whether used or unused, is often a key factor, if not the only one, motivating mergers. This book, the first to address trademarks and brands from the perspective of merger control procedure, studies the legal issues of the topic. It provides a comprehensive response to the question of how European and Swiss competition authorities should consider trademarks and brands when assessing a merger. The author's thorough and critical approach addresses topics such as: - the in-depth assessment of the legal and economic foundations of both trademarks and brands, and merger control; - why trademarks and brands may be relevant to the assessment of mergers, including the distinction between trademarks and brands, the origin of the brands' strength according to marketing sciences, and how and why brands may provide market power to their holder; - the conditions under which the assignment or licence of a trademark may qualify as a concentration under the definition of the European Union Merger Regulation or of the Swiss Cartel Act; - the role played by trademarks and brands in the substantive assessment of a merger, including the definition of the relevant markets, different types of mergers, and the invocation of the failing firm defence; - the provision of detailed guidelines describing the possible influence of trademarks and brands on the outcome of the merger assessment; and - the importance of trademarks and brands in the design and assessment of remedies. At every stage of the study, special attention is given to the decisions of both the European Commission and the Swiss Competition Commission. As the first detailed analysis of the role of trademarks and brands in the assessment of mergers, this book constitutes a deep and illuminating answer to the uncertainties regarding the outcomes of the assessment of mergers that derive from the 'more economic approach' prevailing in European Union Law. It cannot fail but capture the interest of practitioners, businesspeople and academics whose work involves competition and intellectual property.