Download or read book Mega Media written by Nancy Maynard and published by Trafford Publishing. This book was released on 2000 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT THEY'RE SAYING ABOUT MEGA MEDIA "Every so often an author explains our culture in such an original way that from that day on we see the world around us in a new, if not clearer, light. This is especially true when the topic is the business of media, because its influence is a thread woven intricately into our daily routine. "MEGA MEDIA" is an important and a good read." Anil Padmanabhan Nieman Reports "MEGA MEDIA is must-reading for any communications executive or any citizen seriously interested in the transformation of the news business." Walter Anderson Publisher Parade Magazine "MEGA MEDIA...is an important story told in a concise, thoughtful and highly readable manner. It effectively debunks the conventional wisdom that so easily emerges from the myths about our business. For that reason alone, the book deserves to be read and discussed widely." Robert H. Giles Senior Vice President The Freedom Forum Media Studies Center "With the grace of an accomplished journalist and the experience of a newspaper owner, Nancy Maynard analyzes the forces shaping the newspaper business. Her passion for the social mission of journalism is clear, but so is her vision of economic necessity. Don't come to this volume for nostalgia or newsroom populism. Maynard knows that the future is brightest when at present one begins by facing up to the earth." Jack Fuller President/Publishing Tribune Co. "MEGA MEDIA is the best distillation of what's happening to the news businesses that I have read. I'm recommending it to people I know who are concerned about these issues - which should mean everyone in journalism." Jim Bettinger Director John S. Knight Fellowships "I can't imagine anyone lecturing about the media or the future of journalism without turning to [this] book." Jim Steele Senior Writer-at-Large Time Inc. If you feel besotted by the hoopla over what is happening to the news business these days, over how the frenetic marketplace and rampaging technology seem to be placing everything up for grabs, then here is a welcome piece of clarity and insight. Everyone from Luddites to early adopters can benefit from Nancy Maynard's nonhysterical, nondefensive, nonjargony - and delightfully nonlengthy - analysis. "The news business today", she aptly writes, "is like the Wild West, in digital drag". But Maynard, a veteran journalist, businessperson and educator, takes a straightforward approach to demystifying this superheated environment. She identifies seven "forces driving the future of news" and offers clearheaded analysis, sensible predictions and some measured but wise advice. Her work is characterized by balance and open-mindedness. She clearly has a point of view - the love of journalism, particularly the kind that serves the public interest with robustness and diversity. But she is no oldtimer flailing away at all things modern. She understands the business imperitve (she and late husband, Robert Maynard owned the Oakland Tribune), she appreciates technological advance, and she seems comfortable with change. Exerpted from August, 2000 review by Carl Sessions Stepp Senior Editor American Journalism Review To read more about Maynard and her book, please visit the author's website.
Download or read book The Entertainment Economy written by Michael Wolf and published by Crown Currency. This book was released on 2010-02-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
Download or read book Sport Media and Mega Events written by Lawrence A. Wenner and published by Taylor & Francis. This book was released on 2017-03-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
Download or read book Programming the Perl DBI written by Tim Bunce and published by "O'Reilly Media, Inc.". This book was released on 2000-02-04 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest strengths of the Perl programming language is its ability to manipulate large amounts of data. Database programming is therefore a natural fit for Perl, not only for business applications but also for CGI-based web and intranet applications.The primary interface for database programming in Perl is DBI. DBI is a database-independent package that provides a consistent set of routines regardless of what database product you use--Oracle, Sybase, Ingres, Informix, you name it. The design of DBI is to separate the actual database drivers (DBDs) from the programmer's API, so any DBI program can work with any database, or even with multiple databases by different vendors simultaneously.Programming the Perl DBI is coauthored by Alligator Descartes, one of the most active members of the DBI community, and by Tim Bunce, the inventor of DBI. For the uninitiated, the book explains the architecture of DBI and shows you how to write DBI-based programs. For the experienced DBI dabbler, this book reveals DBI's nuances and the peculiarities of each individual DBD.The book includes: An introduction to DBI and its design How to construct queries and bind parameters Working with database, driver, and statement handles Debugging techniques Coverage of each existing DBD A complete reference to DBI This is the definitive book for database programming in Perl.
Download or read book The Entertainment Economy written by Michael Wolf and published by Crown Currency. This book was released on 2010-02-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
Download or read book Media Management written by Jan Wicks, LeBlanc and published by Routledge. This book was released on 2014-04-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Download or read book Planning and Managing Smaller Events written by Stefano Di Vita and published by Routledge. This book was released on 2020-09-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the renewal and development of urban societies. This book adopts a case study approach to examine a diverse range of events taking place in towns and cities in Europe, Asia and North America. This volume begins by defining and classifying these kinds of events and then verifying if and how they can provide opportunities for cities and towns without the disadvantages of world-famous large events. It concludes by discussing the growing regional scale of urban phenomena and their transition in post-metropolitan spaces. Planning and Managing Smaller Events: Downsizing the Urban Spectacle will be of interest to government officials and policy makers involved in economic development, urban planning, parks, arts/culture as well as students and researchers interested in urbanism, event management, tourism and recreation.
Download or read book Mega Library Media Specialist 042 Secrets Study Guide Mega Test Review for the Missouri Educator Gateway Assessments written by Mega Exam Secrets Test Prep and published by . This book was released on 2015-02-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***Includes Practice Test Questions*** MEGA Library Media Specialist (042) Secrets helps you ace the Missouri Educator Gateway Assessments, without weeks and months of endless studying. Our comprehensive MEGA Library Media Specialist (042) Secrets study guide is written by our exam experts, who painstakingly researched every topic and concept that you need to know to ace your test. Our original research reveals specific weaknesses that you can exploit to increase your exam score more than you've ever imagined. MEGA Library Media Specialist (042) Secrets includes: The 5 Secret Keys to MEGA Success: Time is Your Greatest Enemy, Guessing is Not Guesswork, Practice Smarter, Not Harder, Prepare, Don't Procrastinate, Test Yourself; A comprehensive General Strategy review including: Make Predictions, Answer the Question, Benchmark, Valid Information, Avoid Fact Traps, Milk the Question, The Trap of Familiarity, Eliminate Answers, Tough Questions, Brainstorm, Read Carefully, Face Value, Prefixes, Hedge Phrases, Switchback Words, New Information, Time Management, Contextual Clues, Don't Panic, Pace Yourself, Answer Selection, Check Your Work, Beware of Directly Quoted Answers, Slang, Extreme Statements, Answer Choice Families; Along with a complete, in-depth study guide for your specific MEGA exam, and much more...
Download or read book Global Crisis Reporting written by Cottle, Simon and published by McGraw-Hill Education (UK). This book was released on 2008-11-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: From climate change to the global war on terror, from forced migration to humanitarian disasters - these are just some of the global crises addressed in this accessible, ground-breaking book. For the first time, the author examines how, why and to what extent these are diverse threats to humanity conveyed in today's news media.
Download or read book SDG18 Communication for All Volume 1 written by Jan Servaes and published by Springer Nature. This book was released on 2023-03-25 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2030 agenda for development, or what is known as the Sustainable Development Goals (SDGs), is the most ambitious agenda collectively agreed upon by 193 countries in human history. In 2015, the UN Member States adopted the 17 SDGs as a framework that would help address the challenges being faced by humanity. From eradicating poverty, ending hunger, providing universal access to healthcare and education, and addressing climate change; to the partnering of individuals, communities, and nation-states to achieve global goals. Yet, the framers of the 2030 agenda forgot to dedicate one goal focused on the role of communication in achieving the SDGs. It is nearly impossible to achieve the SDGs without the articulation and embrace of the role of communication in development. Today, development has become a communication issue, and communication is a development issue. How could such a vital pillar of life be missing in the UN's Sustainable Development Goals? Volume 1 provides an overview of what the contributors have termed as the 'missing link' between existing SDGs: Communication for All.
Download or read book The Neoconserative Threat to World Order written by Paul Craig Roberts and published by SCB Distributors. This book was released on 2015-09-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This stellar collection of Paul Craig Roberts essays dating from February 2014 explores the extreme dangers in Washington's imposition of vassalage on other countries and Washington’s resurrection of distrust among nuclear powers, the very distrust that Reagan and Gorbachev worked to eliminate. Roberts explains how the collapse of the Soviet Union in 1991 removed the only check on Washington's ability to act unilaterally. The United States’ position as the sole remaining superpower led to the euphoric proclamation of “the end of history” and to Washington’s presumption of the victory of “American democratic-capitalism” over all other systems. The neoconservatives became entrenched in successive American administrations, both Republican and Democratic. Their ideology of US global hegemony—the doctrine that no other power will be allowed to arise that could constrain US unilateral action—has become a foundational premise of US foreign policy and has led to reckless intervention in Ukraine and an irresponsible assault on Russian national interest. In pursuit of hegemony, Washington has expanded NATO to Russia’s border, instigated “color revolutions” in former constituent parts of the Soviet Union, announced a “pivot to Asia” to encircle China, orchestrated a coup in Ukraine, demonized Putin, and imposed warlike sanctions against Russia. These reckless and irresponsible actions have brought back the risk of nuclear war. This succession of events has impelled Roberts—following an illustrious career in government, journalism and academia—to perform the clarifying function abandoned by the mainstream media of examining the agendas at work and the risks entailed. His insightful commentary is followed all over the world. In February 2015, Roberts was invited to address a major International conference in Moscow hosted by Institutes of the Russian Academy of Sciences and Moscow State Institute of International Relations, where he delivered the address which is the title of this book. In Roberts’ assessment, Washington's drive for hegemony is not only unnecessary but unrealistic and filled with peril for Americans and the world at large. This book is a call to awareness that ignorance and propaganda are leading the world toward unspeakable disaster.
Download or read book Understanding New Media written by Kim H. Veltman and published by University of Calgary Press. This book was released on 2006 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook.
Download or read book Television Writing from the Inside Out written by Larry Brody and published by Hal Leonard Corporation. This book was released on 2003 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Applause Books). Television Writing from the Inside Out is a how-to book with a difference: Larry Brody is a television writer-producer who has helped shape the medium. The book is rooted in experience, and told in the breezy style that is the trademark of Brody and his award-winning website TVWriter.Com, which has helped launch the careers of many new writers. The information given by Brody and the manner in which he gives it has made him a writing guru to thousands of hopefuls. Television Writing from the Inside Out covers: what writing jobs are available; the format, structure and stages of teleplay development; tips on the writing of different genres drama, comedy, action, the television film, soap opera, animation; and sample teleplays by Brody and others, with analyses of why they were written the way they were in terms of creativity, business, production and "insider politics." Television Writing from the Inside Out presents all that Larry Brody has learned about writing, selling and surviving in the television industry. The best-kept secret in show business has been that it is a business, but Brody's readers will know the truth and armed with their new knowledge, they will have a significant edge as they set out to conquer this fascinating field.
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1991 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Turning Points In Television written by Larry Brody and published by Citadel Press. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television: the medium we love, the medium we love to hate and the medium that changed the world. Larry Brody offers a unique look at this cultural phenomena - how it evolved as a business, as a form of entertainment, how it affected us and the technological advances that have developed. Brody offers a history of the industry and his own perceptions and experiences of television. In the hands of Larry Brody this new addition to the Turning Points series is as entertaining and satisfying as a night of really good TV.
Download or read book Student s Companion to the World Wide Web written by Jim Millhorn and published by Scarecrow Press. This book was released on 1999 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Wide Web is expanding at a rapid pace. This progressive growth has inevitably created a proliferation of sites and information sources that are posted on this medium. Jim Millhorn attempts to examine a small corner of this undergrowth in Student's Companion to the World Wide Web by focusing on outstanding academic and scholarly sites for students in the social sciences and humanities. While the Web is an invaluable source of information, students do not always know how to extract the information that they seek. This guide can offer assistance. This book expertly handles common reference sources, search engines, meta-subject guides, the humanities, and social science disciplines, which are arranged in an alphabetized sequence of chapters featuring each individual discipline. An innovative and timely answer to the student's quest for information, this book opens the broadest purview the Web offers on a specific discipline while simultaneously limiting the number of featured sites.
Download or read book Freshwater and Marine Aquarium written by and published by . This book was released on 1995 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt:
