Download or read book Metaphor and Gender in Business Media Discourse written by Veronika Koller and published by . This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Metaphor and Gender in Business Media Discourse written by V. Koller and published by Springer. This book was released on 2004-05-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Download or read book Politics Gender and Conceptual Metaphors written by K. Ahrens and published by Springer. This book was released on 2009-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distinguished researchers from around the world examine the interplay between gender and metaphor in political language in Great Britain, the United States, Germany, Italy, the Netherlands, Spain, Ireland, and Singapore. They draw on a wide variety of corpus data to determine to what extent metaphors used by women in political power differ with, or remain the same as that of men. They also examine what effect metaphor use has on women's power in the political arena. This wide-ranging collection of language-based studies will interest students and researchers in discourse analysis, political communication, gender studies, journalism, and media studies.
Download or read book A Cross Cultural Study of Commercial Media Discourses written by Wenhui Yang and published by Springer Nature. This book was released on 2020-10-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book decodes commercial news discourses from the perspective of cognitive semantics. It attaches considerable importance to the bodily experientialism and linguistic embodiment advocated in discourse analysis and cognitive linguistics and explores the complex yet thought-provoking correlation between overt language and covert cognition by focusing on contrastive analyses of metaphors, image schemas, and stance markers in texts. On the basis of the analyses, the author discusses the linguistic applications, lexical devices and personal experiences, along with their embodied mechanisms, revealing the linguistic strategies, embodied cognitive linguistic actions and constructive thoughts used in media discourses on product promotion, human resources deployment, and commodity problem resolution. In turn, this sheds light on how linguistic selections and cognitive mechanisms are used in composing media news and on how public cognition on certain social and business issues might be framed. The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
Download or read book Discourses of the Arab Revolutions in Media and Politics written by Stefanie Ullmann and published by Routledge. This book was released on 2021-08-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on approaches from critical discourse analysis, corpus linguistics, and cognitive linguistics, this book critically examines metaphorical language used in global media coverage and political statements on the events of the Arab Spring. The volume begins by summarising key events of the Arab Spring, tracing the development of protests from Tunisia and Egypt to Libya and Syria as well as the wider impact on the region. Ullmann builds on this foundation to lay out the theoretical frameworks to be applied to an extensive corpus of natural language and actual discourse highlighting Western, Middle Eastern, and North African perspectives which integrate theoretical work on metaphor, blending theory, and semantic prosodies. Methodological considerations on corpus selection and different conceptualisations of politics and mass media, generally and across countries, are discussed, with the final chapters outlining the overarching themes across metaphors in the corpus and how these metaphors were ultimately framed in the mass media and political landscape. This book will be of particular interest to students and scholars interested in critical discourse analysis, language and politics, and corpus linguistics.
Download or read book Current Approaches to Metaphor Analysis in Discourse written by Ignasi Navarro i Ferrando and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-09-02 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.
Download or read book Migration and Media written by Lorella Viola and published by John Benjamins Publishing Company. This book was released on 2019-03-07 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The socio-discursive landscape surrounding the migration debate is characterised by a growing sense of crisis in both personal and collective identities. From this viewpoint, discourses about immigration are also always attempts at reconstructing the threatened ‘home identity’ of the respective host society. It is such attempts at reasserting identity-in-crisis (due to migration) that are the focus of the volume Migration and Media: Discourses about identities in crisis. This four-part book explores the representational strategies used to frame current migration debates as crises of identity, collective and individual. It features fourteen case-studies of varying sets of data including print media texts, TV broadcasts, online forums, politicians’ speeches, legal and administrative texts, and oral narratives, drawn from discourses in a range of languages – Croatian, English, French, German, Greek, Italian, Lithuanian, Polish, Russian, Serbian, Slovenian, Spanish, and Ukrainian – , and it employs different discourse-analytical methods, such as Argumentation and Metaphor Analysis, Gendered Language Studies, Corpus-assisted Semantics and Pragmatics, and Proximization Theory. Such a diverse range of sources, languages, and approaches provides innovative methodological and theoretical analysis on migration and identity which will be of interest to scholars, students, and policy makers working in the fields of migration studies, media studies, identity studies, and social and public policy. As of January 2023, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
Download or read book Identity Narrative and Metaphor written by E. L'Hôte and published by Springer. This book was released on 2014-11-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows that the discourse of the Labour party 1994-2007, revolving around three key concepts of identity, narrative and metaphor, not only reflected new Labour's policy and organisational changes, but that it was also an essential part of its successful strategies of renovation and of power legitimation.
Download or read book Metaphor in Socio Political Contexts written by Manuela Romano and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor studies is a vibrant and fascinating field. The present book brings together the work of influential researchers analyzing metaphor empirically from Critical Socio-Cognitive perspectives (CSCDA). The case studies focus on the role of metaphor as a powerful strategy for the creation of specific world views and ideological frames, as well as for their contestation in current crises.
Download or read book The Routledge Handbook of Language Gender and Sexuality written by Jo Angouri and published by Routledge. This book was released on 2021-04-26 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for BAAL (British Association for Applied Linguistics) Book Prize 2022 The Routledge Handbook of Language, Gender, and Sexuality provides an accessible and authoritative overview of this dynamic and growing area of research. Covering cutting-edge debates in eight parts, it is designed as a series of mini edited collections, enabling the reader, and particularly the novice reader, to discover new ways of approaching language, gender, and sexuality. With a distinctive focus both on methodologies and theoretical frameworks, the Handbook includes 40 state-of-the art chapters from international authorities. Each chapter provides a concise and critical discussion of a methodological approach, an empirical study to model the approach, a discussion of real-world applications, and further reading. Each section also contains a chapter by leading scholars in that area, positioning, through their own work and chapters in their part, current state-of-the-art and future directions. This volume is key reading for all engaged in the study and research of language, gender, and sexuality within English language, sociolinguistics, discourse studies, applied linguistics, and gender studies.
Download or read book Cognitive Linguistic Approaches to Text and Discourse written by Christopher Hart and published by Edinburgh University Press. This book was released on 2019-05-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on range of text genres including novels, poems, health forums, holiday guestbooks, prayers, political songs and news stories, each chapter uses cognitive linguistics to shed light on the meanings and meaning-making processes invoked when we encounter texts belonging to different literary and political genres. The book presents new insights into the workings of textual phenomena such as metaphor, viewpoint and deixis and also sheds light on more elusive, epiphenomenal qualities such as a text's ambience, atmosphere, power, ideology or persuasiveness. It also takes new strides in cognitive text analysis by exploiting experimental and ethnographic methods to empirically investigate readers' reception of, and resistance to, texts.
Download or read book Metaphor and Entertainment written by C. Han and published by Springer. This book was released on 2013-11-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and Entertainment presents the very first, large-scale exploration of metaphor in Chinese online entertainment news, one of the most vibrant and controversial news genres in contemporary China.
Download or read book Yearbook of Corpus Linguistics and Pragmatics 2016 written by Jesús Romero-Trillo and published by Springer. This book was released on 2016-12-23 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume of the Yearbook of Corpus Linguistics and Pragmatics series, presents cutting-edge corpus pragmatics research on language use in new social and educational environments. The Yearbook of Corpus Linguistics and Pragmatics offers a platform to scholars who carry out rigorous and interdisciplinary research on language in real use. Corpus Linguistics and Pragmatics have traditionally represented two paths of scientific research, parallel but often mutually exclusive and excluding. Corpus Linguistics can offer a precise methodology based on mathematics and statistics while Pragmatics strives to interpret intended meaning in real language. This series will give readers insight into how pragmatics can be used to explain real corpus data, and how corpora can illustrate pragmatic intuitions.
Download or read book The Routledge Handbook of Critical Discourse Studies written by John Flowerdew and published by Routledge. This book was released on 2017-07-06 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Critical Discourse Studies provides a state-of-the-art overview of the important and rapidly developing field of Critical Discourse Studies (CDS). Forty-one chapters from leading international scholars cover the central theories, concepts, contexts and applications of CDS and how they have developed, encompassing: approaches analytical methods interdisciplinarity social divisions and power domains and media. Including methodologies to assist those undertaking their own critical research of discourse, this Handbook is key reading for all those engaged in the study and research of Critical Discourse Analysis within English Language and Linguistics, Communication, Media Studies and related areas.
Download or read book Metaphor and Mills written by Honesto Herrera-Soler and published by Walter de Gruyter. This book was released on 2012-07-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Download or read book The Routledge Handbook of Metaphor and Language written by Elena Semino and published by Taylor & Francis. This book was released on 2016-11-03 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Metaphor provides a comprehensive overview of state-of-the-art interdisciplinary research on metaphor and language, and maps out future directions of research and practice in a variety of contexts in this field.
Download or read book Discrimination and Diversity Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-05-17 with total page 2070 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing presence of discrimination and isolation has caused negative changes to human interactions. With the ubiquity of these practices, there is now an increasingly urgent need to close this divide. Discrimination and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at race, gender, and modern day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Including innovative studies on anti-discrimination measures, gender discrimination, and tolerance, this multi-volume book is an ideal source for professionals, practitioners, graduate students, academics, and researchers working in equality, as well as managers and those in leadership roles.
