Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Download or read book The Achilles Family from New Hampshire written by Walter Burges Smith and published by . This book was released on 1962 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book History of Montgomery County written by Washington Frothingham and published by . This book was released on 1892 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book International Bibliography of History of Education and Children s Literature 2013 written by Dorena Caroli and published by . This book was released on 2015 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Illio written by University of Illinois (Urbana-Champaign campus) and published by . This book was released on 1895 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Knox Alumnus written by and published by . This book was released on 1918 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Delta Upsilon Quarterly written by and published by . This book was released on 1889 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Standard Metropolitan Statistical Areas written by United States. Bureau of the Budget. Office of Statistical Standards and published by . This book was released on 1961 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Supernation at Peace and War written by Dan Wakefield and published by . This book was released on 1968 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Principles of Merchandising written by Melvin Thomas Copeland and published by . This book was released on 1924 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalogue of Works in the Oriental Languages Together with Polynesian African written by Bernard Quaritch (Firm) and published by . This book was released on 1887 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Psychology of Everyday Living written by Ernest Dichter and published by . This book was released on 2013-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new release of the original 1947 edition.

Download or read book The Strategy of Desire written by Ernest Dichter and published by Routledge. This book was released on 2017-07-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress. Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater h

Download or read book Unbidden Angel written by Robin Metz and published by Cross Cultural Comm. This book was released on 1999 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robin Metz received the Rilke International Poetry Prize for Unbidden Angel, one of 25 books recommended by the White House Comission on Complementary / Alternative Health. --Cross-Cultural Communications. Unbidden Angel is an elegy for Robin Metz's wife, who died unexpectedly several years ago, not long after she and Metz were married. This collection forms a narrative grief cycle that attempts to speak through the horror of that loss. We are taken inside of an almost mad, frightening and beautifuly precise articulation of loss and grief. --Sheryl St. Germain.

Download or read book Catalog of Copyright Entries Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1975 with total page 1760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Diminished Capacity written by Sherwood Kiraly and published by Macmillan. This book was released on 2008-06-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hilarious story of a zany mid-western outcast, his well-meaning but forgetful nephew, and the baseball card that could make them both rich.

Download or read book American Families written by Stephanie Coontz and published by Routledge. This book was released on 2013-01-11 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past forty years, American families have become more racially and ethnically diverse than ever before. Different family forms and living arrangements have also multiplied, with single-parent families, cohabiting couples with children, divorced couples with children, stepfamilies, and newly-visible same-sex families. During the same period, socioeconomic inequality among families has risen to levels not seen since the 1920s. This second edition of American Families offers several benefits: clear conceptual focus new attention to the historical origins of contemporary family diversity well-chosen essays by leading names from across the curriculum explores the interactions between race-ethnicity, class, gender, and sexuality in shaping family life cCompletely updated and expanded bibliography of related sources new companion website with student and instructor resources to enhance learning. Leading off with a comprehensive and teachable introduction to the topic, this completely updated, revised, and expanded second edition of Stephanie Coontz's classic collection American Families remains the best resource available on family diversity in America. For additional information and classroom resources please visit the American Families companion website at www.routledge.com/textbooks/9780415958219.