Download or read book Becoming Young Men in a New India written by Shannon Philip and published by Cambridge University Press. This book was released on 2022-08-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming Young Men in a New India tells the gendered story of a changing India through the lives of its young middle class men. Through time spent ethnographically 'hanging-out' with young men in gyms, bars, clubs, trains and gay cruising grounds in India, this book critically reveals Indian men's violence towards women in various city spaces and also shows the many classed and masculine entitlements and challenges that they experience. The book lays bare the often secretive and hidden social worlds of young Indian men and critically analyses the impact young men's actions and identities have not just for themselves, but for the many women they encounter. In this way, it puts forward a critical queer-feminist perspective of men and masculinities in postcolonial India where the politics of class, gender, sexuality, violence and urban spaces come together.
Download or read book Nawabs Nudes Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Download or read book The Complete Reference Manual CMAT 2022 written by SK Singh and published by Arihant Publications India limited. This book was released on 2021-08-12 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. ‘CMAT 2022’ is a reference manual that covers the entire study material of entrance 2. Emphasis on all 4 sections equally 3. Each topic is well detailed and explained 4. Previous Years’ Solved Papers and Mock Test are given practice 5. Answer are provided for every question for concept clarity Preparing for entrances like MBA, aspirants require reference for the discussion of question topics and same applies for the Common Management Aptitude Test (CMAT) – A National level Management Entrances organized by the National Testing Agency (NTA). "The Complete Reference Manual for CMAT 2022" has been revised carefully and consciously designed to deliver an effective and well-organized set of exam-relevant study material. Driven completely concept, this study guide is divided into 4 key sections which enable aspirants to understand the situation described in the question asked. Apart from all theories provided in the book, 5 mock tests for practice and Previous Years' Solved Papers are provided to get the real feel of examination. Housed with the comprehensive and exam-oriented treatment of the latest syllabus, this is a must-have book for anyone who is preparing for CMAT 2022. TOC Solved Papers 2021 – 2013, Section A: Quantitative Techniques & Data Interpretation, Section B: Logical Reasoning, Section C: Language Comprehension Section D: General Awareness, Mock Tests (1-5).
Download or read book Kanshiram written by Badri Narayan and published by Penguin UK. This book was released on 2014-04-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venerated as a dalit icon, Kanshiram (1934–2006) is regarded as being next only to Ambedkar today. This book illuminates his journey, from the early years in rural Punjab and with Ambedkarites in Pune, to his launching BAMCEF, an umbrella organization uniting backward castes, scheduled tribes, dalits and minorities, and eventually the Bahujan Samaj Party in 1984. Drawing on myriad oral and written sources, Badri Narayan shows how Kanshiram mobilized dalits with his homespun idiom, cycle rallies and, uniquely, the use of local folk heroes and myths, rousing their self-respect, and how he struck opportunistic alliances with higher-caste parties to seize power for dalits. Evocatively described is his extraordinary relationship with Mayawati, right until his death, and the role she has played in fulfilling his vision, during and after his lifetime. Contrasting the approach of the two men, Narayan highlights the turn Kanshiram gave to Ambedkar’s ideas. Unlike Ambedkar, who sought its annihilation, he saw caste as a basis for forging a dalit identity and a source of political empowerment. Authoritative and insightful, this is a rare portrait of the man who changed the face of dalit society and, indeed, of Indian politics.
Download or read book The Cult of Beauty written by Jaishri Jethwaney and published by Taylor & Francis. This book was released on 2024-03-12 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB. This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas.
Download or read book Innovation Research and Development and Capital Evaluation written by Luigi Aldieri and published by BoD – Books on Demand. This book was released on 2022-06-08 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of innovation is becoming increasingly crucial in modern societies. In particular, investments in Research and Development represent an important tool for promoting innovation and for enhancing the capital invested in the market. By now, innovation is linked with different concepts, from entrepreneurship to sustainability, from economics to management. The analysis of the innovation process involves different skills to overcome the high degree of competitiveness and allow higher levels of profits. In the text, the interactions among innovation, entrepreneurship, and ecosystems are investigated. It is an attempt to prepare the theoretical bases to face in an appropriate way the transformations of modern economic and organizational systems and to suggest adequate support policies.
Download or read book Great Indian Social Reformer written by Manoj Dole and published by Manoj Dole. This book was released on with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social reformer of India. Any society is made up of different and varied types of individuals ; People of different religions , different castes , different colors , different genders , different beliefs etc. and expects them all to live in harmony and without discrimination ; An ideal situation is when there is equality , liberty and fraternity in all the elements of the society. However , human societies around the world find that various types of exploitative practices are prevalent ; These practices arose out of human greed for power , authority and superiority ; As the so called upper castes will exploit the so called lower castes ; A white would use a black ; Men want to dominate women ; A follower of one religion will lower the status of another religion , etc. These discriminatory and exploitative practices further turn into social evils and become a blot on the face of any civilized society. In the history of every country, there are innumerable such brilliant individuals who have worked for the progress and upliftment of the downtrodden in the society ; Due to his efforts it was possible to eradicate many social evils like casteism , sati system etc. In this book we will study the life and works of various great social reformers of India ; Let us try to understand what is social evil , its causes , who are the social reformers , etc. Who is a social reformer ? a person who is concerned about humanity and humanity above all else ; a person who wants to change the current situation for the better ; a person who has an enlightened thought process ; a person who cannot bear the suffering of the weak ; And above all , a man who believed in his duty , he left the earth a better place than it was. A social reformer is an ordinary person who wants to serve humanity in extraordinary ways. In its long history , India has been blessed with many extraordinary human beings , who dedicated their entire lives for the upliftment of the society and the upliftment of the downtrodden. We will take a look at the lives and works of these extraordinary men and women and appreciate their efforts in making India the country it is today.
Download or read book Midnight s Grandchildren written by Mark Hannant and published by Routledge. This book was released on 2018-12-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991. Midnight’s Grandchildren are the offspring of India’s second social and economic revolution. India’s millennial generation, coming of age post-1991, have grown up in a world of opportunity and relative abundance. Many institutions – family, marriage, workplace, and brands – are being disrupted. Great tension exists as a new generation breaks barriers and seeks to find its place. This book captures an important, transformative moment in India’s development. It includes interviews with young Indians who articulate both their optimism and the struggle to find relevant new identities. Managers and recruiters speak about the changes in the workplace and the challenges and opportunities of harnessing India’s so-called demographic dividend. Entrepreneurs, brand owners and marketers discuss the role of brands in cementing identities in a world changing rapidly where loyalty has little meaning. Midnight’s Grandchildren explains for a business audience the significance of the arrival in the workforce of a generation of millennials as both disruptors of the old order and engine of India’s future economic potential. It is of use for professionals and educators wanting to engage this vitally important group of young people.
Download or read book Religion and Consumer Behaviour written by Gaurav Gupta and published by Taylor & Francis. This book was released on 2023-02-28 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic. In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism. This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.
Download or read book Press in India written by India. Office of the Registrar of Newspapers for India and published by . This book was released on 2008 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reports for 1956-1991 include catalogs of newspapers published in each State and Union Territory.
Download or read book Guide for NIFT NID IIFT 2021 written by Arihant Experts and published by Arihant Publications India limited. This book was released on 2020-04-26 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: One certain thing in the fashion world is change. Fashion is a language which tells a story about the person who wears it. Katherine Hamnett, a Top British Fashion designer describes fashion as “Clothes create a wordless means of communication that we all understand”. Some of the top Institution like NIFT, NID and IIFT conduct their respective entrance exams to provide lucrative and flourishing careers in fashion designing. The Ultimate Guide for NIFT/ NID/ IIFT leads you to the path of fashion and its design, comprehensively covering all the syllabus of almost all the universities and Institutions which are offering the bachelors and masters courses in Fashion Designing. The book carries complete study material that covers both Undergraduate and Postgraduate entrance examinations. It has been divided into Seven Sections which are further divided into chapter as per the syllabi and exam pattern. The explanation of each section has well elaborated leave no stones untouched in a lucid manner. After each section 2 Sections Tests provided for the quick revision of the concepts, ample number of MCQs have been provided and for the complete practice 3 Practice Sets have been provided at the end of the book, Detailed Solved Paper 2020 have been provided to give hint to the level and types of questions they come in the exams.
Download or read book Haute Brides Honeymoons written by Various and published by Pioneer Book Co. Pvt. Ltd.. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Haute Brides and Honeymoons is a bi-monthly wedding, lifestyle and luxury magazine, which was launched recently. Every bride's little black book, this comprehensive magazine is the one-stop shop for a wedding that resonates tradition, culture and heritage while blending in new trends in fashion, jewellery, beauty and much more
Download or read book Guide for NIFT NID IIFT 2022 written by Aarif and published by Arihant Publications India limited. This book was released on 2021-06-18 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. This book is the ultimate guide for the fashion entrances 2. The guide is divided into 7 main sections 3. Complete theory has been synced with the syllabus 4. For section practice 2 Sections Tests are given in each 5. MCQs, Crack Sets and Previous Solved Papers for complete practice 6. Detailed Solutions of Solved paper 2021 & Crack Sets also have been provided. The best thing about fashion is that it ‘changes’. Miuccia Prada once said, “What you wear is how you represent yourself to the world. Fashion is instant language.” the top institutions like; NID, NIFT and IIFT conduct their own entrance exam to provide good and flourishing careers in the field of fashion. Get yourself prepared with “The Ultimate Guide for NIFT, NID, IIFT Entrance Examination 2022” that leads on the path of fashion and covering almost every institution entrance test syllabus. It carries complete study material that covers for both graduate and postgraduate entrance. Entire syllabus of the book has been categorized in 7 majors and sub categorized into chapters for complete learning. For good grasping of concepts, each chapter has been well explained & elaborated in a student friendly manner. At the end of every section 2 Section Tests are given for quick revision of subjects and ample number of MCQs are provided for complete practice. Last but not the least, well detailed Solved Paper of 2021& 3 Crack Sets are given to analyze the paper pattern. TOC NIFT Solved Paper (2021 – 2015), Numerical Ability, English Language and Comprehension, Reasoning and Logical Deduction, General Awareness, Case Studies and Caselets, Creative Ability, Group Discussion & Personal Interview, Crack Sets (1-3), Answer to Sections Test and Crack Sets (1-3)
Download or read book Legendary Indian Cricketers written by Ravi Chaturvedi and published by Prabhat Prakashan. This book was released on 2009-01-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: legendary Indian Cricketers’ follow the form and format of the ragas of Indian classical music. The first phase; which spans over several decades; has the leisurely pace of village life; the second phase; which unfolds over the 1950s and 70s; goes with a simple; measured melodious beat; while the third is a kind of scherzo; where action is compressed into less than a day. All the same the scene; the setting and the structure of the Legendary Indian Cricketers (Men; Moments and Memories) are classically Indian. The echoes and the ethos too have a typical Indian flavour. This book is a must-read for those who are keen to know about the lives of some of the greatest cricketers of India. This book reveals the lives of legendary Indian cricketers from 1950s to 70s, presented in the form and format of the ragas of Indian classical music. The scenes, settings, and structures are classically Indian, and capture the leisurely pace of village life, the simple, measured melodious beat, and the action-packed scherzo. For those interested in the lives of some of the greatest cricketers of India, Legendary Indian Cricketers (Men, Moments and Memories) is a must-read. Legendary Indian Cricketers by Ravi Chaturvedi, Indian cricket, sports biography, cricketing legends, cricket history, sportsmanship, sports heroes, achievements, Indian sports, cricket culture.
Download or read book Industrialisation for Employment and Growth in India written by R. Nagaraj and published by Cambridge University Press. This book was released on 2021-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: India initiated liberal economic reforms in 1991 to transform a slow-growing, state-led economy into an open, export-oriented industrialising economy. Though economic growth has accelerated, industrialisation has suffered from the manufacturing sector's share and labour intensive sectors failing to improve in India's exports. The government launched the Make in India initiative in 2015 aimed at raising the manufacturing sector's share in GDP to 25 percent, and to create an additional 100 million jobs by 2022. Though official estimates show an optimistic image of small scale industries, they do not explain why India failed to boost industrial production as expected of the reforms. Why did they fail to keep the domestic market, let alone expand exports? What would it take to meet the ambitious policy goals of the initiative? This book attempts to address these questions. It looks at a series of case studies of the small industry to obtain an in-depth understanding of specific industries and locations to draw meaningful conclusions.
Download or read book Press in India written by India. Office of the Registrar of Newspapers and published by . This book was released on 2008 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
