Download or read book Big Data Marketing Strategies for Superior Customer Experience written by Saura, Jose Ramon and published by IGI Global. This book was released on 2023-04-17 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.
Download or read book Road to Nowhere written by Paris Marx and published by Verso Books. This book was released on 2022-07-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to build a transportation system to provide mobility for all Road to Nowhere exposes the flaws in Silicon Valley’s vision of the future: ride-hailing services such as Uber and Lyft to take us anywhere; electric cars to make them ‘green’; and automation to ensure transport is cheap and ubiquitous. Such promises are implausible and potentially dangerous. As Paris Marx shows, these technological visions are a threat to our ideas of what a society should be. Electric cars are not a silver bullet for sustainability, and autonomous vehicles won’t guarantee road safety. There will not be underground tunnels to eliminate traffic congestion, and micromobility services will not replace car travel any sooner than we will see the arrival of the long-awaited flying car. In response, Marx offers a vision for a more collective way of organizing transportation systems that considers the needs of poor, marginalized, and vulnerable people. The book argues that rethinking mobility can be the first step in a broader reimagining of how we design and live in our future cities. We must create streets that allow for social interaction and conviviality. We need reasons to get out of our cars and to use public means of transit determined by community needs rather than algorithmic control. Such decisions should be guided by the search for quality of life rather than for profit.
Download or read book Latin American Research Review written by and published by . This book was released on 1978 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary journal that publishes original research and surveys of current research on Latin America and the Caribbean.
Download or read book Cycling Cities The European Experience written by Ruth Oldenziel and published by . This book was released on 2016 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cycling Cities is a richly illustrated volume analyzing 100 years of urban cycling‒policy, use, and practice in 14 European cities in 9 countries. Why did some capitals and business centers became real cycling cities and others not? The book has gained traction in the news. Cycling Cities traces how policymakers, engineers, cyclists, or community groups campaigned—and made a difference since the early twentieth century. Cycling Cities covers: The Netherlands: Amsterdam, Utrecht, Enschede, Eindhoven, South-Limburg; Belgium: Antwerp; Denmark: Copenhagen; Germany: Hannover; Sweden: Stockholm, Malmö; Switzerland: Basel; United Kingdom: Manchester; Hungary: Budapest; France: Lyon. The richly illustrated book includes photos (ca. 100); tables (ca.100); graphs (11); maps (10); and info graphics (9) Cycling Cities is for everyone interested in sustainable urban mobility. It is an invaluable resource for the growing global community of policymakers, social groups, students, and teachers. Cycling Cities marks the launch of a major international research program for Sustainable Urban Mobility (SUM).Cycling Cities highlights:Daily cycling practices-from commuting to touring, Cycle infrastructures-from bicycle lanes to bike parking, Bike users-from activists to tourists, Policymaking-from politicians to traffic engineers." from book website.
Download or read book Mary Barra Liderando General Motors con excelencia en una nueva era written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-07-23 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Barra se convirtió en un nombre icónico en la industria del automóvil, rompiendo barreras y llevando a General Motors (GM) a una era de transformación radical. Su inspiradora trayectoria, marcada por su perspicacia estratégica, su compromiso con la innovación y su incesante enfoque en la seguridad y la diversidad, la posiciona como un ejemplo destacado de liderazgo femenino en un entorno tradicionalmente dominado por los hombres. Ascienda a la cima: una historia de excelencia y determinación Nacida en Waterford , Michigan en 1961, Mary Barra demostró una pasión por la ingeniería y la tecnología desde una edad temprana. Licenciada en Ingeniería Eléctrica por la Universidad de Kettering , comenzó su carrera en GM en 1980, como pasante en el programa cooperativo de la empresa . Su inteligencia, su impecable ética de trabajo y su capacidad para resolver problemas la diferenciaron rápidamente, lo que la llevó a ascender en numerosos puestos de liderazgo a lo largo de 34 años. En 2013, Barra fue nombrada directora ejecutiva de GM, convirtiéndose en la primera mujer en liderar uno de los "tres grandes" fabricantes de automóviles estadounidenses. Asumió el cargo en un momento crítico para la empresa, marcado por la crisis financiera mundial y los escándalos de seguridad. Con mano firme y visión estratégica, Barra guió a GM a través de una profunda reestructuración, redefiniendo la cultura de la empresa y estableciendo una nueva dirección para el futuro. Descubra mucho más...
Download or read book ITF Transport Outlook 2017 written by International Transport Forum and published by OECD Publishing. This book was released on 2017-01-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ITF Transport Outlook provides an overview of recent trends and near-term prospects for the transport sector at a global level, as well as long-term prospects for transport demand to 2050, for freight (maritime, air and surface), passenger transport (car, rail and air) and CO2 emissions.
Download or read book On Foot written by Joseph Amato and published by NYU Press. This book was released on 2004-11 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively social history, Amato, author of "Dust," tells the large-scale and small-scale stories of what was man's first mode of travel--walking.
Download or read book Demand for Emerging Transportation Systems written by Constantinos Antoniou and published by Elsevier. This book was released on 2019-11-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demand for Emerging Transportation Systems: Modeling Adoption, Satisfaction, and Mobility Patterns comprehensively examines the concepts and factors affecting user quality-of-service satisfaction. The book provides an introduction to the latest trends in transportation, followed by a critical review of factors affecting traditional and emerging transportation system adoption rates and user retention. This collection includes a rigorous introduction to the tools necessary for analyzing these factors, as well as Big Data collection methodologies, such as smartphone and social media analysis. Researchers will be guided through the nuances of transport and mobility services adoption, closing with an outlook of, and recommendations for, future research on the topic. This resource will appeal to practitioners and graduate students.
Download or read book Handbook of Public Transport Research written by Graham Currie and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive overview and analysis of the latest research in the growing field of public transport studies, this Handbook looks at the impact of urbanisation and the growth of mega-cities on public transport. Chapters examine the significant challenges facing the field that require new and original solutions, including congestion and environmental relief, and the social equity objectives that justify public transport in cities.
Download or read book Diccionario terminol gico de ciencias econ micas y empresariales written by Emilio-Germán Muñiz Castro and published by . This book was released on 2003 with total page 1458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Enabling State written by Neil Gilbert and published by Oxford University Press. This book was released on 1989-10-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last two decades new arrangements have emerged for the finance and delivery of social welfare in the United States and other industrial democracies. Moving beyond the conventional paradigm of the welfare state, these arrangements form an alternative model. This study details a fresh vision of social welfare transfers--how they are delivered, and whom they benefit. The authors explore the use of private enterprise and market-oriented approaches to the delivery of social provisions, and examine how welfare benefits are derived from the full range of modern social transfers including tax expenditures, credit subsidies, and those induced by regulatory activity. Reappraising the modern boundaries of social welfare, this book provides insights into the structure and dynamics of a novel social model that will open new avenues for scientific study and public debate.
Download or read book Understanding Mobility as a Service MaaS written by David A. Hensher and published by Elsevier. This book was released on 2020-05-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread adoption of smartphones, ridesharing and carsharing have disrupted the transport sector. In cities around the world, new mobility services are both welcomed and challenged by regulators and incumbent operators. Mobility as a Service (MaaS), an ecosystem designed to deliver collaborative and connected mobility services in a society increasingly embracing a sharing culture, is at the center of this disruption. Understanding Mobility as a Service (MaaS): Past, Present and Future examines such topics as: - How likely MaaS will be implemented in one digital platform app - Whether MaaS will look the same in all countries - The role multi-modal contract brokers play - Mobility regulations and pricing models - MaaS trials, their impacts and consequences Written by the leading thinkers in the field for researchers, practitioners, and policy makers, Understanding Mobility as a Service (MaaS): Past, Present and Future serves as a single source on all the current and evolving developments, debates, and challenges. - Includes case studies to show how MaaS is delivered around the world - Covers foundational aspects of MaaS, clarifying what it is for those new to the concept - Offers an in-depth analysis on a wide range of MaaS topics including governance, contracts, consumer and supplier preferences, links to societal objectives, the role of trials, assessments, and more
Download or read book Gringolandia written by Matthew Hayes and published by U of Minnesota Press. This book was released on 2018-11-13 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: A telling look at today’s “reverse” migration of white, middle-class expats from north to south, through the lens of one South American city Even as the “migration crisis” from the Global South to the Global North rages on, another, lower-key and yet important migration has been gathering pace in recent years—that of mostly white, middle-class people moving in the opposite direction. Gringolandia is that rare book to consider this phenomenon in all its complexity. Matthew Hayes focuses on North Americans relocating to Cuenca, Ecuador, the country’s third-largest city and a UNESCO World Heritage Site. Many began relocating there after the 2008 economic crisis. Most are self-professed “economic refugees” who sought offshore retirement, affordable medical care, and/or a lower–cost location. Others, however, sought adventure marked by relocation to an unfamiliar cultural environment and to experience personal growth through travel, illustrative of contemporary cultures of aging. These life projects are often motivated by a desire to escape economic and political conditions in North America. Regardless of their individual motivations, Hayes argues, such North–South migrants remain embedded in unequal and unfair global social relations. He explores the repercussions on the host country—from rising prices for land and rent to the reproduction of colonial patterns of domination and subordination. In Ecuador, heritage preservation and tourism development reflect the interests and culture of European-descendent landowning elites, who have most to benefit from the new North–South migration. In the process, they participate in transnational gentrification that marginalizes popular traditions and nonwhite mestizo and indigenous informal workers. The contrast between the migration experiences of North Americans in Ecuador and those of Ecuadorians or others from such regions of the Global South in North America and Europe demonstrates that, in fact, what we face is not so much a global “migration crisis” but a crisis of global social justice.
Download or read book Pirro Ligorio s Worlds written by and published by BRILL. This book was released on 2018-12-24 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pirro Ligorio’s Worlds brings renowned Ligorio specialists into conversation with emerging young scholars, on various aspects of the artistic, antiquarian and intellectual production of one of the most fascinating and learned antiquaries in the prestigious entourage of Cardinal Alessandro Farnese. The book takes a more nuanced approach to the complex topic of Ligorio’s ‘forgeries’, investigating them in relation to previously neglected aspects of his life and work.
Download or read book Free University Berlin written by Gabriel Feld and published by Exemplary Projects. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Berlin Free University is an imagination of what a building might be - a building designed to function as a piece of the city, adapting to the needs of its users while generating opportunities for social interaction. The university offers a window onto the politicized and optimistic discourse of the Sixties and Seventies, but at the same time illuminates contemporary debates around large projects of infrastructure and public space. This extensive study of the building combines texts with a visual survey containing specifically commissioned photographs as well as archive material, plans and construction details.
Download or read book Powering the Dream written by Alexis Madrigal and published by Da Capo Press. This book was released on 2011-03-29 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few today realize that electric cabs dominated Manhattan's streets in the 1890s; that Boise, Idaho, had a geothermal heating system in 1910; or that the first megawatt turbine in the world was built in 1941 by the son of publishing magnate G. P. Putnam -- a feat that would not be duplicated for another forty years. Likewise, while many remember the oil embargo of the 1970s, few are aware that it led to a corresponding explosion in green-technology research that was only derailed when energy prices later dropped. In other words: We've been here before. Although we may have failed, America has had the chance to put our world on a more sustainable path. Americans have, in fact, been inventing green for more than a century. Half compendium of lost opportunities, half hopeful look toward the future, Powering the Dream tells the stories of the brilliant, often irascible inventors who foresaw our current problems, tried to invent cheap and energy renewable solutions, and drew the blueprint for a green future.
Download or read book Henri Lefebvre on Space written by Lukasz Stanek and published by U of Minnesota Press. This book was released on 2011 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how Lefebvre's theory of space developed out of direct engagement with architecture, urbanism, and urban sociology.
