Download or read book Media Innovations AR and VR written by Elle Langer and published by Springer Nature. This book was released on 2023-01-23 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360° environment. To successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360° environment, the story, and the way the media is used must be aligned with the needs and experiences of the user. Content producers face novel challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences. The book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media. The scientifically derived success factors in the form of checklists are a guide and an ideal basis for standardizing the production process and further developing one's own projects. This book is a translation of the original German 1st edition Medieninnovationen AR und VR by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Download or read book Reality Media written by Jay David Bolter and published by MIT Press. This book was released on 2021-11-16 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: How augmented reality and virtual reality are taking their places in contemporary media culture alongside film and television. T This book positions augmented reality (AR) and virtual reality (VR) firmly in contemporary media culture. The authors view AR and VR not as the latest hyped technologies but as media—the latest in a series of what they term “reality media,” taking their places alongside film and television. Reality media inserts a layer of media between us and our perception of the world; AR and VR do not replace reality but refashion a reality for us. Each reality medium mediates and remediates; each offers a new representation that we implicitly compare to our experience of the world in itself but also through other media. The authors show that as forms of reality media emerge, they not only chart a future path for media culture, but also redefine media past. With AR and VR in mind, then, we can recognize their precursors in eighteenth-century panoramas and the Broadway lights of the 1930s. A digital version of Reality Media, available through the book’s website, invites readers to visit a series of virtual rooms featuring interactivity, 3-D models, videos, images, and texts that explore the themes of the book.
Download or read book Virtual and Augmented Reality VR AR written by Ralf Doerner and published by Springer Nature. This book was released on 2022-01-12 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook offers a scientifically sound and at the same time practical introduction to Virtual and Augmented Reality (VR/AR). Readers will gain the theoretical foundation needed to design, implement or enhance VR/AR systems, evaluate and improve user interfaces and applications using VR/AR methods, assess and enrich user experiences, and develop a deeper understanding of how to apply VR/AR techniques. Whether utilizing the book for a principal course of study or reference reading, students of computer science, education, media, natural sciences, engineering and other subject areas can benefit from its in-depth content and vivid explanation. The modular structure allows selective sequencing of topics to the requirements of each teaching unit and provides an easy-to-use format from which to choose specific themes for individual self-study. Instructors are provided with extensive materials for creating courses as well as a foundational text upon which to build their advanced topics. The book enables users from both research and industry to deal with the subject in detail so they can properly assess the extent and benefits of VR/AR deployment and determine required resources. Technology enthusiasts and professionals can learn about the current status quo in the field of VR/AR and interested newcomers can gain insight into this fascinating world. Grounded on a solid scientific foundation, this textbook, addresses topics such as perceptual aspects of VR/AR, input and output devices including tracking, interactions in virtual worlds, real-time aspects of VR/AR systems and the authoring of VR/AR applications in addition to providing a broad collection of case studies.
Download or read book Augmented Reality and Virtual Reality written by Timothy Jung and published by Springer. This book was released on 2017-09-04 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
Download or read book Innovating with Augmented Reality written by P Kaliraj and published by CRC Press. This book was released on 2021-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented Reality (AR) has many advantages that include increased engagement and interaction as well as enhanced innovation and responsiveness. AR technology has applications in almost all domains such as medical training, retail, repair and maintenance of complex equipment, interior design in architecture and construction, business logistics, tourism, and classroom education. Innovating with Augmented Reality: Applications in Education and Industry explains the concepts behind AR, explores some of its application areas, and gives an in-depth look at how this technology aligns with Education 4.0. Due to the rapid advancements in technology, future education systems must prepare students to work with the latest technologies by enabling them to learn virtually in augmented ways in varied platforms. By providing an illusion of physical objects, which takes the students to a new world of imagination, AR and Virtual Reality (VR) create virtual and interactive environments for better learning and understanding. AR applications in education are covered in four chapters of this book, including a chapter on how gamification can be made use of in the teaching and learning process. The book also covers other application areas of AR and VR. One such application area is the food and beverage industry with case studies on virtual 3D food, employee training, product–customer interaction, restaurant entertainment, restaurant tours, and product packaging. The application of AR in the healthcare sector, medical education, and related devices and software are examined in the book’s final chapter. The book also provides an overview of the game development software, Unity, a real-time development platform for 2D and 3D AR and VR, as well as the software tools and techniques used in developing AR-based apps.
Download or read book Handbook of Augmented and Virtual Reality written by Sumit Badotra and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-08-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented and Virtual Reality are revolutionizing present and future technologies: these are the fastest growing and most fascinating areas of technologies at present. This book aims to provide insight into the theory and applications of Augmented and Virtual Reality to multiple technologies such as IoT (Internet of Things), ML (Machine Learning), AI (Artificial Intelligence), Healthcare and Education.
Download or read book Handbook of Research on the Global Impacts and Roles of Immersive Media written by Morie, Jacquelyn Ford and published by IGI Global. This book was released on 2019-12-06 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is witnessing a media revolution similar to the birth of the film industry from the early 20th Century. New forms of media are expanding the human experience from passive viewership to active participants, surrounding and enveloping us in ways film or television never could. New immersive media forms include virtual reality (VR), augmented reality (AR), mixed reality (XR), fulldome, CAVEs, holographic characters, projection mapping, and mixed experimental combinations of old and new, live, and generated media. With the continued expansion beyond the traditional frame, practitioners are crafting these new media to see how they can influence and shape the world. The Handbook of Research on the Global Impacts and Roles of Immersive Media is a collection of innovative research that provides insights on the latest in existing and emerging immersive technologies through descriptions of case studies, new business models, philosophical viewpoints, and scientific findings. While highlighting topics including augmented reality, interactive media, and spatial computing, this book is ideally designed for media technologists, storytellers, artists, journalists, designers, programmers, developers, manufacturers, entertainment executives, content creators, industry professionals, academicians, researchers, and media students.
Download or read book Elevate Your Brand with Immersive Experiences written by Mayank Verma and published by Mayank Verma. This book was released on 2023-09-04 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world dominated by digital experiences, standing out as a brand requires more than just captivating visuals and clever copy. "Elevate Your Brand with Immersive Experiences" is your definitive handbook to harnessing the power of Augmented Reality (AR) and Virtual Reality (VR) to create unparalleled brand engagements. Explore how these groundbreaking technologies are revolutionizing marketing and learn how to navigate the immersive landscape to drive brand excellence..Throughout this guide, we will cover key concepts, strategies, and step-by-step instructions on how to effectively integrate AR and VR into your marketing efforts. Whether you are new to these technologies or looking to enhance your existing marketing campaigns, this tutorial will provide you with the knowledge and insights needed to create compelling and engaging brand experiences. By the end of this guide, you will have a solid understanding of the fundamentals of AR and VR, as well as the tools and techniques necessary to leverage these technologies in your marketing initiatives. Get ready to dive into the world of AR and VR and unlock the full potential of these innovative tools for your brand. Quotes for Reflection "Users are eager to share their encounters with AR and VR, generating organic word-of-mouth marketing that extends the reach of the brand." "By placing your audience within the narrative, you're inviting them to feel the emotions you wish to convey." "Immersive experiences obliterate the barriers between brands and consumers. You're no longer an outsider trying to communicate a message; you're a companion guiding them through an experience." Explore inside Beyond Reality: The AR & VR Revolution Building the Foundation: Integrating AR & VR into Your Strategy Crafting Immersive Experiences: Strategies for Success AR & VR Across Channels: Creating Multi-dimensional Campaigns From Concept to Reality: Developing AR & VR Experiences Measuring Success: Metrics and Insights in Immersive Marketing The Future of Immersion: AR, VR, and Beyond Case Studies: Pioneering Brands in AR & VR Marketing Practical Considerations: Challenges and Ethics in Immersive Marketing Your Path to Immersive Success: Actionable Steps
Download or read book Journalism in the Age of Virtual Reality written by John V. Pavlik and published by Columbia University Press. This book was released on 2019-09-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the advent of the internet and handheld or wearable media systems that plunge the user into 360o video, augmented—or virtual reality—technology is changing how stories are told and created. In this book, John V. Pavlik argues that a new form of mediated communication has emerged: experiential news. Experiential media delivers not just news stories but also news experiences, in which the consumer engages news as a participant or virtual eyewitness in immersive, multisensory, and interactive narratives. Pavlik describes and analyzes new tools and approaches that allow journalists to tell stories that go beyond text and image. He delves into developing forms such as virtual reality, haptic technologies, interactive documentaries, and drone media, presenting the principles of how to design and frame a story using these techniques. Pavlik warns that although experiential news can heighten user engagement and increase understanding, it may also fuel the transformation of fake news into artificial realities, and he discusses the standards of ethics and accuracy needed to build public trust in journalism in the age of virtual reality. Journalism in the Age of Virtual Reality offers important lessons for practitioners seeking to produce quality experiential news and those interested in the ethical considerations that experiential media raise for journalism and the public.
Download or read book Multimedia and Sensory Input for Augmented Mixed and Virtual Reality written by Tyagi, Amit Kumar and published by IGI Global. This book was released on 2021-01-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented and virtual reality (AR and VR) offer exciting opportunities for human computer interaction (HCI), the enhancement of places, and new business cases. Though VR is most popular for video games, especially among younger generations, AR and VR can also be used in applications that include military, medical, navigational, tourism, marketing, and maintenance uses. Research in these technologies along with 3D user interfaces has gained momentum in recent years and has solidified it as a staple technology for the foreseeable future. Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality includes a collection of business case studies covering a variety of topics related to AR, VR, and mixed reality (MR) including their use in possible applications. This book also touches on the diverse uses of AR and VR in many industries and discusses their importance, challenges, and opportunities. While discussing the use these technologies in sectors such as education, healthcare, and computer science, this book is ideal for computer scientists, engineers, practitioners, stakeholders, researchers, academicians, and students who are interested in the latest research on augmented, mixed, and virtual reality.
Download or read book Virtual Augmented and Mixed Realities in Education written by Dejian Liu and published by Springer. This book was released on 2017-11-13 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the current state of the art of various types of immersive learning: in research, in practice, and in the marketplace. It discusses advanced approaches in the design and development for various forms of immersive learning environments, and also the emerging innovations in assessment and research in the field. In addition, it demonstrates the opportunities and challenges in implementing advances in VR and immersion at scale in formal and informal learning. We are living in a time of rapid advances in terms of both the capabilities and the cost of virtual reality, multi-user virtual environments, and various forms of mixed reality. These new media potentially offer extraordinary opportunities for enhancing both motivation and learning across a range of subject areas, student developmental levels, and educational settings. With the development of practical and affordable virtual reality and mixed reality, people now have the chance to experience immersive learning both in classrooms and informally in homes, libraries, and community centers. The book appeals to a broad readership including teachers, administrators, scholars, policy makers, instructional designers, evaluators and industry leaders.
Download or read book Augmented Reality and Virtual Reality written by Timothy Jung and published by Springer Nature. This book was released on 2020-03-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Download or read book Augmented and Mixed Reality for Communities written by Joshua A. Fisher and published by CRC Press. This book was released on 2021-07-14 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using mixed and augmented reality in communities is an emerging media practice that is reshaping how we interact with our cities and neighbors. From the politics of city hall to crosswalks and playgrounds, mixed and augmented reality will offer a diverse range of new ways to interact with our communities. In 2016, apps for augmented reality politics began to appear in app stores. Similarly, the blockbuster success of Pokémon Go illustrated how even forgotten street corners can become a magical space for play. In 2019, a court case in Milwaukee, Wisconsin, extended first amendment rights to augmented reality. For all the good that these emerging media provide, there will and have been consequences. Augmented and Mixed Reality for Communities will help students and practitioners navigate the ethical design and development of these kinds of experiences to transform their cities. As one of the first books of its kind, each chapter in the book prepares readers to contribute to the Augmented City. By providing insight into how these emerging media work, the book seeks to democratize the augmented and mixed reality space. Authors within this volume represent some of the leading scholars and practitioners working in the augmented and mixed reality space for civic media, cultural heritage, civic games, ethical design, and social justice. Readers will find practical insights for the design and development to create their own compelling experiences. Teachers will find that the text provides in-depth, critical analyses for thought-provoking classroom discussions.
Download or read book Immersive Journalism written by Tomás Dodds and published by Rowman & Littlefield. This book was released on 2024-04-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the rise of immersive technologies such as virtual reality, augmented reality, and 360 videos in the newsroom and how they affect newsmaking for journalists, news sources, and audiences. As these technologies offer journalists new and exciting opportunities to connect more deeply, emotionally, and presently with their audience, they also introduce unique ethical and practical questions concerning the collection and use of biometric, sensory, and metadata. Contributors analyze this shift from passive consumption to active engagement in order to investigate the positive and negative impacts that immersive technologies can have on journalistic norms, professional ethics, audience engagement, and data protection. Ultimately, this volume highlights both the potential for these technologies to redefine the relationship between news producers and consumers and the potential challenges their integration may pose. Scholars of journalism, communication, science & technology studies, and digital media will find this book particularly useful.
Download or read book Virtual Augmented Reality For Dummies written by Paul Mealy and published by John Wiley & Sons. This book was released on 2018-06-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.
Download or read book The Immersive Classroom written by Jaime Donally and published by International Society for Technology in Education. This book was released on 2022-08-16 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the possibilities of immersive technology to deepen student engagement; activate learning through hunts, breakouts and labs; and explore global collaboration. Our classrooms are full of individuals who learn in diverse ways, and educators need creative teaching approaches to enrich learning for struggling students. When applied effectively, immersive technology in teaching can target students’ interests, provide flexibility for a range of skill levels and empower students’ choice in their learning. The Immersive Classroom highlights the possibilities of immersive technology to make a greater impact and reach all student populations. The book: • Provides step-by step instructions for how to mix individual tools to create an ecosystem of immersive technology. • Offers examples from leading educators who have implemented the tools and techniques discussed, giving readers easy-to-implement takeaways they can incorporate in their classrooms right away. • Includes interactive content, with more than 30 images that can be scanned in order to experience AR/VR tools for yourself! • Contains a robust index of more than 100 AR/VR tools along with device specifi cs and requirements. With this book, readers gain insights into customizing tools through app hacking and app smashing, and discover how pushing the use of augmented reality (AR) and virtual reality (VR) tools beyond their intended purpose can maximize their benefits, helping meet the needs of all students.
Download or read book The Extended Reality Blueprint written by Annie Eaton and published by John Wiley & Sons. This book was released on 2024-04-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow a tried-and-tested approach to integrating augmented and virtual reality into your business The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. Learn about the latest applications of extended reality (XR), including augmented and virtual reality. Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites. Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success. Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality. The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.
