Download or read book Microeconomics for MBAs written by Richard B. McKenzie and published by Cambridge University Press. This book was released on 2016-07-18 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated yet non-technical introduction to microeconomics for MBA students, now in its third edition.
Download or read book Microeconomics for MBAs written by Richard B. McKenzie and published by Cambridge University Press. This book was released on 2006-02-13 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
Download or read book Macroeconomics for MBAs and Masters of Finance written by Morris A. Davis and published by Cambridge University Press. This book was released on 2009-11-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative textbook that provides a concise explanation of the foundations of modern macroeconomic theory and its methods.
Download or read book MBA Economics written by Mark Jackson and published by Wiley-Blackwell. This book was released on 1995-08-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 12-chapter text presents a concise first course in microeconomics which is suitable for both MBA and upper level undergraduate programmes. No previous knowledge of economics is assumed. MBA Economics covers the key areas of microeconomics - how the interactions of producers and consumers in product markets produce powerful tendencies towards efficiency and equality when self-interest is harnessed within purely competitive markets, as well as how rent-seeking activity can alter this conclusion and how human-capital investments can increase the productivity and wages of workers. As economics is presented to students as an element in arguments, only the economics necessary to support the arguments need to be presented. This feature makes MBA Economics substantially leaner than the standard text in microeconomics, thereby making it far more accessible. Written by an experienced textbook author. No previous knowledge of economics is assumed. Step by step analysis of key modules. Concise introduction to microeconomics for MBA and undergraduate students.
Download or read book Microeconomics for MBAs International Student edition written by Richard B. McKenzie and published by Cambridge University Press. This book was released on 2007-08-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first textbook in microeconomics written exclusively for MBA students. Throughout the book, McKenzie and Lee infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
Download or read book What the Best MBAs Know written by Peter Navarro and published by McGraw Hill Professional. This book was released on 2005-03-17 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher's description: What the Best MBAs Know provides professionals who don't have the coveted M.B.A. designation with the skills and knowledge taught in today's finest programs. Professors from Stanford, MIT, Northwestern, and other influential programs contribute detailed chapters on broad-scope topics such as strategy, functional areas including accounting, and key disciplines from managerial economics to decision analysis. The resulting application-based book gives readers complete mastery over the most important concepts of an M.B.A. education, leveling the playing field between M.B.A. and non-M.B.A. professionals. Organized according to the subject matter of the core M.B.A. curriculum, this unique and valuable book features: fascinating boxes discussing real-world situations and applications; companion website with interactive exercises, key links, and more; and focused review questions and exercises for each chapter and area.
Download or read book Microeconomics for MBAs written by Richard B. McKenzie and published by Cambridge University Press. This book was released on 2010-07-19 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.
Download or read book Game Theory written by Aviad Heifetz and published by Cambridge University Press. This book was released on 2012-05-31 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the fundamentals of game theory for undergraduates and MBA students.
Download or read book Microeconomics for Managers written by David M. Kreps and published by W W Norton & Company Incorporated. This book was released on 2004 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed over a ten year period at the Stanford Business School, this textbook underscores the connections between microeconomics and business. Its full-length, integrated case studies reveal how economic models can yield answers to practical problems.
Download or read book New Perspectives on Industrial Organization written by Victor J. Tremblay and published by Springer Science & Business Media. This book was released on 2012-07-20 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrial organization.
Download or read book The Economics of Franchising written by Roger D. Blair and published by Cambridge University Press. This book was released on 2005-04-11 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
Download or read book Economics for Managers Global Edition written by Paul G. Farnham and published by . This book was released on 2014-09-09 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.
Download or read book Managerial Economics written by Ivan Png and published by Wiley-Blackwell. This book was released on 2007 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this highly readable, non-technical introduction to the essential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor, with an emphasis on the role of information in decision-making. The text has been extensively updated and rewritten to include new and recent cases and examples from a multitude of countries and economic systems, applied to managerial situations. Utilizing economic analysis to spotlight topics in accounting, finance, human resources, and marketing, Managerial Economics, 3e employs a simple, pedagogic model, providing the most up-to-date and relevant foundation in the field. Written for managers rather than economists Each chapter begins with a real-world mini-case. Chapters are reinforced with progress checks, review questions, and discussion questions New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more Uses mathematics only where necessary Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor’s Manual, and answers to discussion questions A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors
Download or read book Microeconomics An Intuitive Approach with Calculus written by Thomas Nechyba and published by Cengage Learning. This book was released on 2016-01-01 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine microeconomic theory as a way of looking at the world as MICROECONOMICS: AN INTUITIVE APPROACH WITH CALCULUS, 2E builds on the basic economic foundation of individual behavior. Each chapter contains two sections. The A sections introduce concepts using intuition, conversational writing, everyday examples, and graphs with a focus on mathematical counterparts. The B sections then cover the same concepts with precise, accessible mathematical analyses that assume one semester of single-variable calculus. The book offers flexible topical coverage with four distinct paths: a non-game theory path through microeconomics, a path emphasizing game theory, a path emphasizing policy issues, or a path focused on business. Readers can use B sections to explore topics in greater depth. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book The New World of Economics written by Richard B. McKenzie and published by Springer Science & Business Media. This book was released on 2012-05-16 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock, represents a revival of a classic text that, when it was first published, changed substantially the way economics would be taught at the introductory and advanced levels of economics for all time. In a very real sense, many contemporary general-audience economics books that seek to apply the “economic way of thinking” to an unbounded array of social issues have grown out of the disciplinary tradition established by earlier editions of The New World of Economics. This new edition of The New World will expose new generations of economics students to how McKenzie and Tullock have applied in a lucid manner a relatively small number of economic concepts and principles to a cluster of topics that have been in the book from its first release and to a larger number of topics that are new to this edition, with the focus of the new topics on showing students how economic thinking can be applied to business decision making. This edition continues the book’s tradition of taking contrarian stances on important economic issues. Economics professors have long reported that The New World is a rare book in that students will read it without being required to do so.
Download or read book The Ten Day MBA 4th Ed written by Steven A. Silbiger and published by Harper Collins. This book was released on 2012-07-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today—giving you the tools you need to get ahead in business and in life.
Download or read book Economics written by William J. Baumol and published by South-Western Pub. This book was released on 2003 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the First Edition, Economics: Principles and Policy was predicated on the view that practical issues and developments in the economy should influence the content of an introductory economics course. This book contains its share of theoretical material. But the theory is not merely an exercise in making students miserable; it is driven by issues that are real and current. And every discussion of theory is related to applications, so as to offer students a continuing sense of the relevance of the material to reality. - Publisher.
