Download or read book Lovemarks written by Kevin Roberts and published by powerHouse Books. This book was released on 2005-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Download or read book Can t Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Download or read book Examining Identity in Sports Media written by Heather L. Hundley and published by SAGE Publications. This book was released on 2009-05-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including the work of top sports communication researchers, Examining Identity in Sports Media explores identity issues, including gender, ethnicity, nationality, sexual orientation, and (dis)ability, as well as the intersections within these various identity issues. This co-edited, twelve-chapter book investigates how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media, including television, magazines, film, the Internet, and newspapers. While other books may devote a chapter or section to issues of identity in sports media, this book offers a complete examination of identity from cover to cover, allowing identity variables to be both isolated and intermingled to capture how identity is negotiated within sports media platforms. Far more than a series of case studies, this book surveys the current state of the field while providing insight on future directions for identity scholarship in sports communication. Examining Identity in Sports Media is ideal for undergraduate or graduate-level courses in Sports Communication, Sports Media, Media Criticism, Sports Sociology, Gender Communication, and Identity Politics.
Download or read book The Media and Body Image written by Maggie Wykes and published by SAGE. This book was released on 2005-01-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together literature from sociology, gender studies and psychology, this text offers a broad discussion of the topic in the context of socio-cultural change, gender politics and self-identity.
Download or read book Body Image written by Sarah Grogan and published by Routledge. This book was released on 2002-01-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sarah Grogan presents original data from interviews with men, women and children to complement existing research, and provides a comprehensive investigation of cultural influences on body image.
Download or read book Doing Academic Research written by Ted Gournelos and published by Routledge. This book was released on 2019-05-14 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online student resource material cab be accessed under the 'Support Materials' tab at https://www.routledge.com/9780367207939 Doing Academic Research is a concise, accessible, and tightly organized overview of the research process in the humanities, social sciences, and business. Conducting effective scholarly research can seem like a frustrating, confusing, and unpleasant experience. Early researchers often have inconsistent knowledge and experience, and can become overwhelmed – reducing their ability to produce high quality work. Rather than a book about research, this is a practical guide to doing research. It guides budding researchers along the process of developing an effective workflow, where to go for help, and how to actually complete the project. The book addresses diversity in abilities, interest, discipline, and ways of knowing by focusing not just on the process of conducting any one method in detail, but also on the ways in which someone might choose a research method and conduct it successfully. Finally, it emphasizes accessibility and approachability through real-world examples, key insights, tips, and tricks from active researchers. This book is a highly useful addition to both content area courses and research methods courses, as well as a practical guide for graduate students and independent scholars interested in publishing their research.
Download or read book Eating Disorders in Sport written by Ron A. Thompson and published by Routledge. This book was released on 2011-01-19 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past fifteen years, there has been a great increase in the knowledge of eating disorders in sport and effective means of treatment. In this book, the authors draw on their extensive clinical experience to discuss how to identify, manage, treat, and prevent eating disorders in sport participants. They begin by examining the clinical conditions related to eating problems, including descriptions of specific disorders and a review of the relevant literature. Special attention is given to the specific gender and sport-related factors that can negatively influence the eating habits of athletes. The second half of the book discusses identification of participants with disordered eating by reviewing symptoms and how they manifest in sport; management issues for sport personnel, coaches, athletic trainers, and healthcare professionals; treatment; and medical considerations, such as the use of psychotropic medications. A list of useful resources is included in an appendix, as well as a glossary of important terms.
Download or read book Sport Gender and Mega Events written by Katherine Dashper and published by Emerald Group Publishing. This book was released on 2021-11-29 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume unpicks mega-events as gendered entities and showcases how they both position athletes in relation to one of two binary sex positions and also push the boundaries of what we see and accept as a recognisably gendered male or female body.
Download or read book Positive Body Image written by Justin Healey and published by . This book was released on 2014 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Society is an invaluable series of books which contain previously published information sourced from newspapers, magazines, journals, government reports, surveys, websites and lobby group literature. The series offers up-to-date, diverse information about the social issues shaping our changing world. Each book explores a range of facts and opinions, providing the reader with a concise overview of the topic.
Download or read book Handbook of Sports Medicine and Science written by Margo Mountjoy and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new International Olympic Committee (IOC) handbook covers the science, medicine and psycho-social aspects of females in sports at all levels of competition. Each chapter focuses on the specific issues that female athletes confront both on and off the field, such as bone health, nutritional recommendations, exercise/competition during menstruation and pregnancy, and much more. Fully endorsed by the IOC and drawing upon the experience of an international team of expert contributors, no other publication deals with the topic in such a concise and complete manner. The Female Athlete is recommended for all health care providers for women and girl athletes internationally for all sports and all levels of competition. It is a valuable resource for medical doctors, physical and occupational therapists, nutritionists, and sports scientists as well as coaches, personal trainers and athletes.
Download or read book Mental Health Considerations in the Athlete An Issue of Clinics in Sports Medicine E Book written by Siobhan M. Statuta and published by Elsevier Health Sciences. This book was released on 2023-11-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this issue of Clinics in Sports Medicine, guest editor Dr. Siobhán M. Statuta brings her considerable expertise to the topic of Mental Health Considerations in the Athlete. Many athletes struggle with mental health symptoms and disorders, and often do not openly speak of this due to the stigma surrounding mental health, as well as fear of consequences if others were to be made aware. Mental wellbeing, as a critical component of overall health, is an area that is imperative to assess, screen, and treat to allow athletes to live overall fruitful lives. - Contains 13 relevant, practice-oriented topics including a review of media representation of sport concussion and implications for youth sports; anxiety disorders in athletes; depressive disorders in athletes; mental health and eating disorders/disordered eating; identification and management of substance misuse in elite athletes; (social) media and mental health; and more. - Provides in-depth clinical reviews on mental health considerations in the athlete, offering actionable insights for clinical practice. - Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews.
Download or read book Experimental Approaches to Body Image Representation and Perception written by Kevin R. Brooks and published by Frontiers Media SA. This book was released on 2021-12-13 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Femininities written by R. Gill and published by Springer. This book was released on 2013-05-31 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original essays looks at the way in which experiences and representations of femininity are changing, and explores the possibilities for producing 'new' femininities in the twenty-first century. The volume includes a Preface by leading feminist scholar Angela McRobbie.
Download or read book Society and the Adolescent Self Image written by Morris Rosenberg and published by Princeton University Press. This book was released on 2015-12-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 5,000 high-school students of different social, religious, and national backgrounds were studied to show the effects of family experience, neighborhoods, minority groups, etc. on their self-image and response to society. Originally published in 1965. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Download or read book Built to Win written by Leslie Heywood and published by U of Minnesota Press. This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation The sculpted speed of Marion Jones. The grit and agility of Mia Hamm. The slam-dunk style of Lisa Leslie. The skill and finesse of these sports figures are widely admired, no longer causing the puzzlement and discomfort directed toward earlier generations of athletic women. Built to Win explores this relatively recent phenomenon--the confident, empowered female athletes found everywhere in American popular culture. Leslie Heywood and Shari L., Dworkin examine the role of female athletes through interviews with elementary- and high school-age girls and boys; careful readings of ad campaigns by Nike, Reebok, and others; discussions of movies like Fight Club and Girlfight; and explorations of their own sports experiences. They ask: what, if any, dissonance is there between popular images and the actual experiences of these athletes? Do these images really "redefine femininity" and contribute to a greater inclusion of all women in sport? Are sexualized images of these women damaging their quest to betaken seriously? Do they inspire young boys to respect and admire female athletes, and will this ultimately make a difference in the ways gender and power are constructed and perceived? Proposing a paradigm shift from second- to third-wave feminism, Heywood and Dworkin argue that, in the years since the passage of Title IX, gender stereotypes have been destabilized in profound ways, and they assert that female athletes and their imagery are doing important cultural work to that end. Important, refreshing, and engrossing, Built to Win examines sport in all its complexity.
Download or read book The Prevention of Eating Problems and Eating Disorders written by Michael P. Levine and published by Psychology Press. This book was released on 2006-04-21 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first authored volume to offer a detailed, integrated analysis of the field of eating problems and disorders with theory, research, and practical experience from community and developmental psychology, public health, psychiatry, and dietetics. The book highlights connections between the prevention of eating problems and disorders and theory and research in the areas of prevention and health promotion; theoretical models of risk development and prevention (e.g., developmental psychopathology, social cognitive theory, feminist theory, ecological approaches); and related research on the prevention of smoking and alcohol use. It is the most comprehensive book available on the study of prevention programs, especially for children and adolescents. The authors review the spectrum of eating problems and disorders, the related risk and protective factors, the models that have guided prevention efforts to date, the literature on the studies of prevention, and suggestions for curriculum and program development and evaluation. The book concludes with a new prevention program based on the Feminist Ecological Developmental model. The 800 + references highlight work done around the world. The Prevention of Eating Problems and Eating Disorders addresses: * methodologies for assessing and establishing prevention; * the implications of neuroscience for prevention; * dramatic increases in the incidence of obesity; * the role of boys, men, and the media on body image; * prevention programming for minority groups; and * whether to focus on primary or secondary prevention. Intended for clinicians and academicians from disciplines such as health, clinical, developmental, and community psychology; social work; medicine; and public health; this book is also an ideal text for advanced courses on eating disorders.
Download or read book Apriori and World written by W. Mckenna and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
