Download or read book Advertising Menswear written by Paul Jobling and published by A&C Black. This book was released on 2014-03-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.

Download or read book American Menswear from the Civil War to the Twenty First Century Second Edition written by Daniel Delis Hill and published by Daniel Delis Hill. This book was released on 2024-01-20 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a glance at American menswear over the past 150 years, change has been sometimes glacial in its evolution, sometimes regressive and nostalgic, and other times abrupt and revolutionary. In this study of American menswear from the Civil War to the twenty-first century, that evolution is chronicled and documented with more than 700 illustrations. In addition to the main categories of suits, sportswear, and outerwear, each era also includes a detailed examination of sleepwear, underwear, swimwear, hats, neckwear, footwear, and accessories. Further, Daniel Delis Hill examines not only American men’s dress and the structures of the menswear industry, but also the historical and socioeconomic drivers that affected men’s style—particularly the shifting conventions and iconoclasms of American ideas and ideals of masculinity.

Download or read book Men and Menswear written by Laura Ugolini and published by Routledge. This book was released on 2017-03-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period.

Download or read book Man Appeal written by Paul Jobling and published by . This book was released on 2005-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

Download or read book Men s wear semi monthly written by and published by . This book was released on 1906 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Men s Fashion Book written by Jacob Gallagher and published by Phaidon. This book was released on 2021 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe

Download or read book United States Economist and Dry Goods Reporter written by and published by . This book was released on 1912 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Advertising written by Axel Petrus Johnson and published by . This book was released on 1911 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamental principles advertising mediums written by Axel Petrus Johnson and published by . This book was released on 1913 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1891 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Advertising Yearbook written by and published by . This book was released on 1923 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1914 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 2100 Business Books and Guide to Business Literature written by Newark Public Library. Business Branch and published by . This book was released on 1920 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 2400 Business Books and Guide to Business Literature written by New Jersey. Public Library and published by . This book was released on 1920 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Haberdasher written by and published by . This book was released on 1926 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 2400 Business Books written by Newark Public Library. Business Branch and published by . This book was released on 1920 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Clothier and Furnisher written by and published by . This book was released on 1909 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt: