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Book Comunicaci  n de crisis

Download or read book Comunicaci n de crisis written by Francisco Marín and published by Editorial Almuzara. This book was released on 2009-03 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

Book   tica en los medios de comunicaci  n

Download or read book tica en los medios de comunicaci n written by López Talavera, María del Mar and published by Editorial UOC. This book was released on 2016-11-08 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hablar de ética en los medios de comunicación, en un momento histórico de crisis moral de valores, no resulta tarea sencilla, por lo que es imprescindible subrayar la importancia y actualidad de una deontología en este ámbito. Hoy en día, tanto estudiantes como profesionales de las ciencias de la información se enfrentan con problemas éticos que exigen tomar decisiones desde el punto de vista moral. Es lo que los anglosajones denominan making ethical decision. A tal efecto, este libro aporta fundamentales contenidos y reflexiones para una correcta resolución de los dilemas éticos en el ejercicio profesional del periodismo y de la comunicación audiovisual. Se abordan temas de actualidad y aplicación práctica como son, entre otros, el tratamiento ético de informaciones sobre violencia y terrorismo; la publicidad engañosa e información subliminal; la ética de los anuncios televisivos; la influencia de la televisión en los niños; la ética del fotógrafo en prensa y los paparazzi; la deontología del contertulio radiofónico; la importancia de la calidad de los contenidos en televisión; la telebasura y la responsabilidad social del cineasta.

Book Manual de comunicaci  n para ayuntamientos peque  os  y no tan peque  os

Download or read book Manual de comunicaci n para ayuntamientos peque os y no tan peque os written by Sureda Pons, Marc and published by Editorial UOC. This book was released on 2016-11-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fruto de la experiencia personal de los autores complementada con un trabajo de campo donde se han encuestado varios periodistas en activo que constantemente están en contacto con ayuntamientos de toda Cataluña nace este manual de comunicación para ayuntamientos pequeños (no tan pequeños). Una herramienta pensada para técnicos y también para políticos municipales, que en su día a día desarrollan tareas de comunicación y de relación con los medios de comunicación locales y comarcales de su área de influencia.

Book Comunicaci  n corporativa  Claves y escenarios

Download or read book Comunicaci n corporativa Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Book Somos estrategas

Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Media and Financial Crises

Download or read book The Media and Financial Crises written by Steve Schifferes and published by Routledge. This book was released on 2014-08-27 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media and Financial Crises provides unique insights into the debate on the role of the media in the global financial crisis. Coverage is inter-disciplinary, with contributions from media studies, political economy and journalists themselves. It features a wide range of countries, including the USA, UK, Ireland, Greece, Spain and Australia, and a completely new history of financial crises in the British press over 150 years. Editors Steve Schifferes and Richard Roberts have assembled an expert set of contributors, including Joseph E Stiglitz and Lionel Barber, editor of the Financial Times. The role of the media has been central in shaping our response to the financial crisis. Examining its performance in comparative and historical perspectives is crucial to ensuring that the media does a better job next time. The book has five distinct parts: The Banking Crisis and the Media The Euro-Crisis and the Media Challenges for the Media The Lessons of History Media Messengers Under Interrogation The Media and Financial Crises offers broad and coherent coverage, making it ideal for both students and scholars of financial journalism, journalism studies, media studies, and media and economic history.

Book The Media and Austerity

Download or read book The Media and Austerity written by Laura Basu and published by Routledge. This book was released on 2018-04-27 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media and Austerity examines the role of the news media in communicating and critiquing economic and social austerity measures in Europe since 2010. From an array of comparative, historical and interdisciplinary vantage points, this edited collection seeks to understand how and why austerity came to be perceived as the only legitimate policy response to the financial crisis for nearly a decade after it began. Drawing on an international range of contributors with backgrounds in journalism, politics, history and economics, the book presents chapters exploring differing media representations of austerity from UK, US and European perspectives. It also investigates practices in financial journalism and highlights the role of social media in reporting public responses to government austerity measures. They reveal that, without a credible and coherent alternative to austerity from the political opposition, what had been an initial response to the consequences of the financial crisis, became entrenched between 2010 and 2015 in political discourse. The Media and Austerity is a clear and concise introduction for students of journalism, media, politics and finance to the connections between the media, politics and society in relation to the public perception of austerity after the 2008 global financial crash.

Book Burned

    Book Details:
  • Author : Thomas Enger
  • Publisher : Simon and Schuster
  • Release : 2011-10-04
  • ISBN : 1451616465
  • Pages : 194 pages

Download or read book Burned written by Thomas Enger and published by Simon and Schuster. This book was released on 2011-10-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovering class divisions, racial conflicts, and tangled emotions, this gritty, shocking novel of suspense heralds the arrival of a major new talent. Henning Juul is a veteran investigative crime reporter in Oslo, Norway. A horrific fire killed his six-year-old son, cut scars across his face, and ended his marriage, and on his first day back at the job after the terrible tragedy a body is discovered in one of the city’s public parks. A beautiful female college student has been stoned to death and buried up to her neck, her body left bloody and exposed. The brutality of the crime shakes the whole country, but despite his own recent trauma – and the fact that his ex-wife’s new boyfriend is also on the case - Henning is given the assignment. When the victim’s boyfriend, a Pakistani native, is arrested, Henning feels certain the man is innocent. This was not simply a Middle Eastern-style honor killing in the face of adultery – it was a far more complicated gesture, and one that will drag Henning into a darkness he’s never dreamed of.

Book Media Compass

    Book Details:
  • Author : Aljosha Karim Schapals
  • Publisher : John Wiley & Sons
  • Release : 2024-08-22
  • ISBN : 1394196253
  • Pages : 532 pages

Download or read book Media Compass written by Aljosha Karim Schapals and published by John Wiley & Sons. This book was released on 2024-08-22 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive and inclusive account of the media environments of 45 countries worldwide In Media Compass: A Companion to International Media Landscapes, an international team of prominent scholars examines both long-term media systems and fluctuating trends in media usage around the world. Integrating country-specific summaries and cross-cutting studies of geopolitical regions, this interdisciplinary reference work describes key elements in the political, social, demographic, cultural, and economic conditions of media infrastructures and public communication. Enabling the mapping of media landscapes internationally, Media Compass contains up-to-date empirical surveys of individual countries and regions, as well as cross-country comparisons of particular areas of public communication. 45 entries, each guiding readers from a general summary to a more in-depth discussion of a country’s specific media landscape, address formative conditions and circumstances, historical background and development, current issues and challenges, and more. Designed to facilitate quick lookup of individual entries, as well as comparative readings of a country’s position in the wider media environment, Media Compass: A Companion to International Media Landscapes is an invaluable addition to libraries and institutions of higher education, and a must-read volume for students, educators, scholars, and practitioners working in communication and media studies, journalism, and media production.

Book El plan estrat  gico de comunicaci  n

Download or read book El plan estrat gico de comunicaci n written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.

Book Media Reform

    Book Details:
  • Author : Monroe E. Price
  • Publisher : Routledge
  • Release : 2003-09-02
  • ISBN : 1134544367
  • Pages : 296 pages

Download or read book Media Reform written by Monroe E. Price and published by Routledge. This book was released on 2003-09-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Reform examines the relationship between the media and the development of democracy. Detailed worldwide case studies illustrate discussions on liberalisation of media, technological developments and new trends.

Book Presidential Breakdowns in Latin America

Download or read book Presidential Breakdowns in Latin America written by M. Llanos and published by Springer. This book was released on 2010-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first comprehensive analysis of a new type of executive instability without regime instability in Latin America referred to as "presidential breakdown." It includes a theoretical introduction framing the debate within the institutional literature on democracy and democratization, and the implications of this new type of executive instability for presidential democracies. Two comparative chapters analyze the causes, procedures, and outcomes of presidential breakdowns in a regional perspective, and country studies provide in-depth analyses of all countries in Latin America that have experienced one or several presidential breakdowns: Argentina, Bolivia, Brazil, Dominican Republic, Ecuador, Guatemala, Paraguay, Peru, and Venezuela. The book also includes an epilogue on the 2009 presidential crisis in Honduras.

Book The Handbook of Spanish Language Media

Download or read book The Handbook of Spanish Language Media written by Alan Albarran and published by Routledge. This book was released on 2009-09-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.

Book Watchdog Journalism in South America

Download or read book Watchdog Journalism in South America written by Silvio Waisbord and published by Columbia University Press. This book was released on 2000-05-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- Scott L. Althaus, Harvard International Journal of Press/Politics

Book Soy adolescente

Download or read book Soy adolescente written by Sylvia Ochoa and published by Editorial San Pablo. This book was released on with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pone de relieve las características y posibilidades de esa maravillosa y conflictiva edad. Alerta acerca del peligro que gravita sobre los padres de familia, quienes, al estar inmersos en el tráfago de lo cotidiano, olvidan cuál es su papel en la crianza y educación de sus hijos, y terminan sustituyendo las carencias de afecto y el vacío de su presencia con la exagerada complacencia y la permisividad.

Book The Argentine Silent Majority

Download or read book The Argentine Silent Majority written by Sebastián Carassai and published by Duke University Press. This book was released on 2014-05-07 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Argentine Silent Majority, Sebastián Carassai focuses on middle-class culture and politics in Argentina from the end of the 1960s. By considering the memories and ideologies of middle-class Argentines who did not get involved in political struggles, he expands thinking about the era to the larger society that activists and direct victims of state terror were part of and claimed to represent. Carassai conducted interviews with 200 people, mostly middle-class non-activists, but also journalists, politicians, scholars, and artists who were politically active during the 1970s. To account for local differences, he interviewed people from three sites: Buenos Aires; Tucumán, a provincial capital rocked by political turbulence; and Correa, a small town which did not experience great upheaval. He showed the middle-class non-activists a documentary featuring images and audio of popular culture and events from the 1970s. In the end Carassai concludes that, during the years of la violencia, members of the middle-class silent majority at times found themselves in agreement with radical sectors as they too opposed military authoritarianism but they never embraced a revolutionary program such as that put forward by the guerrilla groups or the most militant sectors of the labor movement.

Book Santander  el banco

Download or read book Santander el banco written by Mauro F. Guillén and published by Editorial Almuzara. This book was released on 2014 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: