Download or read book Memory Influences on Inferential Processes During Comsumer Choice written by Alan Dick and published by . This book was released on 1985 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Implicit Memory in the Consumer Choice Process written by Sarah L. Coates and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Memory and Attentional Factors in Consumer Choice written by John G. Lynch and published by . This book was released on 1982 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Social Psychology Of Consumer Behaviour written by Bagozzi, Richard and published by McGraw-Hill Education (UK). This book was released on 2002-08-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.

Download or read book The Influence of Implicit Memory in Consumer Choice written by Laurie Thomas Butler and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Oxford Handbook of Social Cognition written by Donal E. Carlston and published by Oxford University Press. This book was released on 2013-09-19 with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive review of social cognition, ranging from its history and core research areas to its relationships with other fields. The 43 chapters included are written by eminent researchers in the field of social cognition, and are designed to be understandable and informative to readers with a wide range of backgrounds.

Download or read book Advertising Exposure Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.

Download or read book Handbook of Social Cognition written by Robert S. Wyer, Jr. and published by Psychology Press. This book was released on 2014-02-25 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the Handbook follows the first edition by 10 years. The earlier edition was a promissory note, presaging the directions in which the then-emerging field of social cognition was likely to move. The field was then in its infancy and the areas of research and theory that came to dominate the field during the next decade were only beginning to surface. The concepts and methods used had frequently been borrowed from cognitive psychology and had been applied to phenomena in a very limited number of areas. Nevertheless, social cognition promised to develop rapidly into an important area of psychological inquiry that would ultimately have an impact on not only several areas of psychology but other fields as well. The promises made by the earlier edition have generally been fulfilled. Since its publication, social cognition has become one of the most active areas of research in the entire field of psychology; its influence has extended to health and clinical psychology, and personality, as well as to political science, organizational behavior, and marketing and consumer behavior. The impact of social cognition theory and research within a very short period of time is incontrovertible. The present volumes provide a comprehensive and detailed review of the theoretical and empirical work that has been performed during these years, and of its implications for information processing in a wide variety of domains. The handbook is divided into two volumes. The first provides an overview of basic research and theory in social information processing, covering the automatic and controlled processing of information and its implications for how information is encoded and stored in memory, the mental representation of persons -- including oneself -- and events, the role of procedural knowledge in information processing, inference processes, and response processes. Special attention is given to the cognitive determinants and consequences of affect and emotion. The second book provides detailed discussions of the role of information processing in specific areas such as stereotyping; communication and persuasion; political judgment; close relationships; organizational, clinical and health psychology; and consumer behavior. The contributors are theorists and researchers who have themselves carried out important studies in the areas to which their chapters pertain. In combination, the contents of this two-volume set provide a sophisticated and in-depth treatment of both theory and research in this major area of psychological inquiry and the directions in which it is likely to proceed in the future.

Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Download or read book Spontaneous Inference Processes in Advertising written by Frank R. Kardes and published by Forgotten Books. This book was released on 2015-06-14 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory Frank R. Kardes is Assistant Professor of Management Science, Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02139. The author wishes to thank Russ Fazio for providing guidance throughout the research project. Thanks are also extended to John Carroll, Jerry Chertkoff, Debbie Marlino, Richard Olshavsky, and Jim Sherman for their helpful comments on an earlier version of this manuscript. The present research was supported by a grant-in-aid from the Indiana University Graduate School. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Download or read book Spontaneous Inference Processes in Advertising written by Frank R. Kardes and published by Forgotten Books. This book was released on 2018-01-13 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory An experiment was conducted to investigate the relationship between inference and persuasion. Subjects were exposed to an advertisement in which the presence or absence of conclusions and the salience of the consequences associated with committing an inferential error were manipulated orthogonally. Subjects were more likely to generate omitted conclusions spontaneously and form favorable brand attitudes when consequences were salient. Further, when consequences were salient, more accessible attitudes were formed in implicit than in explicit conclusion conditions. Theoretical. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Download or read book To Return Or Not to Return written by Nada I. Nasr and published by . This book was released on 1999 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: In the last decade, retail reports have shown high rates of merchandise return, averaging between 5% and 10% of all retail sales. Little research attention, however, has focused on the phenomenon of product returns. This doctoral dissertation develops a model to improve our understanding of the mechanisms underlying consumer choice reversibility, and, consequently, the likelihood to return products. The focus is on cases of product returns resulting from exposure to disconfirming information. Disconfirming information refers to information from the buyer's environment (stores, friends, media, etc.) which implies that the choice of a particular alternative is inappropriate. The model draws on research in consumer choice, consumer memory, and attitude strength and stability in order to predict how the process consumers go through at a pre -decisional stage impacts their post -purchase behavior. Specifically, drawing on consumer memory research, the model posits that the cognitive responses developed while making a choice are the crucial mediators of the likelihood of choice reversibility. The framework suggests that consumers' likelihood to return products is contingent upon the amount and the nature of the cognitive responses generated during the buying process. The results of a series of three research studies that were designed to test the relationship proposed between the amount and nature of cognitive responses at a pre-choice stage and consumers' likelihood to return products are reported. In each of these studies, it is shown that buying processes leading to the generation of different cognitive responses result in differential likelihood of product returns. The results provide support for the posited model. Finally, we offer managerial implications that can be drawn from the model, many of which are counterintuitive and challenge the common practices of managers.

Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Routledge. This book was released on 2022-02-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.

Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: