Download or read book MediaGuide written by and published by . This book was released on 1994 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Forbes MediaGuide 500 written by and published by . This book was released on 1994 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Guide written by and published by . This book was released on 1997 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Channels of Music Distribution written by C. Michael Brae and published by Taylor & Francis. This book was released on 2017-07-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole. This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more. Here you will find: * Specific DIY methods and strategies for distributing music throughout every platform possible * Case studies and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets * Tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web technology * Distribution methods and promotion tactics to help you increase an effective "sell-through" on your music An accompanying website (www.routledge.com/cw/brae) features examples of distribution, licensing, and co-publishing agreements, sample Midem charts, sample proposals, quiz questions, web links and key terms.
Download or read book Music Business Handbook and Career Guide written by David Baskerville and published by SAGE. This book was released on 2006 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new eighth edition of the Music Business Handbook And Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the $100 billion music industry. More than 100,000 students and professionals have turned to earlier editions of the Baskerville Handbook to understand the art, profession, and business of music. Thoroughly revised, the eighth edition includes complete coverage of all aspects of the music industry, including songwriting, publishing, copyright, licensing, artist management, promotion, retailing, media, and much more. There is a complete section on careers in music, including specific advice on getting started in the music business. Generously illustrated with tables and photographs, the Guide also contains a complete appendix with sample copyright forms, writing and publishing agreements, directories of professional organizations, and a comprehensive glossary and index. The eighth edition has been completely updated, with particular emphasis on online music and its impact on the rest of the industry.
Download or read book The Streaming Media Guide written by Michael D'Oliveiro and published by Routledge. This book was released on 2019-06-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
Download or read book Arab Media written by Noha Mellor and published by Polity. This book was released on 2011-05-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear and authoritative introduction to the emerging Arab media industries. Covers a range of industries, with particular focus on broadcasting, press, publishing, cinema and new media. Written by an experienced author team, with broad language and subject coverage.
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Download or read book The Media in Europe written by Euromedia Research Group and published by SAGE. This book was released on 2004-01-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering 23 countries, this volume highlights and explains key issues of debate and current tendencies in media policy and provides basic statistics relating to each case study. The chapters are written by an expert from the country concerned.
Download or read book Media and Culture written by Richard Campbell and published by Macmillan. This book was released on 2011-02-23 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Download or read book Media Strategies written by Jane Johnston and published by Routledge. This book was released on 2020-07-16 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University
Download or read book Sport and the Media written by Matthew Nicholson and published by Routledge. This book was released on 2015-06-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Download or read book The Complete Book of Mixed Media Art written by Walter Foster Creative Team and published by Walter Foster. This book was released on 2018-02-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive reference guide to help you master more than 200 mixed media concepts and techniques.
Download or read book Practical Media Relations written by Judith Ridgway and published by Gower Publishing, Ltd.. This book was released on 1996 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enlarged and updated edition of Successful Media Relations describes the basic skills and techniques involved in a way that will be helpful to students and practitioners alike. Judith Ridgway has been both a public relations executive and a journalist and so is ideally equipped to explain their different points of view. She starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives. The book covers not only the standard tools of communication such as press releases, mailing lists, photographs, TV and radio interviews, competitions and special offers, but also events like press conferences, factory visits, new product launches and sponsored radio and TV.
Download or read book Media Law in New Zealand written by Ursula Cheer and published by Kluwer Law International B.V.. This book was released on 2024-06-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in New Zealand surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in New Zealand will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.
Download or read book Who Owns the World s Media written by Eli M. Noam and published by Oxford University Press. This book was released on 2016 with total page 1435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers 13 media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a 10-25 year period in 30 countries.
Download or read book Hands On Guide to Windows Media written by Joe Follansbee and published by CRC Press. This book was released on 2012-09-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands-On Guide to Windows Media is a practical guide that teaches how to distribute audio and video efficiently and effectively over computer networks. This book enables you to get up and running quickly and focuses on one of the most popular tools in the streaming media universe, Windows Media. This book will help you to understand the unique characteristics and demands of streaming audio and video information over packet-switched networks. Ideal even for non-technical readers.
