Download or read book Media Training for Modern Leaders written by Pete Burdon and published by Global Publishing Group. This book was released on 2018-11-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never fear the news media again! If you've always had that underlying fear of media attention, Media Training for Modern Leaders is for you. Written specifically for today's leaders, you'll learn how to face the media confidently in any situation. International author and media expert Pete Burdon shares his years of experience as a journalist and high level media adviser. He shows you how to turn news media encounters from perceived threats into major opportunities. You'll learn: - Crucial new skills needed by media spokespeople in the modern era - 5 essential steps to eliminate your fear of the news media forever - How to get your key points through the editing process every time with ease - The vital secrets to answering the toughest questions - How to avoid landmines that can derail your interview - The essential steps to handling the media when crisis strikes - How to appear professional and impress any media audience. Take action now. It's too late once it hits the fan!
Download or read book The M Factor written by Tom Maddocks and published by Ecademy Press. This book was released on 2013 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to communicate a clear message, and deal with questions from the media is now a vital skill for almost any chief executive or senior manager. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.
Download or read book Media Training A Z written by TJ. Walker and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Training A-Z is a compilation of insights from Walker's experiences which addresses all aspects of dealing with the media. From Articulating and forming your media message, to appearing like a Zombie on camera and correcting the problem - Media Training A-Z is complete!
Download or read book The Future of Leadership Development written by Susan Elaine Murphy and published by Psychology Press. This book was released on 2003-09-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership in today's organizations is a tough business. Organizational leaders face a number of challenges as their jobs, and the world around them, become increasingly complex. Trends, such as organizational "delayering," rapid technological advances, and increased employee empowerment require that leaders adapt their techniques and styles of leadership to meet these new challenges. Consequently, there has been an explosion of interest in leadership in recent years as researchers and management educators struggle to understand the process of leadership development, how it operates, and what characteristics make effective leaders. Born of these questions, the 11th Annual Kravis-de Roulet Leadership Conference at Claremont McKenna College brought together an impressive slate of scholars whose theories, research, and cutting-edge techniques are now gathered together in this impressive volume. Each chapter asks and answers questions about the current state of the field while providing future direction for research to help bridge the gap between leadership researchers and leadership development practitioners. Notable topics include chapters on "e-leadership" and leadership within the "virtual" organization, exploring 360-degree feedback, the importance of "social capital," and a comprehensive analysis of the well-researched theory of Leader Member Exchange.
Download or read book The Media Training Bible written by Brad Phillips and published by Speakgood Press. This book was released on 2012-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Download or read book Open Leadership written by Charlene Li and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
Download or read book Leaders Eat Last written by Simon Sinek and published by Penguin. This book was released on 2014-01-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
Download or read book Everyday Public Relations for Lawyers written by Gina Rubel and published by . This book was released on 2019-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
Download or read book Dynamic Teaching in the 21st Century written by Ian Davies and published by Global Publishing Group. This book was released on 2016-03-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reshaping education from the ground up. International author and grassroots education expert, Ian Davies, exposes the essential issues causing so much grief in our schools today. His candid thoughts and empowering strategies will inspire educators who have all but given up hope. In a time when we can all be distracted by the glitter of modern technology, this book brings the focus back to the very essence of education - the relationship between the teacher, the child and the parent. Ian's amazingly simple and practical strategies and tools for teachers and parents cut through all the clutter and promise to improve student outcomes and results in the 21st Century! You'll learn: - The 9 essential issues undermining student results today - The 5 key habits of successful teachers - The opportunities and challenges technology brings to teaching in the 21st Century - The psychology for developing a success mindset in students - How to cultivate outstanding classroom management - 7 proven steps to support teacher wellbeing - 10 quick and easy ways to ruin any normal school kid and 10 powerful tactics to win them back 'You don't need a PhD to change a life. You only need the right strategies.' - Chloe Madanes, Madanes Institute This book is essential reading for teachers and parents who care.
Download or read book Authority Influencer Marketing Made Simple written by Andrew Carter and published by Global Publishing Group. This book was released on 2023-10-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to position yourself as THE "go-to" authority in your niche and increase profits exponentially. International author, entrepreneur, speaker and marketing specialist, Andrew Carter shares his insider secret on the single most powerful, yet least known, marketing tool available to business owners today. His entrepreneurial success in building profitable businesses led him to owning an award-winning international company who have helped business owners, celebrities and thought leaders grow their brands internationally using this one simple, powerful strategy. This book unlocks that strategy so you can skyrocket your online or offline business and brand with minimal effort. You will discover: - The golden rules to authority and influencer marketing, and how to create it quickly and easily - The breakthrough strategy that makes you No. 1 in your niche - Powerful tips to increasing your profits without wasting money on advertising - How to get thousands of dollars in free media and PR for your business - How to have hungry customers eagerly coming to you and willing to pay you more - How to massively grow your brand, give you more time and money, and make your competition irrelevant - The game behind the game - unleashing the true power of authority and influencer marketing Accelerate your profits. Read this book today!
Download or read book New Zealand s Top Franchise Leaders Secrets Revealed written by Pete Burdon and published by Global Publishing Group. This book was released on 2020-08-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of the 1.75 trillion dollar franchise sector. International author, branding expert and media trainer Pete Burdon is joined by New Zealand's top franchise leaders to provide you with the inside secrets to financial freedom in franchising. In this breakthrough book, these experts share their stories and uncover what it takes to have your very own successful business. They reveal the exact techniques they've used to produce millions of dollars of income for themselves and their franchisees. You'll learn: - how to build and run a billion dollar franchise system - the challenges they faced and how they overcame them - the path they took to franchise leadership - what it takes to become a top franchise leader - how they market their businesses and how this has changed in the current climate - how to choose the right franchisee or franchisor - the common mistakes and traps many make in franchising and how to avoid them Contributors: David and Karen Dovey (Exceed Franchising) Adam Parore (Small Business Accounting) Jack and Melanie Harper (Driving Miss Daisy) Grant McLauchlan and Rene Mangnus (CrestClean) Scott Jenyns (Fastway Couriers/Aramex) Gill Webb (Active+) Paul Bull (Signature Homes) Brendon Lawry (Liquorland) Andrew and Denise Lane (Night 'n Day) Simon Harkness (Kitchen Studio) Paul Jamieson (Kelly Sport and Kelly Club) Simon McKearney (Helloworld) This book will help you take immediate control of your financial destiny.
Download or read book Handbook of Research on New Media Training and Skill Development for the Modern Workforce written by Mentor, Dominic and published by IGI Global. This book was released on 2022-05-13 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.
Download or read book Lead Now written by John Parker Stewart and published by . This book was released on 2021-10-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the LEAD NOW! handbook, internationally recognized leadership coaches John Parker Stewart and Daniel Stewart provide busy leaders with hundreds of sparkling bits of insightful advice for continuous improvement.
Download or read book Creating Mindful Leaders written by Joe Burton and published by John Wiley & Sons. This book was released on 2018-03-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your inner mindful leader Mindfulness, emotional intelligence and resilience are the “must have skills” for modern leaders—yet many professionals are too stressed to know where to start. Creating Mindful Leaders provides deep insights and easy practices based in neuroscience, brain training and positive psychology to help professionals thrive in the “age of disruption.” Written by a global COO turned successful tech entrepreneur, the book provides a roadmap to greater health, happiness and performance. It speaks to every professional wanting to reduce stress, achieve greater success and enjoy life more. Offers immediately actionable techniques for professionals at all skill levels Provides relatable, real-world advice Helps build resilience while changing your relationship to stress Shares a roadmap for sustainable performance in the face of ongoing change Creating Mindful Leaders provides an informed, humorous and expert peak into the sources of stress caused by the modern pace of living and offers practical, actionable tools and techniques as the antidote to manage stress, increase resilience, and improve your wellbeing, performance, relationships, sleep and physical health.
Download or read book Goal Setting For People Who Can t Set Goals written by Chris Christoff and published by Global Publishing Group. This book was released on 2018-11-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Realistic goal setting made easy. Finally, a book about setting and achieving goals that eliminates the frustration and failure. International author, engineer, IT project manager and property entrepreneur, Chris Christoff, shares achievement secrets from years of both successful projects and goal setting failures. Turning goal setting and achievement on its head, this book teaches you techniques to achieve with clarity, certainty, confidence and courage. Retune your brain to see opportunities to accelerate your progress, to follow a path to success that stops the fear and procrastination, allowing you to achieve your goals and dreams. You'll learn:- Breakthrough systems for setting and achieving your goals- Quick techniques to overcoming fear and procrastination- How to use the Nisi system to be your own personal mentor- Systematic methods to reduce stress and frustration and excite your goal setting process- Easy steps to condition your mind to achieve and keep the wealth and success you deserve- Proven steps to navigating the path from where you are now to where you want to be- Tools and techniques to develop goals with clarity This book will help you develop the skills to achieve any goal you set.
Download or read book The Leader s Journey written by Jim Herrington and published by Baker Academic. This book was released on 2020-01-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps pastors and church leaders understand the role their personal transformation as Jesus's disciples plays in effective congregational leadership. It shifts the focus of leadership from techniques and charisma to spiritual transformation and developing emotional maturity so leaders can effectively lead congregations to embrace change. End-of-chapter discussion questions are included. The first edition sold more than 20,000 copies and has been regularly used as a textbook over the past fifteen years. The second edition has been revised throughout and includes a greater emphasis on Bowen Family Systems Theory.
Download or read book PR Women with Influence written by Juan Meng and published by Peter Lang Us. This book was released on 2020-12-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.
