Download or read book The Customer Century written by Anders Gronstedt and published by Routledge. This book was released on 2012-11-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

Download or read book The Mobility Diaries written by Sven Beiker and published by SAE International. This book was released on 2022-09-21 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: With well over 25 years of experience, Sven Beiker is widely regarded as the mobility expert in Silicon Valley specializing in future trends for the automotive and mobility industries including autonomous driving, connectivity, electrification, and shared mobility. In The Mobility Diaries: Connecting the Milestones of Innovation Leading to ACES, he opens up his personal diary regarding his take on 50 years of mobility innovation and history interwoven with his experiences from 1978 to 2018. From the Foreword by Reilly P. Brennan: “Understanding how transportation itself evolved requires a unique prism. The core components of vehicles today have stories and engineering journeys worth their own telling, and that is what is so exciting about the way we can learn about them in this text. Dr. Beiker’s curriculum vitae, from BMW to Stanford University to McKinsey, are a compendium of experiences that created this unique historical and biographical book.” “Sven and I are kindred spirits in the mobility world. His view on the evolution of mobility and technology illustrates why Detroit and Silicon Valley need one another.” Carla Bailo, Former President and CEO, Center for Automotive Research

Download or read book Reputation Analytics written by Daniel Diermeier and published by University of Chicago Press. This book was released on 2023-03-31 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An analytical approach to corporate reputations from its leading scholar. Public perception, especially in the time of social media, is a core determinant of any organization's success and longevity. It is also fickle: organizations can fall astray of public approval through crisis, mismanagement, or sudden shifts in the public sensibility. In Reputation Analytics, Daniel Diermeier offers the first scientific framework for understanding and managing the vagaries of corporate reputation and public opinion. Drawing on a political scientist's understanding of the formation and dynamics of public opinion, Diermeier infuses his approach with lessons from game theory, psychology, and text analytics to produce a rigorous, altogether original approach that will have immediate application in both scholarship and practice. A milestone work from one of social science's most eminent scholars, Reputation Analytics ushers a new and advanced understanding on a topic that has long eluded such treatment-and an essential work for readers across industry and academics"--

Download or read book Self Reinforcing Processes in and among Organizations written by J. Sydow and published by Springer. This book was released on 2013-01-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and organization research has rediscovered individual agency, innovation and entrepreneurship. As such, there is a risk of overlooking the power of self-reinforcing processes in and among organizations. This volume redirects attention to these processes, including: escalating commitment, organizational imprinting and path dependence.

Download or read book FANOMICS written by Roman Becker and published by Springer Nature. This book was released on 2023-06-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants to turn its customers into true and lifelong fans. In this book, Roman Becker and Gregor Daschmann, the discoverers of the Fan Principle and FANOMICS, demonstrate how this can be actually accomplished. They transfer the mechanisms of fan relationships from sports, music, and art to those between companies and customers. What turns a customer into a “fan” customer? How are these identified? And how can the Fan Rate be managed and even increased? This book provides answers to all these questions. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company. However, in order to win fan customers and increase these numbers, a complete rethinking of customer relationship management and a departure from the customary key performance indicators is necessary. Taking this path is extremely worthwhile. Fan customers have an emotional connection to their provider and form a new, reliable “currency” - both as direct buyers and as active ambassadors. This a must-read for all business decision-makers who want to improve the quality of their customer relationships, while saving money and achieving more than just short-term success. From the contents: - Definition of fan customers and what “emotional customer loyalty” means - Distinct value of the fan customer as a value-added partner and ambassador - FANOMICS as a management program in customer relationship management - Concrete suggestions for implementing FANOMICS - Best practices and illustrative examples of tops and flops from the business world

Download or read book Digital Twin for Smart Manufacturing written by Rajesh Kumar Dhanaraj and published by Elsevier. This book was released on 2023-08-26 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Twin for Smart Manufacturing: Emerging Approaches and Applications provides detailed descriptions on how to integrate and optimize novel digital technologies for smart manufacturing. The book discusses digital twins, which combine the industrial internet of things, artificial intelligence, machine learning and software analytics with spatial network graphs to create living digital simulation models that update and change as their physical counterparts change. In addition, they provide an effective way to integrate technologies like cyber-physical systems into a smart manufacturing system, potentially optimizing the entire business process and operating procedure of the manufacturing firm. Drawing on the latest research, the book addresses the topics and technologies key to successful implementation of a smart manufacturing system, including augmented and virtual reality, big data and energy management. Broader subjects such as additive manufacturing and robotics are also covered in this context, covering every aspect of production. - Includes detailed case studies that show how digital twins have been successfully implemented - Shows how digital twins can be used to improve sustainability through superior energy usage management - Outlines potential future uses of the digital twin, thus pointing the way for future research directions

Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Download or read book Lightweight Electric Hybrid Vehicle Design written by John Fenton and published by Elsevier. This book was released on 2001-07-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lightweight Electric/Hybrid Vehicle Design covers the particular automotive design approach required for hybrid/electrical drive vehicles. There is currently huge investment world-wide in electric vehicle propulsion, driven by concern for pollution control and depleting oil resources. The radically different design demands of these new vehicles requires a completely new approach that is covered comprehensively in this book. The book explores the rather dramatic departures in structural configuration necessary for purpose-designed electric vehicle including weight removal in the mechanical systems. It also provides a comprehensive review of the design process in the electric hybrid drive and energy storage systems. Ideal for automotive engineering students and professionals Lightweight Electric/Hybrid Vehicle Design provides a complete introduction to this important new sector of the industry. - Comprehensive coverage of all design aspects of electric/hybrid cars in a single volume - Packed with case studies and applications - In-depth treatment written in a text book style (rather than a theoretical specialist text style)

Download or read book Corporate Identity and Crisis Response Strategies written by Olga Bloch and published by Springer. This book was released on 2014-06-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation’s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.

Download or read book Synthetic Lubricants And High Performance Functional Fluids Revised And Expanded written by Leslie R. Rudnick and published by CRC Press. This book was released on 1999-03-10 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers state-of-the-art information on all the major synthetic fluids, describing established products as well as highly promising experimental fluids with commercial potential. This second edition contains chapters on polyinternalolefins, polymer esters, refrigeration lubes, polyphenyl ethers, highly refined mineral oils, automotive gear oils and industrial gear oils. The book also assesses automotive, industrial, aerospace, environmental, and commercial trends in Europe, Asia, South America, and the US.

Download or read book Public Relations Disasters written by Gerry McCusker and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.

Download or read book Automotive Engineering International written by and published by . This book was released on 1998 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Automotive Ergonomics written by Heiner Bubb and published by Springer Nature. This book was released on 2021-10-19 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ergonomics teaches how to design technology in such a way that it is optimally adapted to the needs, wishes and characteristics of the user. In this context, the concept of the human-machine system has become established. In a systematic way and with a detailed view of the complicated technical and perceptual psychological and methodological connections, this book explains the basics of automotive ergonomics with numerous examples. The application is shown in examples such as package, design of displays and control elements, of environmental ergonomics such as lighting, sound, vibrations, climate and smell. The design of driver assistance systems from an ergonomic perspective is also a central topic. The book is rounded off by methods of ergonomic vehicle development, the use of mock-ups, driving simulators and tests in real vehicles and prototypes. For the first time, those responsible in the automotive industry and in the field of relevant research are provided with a specialized systematic work that provides the ergonomic findings in the design of today's automobiles. This provides planners and designers of today's automobiles with concrete information for ergonomic product development, enabling them to keep an eye on decisive requirements and subsequent customer acceptance. This book is a translation of the original German 1st edition Automobilergonomie by Heiner Bubb, Klaus Bengler, Rainer E. Grünen & Mark Vollrath, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2015. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Download or read book Essentials of Marketing Management written by Geoffrey Lancaster and published by Routledge. This book was released on 2017-08-24 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Download or read book Innovation Excellence written by Stephan Scholtissek and published by MI Wirtschaftsbuch. This book was released on 2011-02-25 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, author Stephan Scholtissek examines innovations as they relate to companies in the energy and natural resources sectors (e.g. energy, utilities, chemicals, mining and metals companies), sectors which are incorrectly assumed not to be innovative and which are undergoing massive change as the balance of power shifts towards emerging economies and as the world looks to a range of low carbon technologies. Scholtissek argues that innovation (strictly defined as the sum of invention and market success) is the only answer for competitive success in a multi polar world where the essential ingredients of business can no longer be used to differentiate companies. He states that companies must be restructured to be run as portfolios of innovations. Scholtissek sheds light on different forms of innovation (product, service, process, organization and business model) and argues that R&D resources must be extended across all these forms. And he includes a number of detailed case studies from the energy and natural resources industries that demonstrate leading practice. The book will also address an end-to-end innovation process/framework that helps the innovation process run more smoothly. It will also include the key success factors that increase the likelihood of success of an innovation in a given company. Finally the author draws conclusions regarding the future of innovation. The goal is to provide the reader with a holistic approach to increasing the success of innovation in his/her company.

Download or read book The Invisible Power of Mathematics written by Giovanni Samaey and published by Springer Nature. This book was released on 2023-03-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does homebanking work? How are board games developed? How reliable can wind energy get? How do we discover forged paintings? Do smart girls stay single? How dangerous can a bioterrorist get? In all these questions (and many others), mathematics plays a crucial role in the search for an answer.​ This book tells the story behind twenty of these questions. This is explicitly not a mathematics book, but a book about the crucial role that mathematics plays in devising the creative solutions the world needs. The questions are divided into three categories: home, garden and kitchen mathematics; mathematics for the workplace; and mathematics for tomorrow's society. The themes illustrate not only the incredibly broad applicability of mathematics in the world around us, but also the great diversity of useful mathematical techniques.

Download or read book Lemon Aid New Cars and Trucks 2013 written by Phil Edmonston and published by Dundurn. This book was released on 2012-12-01 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice for prospective buyers of cars and trucks, reveals information on secret warranties and confidential service bulletins, and tells how to complain and get results.