Download or read book Advertising Menswear written by Paul Jobling and published by A&C Black. This book was released on 2014-03-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Download or read book Man Appeal written by Paul Jobling and published by . This book was released on 2005-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

Download or read book Men s Wear Advertising written by William Borsodi and published by . This book was released on 1910 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Retail Advertising of Men s and Boys Wear written by Allen Sinsheimer and published by . This book was released on 1926 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Menswear from the Civil War to the Twenty First Century Second Edition written by Daniel Delis Hill and published by Daniel Delis Hill. This book was released on 2024-01-20 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a glance at American menswear over the past 150 years, change has been sometimes glacial in its evolution, sometimes regressive and nostalgic, and other times abrupt and revolutionary. In this study of American menswear from the Civil War to the twenty-first century, that evolution is chronicled and documented with more than 700 illustrations. In addition to the main categories of suits, sportswear, and outerwear, each era also includes a detailed examination of sleepwear, underwear, swimwear, hats, neckwear, footwear, and accessories. Further, Daniel Delis Hill examines not only American men’s dress and the structures of the menswear industry, but also the historical and socioeconomic drivers that affected men’s style—particularly the shifting conventions and iconoclasms of American ideas and ideals of masculinity.

Download or read book Men and Menswear written by Laura Ugolini and published by Routledge. This book was released on 2017-03-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period.

Download or read book Men s wear semi monthly written by and published by . This book was released on 1906 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing of Men s Clothing written by George John Ley and published by . This book was released on 1938 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling Men s Apparel Through Advertising written by Myron M. Lebensburger and published by . This book was released on 1939 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing of Men s Ready to wear Clothing written by Harry Emerson Hall and published by . This book was released on 1926 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Men s Fashion Book written by Jacob Gallagher and published by Phaidon. This book was released on 2021 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe

Download or read book United States Economist and Dry Goods Reporter written by and published by . This book was released on 1913 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing of Men s Ready to wear Clothing written by Harold Miller Eswine and published by . This book was released on 1924 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008-02-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Download or read book Advertising Media Selection for an Independent Retailer of Men s Wear written by Thomas J. Violich and published by . This book was released on 1965 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Digest of Men s Clothing Survey Scientific Sample of Chicago Men Psychological Appeals of Clothing Attitudes Toward Shopping Role of Advertising Media written by and published by . This book was released on 1958 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Menswear Revolution written by Jay McCauley Bowstead and published by Bloomsbury Publishing. This book was released on 2018-05-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, menswear has moved decisively center stage. Menswear Revolution investigates the transformation of men's fashion through the lens of shifting masculinities, examining how its increasing diversity has created new ways for men to explore and express their identities. Harnessing sustained market growth and creative dynamism on the runway, ground-breaking designers from Raf Simons and Hedi Slimane to Craig Green have revolutionized the discipline with their bold re-imaginings of the male wardrobe. Analysing the role of the media in shaping attitudes to men's fashion, Menswear Revolution studies how competing narratives of masculinity are reflected in popular discourse. Taking us from the mod and peacock revolutions of the 1960s to the new wave aesthetics of the 1980s, the book explores historical precedents for today's menswear scene – and looks at the evolution of the 'ideal' male body, from the muscular to the lean and boyish. Combining interviews with fashion professionals with close analyses of garments and advertising, Menswear Revolution provides an authoritative account of menswear design today. Highlighting its relationship to changing concepts of gender, the book provides a much-needed update to scholarship on masculinity, fashion and the body.