Download or read book Media NASA and America s Quest for the Moon written by Harlen Makemson and published by Peter Lang. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Apollo 11 landed on the moon in July 1969, it capped not only the most remarkable engineering feat in history, but also a decade-long battle over how much access the press and public should have to the manned space program. Now, forty years after an awed world watched Neil Armstrong and Buzz Aldrin bounce across the surface of the moon, this book tells the behind-the-scenes story of how NASA and the U.S. media were often at odds, but ultimately showed extraordinary cooperation in bringing the story of lunar conquest to the world. Drawing upon rich historical sources from NASA, journalists, and television networks, this book sheds new light on how media shaped how we saw America's great adventure in space, and raises contemporary questions about the role of information in a free society.

Download or read book History at NASA written by and published by . This book was released on 1986 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dark Side of the Moon written by Gerard Degroot and published by NYU Press. This book was released on 2006-11-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection of the History, Scientific American, and Quality Paperback Book Clubs For a very brief moment during the 1960s, America was moonstruck. Boys dreamt of being an astronaut; girls dreamed of marrying one. Americans drank Tang, bought “space pens” that wrote upside down, wore clothes made of space age Mylar, and took imaginary rockets to the moon from theme parks scattered around the country. But despite the best efforts of a generation of scientists, the almost foolhardy heroics of the astronauts, and 35 billion dollars, the moon turned out to be a place of “magnificent desolation,” to use Buzz Aldrin’s words: a sterile rock of no purpose to anyone. In Dark Side of the Moon, Gerard J. DeGroot reveals how NASA cashed in on the Americans’ thirst for heroes in an age of discontent and became obsessed with putting men in space. The moon mission was sold as a race which America could not afford to lose. Landing on the moon, it was argued, would be good for the economy, for politics, and for the soul. It could even win the Cold War. The great tragedy is that so much effort and expense was devoted to a small step that did virtually nothing for mankind. Drawing on meticulous archival research, DeGroot cuts through the myths constructed by the Eisenhower, Kennedy, and Johnson administrations and sustained by NASA ever since. He finds a gang of cynics, demagogues, scheming politicians, and corporations who amassed enormous power and profits by exploiting the fear of what the Russians might do in space. Exposing the truth behind one of the most revered fictions of American history, Dark Side of the Moon explains why the American space program has been caught in a state of purposeless wandering ever since Neil Armstrong descended from Apollo 11 and stepped onto the moon. The effort devoted to the space program was indeed magnificent and its cultural impact was profound, but the purpose of the program was as desolate and dry as lunar dust.

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Download or read book Communicating Your Research with Social Media written by Amy Mollett and published by SAGE. This book was released on 2017-04-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.

Download or read book Reaching for the Moon written by Katherine Johnson and published by Atheneum Books for Young Readers. This book was released on 2020-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This rich volume is a national treasure.” —Kirkus Reviews (starred review) “Captivating, informative, and inspiring…Easy to follow and hard to put down.” —School Library Journal (starred review) The inspiring autobiography of NASA mathematician Katherine Johnson, who helped launch Apollo 11. As a young girl, Katherine Johnson showed an exceptional aptitude for math. In school she quickly skipped ahead several grades and was soon studying complex equations with the support of a professor who saw great promise in her. But ability and opportunity did not always go hand in hand. As an African American and a girl growing up in an era of brutal racism and sexism, Katherine faced daily challenges. Still, she lived her life with her father’s words in mind: “You are no better than anyone else, and nobody else is better than you.” In the early 1950s, Katherine was thrilled to join the organization that would become NASA. She worked on many of NASA’s biggest projects including the Apollo 11 mission that landed the first men on the moon. Katherine Johnson’s story was made famous in the bestselling book and Oscar-nominated film Hidden Figures. Now in Reaching for the Moon she tells her own story for the first time, in a lively autobiography that will inspire young readers everywhere.

Download or read book NASA s First 50 Years Historical Perspectives written by Steven J. Dick and published by Createspace Independent Publishing Platform. This book was released on 2010-08-20 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years after the founding of NASA, from 28 to 29 October 2008, the NASA History Division convened a conference whose purpose was a scholarly analysis of NASA's first 50 years. Over two days at NASA Headquarters, historians and policy analysts discussed NASA's role in aeronautics, human spaceflight, exploration, space science, life science, and Earth science, as well as crosscutting themes ranging from space access to international relations in space and NASA's interaction with the public. The speakers were asked to keep in mind the following questions: What are the lessons learned from the first 50 years? What is NASA's role in American culture and in the history of exploration and discovery? What if there had never been a NASA? Based on the past, does NASA have a future? The results of those papers, elaborated and fully referenced, are found in this 50th anniversary volume. The reader will find here, instantiated in the complex institution that is NASA, echoes of perennial themes elaborated in an earlier volume, Critical Issues in the History of Spaceflight. The conference culminated a year of celebrations, beginning with an October 2007 conference celebrating the 50th anniversary of the Space Age and including a lecture series, future forums, publications, a large presence at the Smithsonian Folklife Festival, and numerous activities at NASA's 10 Centers and venues around the country. It took place as the Apollo 40th anniversaries began, ironically still the most famous of NASA's achievements, even in the era of the Space Shuttle, International Space Station (ISS), and spacecraft like the Mars Exploration Rovers (MERs) and the Hubble Space Telescope. And it took place as NASA found itself at a major crossroads, for the first time in three decades transitioning, under Administrator Michael Griffin, from the Space Shuttle to a new Ares launch vehicle and Orion crew vehicle capable of returning humans to the Moon and proceeding to Mars in a program known as Constellation. The Space Shuttle, NASA's launch system since 1981, was scheduled to wind down in 2010, freeing up funds for the new Ares launch vehicle. But the latter, even if it moved forward at all deliberate speed, would not be ready until 2015, leaving the unsettling possibility that for at least five years the United States would be forced to use the Russian Soyuz launch vehicle and spacecraft as the sole access to the ISS in which the United States was the major partner. The presidential elections a week after the conference presaged an imminent presidential transition, from the Republican administration of George W. Bush to (as it turned out) the Democratic presidency of Barack Obama, with all the uncertainties that such transitions imply for government programs. The uncertainties for NASA were even greater, as Michael Griffin departed with the outgoing administration and as the world found itself in an unprecedented global economic downturn, with the benefits of national space programs questioned more than ever before. There was no doubt that 50 years of the Space Age had altered humanity in numerous ways ranging from applications satellites to philosophical world views. Throughout its 50 years, NASA has been fortunate to have a strong sense of history and a robust, independent, and objective history program to document its achievements and analyze its activities. Among its flagship publications are Exploring the Unknown: Selected Documents in the History of the U.S. Civil Space Program, of which seven of eight projected volumes were completed at the time of the 50th anniversary. The reader can do no better than to turn to these volumes for an introduction to NASA history as seen through its primary documents. The list of NASA publications at the end of this volume is also a testimony to the tremendous amount of historical research that the NASA History Division has sponsored over the last 50 years, of which this is the latest volume.

Download or read book Sensationalism written by David B. Sachsman and published by Routledge. This book was released on 2017-07-05 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: David B. Sachsman and David W. Bulla have gathered a colourful collection of essays exploring sensationalism in nineteenth-century newspaper reporting. The contributors analyse the role of sensationalism and tell the story of both the rise of the penny press in the 1830s and the careers of specific editors and reporters dedicated to this particular journalistic style.Divided into four sections, the first, titled "The Many Faces of Sensationalism," provides an eloquent Defense of yellow journalism, analyses the place of sensational pictures, and provides a detailed examination of the changes in reporting over a twenty-year span. The second part, "Mudslinging, Muckraking, Scandals, and Yellow Journalism," focuses on sensationalism and the American presidency as well as why journalistic muckraking came to fruition in the Progressive Era.The third section, "Murder, Mayhem, Stunts, Hoaxes, and Disasters," features a ground-breaking discussion of the place of religion and death in nineteenth-century newspapers. The final section explains the connection between sensationalism and hatred. This is a must-read book for any historian, journalist, or person interested in American culture.

Download or read book Mercury Rising John Glenn John Kennedy and the New Battleground of the Cold War written by Jeff Shesol and published by W. W. Norton & Company. This book was released on 2021-06-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting history of the epic orbital flight that put America back into the space race. If the United States couldn’t catch up to the Soviets in space, how could it compete with them on Earth? That was the question facing John F. Kennedy at the height of the Cold War—a perilous time when the Soviet Union built the wall in Berlin, tested nuclear bombs more destructive than any in history, and beat the United States to every major milestone in space. The race to the heavens seemed a race for survival—and America was losing. On February 20, 1962, when John Glenn blasted into orbit aboard Friendship 7, his mission was not only to circle the planet; it was to calm the fears of the free world and renew America’s sense of self-belief. Mercury Rising re-creates the tension and excitement of a flight that shifted the momentum of the space race and put the United States on the path to the moon. Drawing on new archival sources, personal interviews, and previously unpublished notes by Glenn himself, Mercury Rising reveals how the astronaut’s heroics lifted the nation’s hopes in what Kennedy called the "hour of maximum danger."

Download or read book American Moonshot written by Douglas Brinkley and published by HarperCollins. This book was released on 2019-04-02 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant New York Times Bestseller As the fiftieth anniversary of the first lunar landing approaches, the award winning historian and perennial New York Times bestselling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon. “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”—President John F. Kennedy On May 25, 1961, JFK made an astonishing announcement: his goal of putting a man on the moon by the end of the decade. In this engrossing, fast-paced epic, Douglas Brinkley returns to the 1960s to recreate one of the most exciting and ambitious achievements in the history of humankind. American Moonshot brings together the extraordinary political, cultural, and scientific factors that fueled the birth and development of NASA and the Mercury, Gemini and Apollo projects, which shot the United States to victory in the space race against the Soviet Union at the height of the Cold War. Drawing on new primary source material and major interviews with many of the surviving figures who were key to America’s success, Brinkley brings this fascinating history to life as never before. American Moonshot is a portrait of the brilliant men and women who made this giant leap possible, the technology that enabled us to propel men beyond earth’s orbit to the moon and return them safely, and the geopolitical tensions that spurred Kennedy to commit himself fully to this audacious dream. Brinkley’s ensemble cast of New Frontier characters include rocketeer Wernher von Braun, astronaut John Glenn and space booster Lyndon Johnson. A vivid and enthralling chronicle of one of the most thrilling, hopeful, and turbulent eras in the nation’s history, American Moonshot is an homage to scientific ingenuity, human curiosity, and the boundless American spirit.

Download or read book Apollo in the Age of Aquarius written by Neil M. Maher and published by Harvard University Press. This book was released on 2017-03-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Eugene M. Emme Astronautical Literature Award A Bloomberg View Must-Read Book of the Year A Choice Outstanding Academic Title of the Year “A substance-rich, original on every page exploration of how the space program interacted with the environmental movement, and also with the peace and ‘Whole Earth’ movements of the 1960s.” —Tyler Cowen, Marginal Revolution The summer of 1969 saw astronauts land on the moon for the first time and hippie hordes descend on Woodstock. This lively and original account of the space race makes the case that the conjunction of these two era-defining events was not entirely coincidental. With its lavishly funded mandate to put a man on the moon, the Apollo mission promised to reinvigorate a country that had lost its way. But a new breed of activists denounced it as a colossal waste of resources needed to solve pressing problems at home. Neil Maher reveals that there were actually unexpected synergies between the space program and the budding environmental, feminist and civil rights movements as photos from space galvanized environmentalists, women challenged the astronauts’ boys club and NASA’s engineers helped tackle inner city housing problems. Against a backdrop of Saturn V moonshots and Neil Armstrong’s giant leap for mankind, Apollo in the Age of Aquarius brings the cultural politics of the space race back down to planet Earth. “As a child in the 1960s, I was aware of both NASA’s achievements and social unrest, but unaware of the clashes between those two historical currents. Maher [captures] the maelstrom of the 1960s and 1970s as it collided with NASA’s program for human spaceflight.” —George Zamka, Colonel USMC (Ret.) and former NASA astronaut “NASA and Woodstock may now seem polarized, but this illuminating, original chronicle...traces multiple crosscurrents between them.” —Nature

Download or read book A Man on the Moon written by Andrew Chaikin and published by Penguin UK. This book was released on 2019-12-19 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'IMPRESSIVE AND ILLUMINATING' TOM HANKS This is the definitive account of the heroic Apollo programme. When astronauts Neil Armstrong and Buzz Aldrin took their 'giant leap for mankind' across a ghostly lunar landscape, they were watched by some 600 million people on Earth 240,000 miles away. Drawing on hundreds of hours of in-depth interviews with the astronauts and mission personnel, this is the story of the twentieth century's greatest human achievement, minute-by-minute, through the eyes of those who were there. From the tragedy of the fire in Apollo 1 during a simulated launch, Apollo 8's bold pioneering flight around the moon, through to the euphoria of the first moonwalk, and to the discoveries made by the first scientist on the moon aboard Apollo 17, this book covers it all. 'An extraordinary book . . . Space, with its limitless boundaries, has the power to inspire, to change lives, to make the impossible happen. Chaikin's superb book demonstrates how' Sunday Times 'A superb account . . . Apollo may be the only achievement by which our age is remembered a thousand years from now' Arthur C. Clarke 'The authoritative masterpiece' Los Angeles Times

Download or read book How We Got to the Moon written by John Rocco and published by Crown Books for Young Readers. This book was released on 2020-10-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE NATIONAL BOOK AWARD • YALSA EXCELLENCE IN NONFICTION FINALIST • A ROBERT F. SIBERT HONOR BOOK This beautifully illustrated, oversized guide to the people and technology of the moon landing by award-winning author/illustrator John Rocco (illustrator of the Percy Jackson series) is a must-have for space fans, classrooms, and tech geeks. Everyone knows of Neil Armstrong's famous first steps on the moon. But what did it really take to get us there? The Moon landing is one of the most ambitious, thrilling, and dangerous ventures in human history. This exquisitely researched and illustrated book tells the stories of the 400,000 unsung heroes--the engineers, mathematicians, seamstresses, welders, and factory workers--and their innovations and life-changing technological leaps forward that allowed NASA to achieve this unparalleled accomplishment. From the shocking launch of the Russian satellite Sputnik to the triumphant splashdown of Apollo 11, Caldecott Honor winner John Rocco answers every possible question about this world-altering mission. Each challenging step in the space race is revealed, examined, and displayed through stunning diagrams, experiments, moments of crisis, and unforgettable human stories. Explorers of all ages will want to pore over every page in this comprehensive chronicle detailing the grandest human adventure of all time!

Download or read book Magnificent Desolation written by Buzz Aldrin and published by A&C Black. This book was released on 2009-08-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: _________________________ THE ESSENTIAL AUTOBIOGRAPHY OF THE SECOND MAN ON THE MOON _________________________ 'Thrilling ... years on, the raw facts of the adventure remain beguiling and the bravery of the astronauts compelling' - SUNDAY TIMES 'Exciting and moving' - DAILY EXPRESS _________________________ Buzz Aldrin, one of the three men who took part in the first moon landing in 1969, is a true American hero. Magnificent Desolation begins with the story of his voyage into space, which came within seconds of failure, and reveals a fascinating insider's view of the American space programme. But that thrilling adventure was only the beginning, as Aldrin battled with his own desolation in the form of depression and alcoholism. This epic journey encompasses the brutally honest tale of Aldrin's self-destruction, and the redemption that came through finding love when hope seemed lost. _________________________ 'Buzz Aldrin might not have been the first man to walk on the Moon, but of all the astronauts to have been there, none of them has articulated their predicament with quite such wisdom and sensitivity' - MAIL ON SUNDAY

Download or read book NASA s Moon Program written by David M. Harland and published by Springer Science & Business Media. This book was released on 2010-01-11 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'Paving the Way for Apollo 11' David Harland explains the lure of the Moon to classical philosophers, astronomers, and geologists, and how NASA set out to investigate the Moon in preparation for a manned lunar landing mission. It focuses particularly on the Lunar Orbiter and Surveyor missions.

Download or read book The Media s Role in Defining the Nation written by David A. Copeland and published by Peter Lang. This book was released on 2010 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1897, William Randolph Hearst said that his newspaper did not simply cover events that had already happened. «It doesn't wait for things to turn up», Hearst said. «It turns them up.» This book traces the close relationship between media and the United States' development from the colonial period to the twenty-first century. It explores how the active voice of citizen-journalists and trained media professionals has turned to media to direct the moral compass of the people and to set the agenda for a nation, and discusses how changes in technology have altered the way in which participatory journalism is practiced. What makes the book powerful is that its assessment of the influence and use of media encompasses many levels: it explores the potential of media as an agent for change from within small communities to the national stage.

Download or read book The Cassandra Project written by Jack McDevitt and published by Penguin. This book was released on 2013-10-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two science fiction masters—Jack McDevitt and Mike Resnick—team up to deliver a classic thriller in which one man uncovers the hidden history of the United States space program… “Houston, we have a problem…” Formerly a cynical, ambitious PR man, Jerry Culpepper finally found a client he could believe in when he was hired as NASA’s public affairs director. Proud of the Agency’s history and sure of its destiny, he was thrilled to be a part of its future. But public disinterest and budget cuts changed that future. Now, a half century after the first Moon landing, Jerry feels like the only one with stars in his eyes. Then a fifty-year-old secret about the Apollo XI mission is revealed, and he finds himself embroiled in the biggest controversy of the twenty-first century, one that will test his ability—and his willingness—to spin the truth about a conspiracy of reality-altering proportions...