Download or read book Micro MBA written by Carolina Machado and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-04-23 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Download or read book Microeconomics for MBAs written by Richard B. McKenzie and published by Cambridge University Press. This book was released on 2016-07-18 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated yet non-technical introduction to microeconomics for MBA students, now in its third edition.

Download or read book MBA ASAP Master the Game of Business written by John Cousins and published by MBA ASAP. This book was released on 2019-01-26 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential MBA education. Master the game of business. Be the chess player, not the chess piece. MBA programs provide some benefits, but at a steep price in time, money, and opportunity costs. Get the knowledge here in one volume ASAP. Your book makes it easy for someone like myself to understand the concepts of Business and "Get It" .A world class MBA education in a single volume. Skip Business School and educate yourself. Save hundreds of thousands of dollars and years of time. Don't wait for the gate keepers to grant you permission. Start now.This is your portable and personal MBA. It is a world-class MBA education in a single volume. Here are the subject areas I cover in this book. These make up the disciplines of Business Administration. -Entrepreneurship and Startups-Ethics-Financial Literacy: Understanding Financial Statements-Marketing in the Digital Age-Accounting-Management & Leadership-Negotiations-Operations and Supply Chain Management-Corporate Finance -Economics-Understanding the Financial Markets-Business Law-Human Resource Management-Statistics for Business-Intellectual Property-Strategic Planning and ImplementationThese 16 subjects constitute an MBA program. These are the Rules of the Game of Business. You become a Master of Business Administration when you understand these 16 subjects. You have to learn the rules of the game, and then you have to play better than anyone else.This book is your portable and personal MBA. You are a business. I like Jay Z's great quote: "I'm not a businessman I'm a business, man." He gets it. You already know all you need to know about running a business. You just haven't convinced yourself of this fact. Once you read through this book you will gain the confidence to move forward and eliminate the self-doubt that holds you back. "People always overestimate how complex business is. This isn't rocket science-we've chosen one of the world's most simple professions."Jack Welch former CEO of GEBusiness is a GameYou need to know the rules in order to play. And you need to know how to play well in order to succeed. This book is designed to help you become the chess player, not the chess piece. Most of business knowledge is common sense. Practitioners, professionals, and academics wrap business fundamentals in jargon. The fundamentals are common sense and the further one strays from business fundamentals the more mistakes are made.

Download or read book Assessment of Microinsurance as Emerging Microfinance Service for the Poor written by Asian Development Bank and published by Asian Development Bank. This book was released on 2017-02-01 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asian Development Bank (ADB) is an active partner of the Government of the Philippines in developing microfinance---the provision of insurance products that meet the needs of the disadvantaged for risk protection and relief against misfortune. As a result, microfinance activities have increased, and diversified formal financial services were made available to impoverished clients at affordable costs. However, there is still the risk of making poverty-stricken clients worse off because of unexpected events, prompting ADB to create interventions that focus on microinsurance development. This report assesses the expansion of microinsurance activities based on the Philippines' experience, with guidance on next steps forward.

Download or read book The Million Dollar One Person Business Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

Download or read book Microeconomics for MBAs written by Richard B. McKenzie and published by Cambridge University Press. This book was released on 2006-02-13 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

Download or read book Micro and Smart Devices and Systems written by K. J. Vinoy and published by Springer. This book was released on 2014-05-21 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents cutting-edge research in the emerging fields of micro, nano and smart devices and systems from experts working in these fields over the last decade. Most of the contributors have built devices or systems or developed processes or algorithms in these areas. The book is a unique collection of chapters from different areas with a common theme and is immensely useful to academic researchers and practitioners in the industry who work in this field.

Download or read book Start Small Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

Download or read book The Founder s Mentality written by Chris Zook and published by Harvard Business Review Press. This book was released on 2016-05-17 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.

Download or read book InfoWorld written by and published by . This book was released on 1984-04-23 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book InfoWorld written by and published by . This book was released on 1984-04-16 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book Social Media written by Ankit Srivastava and published by BPB Publications. This book was released on 2019-09-19 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing & Branding DESCRIPTION Before you invest your time in this book, you should find the answers to the following questions; How can this book help you get a job? Why not study online? Why this book? Ê Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. KEY FEATURES Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide IncludedÊ Free Resume templates 45 Digitally Interactive ChaptersÊ 20+ Case Studies 160+ Chapter-wise Interview Questions Become Job ready in 4-weeks ! WHAT WILL YOU LEARN Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience. WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle ÊÊThe Digital Customer Life Cycle ÊÊPhases and Stages of the Customer Experience Funnel ÊÊÊDigital Ads (Part 1) ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work) ÊÊÊProgrammatic Bidding for ADS on Facebook ÊÊÊSetting up A Facebook & Instagram Ad Campaign ÊÊÊFacebook Ad Types ÊÊÊCreating Facebook AdÕs Creative and Copy ÊÊÊAd Reporting and Optimization ÊSegmentation ÊÊÊConvectional Segmentation ÊÊÊSegmenting Audience with Facebook ÊÊÊRemarketing with FacebookÕs Custom Audience ÊÊÊDigital Behavioral Segmentation Using Custom Audience ÊÊÊCreating Buyer Personas Digital Value and Marketing Message ÊÊÊUnique Digital Value Proposition ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message ÊÊÊDesigning a Unique Digital Value Proposition Digital Media and Engagement ÊÊÊPaid, Earned, and Owned Media ÊÊÊSocial Media Engagement Content Marketing for Social Engagement and Story Telling ÊÊÊContent Marketing ÊÊÊUser-Generated Content ÊÊÊTransmedia Storytelling Digital Influence Driven Marketing ÊÊÊDigital Influence ÊÊÊInfluencer Marketing UI, UX, CX, and BX for Digital Marketing ÊÊÊUnderstanding UI, UX, CX and BX ÊÊÊCX and UX for Social Media Digital Brand Experience and Management ÊÊÊDigital Branding ÊÊÊBrand Promotors and Detractors Social Listening, Selling, Care, and Crisis ÊÊÊSocial Listening Social Selling ÊÊÊSocial Media for Customer Service, Support, and Delight ÊÊÊSetting Up Social Customer Care ÊÊÊManaging a Social Media Crisis Agile Testing for Social Media ÊÊÊA/B Testing ÊÊÊA/B Testing Facebook Ad Campaigns Digital Ads (Part 2) ÊÊÊLinkedin Ad Campaigns ÊÊÊInstagram Story Ads ÊÊÊSnapchat Ads ÊÊÊTwitter Ads ÊÊÊAdvertising on Pinterest, Quora, and Reddit ÊÊÊGDPR, Budgeting, and Behavioral Psychology Digital Career Guide ÊÊÊA Repository of Campaign Case Studies ÊÊÊJob Guide ÊÊÊResume Tips and Linkedin for Jobs ÊÊÊChapter-wise Interview Questions ÊÊÊCertifications

Download or read book The National Skills Development Handbook 2010 11 written by and published by RainbowSA. This book was released on 2010 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book InfoWorld written by and published by . This book was released on 1984-05-14 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book Developing A Body Of Knowledge For Green Construction Project Management written by Amos Darko and published by World Scientific. This book was released on 2024-09-10 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing global imperatives to address sustainability concerns have boosted the importance and prominence of green construction projects worldwide. However, project managers may lack the specialist knowledge and/or technical skills to overcome the unique challenges to successfully deliver suitably sustainable green projects. This book aims to address this shortfall by unearthing, refining and synergising the hitherto scattered gems of experiential and theoretical knowledge, into a unified Body of Knowledge for green construction project management.Comprising both conceptual principles as well as practical case studies, this book for the first time assembles, structures and consolidates a comprehensive body of knowledge for green construction project management that addresses the unique aspects of this critical domain. It will fulfil a now critical need: equipping industry practitioners, researchers and students with the core project management knowledge and skills needed to successfully deliver green construction projects. It is a must-read for anyone who seeks to develop core green construction project management knowledge and skills, and those intending to move into green construction project management.

Download or read book InfoWorld written by and published by . This book was released on 1984-03-12 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book InfoWorld written by and published by . This book was released on 1984-05-07 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.