Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Download or read book New York Yankees 2020 Official Media Guide and Record Book written by New York Yankees Media Relations Department and published by . This book was released on 2020-02-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically available only to sportswriters, broadcasters and Yankees front office staff, the New York Yankees 2020 Official Media Guide and Record Book is the ultimate insider's resource and collectible. It contains stats and biographies of every player in the Yankees organization, hundreds of photos of Yankees past and present, and the definitive history of the club since its inception in 1903. The experts agree that the Yankees 2020 Official Media Guide and Record Book is the best and most comprehensive book about the Yankees anywhere
Download or read book Supernatural Media s Guide To Ghost Box Hacks written by Shawn Taylor and published by Shawn Taylor. This book was released on 2013-10-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Shawn Taylor & Daniel Morgan show you how to hack common radios and convert them into Ghost Boxes. These radios have been featured all over the world being used to break through the veil of death and hear spirits from the other side. This is a must have for any paranormal researcher looking to obtain or make their own Ghost Box. This is a supplement to their previous book "The Double-Blind Ghost Box".
Download or read book The Cassell Dictionary of Slang written by Jonathon Green and published by Burns & Oates. This book was released on 1998 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains over 65,000 slang words, definitions, where and when the word originated, and more.
Download or read book Establishing Managing and Protecting Your Online Reputation written by Kevin Pho and published by . This book was released on 2013 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Scientist s Guide to Talking with the Media written by Richard Hayes and published by Rutgers University Press. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.
Download or read book Media for Your Life written by Don Lowe and published by . This book was released on 2021-07-13 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Diversity Style Guide written by Rachele Kanigel and published by John Wiley & Sons. This book was released on 2018-10-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.
Download or read book Exploring Media Culture written by Michael R. Real and published by SAGE. This book was released on 1996-09-26 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A beautifully written, intellectually challenging, and highly readable exploration of the mysteries of contemporary mass media and popular culture. Real does a masterful job of empowering his readers. Students will find this book fascinating, and in some cases terrifying' - Arthur Asa Berger, San Francisco State University
Download or read book The Critical Media Literacy Guide written by Douglas Kellner and published by Brill. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications in which educators put these ideas into action in classrooms with students from kindergarten up through the university.
Download or read book Media Training 101 written by Sally Stewart and published by John Wiley & Sons. This book was released on 2003-09-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Download or read book Snap to Grid written by Peter Lunenfeld and published by MIT Press. This book was released on 2001 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant guide to the artistic, cultural, and social faces of the new media.
Download or read book The Field Guide written by Holly Black and published by Simon & Schuster Children's. This book was released on 2023-08-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the 20th anniversary of the international bestselling Spiderwick Chronicles and get ready for the series soon to be streaming on Disney+ with the first installment in the adventures of the Grace children. After finding a mysterious handmade field guide in the attic of the ramshackle old mansion they've just moved into, the Grace children - Jared, Simon and Mallory - discover that there's a magical and maybe dangerous world existing parallel to our own - the world of faerie. The children want to share what they know, but the faeires will do everything possible to stop their secrets being revealed . . .
Download or read book The Media and Communications Study Skills Student Guide written by Doug Specht and published by University of Westminster Press. This book was released on 2020-11-25 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the tips, ideas and advice given to, and requested by, MA students in Media and Communications, are brought together in an easy-to-use accessible guide to help students study most effectively. Based upon many years of teaching study skills and hundreds of lecture slides and handouts this introduction covers a range of general and generic skills that the author relates specifically towards media and communications studies. As well as the mechanics of writing and presentations, the book also shows how students can work on and engage with the critical and contemplative elements of their degrees whilst retaining motivation and refining timekeeping skills. Of course the nuts and bolts of reading, writing, listening, seminars and the dreaded dissertation and essays are covered too. In addition advice on referencing, citation and academic style is offered for those with concerns over English grammar and expression. Aimed primarily at postgraduate students, there is significant crossover with undergraduate work, so this book will also prove of use to upper level undergraduate readers whether using English as a first or second language.
Download or read book New York Yankees 2021 Official Media Guide and Record Book written by New York Yankees Media Relations Department and published by . This book was released on 2021-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically available only to sportswriters, broadcasters and Yankees front office staff, the New York Yankees 2021 Official Media Guide and Record Book is the ultimate insider's resource and collectible. It contains stats and biographies of every player in the Yankees organization, hundreds of photos of Yankees past and present, and the definitive history of the club since its inception in 1903. The experts agree that the Yankees 2020 Official Media Guide and Record Book is the best and most comprehensive book about the Yankees anywhere
Download or read book Media Writer s Handbook written by George T. Arnold and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1995-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Politics written by Shanto Iyengar and published by . This book was released on 2019 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides crucial context for important recent developments
