Download or read book Analyzing Social Media Networks with NodeXL written by Derek Hansen and published by Morgan Kaufmann. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation

Download or read book Social Media Social Justice and the Political Economy of Online Networks written by Jeffrey Blevins and published by . This book was released on 2021-01-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: While social network analyses often demonstrate the usefulness of social media networks to affective publics and otherwise marginalized social justice groups, this book explores the domination and manipulation of social networks by more powerful political groups. Jeffrey Layne Blevins and James Lee look at the ways in which social media conversations about race turn politically charged, and in many cases, ugly. Studies show that social media is an important venue for news and political information, while focusing national attention on racially involved issues. Perhaps less understood, however, is the effective quality of this discourse, and its connection to popular politics, especially when Twitter trolls and social media mobs go on the attack. Taking on prominent case studies from the past few years, including the Ferguson protests and the Black Lives Matter movement, the 2016 presidential election, and the rise of fake news, this volume presents data visualization sets alongside careful scholarly analysis. The resulting volume provides new insight into social media, legacy news, and social justice.

Download or read book Media Networks written by Hassnaa Moustafa and published by CRC Press. This book was released on 2016-04-19 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rapidly growing number of services and applications along with a dramatic shift in users' consumption models have made media networks an area of increasing importance. Do you know all that you need to know?Supplying you with a clear understanding of the technical and deployment challenges, Media Networks: Architectures, Applications, and Standard

Download or read book Navigating New Media Networks written by Bree McEwan and published by Lexington Books. This book was released on 2015-08-13 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating New Media Networks examines the changes introduced into society through the increasing use of communication technology. The development of a networked society has allowed individuals to acquire the social resources and support needed to thrive in the modern world, but it has also placed great pressure on the individual to conduct the communication work needed to form and maintain relationships. McEwan explores this issue by delving into topics like identity, privacy, communication competence, online communities, online social support, mediated relational maintenance, and mobile communication. This work will be of interest to scholars of sociology, psychology, and communication.

Download or read book Transpacific Attachments written by Lily Wong and published by Columbia University Press. This book was released on 2018-02-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of the Chinese sex worker—who provokes both disdain and desire—has become a trope for both Asian American sexuality and Asian modernity. Lingering in the cultural imagination, sex workers link sexual and cultural marginality, and their tales clarify the boundaries of citizenship, nationalism, and internationalism. In Transpacific Attachments, Lily Wong studies the mobility and mobilization of the sex worker figure through transpacific media networks, illuminating the intersectional politics of racial, sexual, and class structures. Transpacific Attachments examines shifting depictions of Chinese sex workers in popular media—from literature to film to new media—that have circulated within the United States, China, and Sinophone communities from the early twentieth century to the present. Wong explores Asian American writers’ articulation of transnational belonging; early Hollywood’s depiction of Chinese women as parasitic prostitutes and Chinese cinema’s reframing the figure as a call for reform; Cold War–era use of prostitute and courtesan metaphors to question nationalist narratives and heteronormativity; and images of immigrant brides against the backdrop of neoliberalism and the flows of transnational capital. She focuses on the transpacific networks that reconfigure Chineseness, complicating a diasporic framework of cultural authenticity. While imaginations of a global community have long been mobilized through romantic, erotic, and gendered representations, Wong stresses the significant role sex work plays in the constant restructuring of social relations. “Chineseness,” the figure of the sex worker shows, is an affective product as much as an ethnic or cultural signifier.

Download or read book Media and New Capitalism in the Digital Age written by E. Fisher and published by Springer. This book was released on 2010-03-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the new terrain of network capitalism through the transformations of the discourse on technology. Rather than viewing such discourse as either a true or false reflection of reality, Fisher evaluates the ideological role that technology discourse plays in the legitimation of a new form of capitalism. Based on an extensive empirical analysis, the book argues that contemporary technology discourse at one and the same time promises more personal empowerment through network technology and legitimates a more privatized, flexible, and precarious economic constellations. Such discourse signals a new tradeoff in the political culture of capitalism, from a legitimation discourse which emphasizes the capacity of technology and technique to bring about social emancipation (through equality, stability, and security) to a legitimation discourse which focuses on the capacity of technology to bring about individual emancipation (through individual empowerment, authenticity, creativity, and cooperation). Contrary to the prevailing assumption that sees network technology as liberating from the rigidity and pitfalls of a stifling, Fordist capitalism, the book offers a theoretical framework which sees contemporary technology discourse as an ideology that legitimates the economic, social, and political arrangements of the new capitalism.

Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Download or read book The Executive s Guide to Enterprise Social Media Strategy written by Mike Barlow and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Download or read book Analyzing Social Media Data and Web Networks written by M. Cantijoch and published by Palgrave Macmillan. This book was released on 2014-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As governments, citizens and organizations have moved online there is an increasing need for academic enquiry to adapt to this new context for communication and political action. This adaptation is crucially dependent on researchers being equipped with the necessary methodological tools to extract, analyze and visualize patterns of web activity. This volume profiles the latest techniques being employed by social scientists to collect and interpret data from some of the most popular social media applications, the political parties' own online activist spaces, and the wider system of hyperlinks that structure the inter-connections between these sites. Including contributions from a range of academic disciplines including Political Science, Media and Communication Studies, Economics, and Computer Science, this study showcases a new methodological approach that has been expressly designed to capture and analyze web data in the process of investigating substantive questions.

Download or read book Global Cinema Networks written by Elena Gorfinkel and published by Rutgers University Press. This book was released on 2018-08-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Cinema Networks investigates the evolving aesthetic forms, technological and industrial conditions, and social impacts of cinema in the twenty-first century. The collection’s esteemed contributors excavate sites of global filmmaking in an era of digital reproduction and amidst new modes of circulation and aesthetic convergence, focusing primarily on recent films made across Europe, Africa, Latin America, Asia, and the Middle East. Moving beyond the digital as a harbinger of transformation, the volume offers new ways of thinking about cinema networks in a historical continuum, from “international” to “world” to “transnational” to “global” frames.

Download or read book Communication Matters written by Jeremy Packer and published by Routledge. This book was released on 2013-06-17 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication has often been understood as a realm of immaterial, insubstantial phenomena—images, messages, thoughts, languages, cultures, and ideologies—mediating our embodied experience of the concrete world. Communication Matters challenges this view, assembling leading scholars in the fields of Communication, Rhetoric, and English to focus on the materiality of communication. Building on the work of materialist theorists such as Gilles Deleuze, Michel Foucault, Friedrich Kittler, and Henri Lefebvre, the essays collected here examine the materiality of discourse itself and the constitutive force of communication in the production of the real. Communication Matters presents original work that rethinks communication as material and situates materialist approaches to communication within the broader "materiality turn" emerging in the humanities and social sciences. This collection will be of interest to researchers and postgraduate students in Media, Communication Studies, and Rhetoric. The book includes images of the digital media installations of Francesca Talenti, Professor, Department of Communication Studies, University of North Carolina at Chapel Hill.

Download or read book Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks written by Dave Kerpen and published by McGraw Hill Professional. This book was released on 2011-06-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Download or read book Streaming Media with Peer to peer Networks written by Martin Fleury and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers insights into current and future communication technologies for a converged Internet that promises soon to be dominated by multimedia applications, at least in terms of bandwidth consumption"--Provided by publisher.

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Download or read book Networks Without a Cause written by Geert Lovink and published by Polity. This book was released on 2012-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the vast majority of Facebook users caught in a frenzy of ‘friending’, ‘liking’ and ‘commenting’, at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Cause examines our collective obsession with identity and self-management coupled with the fragmentation and information overload endemic to contemporary online culture. With a dearth of theory on the social and cultural ramifications of hugely popular online services, Lovink provides a path-breaking critical analysis of our over-hyped, networked world with case studies on search engines, online video, blogging, digital radio, media activism and the Wikileaks saga. This book offers a powerful message to media practitioners and theorists: let us collectively unleash our critical capacities to influence technology design and workspaces, otherwise we will disappear into the cloud. Probing but never pessimistic, Lovink draws from his long history in media research to offer a critique of the political structures and conceptual powers embedded in the technologies that shape our daily lives.

Download or read book High Performance Browser Networking written by Ilya Grigorik and published by "O'Reilly Media, Inc.". This book was released on 2013-09-11 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: How prepared are you to build fast and efficient web applications? This eloquent book provides what every web developer should know about the network, from fundamental limitations that affect performance to major innovations for building even more powerful browser applications—including HTTP 2.0 and XHR improvements, Server-Sent Events (SSE), WebSocket, and WebRTC. Author Ilya Grigorik, a web performance engineer at Google, demonstrates performance optimization best practices for TCP, UDP, and TLS protocols, and explains unique wireless and mobile network optimization requirements. You’ll then dive into performance characteristics of technologies such as HTTP 2.0, client-side network scripting with XHR, real-time streaming with SSE and WebSocket, and P2P communication with WebRTC. Deliver superlative TCP, UDP, and TLS performance Speed up network performance over 3G/4G mobile networks Develop fast and energy-efficient mobile applications Address bottlenecks in HTTP 1.x and other browser protocols Plan for and deliver the best HTTP 2.0 performance Enable efficient real-time streaming in the browser Create efficient peer-to-peer videoconferencing and low-latency applications with real-time WebRTC transports

Download or read book Social Media Retrieval written by Naeem Ramzan and published by Springer Science & Business Media. This book was released on 2012-12-05 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text/reference examines in depth the synergy between multimedia content analysis, personalization, and next-generation networking. The book demonstrates how this integration can result in robust, personalized services that provide users with an improved multimedia-centric quality of experience. Each chapter offers a practical step-by-step walkthrough for a variety of concepts, components and technologies relating to the development of applications and services. Topics and features: introduces the fundamentals of social media retrieval, presenting the most important areas of research in this domain; examines the important topic of multimedia tagging in social environments, including geo-tagging; discusses issues of personalization and privacy in social media; reviews advances in encoding, compression and network architectures for the exchange of social media information; describes a range of applications related to social media.