Download or read book Designing Messages for Development Communication written by Bella Mody and published by SAGE Publications Pvt. Limited. This book was released on 1991 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.
Download or read book Message Design for Development Communication written by Ritu S. Sood and published by . This book was released on 2015 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Development Communication Sourcebook written by Paolo Mefalopulos and published by World Bank Publications. This book was released on 2008-06-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more.
Download or read book Health Communication Message Design written by Hyunyi Cho and published by SAGE. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Download or read book Message Production written by John O. Greene and published by Routledge. This book was released on 2013-11-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last two decades have seen the development of a number of models that have proven particularly important in advancing understanding of message-production processes. Now it appears that a "second generation" of theories is emerging, one that reflects considerable conceptual advances over earlier models. Message Production: Advances in Communication Theory focuses on these new developments in theoretical approaches to verbal and nonverbal message production. The chapters reflect a number of characteristics and trends resident in these theories including: * the nature and source of interaction goals; * the impact of physiological factors on message behavior; * the prominence accorded conceptions of goals and planning; * attempts to apply models of intra-individual processes in illuminating inter-individual phenomena; * treatments which involve hybrid intentional/design-stance approaches; and * efforts to incorporate physiological constructs and to meld them with psychological and social terms. The processes underlying the production of verbal and nonverbal behaviors are exceedingly complex, so much so that they resist the development of unified explanatory schemes. The alternative is the mosaic of emerging theories such as are represented in this book -- each approach according prominence to certain message-production phenomena while obscuring others, and providing a window on some portion of the processes that give rise to those phenomena while remaining mute about other processes. The amalgam of these disparate treatments, then, becomes the most intellectually compelling characterization of message-production processes.
Download or read book Participatory Communication Strategy Design written by Paolo Mefalopulos and published by Food & Agriculture Org.. This book was released on 2004 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.
Download or read book Designing Health Messages written by Edward W. Maibach and published by SAGE. This book was released on 1995-02-10 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Download or read book Messages that Work written by Patrick O. Marsh and published by Educational Technology. This book was released on 1983 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Instructional Message Design written by W. Howard Levie and published by Educational Technology. This book was released on 1993 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication for Development written by Mona Ali Soliman and published by . This book was released on 2018 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The purpose of this study is to understand and identify the success factors of Communication for Development endeavors. By understanding the past efforts and studying the current methodologies used in the different phases of campaigns this study aims to conceptualize the most effective ways to generate Communication for Development products. Through the examination of foreign and local case studies in this research paper, it is anticipated to have a clear conceptualization of what makes some development campaigns succeed, in terms of message design and outreach rather than others. Meanwhile, through the expert interviews, this study aims to understand the process that marketing professionals take in order to design messages for Communication for Development. Finally, this paper strives to have a better understanding of how marketing professionals plan, design, execute and evaluate Communication for Development campaigns.
Download or read book Communication for Another Development written by Wendy Quarry and published by Zed Books Ltd.. This book was released on 2013-07-04 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively book argues that in the development process, communication is everything. The authors, world experts in this field as teachers, practitioners and theorists, argue that Communication for Development is a creative and innovative way of thinking that can permeate the overall approach to any development initiative. They illustrate their argument with vivid case studies and tools for the reader, drawing on the stories of individual project leaders who have championed development for communication, and using a range of situations to show the different possibilities in various contexts. Free from jargon, and keeping a close look at how development is actually being implemented at ground level, this book is an important contribution to development studies not just for students but also for development practitioners and policy makers.
Download or read book The Role of Social Media in Development Communication written by Edikan Ukpong and published by GRIN Verlag. This book was released on 2019-11-26 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , language: English, abstract: This study was carried out to investigate the use of social media in development communication and how undergraduate students of Akwa Ibom State University perceived the usage. The specific objectives were: to find out if Akwa Ibom State University students are aware of the potential of social media for development communication and effect. Ascertain the specific social media that can be used for development communication. Determine the kind of development communication message that social media can be used for. Examine the constraints facing the use of social media for development communication and solutions. The study adopted the survey research design which was employed to derive responses from a sample size of 200 undergraduate students of the Department of Mass Communication Akwa Ibom State University who were selected via random sampling techniques. Data were collected from this population using questionnaire. The study revealed that: Akwa Ibom State University students are aware of the use of social media for development communication to a large extent; over half of the respondents use Facebook to send and receive information more than any other social networks; education messages were mostly communicated through the social media followed by messages on rural development; the use of the social media to communicate development was constrained greatly by lack of access to computers and high cost of subscription for internet access. Drawn from the findings, it was recommended that more enlightenment should be done in terms of using the social media to trigger development consciousness among the citizens.
Download or read book Communication for Development and Social Change written by Jan Servaes and published by . This book was released on 2008 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the...
Download or read book Communicating to Advance the Public s Health written by Institute of Medicine and published by National Academies Press. This book was released on 2015-12-02 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
Download or read book Talk to Me written by Paola Antonelli and published by The Museum of Modern Art. This book was released on 2011 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in conjunction with an exhibition at The Museum of Modern Art, Talk to Me thrives on an important late 20th-century cultural development in design: a shift from the centrality of function to that of meaning. From this new perspective, objects contain information that goes well beyond their immediate use or appearance, providing access to complex systems and networks and acting as gateways and interpreters. Whether openly and actively, or in subtle, subliminal ways, things talk to us, and designers write the initial script that lets us develop and improvise the dialogue. Talk to Me focuses on objects that involve direct interaction, such as interfaces, information systems, communication devices, and projects that establish a practical, emotional or even sensual connection between their users and entities such as cities, companies, governmental institutions, as well as other people. The featured objects range in date from the early 1980s - beginning with the first Graphic User Interface, developed by Xerox Parc in 1981 - with particular attention given to projects from the last five years and to several ones currently in development. Included are a diverse array of examples, from computer and machine interfaces to websites, video games, devices and tools, and installations. Organized thematically, Talk to Me features essays by Paola Antonelli, Jamer Hunt, Alexandra Midel, Kevin Slavin, and Koi Vinh. By introducing design practices that are becoming increasingly crucial to our world, the book presents a highly distilled sample of today's best design production that uses technology in creative and unexpected ways, showing how rich and deep design's influence will be on our future.
Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.
Download or read book Development Communication written by Clayton Vollan and published by . This book was released on 1985 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
